Samsung launches the New Samsung Shop App in Southeast Asia and Oceania

Samsung Electronics Philippines Co. – Samsung Electronics announced the availability of the new Samsung Shop App across select markets in the Southeast Asia and Oceania region, as part of its strategy to elevate and simplify the online shopping journey for Samsung users and fans.

 

The Southeast Asia and Oceania region continues to see a significant volume of purchases for electronic products made online. According to a study^[1] conducted by Samsung in August 2023, 42.6% of respondents in the region bought electronic devices or home appliances online in the past three months. As such, e-commerce remains an important channel for Samsung to expand its reach and growth to customers that are doing more of their shopping online. 

 

After its launch last year in Australia, Indonesia, Thailand, Vietnam, the Samsung Shop App is now available in the Philippines; with plans to launch in more markets across Southeast Asia and Oceania. With the Samsung Shop App, users are provided with exclusive access to offers available only on the app. At the same time, the app is also able to personalize offers made available to users depending on their interests, while ensuring they can stay on top of the latest deals of Samsung products via timely notifications in the app. 

 

For users making purchases through the Samsung Shop App, flexible payment options such as easy installment payments simplify the purchase process. Users can also easily view delivery details and do real-time tracking for orders made. As a feature benefit, users also have Official Samsung Warranty when purchasing products on the Shop App. At the same time, users can benefit from the Samsung Rewards program, which lets users easily earn and redeem points on every purchase made through the Samsung Shop App.

 

“Online shopping has always been a promising avenue to reach our customers, and the increase in online shoppers in the region, including the Philippines, tells us there is merit in creating more accessible shopping platforms. As we are continuously seeking ways to improve our customer experience, our goal with the launch of the Samsung Shop App in the Philippines is to bring our products that can help elevate work and play to more Filipinos, and allow them to seamlessly discover the best personalized deals suited for their unique needs and individuality,” says Min Su Chu, President of Samsung Electronics Philippines Corporation (SEPCO).

 

Immersive, app-tastic shopping experiences

 

With Samsung Shop App, Samsung is elevating the online shopping experience for customers and fans, all from the comfort of wherever they are, in the following ways:

 

●      An optimized shopping experience on mobile devices: The Samsung Shop App will be available on both Android and iOS devices, with a mobile-optimized user interface that is user friendly, as well as a curated selection of the latest Samsung consumer electronics products available for purchase through the app, with the catalog of products available for purchase to be expanded in the months to come. In Q4 of this year, tablet users can take advantage of their larger screens for an optimized shopping experience.

 

●      Real-time order status updates: Customers who make purchases on the Samsung Shop App can view details of orders made and receive real-time delivery notifications. For all purchases, customers are entitled to free shipping.

 

●      Personalized recommendations: The Samsung Shop App will be able to offer personalized content and recommendations for Samsung products, including easy comparisons between users’ current devices and the latest models offered, as well as accessories for owned products.

 

●      Exclusive discounts for students: Students from the Philippines will be able to save big on Samsung devices with exclusive discounts and offers for purchases made through the Samsung Shop App.

 

●      Samsung Members-only benefits: Through the Members App, Samsung Members can be directed to exclusive Members-only discounts, offers, and experiential perks, along with the ability to earn additional loyalty benefits, on the Samsung Shop app. 

 

●      Exclusive in-app promotions for all: As part of the Samsung Shop App launch festivities, Samsung customers and users will be able to take advantage of a discount of ₱1,000 off with minimum spend of ₱10,000 using the code APP1KPH upon checkout. Promo is available now until December 31, 2024.

Enjoy the latest deals on the new device releases like the Galaxy Z Flip6 and Galaxy Z Fold6 and wearables like the Galaxy Watch7 Series, Galaxy Watch Ultra, and the Galaxy Buds3 series powered by Galaxy AI. Consumer Electronic products like Bespoke AI Home Appliances, Samsung AI TVs and Smart Monitors are also up for grabs. Check out the best deals today at the Samsung Shop App.  Users can also take advantage of Flexible Payment Options: Pay in monthly installments at 0% interest up to 36 months using HSBC, Metrobank, BDO, & BPI credit cards.

 

Samsung Shop App is available on the Google Play Store, and the App Store. To download and install the Samsung Shop App and take advantage of the promotions on offer, please visit https://www.samsung.com/ph/apps/samsung-shop-app/, or scan the QR code to download. 

 

 

 

 

DTI Fair Trade Permit No. FTEB-195164

---

^[1] The study was conducted by Samsung Electronics Southeast Asia and Oceania with over 2,600 respondents across eight markets in the region.

AirAsia Philippines partners with Universal Islamic Center

AirAsia Philippines is helping solidify the country’s stake as a Halal-friendly destination with its partnership with the Universal Islamic Center (UIC) and the Philippine Halal Trade & Tourism. 

Since its inception, AirAsia has been offering Halal-certified meal options on all its flights, regardless of the destination. From Filipino favorites like Chicken Inasal and Beef Tapa to authentic Asean dishes like Nasi Lemak and Chicken Teriyaki, AirAsia’s Santan Inflight Menu caters to diverse tastes while adhering to Halal standards. 

The solid partnership to promote the Philippines as a Halal-friendly destination is sealed with a handshake between AirAsia CEO Ricky Isla and Universal Islamic Center and Philippine Halal Trade & Tourism President Marilou Ampuan

Beyond promoting Halal meals on its flights, the World’s Best Low-Cost Airline is elevating its commitment by mounting the Halal Culinary Cup in Davao in time for the Kadayawan Festival. The winning dish from this event will be included in the inflight menu to showcase the rich flavors and culinary heritage of the region.

“AirAsia is proud to lead the way in providing and innovating inclusive travel experiences. We’re continuously enhancing our offerings and ensuring that Muslim friends feel welcomed and truly at home when they visit our beautiful country. Through this, we hope to win their hearts and make them visit the Philippines more often, either for leisure or business travel”, AirAsia CEO Ricky Isla shares.

“Airlines play a vital role in the Halal promotion as they are one of the forefronts of accommodating and catering the Muslim consumers in tourism. Meals that are compliant to Halal caters to the huge Muslim passengers’ dietary requirements and Airasia’s commitment and dedication to be inclusive by providing a selection of Halal meals demonstrate that traveling to the Philippines is accessible and accommodative for Muslim travelers. We thank AirAsia Philippines for their support and for making this partnership possible”, shares Universal Islamic Center and Philippine Halal Trade & Tourism President Marilou Ampuan.

According to the Philippine Halal Export Development and Promotion Board, the Philippine Halal industry is estimated to be worth $1.6 billion. This figure is expected to grow especially with the Philippines being home to the third largest Muslim population in Southeast Asia, and a favorite alternative to other holiday destinations in the Asean. AirAsia Philippines also hopes to reinforce the growth of the Philippine Halal industry and entice more to visit the country by spearheading innovations and programs geared towards the promotion of Halal.

The legal team of Sun Life Philippines has been recognized in the Legal 500 GC Powerlist,

The legal team of Sun Life Philippines has been recognized in the Legal 500 GC Powerlist, an elite roster that highlights the most influential in-house lawyers and legal teams in the Philippines.

Legal 500 is an organization that analyzes the capabilities of law firms across the world, with a comprehensive research program that is revised and updated every year to bring the most up-to-date vision of the global legal market. Its GC Powerlist recognizes in-house legal teams that play an important role in driving the organization’s businesses forward, especially those that innovate.

This is the first year that Legal 500 has released a Philippine list, and Sun Life is the only insurance company to be included.

“My team and I are honored to be included in this prestigious list, and we are delighted to put the spotlight on the insurance industry,” says Atty. Ed Tordesillas, General Counsel of Sun Life Philippines. “We continuously strive for excellence, and this recognition will inspire us to further contribute to Sun Life’s mission.”

Led by General Counsel Atty. Edgar Tordesillas, Sun Life’s legal team is comprised of Atty. Paolo Macapagal, Atty. Anna Katrina Kabigting-Ibero, Atty. Mark Anthony Parcia, Atty. Frances Ianna Canto, Atty. Hope Jan Candido, Atty. Karen Ann Merza, Jennifer Samodio, and Jane Tarayao.

“On behalf of Sun Life, I extend our warmest congratulations to Atty. Tordesillas and our entire legal team for this much-deserved distinction from such a notable organization,” says Benedict Sison, CEO and Country Head of Sun Life Philippines. “We are truly grateful for their contributions as we continuously help clients achieve lifetime financial security and live healthier lives.”

ASUS Philippines announces the latest additions to its AI PC line-up from the Vivobook, TUF Gaming, and ProArt series

ASUS Philippines today announces the latest additions to its AI PC line-up from the Vivobook, TUF Gaming, and ProArt series, powered by AMD Ryzen AI 300 processors. These new devices deliver top-tier performance for productivity, gaming, and content creation, showcasing ASUS's commitment to innovative AI experiences. Designed to cater to all types of modern users, these ASUS AI PCs aim to reclaim more personal time by streamlining tasks and improving efficiency, deliver a more immersive gaming experience, and enable smoother, faster, and more immersive workflows.

The Latest AMD Ryzen AI 300 Series Processors

The AMD Ryzen AI 300 Series processors, built on the cutting-edge Zen 5 architecture, represent a significant leap forward in mobile computing. These processors feature up to 12 high-performance cores and 24 threads, delivering exceptional multitasking capabilities and responsiveness. The integration of AMD’s RDNA 3.5 graphics architecture ensures superior visual performance, making these processors ideal for both productivity and entertainment. Additionally, the Ryzen AI 300 Series includes a powerful Neural Processing Unit (NPU) with up to 50 TOPs of AI processing power, enabling advanced AI applications and enhancing user experiences across various tasks.

ASUS Vivobook S 16: Super AI. Stunning style.

ASUS proudly introduces the new Vivobook S 16 (M5606), a reimagined model in the Vivobook S series designed to combine premium aesthetics with exceptional performance. The Vivobook S 16 features an elegant all-metal chassis, measuring just 1.39 cm thick and weighing a mere 1.3 kg. Powered by the latest AMD Ryzen 9 AI HX 370 processor with a built-in NPU capable of 50 TOPS of AI performance, AMD Radeon® graphics, up to 24 GB of memory, and a 1 TB PCIe 4.0 SSD, this laptop ensures both exceptional portability and uncompromising performance. Additionally, its 75 Wh battery offers up to 14 hours of battery life, with fast charging and ASUS USB-C Easy Charge support.

In addition, ASUS Memory Allocation Management technology lets users customize VRAM capacity for the iGPU. This feature is designed to optimize performance for gaming, creative, and AI applications, allowing for smoother gameplay, faster rendering times, and more efficient AI processing.

StoryCube syncs media files across devices and the cloud, acting as a comprehensive file-management assistant. It provides quick access to files by location, timeline, or custom tags and uses AI to automatically categorize people and scenes, saving you time and enhancing your creative workflow. Additionally, the laptop features Adaptive Dimming and Adaptive Lock, which adjust screen brightness and lock the screen based on your presence. Improved AI Noise Cancellation reduces background noise during calls and meetings, ensuring clearer communication.

The Vivobook S 16 is equipped with a stunning 16-inch 3.2K 16:10 120Hz ASUS Lumina OLED display, providing a cinema-grade 100% DCI-P3 color gamut, VESA DisplayHDR True Black certification, and TÜV Rheinland eye care certification. The laptop also features an ASUS ErgoSense RGB-backlit keyboard with a dedicated Copilot Key for quick access to Windows 11 AI-powered apps and Windows Dynamic Lighting for customizable lighting effects. Connectivity options include a USB4 Type-C port, two USB 3.2 Gen 1 Type-A ports, an HDMI 2.1 (TMDS) port, a MicroSD card reader, and a 3.5 mm audio jack, ensuring seamless integration with external devices.

TUF Gaming A14: AI-enhanced Gaming and Productivity

Introducing the TUF Gaming A14 (FA401), the first 14-inch model in its TUF Gaming lineup. This ultraportable powerhouse weighs just 1.46 kg and is 1.69 cm thick, yet it supports up to an NVIDIA GeForce RTX 4060 Laptop GPU with a 100 W maximum TGP, delivering an exceptional gaming experience. The A14 also features dual-channel LPDDR5 memory and two M.2 2280 SSD slots, providing ample storage options. USB power delivery ensures easy on-the-go charging with wide compatibility via USB-C.

The TUF Gaming A14 is equipped with an AMD Ryzen 9 AI HX 370 processor, boasting 12 cores, 24 threads, and a built-in NPU capable of 50 TOPS of AI performance. This makes it ideal for AI-driven tasks such as eye-gaze correction and using Windows Copilot tools like email summarization with lower power consumption. The future of computing has artificial intelligence at its core, and local AI performance will become crucial to avoid long wait times and high costs in the cloud.

Additionally, the NVIDIA RTX AI platform enhances over 500 AI-powered games and applications, including photo and video editing, image generation, and programming. Gaming features like DLSS Super Resolution, Frame Generation, and Ray Reconstruction ensure excellent performance on the 2.5K 165 Hz NVIDIA G-SYNC-compatible display. The TUF Gaming A14 is designed to meet the needs of gamers and professionals alike, offering a perfect blend of power, portability, and advanced AI capabilities.

ProArt P16: Creativity Unrivaled, Anywhere

The latest addition to the ProArt laptop line-up, the ProArt P16 (H7606) is a 14.9 mm-thin and 1.85 kg-light powerhouse that unleashes boundless creativity. This NVIDIA Studio-validated laptop packs a GeForce RTX 40 Series Laptop GPU, providing powerful graphics and 321 TOPS advanced AI performance. It also features up to a 50 TOPS AMD Ryzen AI 9 HX 370 processor, delivering exceptional processing power. With an advanced thermal design for peak performance, up to 32 GB LPDDR5X RAM, and a 1 TB PCIe 4.0 SSD, it effortlessly handles demanding tasks. Its 4K ASUS Lumina OLED touchscreen ensures precise color accuracy for flawless proofing, while versatile I/O ports allow seamless connections to all the user's peripherals.

With AI-enhanced creative features such as the exclusive StoryCube and MuseTree apps, along with the ASUS DialPad, a dedicated Copilot key, and a long-lasting 90 Wh battery, ProArt P16 (H7606) transforms any setting into a fully-fledged creative studio.

Availability and Pricing

The slim and light Vivobook S 16 (M5606) is priced at PHP 84,995. It comes with a free lifetime license for Office 2021 Home & Student and a complimentary 1-year subscription to Microsoft 365 Basic, which includes 100GB of cloud storage and access to Office apps and files across multiple devices.

Ideal for on-the-go gamers, the TUF Gaming A14 (FA401) is available for PHP 104,995 and includes a free TUF Gaming-exclusive backpack.

Both the Vivobook S 16 (M5606) and TUF Gaming A14 (FA401) are eligible for the ASUS 4A Service and Quality warranty package. These models will be available starting in August at ASUS and ROG Exclusive Stores, as well as Authorized Resellers nationwide.

For professional creators, ProArt P16 (H7606) will be priced at PHP 199,995.00 and will be available soon with the ASUS 4A Service and Quality warranty package. Inquire at an ASUS Exclusive Store, or  Talk to an Expert now to reserve a unit.

Get ready for incredible savings at Watsons’ Nationwide Price Drop this August 15-18!

 

Get ready for incredible savings at Watsons’ Nationwide Price Drop this August 15-18! Enjoy up to 50% off and Buy 1 Take 1 deals on your favorite products and brands. Plus, avail of 0% interest for 3 months on purchases worth P5,000 and above with your BDO credit cards. Don’t miss this chance to grab amazing discounts and flexible payment options on the items you love. This is the perfect time to stock up and replenish your beauty stash and everyday essentials without breaking the bank.

Watsons’ Nationwide Price Drop runs from August 15-18:  Enjoy up to 50% off and Buy 1 Take 1 deals on health essentials and favorite beauty products.

 

Members Get More

Grab amazing deals from Watsons brand, Nivea, Oxecure, and SnailWhite at 50% off and Buy 1 Take 1 offers. 

 

Incredible Discounts Across Top Brands

Save up to 50% off on beauty and wellness products from leading brands like Maybelline, Deoproce, Bioten, Body Fantasies, SkinWhite, Pretty Secret, Hair Fix, Olay, Anessa, Dermaction Plus, Collagen by Watsons, Naturals by Watsons and many more. 

 

Stock up on personal care essentials with fantastic deals on Bactidol, Colgate, Calpol, Bioflu, Alaxan, Biogesic, Medicol, Canesten, and Skelan. 

 

Double the Fun with Buy 1 Take 1 Deals

Avail of  Buy 1 Take 1 deals on cult favorites like Nivea, Olay, Aveeno, Gatsby Men Hair Color, Axe Body Spray, and Tresemme. Imagine scoring two for the price of one on top skincare and haircare products.

 

Extra Savings with BDO Credit Cards

Shopping in-store with your BDO credit cards lets you enjoy a 0% interest installment plan for up to 3 months on a minimum purchase of ₱5,000. This helps you stretch your budget and enjoy top-tier products without immediate payment concerns.

 

 

Shop Your Way with Watsons O+O (Offline and Online)

With over 1,100 Watsons stores nationwide, you can dive into the sale wherever you are. Prefer shopping from the comfort of your home? The Watsons App and website bring the sale directly to you, ensuring the best deals are just a click away. Mark your calendar for August 15-18 and don't miss this opportunity to grab the latest beauty products, health essentials, and household must-haves at unbeatable prices.

    Shop the Nationwide Price Drop with ease on the Watsons app from            

          August 15-18 for amazing deals on beauty, health, and more!

 

For added convenience, customers can opt for Click & Collect Express to pick up their orders in 30 minutes or less or choose Home Delivery Express to have products delivered straight to their doorstep within three hours (available in select cities only). Watsons has truly made it easier than ever to get your health, beauty, and wellness products when needed.

 

Don’t miss out on the latest news in the world of health, wellness, and beauty. Join the Watsons community and be part of the self-care revolution. Download the Watsons app and sign up for the Watsons Club for more exciting deals and exclusive access to big discounts and events. Also follow @watsonsph on Instagram, @WatsonsPH on Facebook, and @watsonsphilippines on TikTok.

Pocket Communities Invests P350M in Affordable Housing Project, The Wave Residences, in Nasugbu

Poised to transform Nasugbu, Batangas landscape, offering residents a harmonious blend of modern living and natural beauty, property developer, Pocket Communities recently held a groundbreaking ceremony for its newest housing project “The Wave Residences.”

Situated in Barangay 11, the 2.6 hectares The Wave Residences are exclusive to 122 housing units priced from P6 to P9 million, placed at the heart of Nasugbu town proper.  

“Total project investment is P350 million, with the projected revenue of P700 million,” said Pocket Communities chief operating officer Red Rosales.

Further, he said The Wave Residences’ completion within three years. 

The groundbreaking last 2 August was attended by government officials, business partners, and stakeholders, signifying the project’s importance in driving the local economy and enhancing the community.

The Wave Residences is poised to transform Nasugbu’s landscape, offering residents a harmonious blend of modern living and natural beauty.

The project is strategically located to provide easy access to essential amenities, ensuring a comfortable and convenient lifestyle.

“We are thrilled to embark on this exciting journey of building The Wave Residences,” Christian Mulingbayan, President and CEO of Pocket Communities, for his part said.

“This project is more than just a residential development; it’s about creating a vibrant community that enriches lives. We are grateful for the support of the local government, our partners, and stakeholders, whose belief in our vision has made this groundbreaking possible,” he added.

Mayor Antonio Barcelon of Nasugbu expressed his enthusiasm for The Wave Residences, highlighting its potential to generate employment opportunities and boost the local economy.

“This development is a manifestation of Nasugbu's growing appeal as a prime investment destination," he said

Vice Mayor Mildred Sanchez echoed the sentiment, stating that they are incredibly proud to welcome a development like Pocket Communities to its town.

“The Wave Residences is set to become one of the best places to live in Nasugbu, not only because of its proximity to the beach, which acts as a recreational hub but also because of its strong commitment to environmental sustainability,” she added.

The project aligns perfectly with the vision of a greener, more prosperous future for the community.

Mulingbayan said Pocket Communities is committed to delivering high-quality, affordable homes that cater to the needs of Filipino families, adding that The Wave Residences is a testament to the company’s dedication to creating thriving communities and uplifting lives. ###

UNIQLO Celebrates 40 Years with 'Timeless Tones': A Modern Twist on Classic LifeWear for Fall/Winter 2024

 The Philippines- Global Japanese apparel retailer UNIQLO marks its 40thanniversary this year with the latest transformation of its LifeWear favorites, which has always evolved to bring about lighter fits, increased comfort, and greater functionality through new materials. For its 2024 Fall/Winter LifeWear collection, UNIQLO centers on the theme “Timeless Tones,” blending classic styles with modern designs, creating items destined to be favorites for years to come.

 

The theme takes inspiration from places known for their unique character and where new discoveries are always around the corner. First is the Scottish capital of Edinburgh where the locals pride themselves on mixing different patterns and materials, followed by the Swedish capital of Stockholm, celebrated for its modern tonal styles.

From Left to Right: Host Dani Mortel, UNIQLO Philippines' Chief Operating Officer Geraldine Sia, UNIQLO Philippines' Head of PR and Sustainability, Reiny Vergara and UNIQLO Philippines’ AVP for Marketing, Andrei De Borja.

 

“We are excited to showcase to all of you our newest season collection today. Featuring the theme of “Timeless Tones”, we aim to bring a fresh approach to our LifeWearand showcase timeless classics. True to our LifeWearphilosophy of designing clothing to make life better, these new pieces showcase our innovation to evolve classic items in terms of fit, comfort and functionality,” says UNIQLO Philippines' Chief Operating Officer Geraldine Sia.

 

With lighter and more comfortable fits, it is easier to adapt and move with style. The collection allows everyone to create a modern, versatile look by layering colors and combining textures. What’s more, by embodying the personas of Edinburgh and Stockholm, as well as the lifestyle of its people, UNIQLO promotes the spirit of “Timeless Tones” through three sub-categories:

 

• Neo-Tradition: Classic LifeWear is given a new look with new silhouettes and new styling. Express yourself comfortably with pieces from the Wide Pants Collection, as well as the function bra tops and lightweight 3D Knits.

 

• Neo-Nordic: The collection features styling and items that go seamlessly between indoor and outdoor activities. Introducing the newest technology PUFFETCH, enabling warmth through lighter material that is comfortable and compact. Move without being limited by the cold with the range of HEATTECH categories, from the base HEATTECH to the Extra Warm and Ultra Warm varieties.

 

• Sport Utility Wear: Offering functionality and versatility that allows you to stretch your limits, the UNIQLO Sport Utility Wear presents a new level of comfort whether you’re on the go or on the couch. Stay dry and warm at all times with the DRY-EX Crew Neck Short Sleeve T-Shirt, or move easily with the W’s Ultra Stretch AIRism shorts for peak comfort and style. The UNIQLO Sports Utility Wear also offers Ultra Stretch and UV Protection features.

For more on the UNIQLO 2024 Fall/Winter LifeWearCollection and its timeless tones, check out #UniqloPH and #LifeWear by visiting www.uniqlo.com/ph/en/ and following @uniqlo on Facebook and @uniqlophofficial on Instagram.

TECNO is the Official Global Supporter of the AFC Champions League Elite

 Innovative technology brand TECNO announced today that it has become the Official Global Supporter of the Asian Football Confederation’s newly unveiled club competitions, the AFC Champions League Elite™, the AFC Champions League Two™, and the AFC Women’s Champions League™ for the 2024-2025 season. This strategic cooperation underscores TECNO's dedication to enhancing its reach across its core markets in Asia, and to fostering a meaningful connection with every football fan that shares its “Stop at Nothing” spirit of progress and innovation.

 

 

The partnership was unveiled at an official signing ceremony in Kuala Lumpur, Malaysia, where AFC representatives and TECNO executives expressed their enthusiasm and ambitions for the partnership. 

 

[Event Photo to be Added]

 

 

“This partnership embodies the shared values of passion, excellence, and innovation between TECNO and the AFC. More than just a sponsorship, it is a milestone displaying the brand spirit of ‘Stop at Nothing’ and a celebration for both parties embarking on a new journey and creating more impactful experiences for fans across Asia” said Laury Bai, Chief Marketing Officer of TECNO. 

 

“At TECNO, we always believe in the power of sports to unite communities and inspire progress. This collaboration allows us to not only empower every Asian football fan globally to have a more interactive and immersive experience at matches through our advanced technology, but to also build a deeper connection of shared passion between TECNO and football fans."

 

Datuk Seri Windsor John, General Secretary of the AFC, said: “As the AFC enters into a new era of innovation and transformation, spearheaded and driven by the revamp of our club competitions, we are delighted to welcome an entity that shares common values in global innovative technology brand, TECNO.

“We thank TECNO for recognising the ever-increasing global appeal of the AFC’s world-class competitions, which are poised to herald unprecedented levels of growth in the coming years, and we look forward to working in close partnership with them to create more engaging moments with the passionate fans of Asian football.”

 

By tapping into the vast fan base of AFC club competitions, with global television viewership close to 1 billion, TECNO is poised to connect with huge sports communities, enhancing the joy and excitement of football and encouraging people to bring the passion of the game into their daily lives. As digital experiences have grown to become an indispensable part the football fan experience, and as the demand for smart technology continues to rise across Asia, TECNO aims to expand its brand presence in various markets across the continent through its partnership with the AFC. By making cutting-edge technology and products more accessible, TECNO hopes to bring unique, immersive digital experiences to football fans to enhance the way they experience football in their daily lives. 

 

Furthermore, the partnership underscores TECNO's enduring commitment to utilizing sports as a bridge to resonate with global consumers and create shared experiences amongst its audiences. The belief in the power of sports and technology to inspire individuals to make progress, chase dreams, and purse their passions is embedded in TECNO’s brand DNA, and the brand has been dedicated to bringing this belief to life by creating meaningful programs that motivate consumers to unlock their potential through sports. 

 

In the past, through its sponsorship of the 34th Africa Cup of Nations (AFCON), TECNO created a lasting impact with a series of campaigns that made matches available to the entire football community in Africa by creating unique viewing experiences, in addition to making football accessible to more remote African communities by committing to renovating 100 football fields across Africa over the next five years. Through its partnership with AFC, TECNO will continue to elevate and innovate to deliver similar unforgettable experiences in Asia and inspire football fans to champion its “Stop at Nothing” spirit together to create more and build a better future together. 

 

For any related media queries, please contact pr.tecno@tecno-mobile.com

 

Stories of the Road Explores the Origins of the Banaue Rice Terraces

 

When and how did the early Ifugaos make the Banaue Rice Terraces? A new documentary from Stories of the Road aims to answer this question by asking some locals in the Ifugao Province about the history of this agricultural landmark ingrained in Philippine history and culture. 

The documentary features impressive drone shots of the rice terraces and its surrounding area. Moreover, the team behind Stories of the Road, composed of its director, Eric Gamorot, producer, Rhett Paul Bolivar, production assistant, John Paul Bolivar, and writer, Marky Ramone Go, immersed themselves in the vibrant culture of the locals as they tried to uncover the truth behind the origins of the rice terraces. 

“We aimed to convey a more precise, if not more authentic, origin story of the Banaue Rice Terraces, contrasting with the conventional school teachings. Many have conducted additional research since our childhood, and when combined with the oral histories of the locals passed down from generation to generation, we could create a more accurate narrative,” Gamorot said. 

Gamorot and the team placed various residents from the Ifugao Province under the spotlight so they could tell their stories about the origins of the Banaue Rice Terraces. During the interviews, they realized that these individuals had a colorful history living in the area and had their version behind the creation of the Banaue Rice Terraces. 

Stories of the Road began as a passion project between avid travelers and passionate filmmakers who also charted a career in visual storytelling. They decided to tell stories about the places they visited and the people the team met on the road to show the current generation the stories that needed retelling and the ones that were previously untold.

They pride themselves in researching and fact-checking their stories to create something culturally significant to promote travel destinations in the Philippines and their heritage. 

The team envisions Stories of the Road as a travel documentary channel and a resource for current and future students, balikbayans, and local and foreign travelers regarding the history and culture of various areas in the Philippines. 

“It will serve as a platform for them to learn more about our country and inspire them to travel here, allowing them to experience and discover their own stories of the road,” Gamorot said.