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#MegaGandaAngBuhay MEGA Sardines’ ‘First Day’ delivers a mega dose of ‘kilig’

Do you still remember your first day at your very first job? In the wake of its first two viral videos “Adulting” and “Tipidity,” MEGA Sardines, the Number 1 sardines brand in the Philippines, treads lightly into 2019 with “First Day,” its third short film under its #MegaGandaAngBuhay trilogy.
“First Day” tells the story of Joseph, an idealistic, fresh-out-of-college young man from Cebu (played by Jindric Macapagal) who is caught in an awkward situation on his first day at work in a Makati office. What could go wrong—or right—on Day 1? “‘First Day’ reveals the answer in an unexpected and heartwarming manner, delivering a mega dose of ‘kilig’ on a hugely relatable slice of life,” says film director and public relations specialist Chris Cahilig.
As shown in its first two short films, the MEGA Sardines’ #MegaGandaAngBuhay campaign, Cahilig points out, reinforces timeless Filipino themes and values. While “Tipidity” brought humor and “Adulting” delivered drama, “First Day,” the third and …

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