Thursday, May 16, 2019
As a mom one of the best things we could give our children is the gift of education.
I remember what my own mom used to say. Money can be stolen, it can run out as quickly if you dont know how to spend it wisely--but education? That is something you can build on and nobody could take that away.
That is why the last thing you want to do especially if you can afford it is to find the best school for your kids. A school that is progressive and utilizes all the advanced learning techniques not just to educate your kid, but get them ready for a bright future.
Eton International School, the newest bastion of Filipino education has opened its classrooms to the future leaders at one of the most scenic and iconic locations in Manila.
Sitting at the heart of Manila and right at the country’s cradle of arts and culture, the Eton International School rises as the first world-class learning institution inside the prestigious grounds of the Cultural Center of the Philippines (CCP).
What sets ETON apart from other learning institutions are its three pioneering programs—the Center for the Talented and Gifted for the pre-schoolers; Center for Leadership and Performing Arts for grade school and Center for Technology and Innovation for high school.
Eton even has international curriculum linkages that allow our students to easily be accepted abroad.
Eton International School-CCP stands proudly amongst landmark structures—the Folk Arts Theatre in its north, the Coconut Palace on the east and bordered in the south by the Manila Bay, world-renowned for its spectacular sunrise and glorious sunsets.
“ETON is the school of the future where learning happens beyond the four walls of the classrooms. It is a place where kids will feel safe to learn, grow and multiply their talents exponentially,” said Ms. Jacqueline Marzan-Tolentino, Eton International School Directress.
At ETON we nurture the leadership potential in each child. Our mantra is every child is a leader and every child can be a hero waiting to be unleashed. We take time out to know about the child’s strength and weaknesses so that we can match our teaching style to our students’ learning style. This allows the students to learn, faster, better and higher. Eton International family culture allows students to grow and create better relationships in their family and community. It only takes love to break all barriers in the mind, heart and soul. With our multiple local and international programs, each child is given the chance to find his gifts, strengthen their resiliency and build their confidence,” Tolentino adds.
GET ETON EDUCATED
"Every child is born with Royal Dignity," is the ETON philosophy
“We believe the gifts and calling of each child is irrevocable. A child’s worth is built in. It is our mission to open their mind to possibilities, strengthen their competency and skills and inculcate values that will set them for life,” she adds.
Eton’s motto is Artes (Heart), Scientia (Mind) and Intelligentia(Will or Spirit).
“Every child is nurtured to inspire, to innovate and to lead a life in honor of God and service to humanity. Every Etonian leads with humility, courage and heart,” Tolentino said.
Eton prides itself of its small class size that allows them to focus on the development of each child’s multiple intelligence especially in the crucial foundation years. Tolentino describes this as strengthening their roots to allow the children to be resilient as they grow and bloom and ready to conquer the world.
* LEADERSHIP PROGRAM-Eton provides learning adventures that are life changing. The students are taught to focus on developing their faith in God, self, family and others through self mastery, experiential mastery and life mastery here in the Philippines and abroad.
* LANGUAGE PROGRAM- Eton nurtures the gift not just of one language but three—English, Filipino and Mandarin. The students may also have an elective in French and other languages. – I SPEAK
* EARTH SAVERS PROGRAM - Eton leads the community to take care of the environment through our ECO Savers Program. - I CARE
* ARTS AND CULTURE PROGRAM – Eton promotes Philippine arts and culture from visual arts to performing arts through various exhibitions and cultural activities. - I CREATE
* DEVELOPMENTAL AND ACCELERATION PROGRAM – Eton provides multiple ways to Iearnfrom modular program to hands-on learning .- ILEARN
* ENTREPRENEURSHIP PROGRAM - Eton believes in teaching financial and wealth program at an early age through our various business start-up cases. IBUILD
* RECREATION AND CELEBRATION PROGRAM – Eton promotes local and international sports and wellness program - I EXPLORE
* STEM PROGRAM- Eton’s Science Technology Engineering and Math (STEM) program has given the Eton students a remarkable edge in this space. “Our global affiliations range from TOFEL to Lego Robotics to International Learning Styles AndMultiple Intelligence. Our program is used in UK, Asia and US,” Tolentino proudly said. – I SOLVE
* HOLISTIC PROGRAM- Eton sets three goals in every school year for students to learn and grow with from subject goals.
These could be in arts, language, geography, history, ICT, language, math, music, PE, Science, society and technology); Personal goals ( enquiry resilience morality communication thoughtfulness cooperation respect and adaptability):& Internationalization goals ( local and international collaboration and cooperation.)
Students are exposed to different opportunities to grow with their counterparts worldwide through internationalcompetition and fieldwork. – I PRAY
* INTERNATIONAL IMMERSION PROGRAM –
Wednesday, May 15, 2019
I got my first Shake Shack burger in Dubai 5 years ago. I remember lining up for the burger and the crinkle- cut fries, just because everyone was raving about their burgers. It was beefy and moist and the burger just melt in your mouth. I ate it with no catsup. Just the bun and the burger, with an order of vanilla/chocolate shake. It was the best burger for me ever
When I learned that Shale Shack makes its debut in Manila. I cant wait to what the they are about to offer!
Shale Shack finally open its doors in Manila at BGC on May 10th, 2019. The country’s first-ever Shack serves up one-of-a kind menu items for the Manila community, only found in the Philippines.
“As we spent time exploring the unique and eclectic landscape that is Filipino cuisine, we were inspired by the flavors and artisans we met along the way and by the food that they’re passionate about,” said Shake Shack culinary director Mark Rosati. “From halo halo, lechon, adobo and garlic rice to calamansi and ube in every imaginable form, Manila is serious about its love for great food and ingredients! We’re thrilled to introduce our Manila-exclusive menu that features just a few of the flavors and ingredients we fell in love with, and are humbled to become part of this vibrant community.”
Check out the deets on the Manila-exclusive menu!
The Ube Shake, featuring vanilla frozen custard ice cream blended with ube and hand-spun to order, is a Shack take on the classic flavor found all over the Philippines.
For a local twist on a Shack classic lemonade, the Calamansi Limeade offers the perfect combination of sweet and tart with the beloved calamansi as the star of the show.
The menu features three unique concretes (frozen custard ice cream made in-Shack every day, then blended with mix-ins featuring iconic Filipino flavors or local bakers and artisans). Concretes include:
• Uuuube-by baby - Vanilla custard mixed with ube, coconut marshmallow, ube cookie, toasted coconut and crispy pinipig. Topped with leche flan. Oooooh baby baby!
• Shack Attack - Chocolate custard mixed with Bucky’s original brownie, Auro chocolate chunks, Shack fudge sauce, and chocolate sprinkles. A Manila spin on a Shack classic, this concrete proudly features chocolate brownies from Bucky’s, and 55% cacao chocolate from local bean-to-bar Auro chocolate.
• Calamansi Pie Oh My – Vanilla custard mixed with calamansi pie from the local favorite Wildflour Bakery.
In keeping with the company’s mission to Stand for Something Good®, 5% of sales from the Pie Oh My concrete supports Children’s Hour, an organization that supports projects on education, health & nutrition, and child welfare & development for Filipino children in need.
Additionally, Shake Shack has partnered with Hope in a Bottle to offer Shack2O bottled water. 100% of HOPE’s profits go to building public school classrooms.
Finally, to offer treats for those with four feet, Shake Shack has partnered with Whole Pet Kitchen on ShackBurger dog biscuits in both its Bag-O-Bones and Poochini (ShackBurger dog biscuits, peanut butter sauce, and vanilla custard).
The Manila menu will also feature Shake Shack’s signature items including the ShackBurger, Shack-cago DogTM, classic crinkle-cut fries, craft beer from local Engkanto Brewery and Monkey Eagle, Shack Red and White wine, and frozen custard ice cream.
Shake Shack's fine dining heritage and commitment to community building, hospitality and the sourcing of premium ingredients have helped pioneer a new "fine casual" restaurant category. Fine Casual couples the ease, value and convenience of fast casual with the high standards of excellence grounded in fine dining: thoughtful ingredient sourcing and preparation, hospitality and quality. As a pioneer in this new category, Shake Shack strives to maintain the culinary traditions of the classic American burger stand, while providing guests with a menu of inspired food and drinks, made with carefully sourced and quality ingredients, and always cooked to order.
Building on Shake Shack’s fine dining heritage and commitment to community building, hospitality and sourcing premium ingredients and the SSI Group’s proven track record in bringing forth the most rewarding, curated lifestyle experiences to the evolving Filipino consumer, Shack fans in the country are able to enjoy “fine casual” dining at reasonable price points.
“We’re thrilled to bring the NYC Shake Shack experience to the Filipino community, and are proud of the company’s mission to Stand for Something Good®; our burgers and hot dogs use 100% all-natural beef, free of hormones and antibiotics, non-GMO potato buns, and custard is made from real sugar, no corn syrup, and milk from dairy farmers who pledge not to use artificial growth hormones,” says Anton Huang, SSI Group President. “We’re proud to finally unveil our Manila menu that was created with high standards of excellence: thoughtful ingredient sourcing and preparation, hospitality and quality that will provide a value that is accessible for our Filipino customers.”
Are you ready to shake up Manila? The very first Shake Shack in the Philippines opens last May 10, Central Square in Bonifacio High Street at Bonifacio Global City along Fifth Avenue.
Specialty Food Retailers, Inc. (SFRI) is the exclusive franchise holder of Shake Shack in the Philippines. SFRI is a member of the SSI Group. Follow @shakeshackph and @ssilifeph on Instagram and Facebook for more information.
Tuesday, May 14, 2019
The Goldilocks that we love since childhood celebrates 53 years of giving love and contributing memories to each and everyone.
It is well established that Filipinos have a unique relationship with food, and that food is often used to demonstrate love and affection towards others. If there is one company that has foremost insight on this tendency, it is Goldilocks.
For fifty three years, the country’s number one bakeshop has come to represent simple expressions of love that carry tremendous meaning: A pasalubong (homecoming treat) to the family, a padala (send-out gift) to a loved one far away, or a child’s baon (packed meal) carefully prepared by a mother. Moreover, a noticeable trait among Filipinos is that they seldom attend an occasion or gathering empty handed. Whether they come with a cake, a box of mamon or ensaymada, the underlying basis for this is still rooted in love: by bringing something good that can be shared by many, we show how much we value and treasure the people around us.
As Goldilocks celebrates 53 amazing years of being the country’s number one bakeshop, its fairytale story still evokes delight and sweetness. From a small but exceptional start up way back in 1966, it grew to become a Strong Global Brand through pure determination, ingenuity, and an unwavering passion for quality and customer service.
Beyond this, however, Goldilocks continues to embody everything that is unique, delicious, and delightful about the Filipino people. This is experienced by its customers every time they enter a Goldilocks store or enjoy their favorite Goldilocks product.
Celebrate with Goldilocks! For more promo updates follow Goldilocks on Twitter or Instagram at @GoldilocksPH, on the Goldilocks Facebook page, or at the official Goldilocks website at www.goldilocks.com.ph
Amaia Steps Pasig Blanca: Aims at providing high-quality homes that are within the means of driven young professionals
Modern Filipino families looking for stylish and comfortable homes in Eastern Metro Manila will find these in Amaia Steps Pasig Blanca, a mid-rise residential project in Eusebio Avenue, Barangay San Miguel, Pasig City.
Blanca is the third building of the Amaia Steps Pasig condominium development, which is aimed at providing high-quality homes that are within the means of driven young professionals who are either single or married and starting a family.
Consisting of 256 units across nine floors, Amaia Steps Pasig Blanca offers spacious and well-designed Studio, Deluxe, and Premier units specifically designed to appeal to mobile professionals and families.
Amaia Steps Pasig Blanca is easily accessible from major roads and thoroughfares and is strategically located close to the Ortigas Central Business District and malls like Tiendesitas, SM Supercenter Pasig, and Robinsons Galleria and educational institutions such as Pasig Catholic College, Arellano University, and Rizal Technological University.
Transport stations such as jeepneys will also be readily available to its residents.
Aside from its prime location and proximity to shopping and leisure establishments, Amaia Steps Pasig Blanca also features exclusive amenities that its homeowners can enjoy: a swimming pool, jogging path, multi-purpose hall, basketball court and landscaped gardens.
Soon, a retail complex will open at the ground floor of Blanca building making life a lot easier and enjoyable for the residents. Built with families in mind, Blanca also features a children’s play area.
Homeowners at Amaia Steps Pasig Blanca will likewise be assured of safety and security, with fire detection and alarm systems, and CCTV cameras.
Finally, Amaia Land offers flexible payment schemes for their properties: cash, deferred cash and bank financing.
Amaia continues to serve prospective homeowners with affordable and sustainable developments that aim to elevate the Filipino living experience in a well-secured environment.
For inquiries about Amaia Steps Pasig Blanca and other Amaia properties, check out www.amaialand.com or like www.facebook.com/AmaiaLand.
The world-famous American fried chicken chain POPEYES® is all set to open its first restaurant in Manila very, very soon! And fried chicken lovers have every reason to celebrate as it will open its first branch in POPEYES® Arcovia City, Pasig.
Brought to you by the Kuya J Group, POPEYES® has set the local dining scene abuzz with excitement over rumors of an opening in the Philippines. Now that it’s official, Filipino diners can finally savor the heart and soul of American Southern-style cooking best experienced only at POPEYES®.
“Everyone in Manila has been anticipating the opening of POPEYES® and we'rehappy to announce that it's opening this month,” says Winglip Chang, Kuya J Group President.
“We are very thrilled to offer its big, bold and uniqueflavors to Filipino diners.”
Before its opening, here are some things you may want to know:
Its award-winning fried chicken! At POPEYES®, flavor is everything!
POPEYES® takes pride in its juicy (but not greasy) and extra crispy fried chicken with distinct flavors from the South of the USA. Made fresh daily,POPEYES® fried chicken is generously marinated in Cajun-inspired spices and seasonings, then hand battered, breaded and cooked slow and served fast.
Enjoy an exciting menu of POPEYE YES signature dishes its world-famous fried chicken, the fried chicken chain will also offer some of itsother popular dishes which include biscuits, Cajun fries, Chicken Tenders,and some exclusive items to be introduced in the Philippines.
The first POPEYES® restaurant opened in New Orleans, Louisiana, USA in1972. New Orleans, Louisiana is a melting pot of music, festive traditions and flavors. The POPEYES® chicken recipe is based on 300-year old culinary traditions of Louisiana and a fusion of ingredients and influences from 7 different nations.
Founder Alvin Copeland Sr. infused his chicken with bold flavors from his native Louisiana which created a unique flavor that helped launch a global chicken empire.
Today, POPEYES® is one of the biggest fried chicken chains in the world with over 3,000 restaurants in over 25 countries. And it continues to grow bigger with new restaurants opening here in the Philippines
To learn more about the POPEYE's Brand. Pls follow them on onFacebook www.facebook.com/popeyesph and Instagram www.instagram.com/popeyesph.
Monday, May 13, 2019
Celebrate girl power with SM Cinema as they bring us two new exclusive women-centered films, Dumplin’ and The Hustle!
Who run the world? If you know the answer, shout it out and celebrate girl power with SM Cinema as they bring us two new exclusive women-centered films, Dumplin’ and The Hustle!
Put your high heels on for Dumplin’, a charming and uplifting coming-of-age story. Dumplin' (Danielle Macdonald) is the plus-size, teenage daughter of a former beauty queen (Jennifer Aniston), who signs up for her mom's pageant as a protest against the prejudices in her small Texan town. The situation escalates when other contestants follow her footsteps, revolutionizing the pageant and the way women in their town think about beauty.
Feel like the badass woman you are with the comedy film, The Hustle. Rebel Wilson plays a low-rent scammer who meets a high-class con artist, played by Anne Hathaway, who teaches her the ways of high-class society living and scheming. Together, they team up to exact revenge to the men who have wronged them in the past.
Catch Dumplin’ and The Hustle starting May 8 only at SM Cinema branches nationwide. Book your tickets through the website, www.smcinema.com or download the SM Cinema mobile app. You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for updates!
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, will bring global K-Pop sensation BLACKPINK to the Philippines for the first Shopee X BLACKPINK Meet & Greet on June 6. Avid BLACKPINK fans, also known as Blinks, will get a once-in-a-lifetime experience to interact with their favorite idols at the event, which will feature exciting draws and giveaways including signed BLACKPINK CDs and Shopee gift certificates.
Shopee users can choose from two tickets, Pink or Black, to get access to the event.
Users can get Pink tickets by purchasing any product from the YG Official Store on Shopee from May 11 to 25 using the special voucher code “SHOPEEXBP”. The first 150 successful buyers will be guaranteed a Pink ticket to the fan meet.
In addition, users can score Black tickets by registering on the official Shopee x BLACKPINK Meet & Greet page in the Shopee app. The top registered users who have an accumulated purchase of at least ₱4,000 on Shopee will receive one Black ticket that comes with an exclusive fan meet pass. To add to the excitement, the top 40 spenders will receive special autographs and a once-in-a-lifetime opportunity to meet BLACKPINK live on stage.
Ruoshan Tao, Head of Marketing at Shopee Philippines, said “Since unveiling BLACKPINK as our first regional brand ambassador last year, Shopee has received so much love and support from their Asian fans. Hence, we are delighted to be able to bring them to the Philippines and give Shopee users a chance to meet and interact with their favorite artists in person. We look forward to once again connect BLACKPINK with their massive fanbase in the Philippines and the region.”
For more information on how to join the Shopee x BLACKPINK Meet and Greet, visit https://shopee.ph/m/blackpink-meet-greet.
Download the Shopee app for free via the App Store or Google Play.
Saturday, May 11, 2019
Ginebra San Miguel launches the 2019 Never Say Die Jersey Collection featuring Robert Jaworski SR, Jayjay Helterbrand, Mark Caguioa, Scottie Thompson and Justin Brownlee
Ive been a fan of Barangay Ginebra ever since they started playing in the 80s. I remember escaping my last subject from school just to watch the game (I was in college then) and always lost my voice during their championships. I cursed their opponent during the game. Hahaha. Those were the days. My father who was a true blue Ginebra fan never missed a game from the team and collected paraphernalia from Ginebra.
I was surprised when I learned that they have been playing on the court for the past 40th years. Id really like to know what the "old players" has been doing lately.
Barangay Ginebra San Miguel recently celebrates their 40th years with their Never Say Die Legacy.
Ask any Barangay Ginebra San Miguel player what keeps them going on the court even when the odds are against them, the answer – the fans. Win or lose, the legions of die-hard Barangay Ginebra San Miguel fans have shown their commitment to the team. For 40 years, chants of “Gi-neb-ra!” have rocked stadiums where the team played. In this age of social media, every Barangay Ginebra game is sure to be a top trending topic on Twitter. Their games are able to draw SRO crowds even in the 55,000-seat Philippine Arena in Bulacan, the world’s largest indoor arena. No other fandom has shown such devotion to a basketball team. Where Barangay Ginebra goes, they follow. Indeed, Barangay Ginebra San Miguel has the best fans in the world.
THE BIRTH OF NSD (NEVER-SAY-DIE)
The passion of Barangay Ginebra San Miguel fans mirrors the fervor of the players once they get on the court. After all, this is the team that lives and breathes the words, Never-Say-Die.
It all began in 1985. Though the team was formed in 1979, the year 1985 went down in Philippine basketball history as the year Ginebra San Miguel’s Never-Say-Die spirit was born. The protagonist in this historical moment is no other than Robert Jaworksi, Sr. After being hit by a wayward elbow in the second quarter, the Big J had to leave the game to go to the hospital. To everyone’s shock, he returned in the third quarter with seven stitches on his lip. The Gins were behind by 15 points going into the final seven minutes of the game when Jaworski re-entered the court and led the team to victory, sparking a frenzy that to date, is unmatched. This was the beginning of Ginebra’s Never-Say-Die mantra.
THE LEGEND LIVES ON
Year after year, Barangay Ginebra San Miguel players continued the team’s Never-Say-Die legacy.
“The Fast and The Furious” duo of Mark Caguioa and Jayjay Helterbrand showed resilience and determination when they fought hard to end the team’s seven-year drought in the 2004-2005 season to win the PBA Fiesta Conference. Moreover, they turned this victory into a back-to-back win as they also claimed victory in the following conference – Philippine Cup Conference.
Helterbrand has since retired but believes that the team’s NSD spirit is alive in the current players, like Scottie Thompson who is making history himself. He recorded his third triple double and bagged the 2018 PBA Commissioner’s Cup Finals MVP. He brings his best in every game, fighting for every rebound, taking the shots and giving tough defense.
Another current player giving his all in every match is Justin Brownlee. His buzzer-beating three-pointer clinched the 2016 Governor’s Cup for the Gin Kings, their first after eight years. The game exemplified the NSD spirit with the team coming back from a 15-point deficit at half time. Brownlee returned the following season and helped Barangay Ginebra defend the Governor’s Cup, this time in front a new PBA record crowd attendance of 54,068 at the Philippine Arena in Bocaue, Bulacan.
40TH ANNIVERSARY JERSEY COLLECTION
To thank Barangay Ginebra San Miguel fans for their four decades of support, Ginebra San Miguel is launching the 2019 Never Say Die Jersey Collection featuring the Living Legend and father of Never-Say-Die spirit, Robert Jaworski, Sr. (7); the unforgettable “The Fast and the Furious” duo, Jayjay Helterbrand (13) and Mark Caguioa (47), fast-rising basketball superstar Scottie Thompson (6), and the most beloved PBA import who has won the hearts of Pinoy basketball fans Justin Brownlee (32). These limited edition jerseys will be worn by the team in the upcoming 2019 PBA Commissioner’s Cup.
What makes the 2019 Jersey Collection special? “This is the first time in the 40-year history of Barangay Ginebra San Miguel that ‘Never-Say-Die’ is featured in the team jersey. Barangay Ginebra San Miguel has become synonymous to the never-say-die spirit that has been the mantra not only of the Gin Kings but also of every kabarangay. Our tribute to never-say-die, which began with coach Robert ‘Sonny’ Jaworski, Sr., is also a tribute to the team’s legions of fans who have not only embraced and loved the team but also embodied the never-say-die attitude,” says Ginebra San Miguel Brand Manager Paolo Tupaz.
To avail of the jerseys, just buy any GSMI product. Every six (6) seals of Ginebra San Miguel or any five (5) caps of GSM Blue, GSM Blue Flavors, Primera Light Brandy and Ginebra San Miguel Premium Gin, entitles customers to purchase one jersey for only P100 at your favorite supermarket or convenience store outlets nationwide. Fans can get the Ginebra San Miguel 2019 Jersey Collection until June 30, 2019.
For more details and updates on the promo, log on to www.ginebra.com.ph, check out the official Facebook page of Ginebra San Miguel www.facebook.com/barangayginebra or call the GSMI customer care hotline at 632-2564.
Friday, May 10, 2019
Disney is passing on the legacy of Aladdin’s music to two of the country’s young vocal powerhouses, Morissette and Darren Espanto
‘A Whole New World’ has enthralled generations of audiences and brought the shining, shimmering, splendid story of Disney’s Aladdin to life. The iconic song by award-winning composer, Alan Menken, garnered multiple awards, including a Grammy Award for Song of the Year and an Academy Award for Best Original Song, while the film also won an Academy Award for Best Original Score.
The award-winning song is especially close to many Filipino hearts because Disney tapped Filipino Broadway star, Lea Salonga, to provide the singing voice of the brave princess Jasmine in the 1992 animated film.
Now, Disney is reimagining the beloved tale of Aladdin and along with it, revamping its timeless music for a new generation. In the Philippines, Disney is passing on the legacy of Aladdin’s music to two of the country’s young vocal powerhouses, Morissette and Darren Espanto, who worked together on a localized version of the film’s most successful song, ‘A Whole New World’.
“Here at Disney Philippines, we collaborate with like-minded brands and individuals to deliver the best experiences to our Filipino fans in a locally relevant manner. Through our localization efforts, we continue to build connections with Filipino fans to bring them even closer to their favorite characters and stories, such as Aladdin", shared Veronica Cabalinan, Country Head of The Walt Disney Company Philippines.
At a special listening party with the media, Morissette and Darren Espanto treated guests to an amazing live performance of the much-anticipated duet. Here, Disney also gave attendees a first glimpse of the magical music video.
“I grew up with Disney, listening and singing along to the songs of so many of their movies. I never would have imagined that I would be given the opportunity to sing one of their most amazing classics. It’s truly a dream come true to work with a brand that has brought me so many happy childhood memories and now, to be a part of the childhood experiences of an entirely new generation,” shared Darren.
For Morissette, taking on the project was a great responsibility, “The fact that the original version was sung by the legendary Lea Salonga, makes being chosen for this project truly an honor. It is a once-in-a-lifetime opportunity. I wish our rendition of this beautiful song makes people happy.”
Walt Disney Pictures’ “Aladdin” opens in Philippine theaters on May 22, 2019. Tickets to the film will be available for sale starting May 10. Use #AladdinPH to join the conversations online.
Thursday, May 9, 2019
Advertisers, ad agency execs and students gather for the largest celebration of creativity for CreativeFest 2019
More than 600 advertisers, creatives from various agencies and students of allied studies came in full force to celebrate the power of innovation, ideas, and creativity at CreativeFest 2019 last April 25 and 26 at the Makati Shangri-La Manila.
The event, spearheaded by the Association of Accredited Advertising Agencies of the Philippines (4As) and the Creative Guild of the Philippines, brought together some of the biggest names in the field of advertising to discuss the most pressing topics in the industry today with the goal to inspire practitioners and prove to the world that CREATIVITY RULES.
4As Chairman and BBDO Guerrero Chairman and Chief Creative Officer David Guerrero delivers the welcome remarks during CreativeFest 2019 at the Makati Shangri-La Manila last April 25.
“It is important that the leading creative agencies take the responsibility to demonstrate how best advertising can be done. We do that by bringing together people who understand behavior, people who can listen to and advise brand owners, and people who can create ideas and bring it all to life,” 4As Chairman and BBDO Guerrero Chairman and Chief Creative Officer David Guerrero said during his welcome address.
The first day of the CreativeFest was headlined by Fernando Machado, chief marketing officer of Burger King and one of the world’s most awarded marketers. Machado discussed how a brand and an agency can work hand-in-hand to create effective ideas that can help elevate the experience of consumers. This was followed by a panel discussion among the executives of some of the country’s leading ad agencies and some of their top clients on how the two parties can bridge the gap between them and build better partnerships that promote creativity.
Ted Lim of Dentsu Asia Pacific espoused the value of looking at data and trusting your gut to create some life-changing creative work. This was then followed by a discussion among some of the leading women in the industry today. The panel zeroed in on the inspiring journey of some of advertising’s lady bosses as they climbed the ladder of success.
Jollibee’s Francis Flores and Raul Castro of McCann Worldgroup Philippines did a back-to-back talk on the invaluable partnership between the client and the creative. And to cap off the first day, Jury Heads of the Kidlat Awards sat together to discuss some of their favorite entries this year.
To wind down the day, participants were treated to a night of partying and merry-making through the Pob-Crawl, where they enjoyed drinks and food at four of the top pubs in Makati’s Poblacion district.
The second day started with a talk from Google Design Lead and creator of Facebook’s Safety Check Carla Echevarria, who delivered the keynote on Creative Technology. This was followed by a panel discussion among the country’s digital gurus about the important role of creativity in the digital world.
Another highlight was the talk of Lego Group Creative Director Budjette Tan, author of award-winning comics and soon-to-be Netflix series Trese, wherein he imparted lessons on Creative Storytelling. His was followed by Facebook China’s Kitty Lun, with her talk about putting “People First.”
In one of the most powerful moments of the CreativeFest, ad industry icon and former Tourism Secretary Ramon Jimenez, Jr. delivered a stirring speech about Creative Purpose. “Where do you draw the line between fact and fiction? Creativity and exaggeration? There is a great temptation to go on cheat mode when there is a financial implication,” Jimenez said in his speech. “The truth does not sell itself; you must sell it to the people.”
Meanwhile, Dentsu Tokyo’s Ryosuke Sakaki and Takashi Koyama discussed Project Open Meals, an innovative concept which sees the digitization of food to make it possible to consume it whenever and wherever we want--even in space. The second day of talks was closed with a panel discussion about the future of storytelling, where some of the country’s most innovative production houses, directors, and content creators came together to chart the path of Filipino storytelling.
Creative Guild of the Philippines President and Dentsu Jayme Syfu Chairmom Merlee Jayme concluded the event by recapping some of the highlights of CreativeFest 2019 and praised the organizing committee for their hard work.
Caption: Creative Guild of the Philippines President and Dentsu Jayme Syfu Chairmom Merlee Jayme delivers the closing remarks of the CreativeFest 2019, which was held at the Makati Shangri-La Manila last April 25 and 26.
“These two days have proven that, undoubtedly, creativity rules,” Jayme said. “But aside from that, we have seen the power of creativity and how it can help transform the lives of more people. The past two days forced us to consider some important things, including how we can shape the future through creative thought and how we impact the world through our creative power. I believe that we successfully accomplished what we sought to do with the CreativeFest; we inspired people and made them think, and after everything that’s all we can ask for.”
For more information about what took place during the CreativeFest 2019, please visit https://www.facebook.com/4AsPhilippines and www.creativeguildph.com.
Have a date with the special woman in your life at Starbucks this coming Mother's Day. Seat down with her and have a special bonding day by sharing stories and laughter over an iced latte or frap or a warm cup of hot chocolate.
This Mother’s Day, spend her special day in your favorite Starbucks store. With plenty of
delicious pastries and desserts and comforting handcrafted beverages, moms can feel extra
special with their own delightful feast.
Treat your Mom to a special coffee date with the new Mother’s Day Starbucks Card that
comes with its own greeting card perfect for personalized and sincere messages. The Mother’s
Day Card depicts flowers and foliage that all blooming moms will love. The card is available in
all stores starting May 9 for an initial P500 activation.
Starbucks will also be honoring moms everywhere by giving out complimentary cookies for
every purchase in its stores on Mother’s Day (until supplies last). The specially-baked cookies
are heart-shaped – a sweet and simple way of saying ‘I love you’ to all moms.
Spend a heart-warming Mother’s Day at Starbucks and get a chance to enjoy their baked-with-
love limited-offer cookies!
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