Live Your K-Pop Dreams at the 2025 MAMA Awards in Hong Kong with Metrobank Visa

 K-Pop fans: ever dreamt of being in the same space as your idols, feeling the energy of a live performance, and soaking in the global phenomenon that is the annual MAMA AWARDS? Well, get ready, because you can be among the stars this November – here’s how!

That dream could be a reality for you as Metrobank is giving away 2025 MAMA AWARDS Packages for 15 lucky Metrobank Visa cardholders! Each winner will get to enjoy roundtrip economy flights to Hong Kong for 2 people, a fantastic 4-day, 3-night hotel stay from November 27-30, 2025, and even a curated concert essentials pack for you and your friend to see your K-Pop idols in the flesh.

So, how do you get the VIP experience to this epic event? It's easier than you think! From June 25 to September 14, 2025, all you have to do is:

 

• First, register your Metrobank Visa credit card via https://metrobankcard.mymcc.gift or through the Metrobank website. Registration is open during the promo period. No registration, or late registration, means your entries won't qualify, and we wouldn't want you to miss out!

 

• Shop Local, Win Big: Earn five raffle entries, for every single-receipt transaction worth PHP3,500 with your Metrobank Visa credit card at any local store nationwide.

 

• Go Global, Get More Entries: Planning an international trip soon? Use your Metrobank Visa for your purchases abroad and get 10 raffle entries for a minimum single receipt spend of PHP10,000!

 

• Boost Your Chances with a Metrobank Travel Signature Visa: Apply and get approved for a new Metrobank Travel Signature Visa from June 15 to August 30, 2025, and you'll automatically bag five bonus raffle entries! Plus, you get to enjoy exciting benefits such as a low forex rate of 1.68%, 1 mile converted from every PHP 30 spend, and unlimited local lounge access via PAGSS. With this new card, you are always closer to your next trip and now, to living out your  biggest K-Pop awards ceremony  dream!

A few important things to remember: This promo is specifically for card-present transactions (think tapping your card in stores), so online purchases won't count for entries. And of course, make sure your Metrobank Visa credit card is active, and your passport is valid for at least 6 months from the date of the trip – you'll need both for your K-Pop adventure!

The grand raffle draw will be on September 29, 2025. Keep an eye on Metrobank Card's social media pages, your email, SMS, registered mail, or even a call-out within five banking days of the draw – you might just be one of our lucky winners!

 

With your Metrobank Visa credit card, you can get access to the best experiences to ignite your passion points. Visit the official website of Metrobank at metrobank.com.ph or a Metrobank branch near you to apply for one today.

 

Visa Unveils AI-Powered Payment Innovations to Shape the Future of Commerce in the Philippines

 With AI emerging as the new frontier in digital payments, Visa (NYSE: V), a global leader in the industry, has unveiled a suite of innovative products designed to enable the next wave of digital payment experiences in the Philippines. The country’s digital payment sector is rapidly expanding, with the Bangko Sentral ng Pilipinas (BSP) reporting that 50% of retail payments were digitized in 2023—a milestone that highlights both the growing adoption and the readiness for further innovation.

As digital transactions continue to rise, Visa’s AI-enabled solutions are set to empower Filipino consumers and business owners by providing secure, seamless payment experiences. “The continuously growing digital payment sector in the Philippines makes it a prime environment for technological innovation—one that harnesses AI for the benefit of the digital Filipino business owner and consumer,” said Jeffrey Navarro, Country Manager, Visa Philippines.

In this new era of agentic commerce, where AI agents will browse, purchase, and manage transactions on behalf of users, trust is more important than ever. Over the past decade, Visa has invested more than US$3 billion in AI and data infrastructure, enabling regional partners—including AI platforms, fintechs, banks, and merchants—to connect effortlessly to the Visa network. In an increasingly digital landscape marked by evolving threats and the need for greater accountability, Visa’s continued focus on AI, tokenization, and real-time fraud prevention ensures every transaction remains secure.

Leading this wave of innovation is Visa Intelligent Commerce, a new initiative that opens Visa’s payments network to developers and engineers building the next generation of AI-powered commerce in Asia Pacific.

Visa Intelligent Commerce: A New Era for Asia Pacific

Visa Intelligent Commerce brings a suite of integrated APIs and a commercial partner program to AI platforms, enabling developers to deploy Visa’s AI commerce capabilities securely and at scale. Visa announced that it is in explorations with Ant International, Grab and Tencent to grow AI commerce by enabling a secure and seamless checkout experience.

Ant International is a leading global digital payment, digitisation, and financial technology provider. Grab is Southeast Asia’s leading super app offering ride-hailing, food delivery, digital payments, and financial services across eight markets. Tencent is a multinational technology leader that develops a wide range of digital products and services, including Weixin/WeChat, China’s super app. 

“The Philippines’ digital economy remains vibrant, and Visa’s cutting-edge innovations are key to keeping the country at the forefront of payment technology,” said Poojyata Khattar, Head of Product for Regional Southeast Asia at Visa. “Imagine the possibilities that AI brings to everyday life for Filipino digital consumers—from automatically ordering your favorite meals on Grab before you even think of it, to alerting you about the next big K-pop concert and arranging all your travel plans. With Visa’s trusted payment infrastructure and advanced AI capabilities, these seamless, secure, and enjoyable experiences are now within reach for everyone in the country,” Khattar added.

Over the past 25 years, Visa’s global network has handled 3.3 trillion transactions. Today, Visa is advancing its infrastructure, standards, and capabilities to power AI-driven commerce, opening new opportunities for consumers across Asia Pacific. Soon, AI agents integrated into familiar platforms will be able to transact using Visa’s 4.8 billion credentials at millions of merchant locations worldwide.

Expanding payments innovation and connectivity for Filipino businesses

Visa is also launching new services to make it easier for consumers, merchants, and businesses in the Philippines to pay and be paid. 

Visa Pay: A service designed to connect any participating wallet to any Visa-accepting merchant, local or international, in-store or online, launches across Asia Pacific, home to the largest number of digital wallet users. Through partnerships with leading players including LINE Pay in Taiwan, Maya in the Philippines, OpenRice in Hong Kong, and Woori Card in South Korea, Visa is expanding access to its global network, giving consumers more ways to pay globally by tapping, scanning or online. 

Digital Identity:  This suite of solutions includes Passkeys, Tap to Confirm, and enhanced data which are meant to identify and authenticate digital users. These solutions will reduce friction for consumers by being digitally native while improving payment security and authorisation rates with enhanced transaction data and state-of-the-art fraud prevention techniques. New partners in the region include Coles, a supermarket chain in Australia and Maybank, a leading financial services provider in Malaysia and Southeast Asia.

Visa Accept is a new solution that allows micro-sellers to receive payments directly to their eligible Visa debit card using any NFC-enabled smartphone. Launching in Vietnam, the service supports micro-entrepreneurs and informal sellers such as street vendors, freelancers, and small service providers. Participating issuers will enable cardholders to accept contactless payments through their bank’s mobile app. 

Seamlessness in payments 

Visa continues to expand its product portfolio with solutions designed to support the evolving payment needs of consumers and businesses in the country and across Asia Pacific, particularly 
Millennial and Gen Z consumers who are increasingly looking for flexible and convenient payment options that match their lifestyles. 

Flex Credential: Visa’s Flex Credential, a next-generation card that allows users to seamlessly toggle between debit, credit, and reward points, continues to gain traction in Asia Pacific. Visa first launched Flex in partnership with Sumitomo Mitsui Banking Corporation (SMBC) and Sumitomo Mitsui Card Company (SMCC), known as Olive, two years ago in Japan. Today, more than 5 million Olive account holders are benefitting from the Visa Flex Credential. The Olive card continues to outperform, with cardholder transactions averaging 40% higher than the national average in Japan over the past year. 

Visa and SMCC have expanded the Visa Flex Credential to support small businesses with the flexibility to switch between business and personal accounts using the same Olive card, enhancing access to credit and cash flow management. Visa is also collaborating with local banks in Vietnam to launch Flex Credential in the next few months.

Stablecoins: Visa has been facilitating cryptocurrency transactions for over five years and is now expanding its offering to include stablecoin-backed cards, settlement, and programmable money. On and off-ramps via stablecoin-backed cards allow consumers to use their Visa credentials to buy stablecoins with fiat currency and pay with stablecoin across Visa-accepting merchant locations. In Asia Pacific, Visa is partnering with DCS Singapore, DTC Pay and StraitsX on stablecoin-backed cards that support conversion through regulated infrastructure. 

Enabling seven-day-a-week settlement for stablecoins: Visa has settled more than $225 million to date in stablecoin volume that has been settled through Visa across participating clients. In Asia Pacific, Visa is working with StraitsX for stablecoin settlement.

Through the Visa Tokenized Asset Platform (VTAP), Visa provides a platform for our partners to issue and manage fiat-backed tokens, offering interconnectivity to public and private blockchains, enabling programmable financing, trading of tokenized assets and facilitating cross-border money movement. Visa is looking to expand the availability of VTAP to more partners later this year and into 2026.

“We are excited to work with local banks, acquirers, merchants, and the government in bringing these innovations to the Philippine market. Working with the right partners will help us translate these global innovations into real, tangible impact for local stakeholders – helping us all advance into the future of payments,” said Navarro. 

Maya Launches Visa Cross-Border AFT to Boost Payment Flexibility for Tourists, Expats, OFWs, and Freelancers

 Visa, a world leader in digital payments, and Maya, the Philippines’ leading digital bank and fintech ecosystem, are collaborating to enable cross-border account funding transactions (AFT) in the Maya app. This innovative partnership allows Maya users to seamlessly pull funds from foreign-issued Visa cards and load them directly into their Maya accounts, expanding payments flexibility.

With this new feature, Maya users can easily access and transfer funds from Visa cards issued overseas, offering a streamlined solution for expatriates, overseas Filipino workers (OFWs), and global travelers who need to manage their finances across borders. Upon cashing in from their foreign-issued Visa cards, Maya users can now spend, save, and even invest their money in the Philippines through the Maya app. 

From left to right – Maya Consumer Business Lead Justin Soon, Head of Enterprise Product Nitin Chawre, Head of Consumer Business Mariam Randhawa, and Group Chief Commercial Officer Khurram Malik, along with Visa Philippines Country Manager Jeffrey Navarro, Head of Product and Solutions Ezer Escolar, Director for Commercial and Money Movement Solutions Abigail Aguilar, and Director and Account Executive Oliver Ornido. 

“Our longstanding partnership with Maya continues to grow from strength to strength, and with this latest collaboration, we help make digital payments even more flexible. By enabling funding transactions from foreign-issued Visa cards, we provide Maya users with the power and convenience to manage their finances effortlessly, while ensuring seamless and secure transactions. This connects them to countless possibilities through their Maya accounts,” said Jeffrey Navarro, Visa Country Manager for the Philippines.

Maya, through its robust fintech ecosystem, continues to drive digital payments growth in the country. Visa has previously recognized Maya for processing the highest e-commerce and contactless payments volumes in the Philippines from 2021 to 2024, as well as for being the top acquirer for merchant transaction volume. This collaboration further underscores their commitment to advance payments innovation while improving user experience.

“With this new feature, we’re making it easier for Filipinos and OFWs to move money from their Visa cards abroad straight into their Maya wallets. Maya has redefined how we spend, save, and invest—and we’re pleased to bring the same ease and flexibility to cross-border payments,” said Khurram Malik, Group Chief Commercial Officer of Maya.

Visa Advances Financial Access for Filipino SMEs with Digital Payment Innovations

Visa, a world leader in digital payments is looking to expand support for Filipino small and medium enterprises (SMEs), which, despite their economic contribution, still face significant barriers to financial inclusion and growth. While making up more than 99% of all business enterprises in the country and generating 66% of total employment, SMEs in the Philippines continue to face significant challenges, including access to funding. 

A global funding gap

Visa's recent study reveals significant challenges faced by SMEs, particularly in accessing capital, with these businesses receiving less than 10% of total corporate loans. Cash flow concerns are prevalent, as 44% of SMEs highlight it as a top issue, and over half report having reserves that would last less than six months. Additionally, other hurdles include device and hardware cost for acceptance and lengthy application processes for card holders. Fraud prevention was also cited as a key concern by 33% of those accepting cards.

The financial landscape further complicates these challenges, with the International Finance Corporation reporting a $5.2 trillion global funding gap for SMEs annually, predominantly in East Asia and the Pacific. The Philippines exemplifies this issue, with a $221-billion funding demand against a $15-billion supply. Despite mandates to increase SME lending, utilization remains low due to informal business practices, limited credit history, and financial literacy gaps.

Women-led SMEs across the region face additional social barriers, including gender bias in lending and limited property rights, which restrict their ability to use financial collateral. Moreover, the added burden of household responsibilities can hinder their capacity to effectively manage and expand their businesses. However, Visa's research shows promising outcomes, revealing that 51% of women-led SMEs and 56% of micro-businesses in the Philippines experienced revenue growth through the adoption of digital payments.

Innovation in SME support and funding

Recognizing the crucial role SMEs play in economic development, Visa, through the Visa Foundation, previously launched a $100-million small business accelerator initiative aimed at advancing digital financial inclusion, stimulating job creation, and increasing access to capital for SMEs in Asia Pacific, including the Philippines. 

This program has reached an estimated 29.6 million SMES in the region, including 10.9 million women-led SMEs. The program is complemented by Visa’s Practical Business Skills program, which equips SME owners with essential knowledge in cash flow management, digital payment integration, and financial planning. 

Visa has been actively working with local partners to launch innovative products designed to expand financial inclusion for SMEs. Recently, it signed a new deal with CIMB Bank Philippines to launch a new Visa Business Debit Card. Designed to cater to SME owners, the card will be linked to a high interest business savings account, where business owners can enjoy zero fees, free fund transfers, insurance product offers, as well as a revolving credit facility that they can maximize to grow their business. 

“SMEs form the backbone of our economy and supporting them helps contribute to overall economic growth. We continue to work with local partners to bring financial products and solutions responsive to their unique needs, and we share the government’s vision to help SMEs unlock their full potential through innovation and resilience,” said Jeffrey Navarro, Visa Country Manager for the Philippines.

Visa and CCAP Collaborate to Enhance Financial Literacy Among Filipinos

 Visa,  a global leader in digital payments, has signed a memorandum of understanding with the Philippine Postal Corporation (PHLPost) aimed at expanding access to financial services for Filipinos, particularly those in underserved sectors such as rural communities. 

Under the agreement, Visa will utilize its innovation in digital payments as well as its global payments network to explore opportunities with PHLPost in modernizing and expanding the reach of its financial services, which include handling remittances and money orders for overseas Filipino workers (OFWs) as well as disbursement of healthcare subsidies, social welfare payments, and disaster relief.  

From Left: Atty. Benjie Yotoko, Assistant Postmaster General for Operations, PHLPost; Luis Carlos, Postmaster General, PHLPost; Jeffrey Navarro, Country Manager, Visa Philippines; Bella Lai, Regional Head for Southeast Asia, Visa Government Solutions, Visa

Visa and PHLPost will also explore opportunities to enhance business and financial literacy for Micro, Small, and Medium Enterprises (MSMEs), as well as share best practices in making financial transactions more seamless, secure, and accessible. 

The PHLPost remains committed to providing essential postal and financial services to Filipinos, especially those in remote and or Filipinos abroad. Through this collaboration with Visa, PHLPost aims to enhance its financial offerings by integrating digital payment solutions, improving transaction efficiency, and ensuring greater security for its customers through good governance. By modernizing its services, PHLPost seeks to bridge the financial gap for communities that rely on its extensive network across the country.

Visa and CIMB Bank Philippines Forge Exclusive Deal for SME Debit Cards

 Visa , a global leader in digital payments, and CIMB Bank Philippines, the most-awarded digital-only commercial bank in the country and The Asian Banker’s Best Digital Bank in the Philippines for 2025, have announced an exclusive partnership aimed at enhancing financial solutions for Small and Medium Enterprises (SMEs) in the Philippines. The signing ceremony, attended by senior officials from both Visa and CIMB Bank Philippines, marks a significant milestone in the ongoing collaboration that began in 2023.

 

From Left: Suraj Ramchandani, Chief Growth Officer, CIMB; Ankur Sehgal, Chief Business and Strategy Officer, CIMB; Vijay Manoharan, CEO, CIMB; Jeffrey Navarro, Country Manager, Visa Philippines; IsidoreBada, Head of Clients, Visa Philippines; Oliver Ornido, Director and Account Executive, Visa Philippines.

 

This strategic collaboration builds on the strong foundation established in 2023, when Visa and CIMB Bank Philippines first joined forces to provide innovative and accessible financial solutions to Filipinos. The new agreement will integrate Visa's world-class technology and extensive global network in digital payments with CIMB Bank Philippines’ cutting-edge digital offerings to deliver a superior banking experience to the underserved SME market.

To complement an upcoming business deposit product from CIMB, a new Visa Business Debit Card will also be offered by Q3 2025. The card will be linked to the high interest business savings account, where business owners can enjoy zero fees, free fund transfers, insurance product offers, as well as a revolving credit facility that they can maximize to grow their business. These new offerings cater specifically to micro and small enterprises, which make up majority of the SME market, with the potential to expand to larger enterprises later on.  

In the Philippines, SMEs are often regarded as the "backbone" of the economy, constituting 99.6% of the economy in the country. This means they create a substantial amount of employment and contribute significantly to the country's GDP. By providing jobs and income to a large segment of the population, SMEs drive economic growth and development. Recognizing their strategic importance, this partnership aims to support the financial needs of SMEs and enhance their growth prospects.

Through this collaboration, Visa will provide CIMB customers with exclusive discounts and privileges at select Visa merchants, adding more value to the CIMB Visa Business Debit Card. This alliance aims to deliver seamless, secure, and innovative payment solutions for SMEs, making it easier for them to access the financial services essential for their operations and growth.

"This milestone marks an important step towards our shared vision of providing accessible and innovative financial solutions to consumers and businesses, thereby boosting financial inclusion for Filipinos everywhere. Building on our successful partnership with CIMB Bank Philippines, there is a tremendous opportunity to enhance the digital capabilities of SMEs in the Philippines. Additionally, SMEs have unique and personalized needs that require bespoke solutions. By utilizing Visa’s global network and expertise, and CIMB’s digital leadership, we are committed to seizing this opportunity to serve the unique needs of SMEs and provide tailored solutions to facilitate their growth and success,” said Jeffrey Navarro, Country Manager for Visa Philippines.

"As a pioneer in digital-only banking in the country, CIMB Bank Philippines has disrupted the retail banking space for the better with our partnership-led model, earning the trust of 9 million customers and counting. We are now dedicated to also empowering SMEs who are looking for better ways to bank, all while we continue to drive digital and financial inclusion," said Vijay Manoharan, CIMB Bank Philippines CEO. "Our partnership with Visa is part of our maiden foray into the SME segment and helps enable us to offer enhanced payment solutions that are secure, convenient, and specifically designed to support the growth and financial health of SMEs. This collaboration aligns with our commitment to empower SMEs and contribute to the Bangko Sentral ng Pilipinas’ Digital Payments Transformation Roadmap, which targets to make 50 percent of total retail transaction volumes digital."

Visa and Valentine’s Day: Analyzing Consumer Spending Trends for the Season of Love

 Visa, a global leader in digital payments, has released new insights into consumer behavior during February 2024. Visa Consulting & Analytics found that more active cards were used for transactions, indicating a change in how Filipinos are celebrating Valentine's Day.

The data shows an overall increase in transactions for February 2024 compared to February 2023, driven by more active card users. Despite the rise in transactions, the average amount spent per transaction slightly declined. This suggests that inflation and higher commodity prices may have led consumers to be more cautious with their spending this Valentine's month.

Unlike Valentine's Day 2023, which saw a peak in transactions on the day itself, the peak in 2024 occurred on the weekends before and after Valentine's Day. This change points to evolving consumer preferences. The report also highlights changes in spending patterns. Spending on food-related categories decreased, while spending on travel-related categories saw a slight rise. There was a significant increase in spending on local transport services. Spending on gifts, such as books, shoes, sporting goods, and jewelry, saw significant growth. Spending on flowers decreased slightly, indicating a preference for more durable gifts. Spending on health and beauty spas remained steady.

Consumers Are Spending Smarter: Likely to Prioritize Value and Affordability this Valentine’s

Visa’s latest Green Shoots Radar Survey reveals that many Filipinos are adopting a more budget-conscious approach this year. Instead of splurging on luxury items, they are focusing on experiences that create lasting memories. Across the Asia-Pacific region, many consumers are cutting back on non-essential spending, channeling their budgets into special moments with loved ones.

Shifting Towards Sentimentality: The Growing Demand for Personalized and Meaningful Gestures

With excessive spending taking a backseat, personalized and meaningful gestures are becoming more popular. Custom gifts, handmade creations, and intimate dinners are the go-to choices this season, reflecting deeper emotional connections. According to the survey, arts and crafts purchases are on the rise, with more Filipinos shopping in this category compared to last year. These creative purchases, whether it’s a hand-painted card or a DIY gift, show the effort put into expressing love authentically.

Managing Budgets with Rewards and Discounts for Celebrations

How are Filipinos making it all work on a budget? By leveraging rewards and discounts. Visa’s survey shows that many Filipinos are tapping into promotional deals through their credit cards. By taking advantage of cashback, loyalty points, and exclusive discounts, they’re able to treat their special someone to a memorable Valentine’s experience without the financial strain.

"With Visa, couples can unlock added value with every purchase, from thoughtful gifts to special meals, making it easier to celebrate love while staying within their budget. It’s all about offering more ways to make the most of your budget, so you can focus on creating memorable moments with those you love,” said Jeffrey Navarro, Country Manager, Visa Philippines. 

How Visa Advisory Services Unveils Gen Z's Influence on Payments and Commerce

 Gen Z, now in their 20s and 30s, is beginning to drive changes in work, business, and relationships, according to research from Visa, a global leader in digital payments.  As these young professionals aged 16 to 30pursue financial independence, they are redefining youth financial management and embracing a dynamic, holistic approach to thrive in a rapidly evolving world. 

Visa’s latest Green Shoots Radar survey found that Gen Z respondents surveyed in Asia Pacific tend to save their income, setting aside about 30% of what they earn. Increased awareness of financial goals (47%) drives these young individuals in the region to further build their savings, with about half committed to practicing better financial management (47%). As a generation shaped by diverse experiences and perspectives, this group places significant value on cultivating a stronger mental and emotional approach toward financial management (36%).

“Gen Z is a generation that values flexibility and innovation, leveraging digital tools to navigate an increasingly dynamic financial landscape,” said Jeffrey Navarro, Country Manager for Visa Philippines. “At Visa, we are committed to empowering Gen Z with secure, accessible, and innovative payment solutions that align with their needs and aspirations. Through our advanced technologies and educational initiatives, we aim to support their journey toward financial independence and long-term success.” 

Emphasizing Payments in Financial Journeys

For Gen Z, financial success is not about following a single path but finding a strategy that aligns with their individual aspirations and lifestyles. As a generation that values adaptability and independence, they seek flexibility in their financial journey, balancing enjoying the present and securing their future.

To manage the rising costs of living, over half of Gen Z in APAC (57%) reduce spending and cut back on non-essential expenses. Additionally, 36% of this age group in the region value the importance of creating and following a strict budget as part of maintaining financial stability. 

While Gen Z prioritizes saving, they also embrace opportunities to indulge in meaningful purchases, with 91% in the region willing to spend on big-ticket items. Topping their list is travel and vacations (53%), followed by electronics, computers, and mobile devices (49%).

Supporting a Digital-First Lifestyle with Visa

As digital natives, Gen Z relies on technology for everything from shopping to banking. Visa’s Green Shoots Radar survey highlights that 60% of Gen Z in APAC already own a credit card, underscoring their adoption of cashless transactions. Payment systems tailored to a digital-first lifestyle, including mobile wallets, contactless options, and integrated financial apps, provide ease and accessibility, enabling financial independence to become a tangible goal.

Visa’s commitment to innovation ensures that Gen Z can transact confidently and securely. By integrating advanced technologies such as tokenization and fraud prevention, Visa provides a seamless and safe payment experience for this tech-savvy generation. Features such as Click to Pay and Tap to Pay by Visa also support Gen Z in fulfilling their financial priorities and pursuing their lifestyle aspirations with ease and seamless accessibility. By combining intuitive security with the convenience of a simple click or tap, Visa ensures that transactions are not only convenient but also secure.

Visa’s Value-Added Services Empowering Businesses

Visa’s Value-Added Services (VAS), such as Acceptance Solutions, Issuing Solutions, Visa Protect, and Advisory Services, empower businesses to innovate, grow, and build trust in a fast-paced digital environment. By leveraging insights from Visa's Advisory Services on Gen Z behavior in the Philippines, businesses can better engage their target audiences, improving customer acquisition, engagement, and retention.

Understanding Gen Z's Impact on Payments and Commerce

As Gen Z continues to navigate an increasingly digital world, their financial habits and preferences will shape the future of payments and commerce. For businesses, understanding this generation's focus on practicality, flexibility, and meaningful choices is essential. Leveraging targeted insights, such as those provided by Visa’s Advisory Services, can help businesses craft experiences that align with Gen Z’s expectations in a digital-first world.

Gen Z’s adaptable, purpose-driven approach balances immediate needs with long-term goals, leveraging technology to manage expenses and drive growth. Their influence shapes a future of progress and innovation. Visa, through its solutions, empowers businesses to navigate these shifts and create meaningful experiences that resonate with this influential generation.