FREIA, the new luxury beach condo development at Hamilo Coast offers premium seaside living




We might all be living in congested cities but believe it or not, it's human nature to seek out bodies of water.


Our ideal vacation involves going to the beach or finding solace in hidden rivers, waterfalls and natural springs, and nothing makes small children happier than the chance to splash through puddles.



Besides happiness and relaxation studies show that being near the beach could also lead to better health. Living near the coast may be associated with better health because the seaside environment reduces stress. And people who took trips to the coast experienced more feelings of calmness and relaxation than those who visited urban parks or the countryside.



So I’m pretty sure if given the chance, we’d all be choosing to live somewhere near the beach. Imaging hearing the sound of the waves from your balcony before you sleep and being greeted by sea breeze and the beautiful sunrise every single day.



I’ve always dreamed of owning a vacation house or a place by the sea because its like being on a permanent vacation.



That is the feeling I get every time I visit Pico De Loro Cove


Located just three hours away from Manila in Nasugbu  Batangas, Pico De Loro presents a most tempting escape especially now that summer has officially begun. Imagine walking along the pristine beach along Santelmo Cove before taking a quick dip either in the sea or maybe just spend the entire day lazing around the pool area while the kids enjoy a refreshing swim.



I first visited Pico de Loro last year for an event, and I can’t forget the gorgeous lagoon view from our hotel room. This time around, however, I got to explore even more of the facilities and activities you can do at Pico.


I got an invite for an overnight stay at Pico de Loro, Nasugbu Batangas last March 14.

We left Makati at around 8am together with blogger friend Martin of MartinJohnAndrade.com  and SM/Hamilo Coast executives.

It did take us around 2 hours to reach the venue where we were greeted by Pico de Loro/SM Freia executives who joined us for late breakfast.

The breakfast buffet is more than satisfying..My favorite was the danggit, fried rice, omelette and congee.




I shared my  room with Martin at Rm 621. The room is spacious and has the best lagoon and pool view.






Afterwards we joined the mini presscon for  FREIA, the new luxury beach condo development at Hamilo Coast.




SM Prime’s Hamilo Coast's FREIA, its new luxury beach condominium development in Pico de Loro Cove, where future residents can indulge in the spectacular panorama of sea and verdant mountains.

Unit ownership at FREIA also comes with membership at the Pico de Loro Beach and Country Club, giving homeowners a chance to enjoy a variety of recreational and sports facilities in Hamilo Coast.



The average unit costs php13M, FREIA groundbreaking is within this year and will be finished on 2021. To avail the unit you must be a member of Pico de Loro.

Right after the presscon, we were treated to a sumptuous lunch at Sun Coral Cafe






After our lunch, we proceeded to their  bowling and billiards recreation room with bar.





 They also have a gym so you wouldn’t miss your daily workout, a basketball court as well as a tennis area and a couple of amazing infinity pools you’d never want to get out of.



And the best part is that everything you need, is just a short walk away around Pico Sands Hotel. We also explore  sideskirts of Pico de Loro Cove.






Now if you want to spend more time outside, Pico De Loro offers guided tours to Santelmo cove for boating and trekking.









Since all those activities will make you hungry, its also a good thing that the food at the Pico Sands Hotel is delicious. We were treated to a candlelight dinner. With my favorite dish bulaloso, chicken and a grilled big fish.










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Premier beach resort living has always been the ultimate dream of urban dwellers who want to seek refuge from the harried pace of city life. There is no more idyllic setting than one that offers a breathtaking view of the sea and a pristine environment that inspires frolicking on the beach under the sun.



With this vision in mind, SM Prime’s Hamilo Coast presents FREIA, its new luxury beach condominium development in Pico de Loro Cove, where future residents can indulge in the spectacular panorama of sea and verdant mountains.

FREIA indeed provides the best vantage points looking out to the picturesque West Philippine Sea and the Pico de Loro mountains. Its prime location makes it just a five-minute stroll away from the Pico Beach, which boasts of 1.5 kilometers of white sand and clear blue waters.



Offering premium seaside living to its discerning clientele, FREIA will have in its roster 223 superior condominium units that include spacious 2-bedroom flats and 3-bedroom penthouses. Ranging in size from 67 to 392 square meters, these resort-type condo residences are designed with sustainable green living in mind and exude a contemporary tropical vibe enhanced by its masterfully designed architecture by Broadway Malyan and GF & Partners.



Common areas of the condominium such as the lobby was interior designed by Budji+Royal with cutting-edge local and international design concepts and high-quality fixtures giving residents a total luxury beach resort experience.

FREIA’s residents will have exclusive access to its upscale, resort-style amenities, among which is an outdoor pool, lounge deck, function rooms, and lush pocket gardens.




Supporting Hamilo Coast’s commitment to responsible stewardship of nature and the seaside community’s natural topographies,

FREIA at Pico de Loro Cove also takes pride in its features that allow sustainable green living and consider cost-efficient operations. For instance, natural ventilation and daylighting, photovoltaic roofing, and an efficient waste management system will ensure reduced carbon footprints on the part of the residential community.

Beach resort living can now become an everyday lifestyle option, with Hamilo Coast’s careful integration of residential, resort, leisure, commercial and institutional land uses. Potential homeowners may thus consider FREIA as a luxury retirement home and not just a weekend getaway.



With naturally stunning views and amenity features that are a cut above the rest, Freia is indeed one of the most coveted premium beach condo developments in the country.


Hamilo Coast is the SM Group’s premier beach resort town in Nasugbu, Batangas. Hamilo Coast is now approximately 90 minutes from Manila via Cavitex and the new Ternate-Nasugbu Road. For inquiries, call (632) 945-8000, or visit www.hamilocoast.com

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