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Sunday, March 4, 2012

human nature article

Human Nature brings together beauty and social enterprise

Published : Thursday, March 01, 2012 23:18Article Views : 130

For many residents of Quezon City, finding a world class beauty store usually means going to crowded malls or braving traffic in the Ortigas and Makati areas. 

This is one of the reasons why Human Nature decided to put up their flagship store in the northern metropolis—to give residents a new and classy destination for their health and beauty needs. 

Designed by young, talented Filipina architects, Mau Adraneda and Joyce Angara, the store concept is reminiscent of an enchanted forest in the midst of a concrete jungle.

“Quezon City is a fast-developing city with humble beginnings, very much like Human Nature,” said Human Nature owners Anna Meloto-Wilk and Camille Meloto. The two are daughters of Gawad Kalinga founder Tony Meloto.

“(The brand) all started out as a humble idea to provide natural and organic personal care products to each and every Filipino,” recalled the sisters. “We are very thankful, that in just three short years, Human Nature has now spread all over the Philippines and has even reached the United States.” 

They proudly added that the label has become the largest producer of genuinely natural personal care and cosmetic products in the country.

The new Human Nature hub concept store is located at 460 Commonwealth Avenue, Quezon City. It is a one-stop shop for all things natural, and all things Filipino. Some of their best sellers include hair care products such as shampoos and conditioners, lip balm, hand and foot salve, day and night moisturizers, bug sprays, and hand sanitizers. Their Natural Sunflower Beauty Oil and cosmetics line have also been getting positive reviews.

The new concept store also marks another huge milestone for Human Nature as it provides a venue for other world-class Filipino Social Enterprises to showcase their idea of a first world Philippines.

The store houses natural and organic personal care products from other social entrepreneurs such as Golden Eggs: salted eggs, a Filipino favorite, without the toxic food color; CafĂ© de Sug: Gawad Kalinga’s famous coffee from Sulu; Enchantea: healthy iced tea from GK Enchanted Farm; FilBambu: Shanghai Expo winners that offer food containing bamboo; Theo & Philo Chocolates: 100 percent bean to bar Filipino artisan chocolate; Jacinto & Lirio: luxury bags made from leather and water Hyacinth; Red Carpet, Blue Bamboo, Salabatea and many others.

Visitors of the flagship store also get to enjoy free-flowing locally-grown brewed coffee like barako, mountain blends and Sulu Coffee.

“Do drop by and support 100 percent Filipino goodness, because with every purchase from these social enterprises, not only are you buying world-class Filipino products, you’re also helping in being a part of the solution to our nation’s poverty and bringing us closer to the first world,” invited the Melotos.

For more information on Human Nature products and advocacies, log on to or call 931-5787. Human Nature products are also available at Rustans, Shopwise and Beauty Bar.
Lou Ventigan Contributor

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