Lazada's 11th Birthday Sale "Fast & Forward" Seller Conference reaffirms its commitment to being in the business of developing businesses

eCommerce pioneer Lazada reaffirmed its commitment in being in the business of building businesses at the recently held Lazada’s 11th Birthday Sale “Fast & Forward” Seller Conference 

 

Looking to carry over its momentum from last year, Lazada plans to continue driving innovation-powered growth to its seller community. Following the theme “Fast & Forward,” part of the plan is to make robust ventures in programs and tools designed to boost the performance of businesses on the platform.

Lazada’s Chief Operating Officer, Angel Ramiro

“We are very committed to continue investing in [the sellers’] growth in 2023 and keep our platform the most competitive o-ut there, kasi mas mura mag-palago ng negosyo saLazada, 'di ba?” said Angel Ramiro, Lazada Philippines Chief Operating Officer. “We will go bigger in our investments to make your business bigger, we will move faster because we have to continue evolving, and we will do it stronger because we want to unleash the full potential of your business in our platform.”

 

Ramiro highlighted some of Lazada’s newer innovations that brings sellers success. One of which is Every Day ₱99 & Below that offers the most sulit deals, bringing up to four times more traffic to sellers. Meanwhile, improved sponsor solutions drive visibility to stores, enhancing conversion up to 24 times ROI. Lastly, the rewarding LazTop program inspires sellers to reach their full potential.

 

A panel discussion was also held to get insights and inspiration from the real-life stories of success from Lazada’s very own seller ambassadors in taking their businesses fast and forward. 

 

When asked about the programs that have helped their business grow in Lazada, Ravi Jadhwani of First Aid said there are many that are very effective, but one of them is Sponsored Solutions because the AI is very good at matching the keywords with the customer, and that has resulted in more sales and LazTop. "For many, it might seem like it's just a badge, but for us, it was a badge of credibility," he said. 

Alex Wu of Ninety-Nine Point Nine Boutique also added, "One of the best programs Lazada had to offer was the free shipping max, because even before we joined, we noticed a spike in conversions from our sellers whenever we ran our own free shipping campaigns. Second would be the cashback program; it helped us retain loyal customers because they could use the credit that they got from the purchase to buy again from our store. Last would be the affiliate program; we use this to market products that we usually don’t market to keep our store moving."

 

Kristine Andaya of Kanna Beauty mentions how they stay competitive in the growing market and said that the turning point was in 2019 when Lazada evolved with badges and decoration. “Thinking of the customer and making sure what the impact of the product is especially important in our store's category, which is health, so the legitimacy, flexicombo, and vouchers are important.” 

 

Luv Pelingon of HapiHomes Furniture said that they usually go with the trends. They go with the flow and do experiments by using the tools Lazada provides to know what works best for their store and to retain their customers. "We answer them as quickly as possible; every second is an opportunity for the business, and we give customers the satisfaction that they need and put a smile on their faces." she added. 

 

As for advice to the sellers to make sure they start their first mega campaign of the year successfully, Ellenita Red of iChubby PH emphasized supporting other sellers, especially if you need them for your business. "Study your sales revenue data, manage your inventory, join the Lazada programs, and provide our customers with what will give them the best value because, at the end of the day, what we want is to give a good customer experience. This will help your store move fast and forward on being one of Lazada’s top sellers." she said.

 

Sellers on Lazada benefit from various resources that help them maximize their presence and build better awareness, especially during special sale events. This includes  the Lazada Birthday Blowout Sale, happening on March 27–31. You can enjoy the best discounts from patong-patong" discounts and stackable vouchers to go with deals for as low as P99. What’s more, get up to 80% off discounts and up to $1,000 cashback, along with fast and free shipping.

Lazada empowers all brands and sellers with its innovative seller incubation mechanism. For one, Lazada University comes rich with tech-driven features such as Lazada Marketing Solutions, designed to help sellers better understand how to grow their business. 

 

Lazada remains focused as well in optimizing its technology. This allows the LazMall store membership feature, for instance, to require no additional tech integration, while bringing more engagement for its brands and providing buyers with more benefits to enjoy.

 

There’s also Lazada Sponsored Solutions’ unique SMART features, which enable brands and sellers to increase sales, attain measurable insights, access AI-powered and auto features, achieve strong ROI, and sharper targeting.

 

What’s more, Lazada enables brands to experiment with engagement strategies, and focus on driving targeted conversions at every stage of the consumer shopping journey, from click to check out.

 

As part of his presentation, Ramiro discussed the seller conference theme of “Fast & Forward.” He said “fast” refers to the pace at which the industry evolves, while “forward” pertains to the direction Lazada needs to pursue to reach the next level.

 

Reach your own next level now and start or grow your business with Lazada by signing up at https://lzd.co/LazPthe liHSSU. Know more about #LazadaPH by following https://www.facebook.com/LazadaPhilippines, https://www.instagram.com/lazadaph/, and https://twitter.com/LazadaPH.

Lazada celebrates its 11th anniversary with an 11-day long #LazadaPH11Birthday

 

Online lifestyle destination and eCommerce pioneer Lazada celebrates its 11th anniversary with an 11-day long #LazadaPH11Birthday, as they invite you to add to cart and check out as early as 8 p.m. on March 2, 2023. Hosted by Alden Richards and Bea Alonzo, the #EpicBirthdaySuperShow which kicks off at 6 p.m. on March 2 also showcases the Lazada Shoppable Runway fashion show, a glimpse of the 20-foot tall LazLook Mannequin, alongside other thrilling activities and prizes for everyone to enjoy! The Super Show will also be streamed today on LazLive and at Lazada’s official TikTok and Facebook pages. 

"We are pulling out all the stops for our Epic 11th Birthday Celebration that offers the best deals this March 3-13. As the country's top online shopping destination, Lazada is showcasing a wide range of trendy, affordable and quality assortment for our customers. Everyone can also enjoy Cashback and Fast and Free shipping every day," says Lazada Philippines CEO Carlos Barrera.

To jumpstart the fun, LazLook is having a Shoppable Runway where eventgoers can get the chance to see a wide range of trendy clothes and accessories that are up for grabs. Shoppers no longer have to wait because they can get their chosen pieces straight off the runway and into their shopping cart! Whether your fashion style is streetwear, cottagecore, or Y2K, you will surely find unique pieces to purchase during this fresh and innovative fashion show.

Lazada has also teamed up with some well-loved brands such as Forever 21, Penshoppe, and Mikana Jewelry to help fashionistas bring their dream outfits to life. 

The Epic 11th Birthday Celebration also featured a LazLook media roundtable with well known fashion industry experts, tastemakers and fashion business founders like Pam Quinones of Vestido and Qurator, Fashion Editor Yanna Lopez, Pia Ugarte of Viajecito, and Evan Maderazo of Sundals. The session gave panelists an avenue to share how their own style evolved through the years, what inspired them to build their businesses, and how access to trendy and affordable fashion products is key for Filipinos to express their authentic selves.

"We remain committed to our brands and sellers' success as Lazada enters its new decade. We are constantly providing tools, mechanics and solutions that empower everyone to reach more consumers with products at always the best, unbeatable prices," adds Barrera. 

"As we celebrate our women employees, customers and sellers at Lazada this women's month, we are empowered to mount such iconic executions like the Lazlook Mannequins, creating enriching experiences and pushing innovation that seamlessly merge shopping with entertainment and social. Everyone is invited to drop by Market! Market! and check out the LazLook Mannequin exhibit at the Activity Center from March 2 to March 29, showcasing the most epic styles, stackable vouchers, up to P1000 cashback as well as deals for as low as P99 and up to 80% off," says Lazada Philippines Head of Marketing Kitty Calderon.

"Like our LazLook Mannequin, people can #SlayWithLazLook and be inspired by the wide range of styles to choose from, deals for as low as P99, and up to 80% off at LazLook, Lazada's trendy and affordable destination for fashion," Calderon adds.

The fun doesn’t stop there! Superstars Bea Alonzo and Alden Richards, and  fashion influencers like Mimiyuuh, Mika Salamanca, and Bella Racelis are  joining the celebration. Plus, participants will also get to enjoy performances from artists such as Darren Esperanto, and P-Pop groups BGYO, Bini and SB19.

“I am so excited to check out my trendiest pieces and most epic finds at Lazada’s Epic 11^th Birthday Sale! I’m also looking forward to witnessing these larger-than-life LazLook Mannequin and get inspiration for when I shop for some of my favorite finds like dresses for my events and athleisure for when I want to work out,” says Lazada brand ambassador Kathryn Bernardo.

In addition to the Super Show, Lazada has online and in-app challenges and giveaways so everyone can join in on the fun. Together with partner banks, Lazada is giving you the opportunity to avail of vouchers that they can use during the 11^th Birthday Sale from March 3-13. Don't miss out on Bank of Commerce’s discount for up to Php 2,000 off (Min. Spend of Php 2,500), Metrobank’s Php 1,000 voucher (Min. Spend of 2,000), and many more amazing offers!

Aside from exciting deals, Lazada has created an Instagram filter where you can play to get vouchers worth over Php 100,000. You can also replay your Lazada moments with Lazzie Bestie's Challenge on the Lazada app and collect more rewards when you share your shopper profile on your social media, or try your hand at Lazada’s daily Bring Me challenges to win cashback vouchers and unbox surprise items. Dance enthusiasts can also participate in Lazada’s Happy Birthday TikTok Challenge where they can show their best moves and win up to Php 11,000 worth of vouchers.

Lazada truly is the gift that keeps on giving, so make sure to join in on all the fun and excitement on this epic birthday celebration!#LazadaPH11Birthday #SlaywithLazLook #EpicBirthdaySuperShow

Stop by the LazLook Mannequin from March 3-29, 2023, and check out Lazada’s bank deal offers and other exciting promos you can avail and check out from March 2 8pm until March 13.  Stay updated on all the programs and promos of #LazadaPH by following https://www.facebook.com/LazadaPhilippines and https://www.instagram.com/LazadaPH/.