Shopee, Shopee Xpress partner with Whisper and World Vision

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, recently launched the #ShareTheConfidence campaign in partnership with Whisper and World Vision, to educate Filipinos on the importance of menstrual hygiene management. This initiative is part of Shopee Bayanihan, the company's umbrella CSR arm that seeks to provide support for communities in need through partnerships with various humanitarian organizations. 

As part of the campaign, Whisper pledged to match and donate sanitary products for every Whisper product sold on Shopee from May 28 to June 30. Almost 130,000 young women from World Vision’s partner communities all over the Philippines benefitted from the initiative and received sanitary products through the delivery efforts of Shopee Xpress, Shopee’s logistics arm. Apart from raising awareness on proper menstrual hygiene management, the #ShareTheConfidence campaign also aimed to break the stigma around menstrual health and address the issue of period poverty in the Philippines. 

Last July 22, Shopee and its partners culminated the #ShareTheConfidence campaign with an on-site event in Laurel, Batangas to turn over Whisper sanitary pads to over 85,000 beneficiaries within the area. 

Martin Yu, Director at Shopee Philippines, shared “Everything we do at Shopee goes back to our main mission of serving the underserved through our technology. We are humbled to partner with Whisper and World Vision to empower Filipinas in need. We look forward to maximizing our platform to deliver even more meaningful initiatives that will benefit communities all over the Philippines.”

 

With Shopee Bayanihan, Shopee furthers its objective to make e-commerce for everyone by helping communities benefit from the power of digital transformation wherever they are in the Philippines. 

 

Whisper’s #ShareTheConfidence campaign provides access to menstrual hygiene education

More than 25,000 girls in underserved communities across the Philippines will get access to period pads and menstrual hygiene management information and educational materials through a donation by P&G Philippines and Whisper in partnership with World Vision Philippines.

 

This is part of Whisper Philippines’ #ShareTheConfidence campaign, in partnership with World Vision Philippines and Shopee Philippines, to advance menstrual hygiene education and improve access to period products to girls in underserved communities. Earlier in June, Whisper pledged to match every Whisper pack sold on Shopee and is now fulfilling the said commitment. P&G Philippines will donate Whisper packs to World Visions’ girls’ communities in Laurel, Batangas, Rosario, Batangas, Baseco, Manila, Malabon, Quezon City, Misamis Occidental, and Zamboanga del Norte.

Reports from the organization Save the Children Philippines noted that the pandemic has exacerbated the challenges in managing menstruation, due to an increased absence of adequate resources and support. Furthermore, according to the results of a 2019 study from the World Bank, 8% of girls in the Philippines reported missing school because of menstruation. Through the donation, P&G hopes to increase access to period products and fight some of the challenges surrounding menstruation, allowing young girls to always be at their best.

 

“Whisper’s purpose is to unleash women and girls’ confidence so they can be whoever they want to be, and our brand’s responsibility is to help create a world where everyone is empowered to manage her menstruation safely, hygienically, and with dignity,” shares Charm Banzuelo, P&G’s Communications Leader for Corporate, Baby & Feminine Care. “For us, this starts with engaging families and schools where young girls are able to first learn about menstrual health. We want to help give adequate access to products and right information that they will carry with them as they grow up,” she states.

 

Partnering with World Vision Philippines also enables P&G and Whisper to reach communities that need assistance the most. Working with some of the most vulnerable communities in the country, World Vision allows the company to benefit those in underserved areas, who have less education and awareness surrounding menstrual hygiene.

 

“We’re thankful to work alongside companies like P&G and Whisper who truly advocate for female empowerment,” says World Vision Philippines Director Jun Godornes. “At World Vision, we celebrate our girls’ strength and determination. We hope that when these small actions with P&G are pooled together, we can create waves to transform lives one girl at a time,” he ends.

 

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