Shopee provides aid to earthquake victims in Abra

 

 As part of its mission to better the lives of the underserved through technology, Shopee recently partnered with the Luzon Clean Water Development Corporation, Indoplas, and Metro Bangued Water District to provide aid to those affected by the magnitude 5.2 earthquake which impacted key areas of Abra last 28 August.  

 

Through its logistics arm, Shopee Xpress, Shopee delivered drinking water and donated 10,000 face masks for over 300 families in Barangay Lusuac in the Municipality of Peñarrubia and Barangay Patucannay in the Municipality of Tayum. This initiative is part of Shopee Bayanihan, the company's umbrella CSR arm that seeks to provide support for communities in need through partnerships with various humanitarian organizations. 

 

Martin Yu, Director at Shopee Philippines, said “Shopee remains committed to utilizing our platform and resources to benefit local communities   and part of this is providing help where we can, most especially in times of need. We hope for the recovery and continued safety of these affected communities.”

 

With Shopee Bayanihan, Shopee furthers its objective of serving the underserved through technology, by helping communities benefit from the power of digital transformation wherever they are in the Philippines.

"Sanib Pwersa" with Abra and Raymund Marasigan for Colt 45

Never been a "beer" person but when I got to taste this new Colt 45, it has a special fruity after taste to it, you have to smell and savor the aroma then sip and swallow.  It never tasted bitter as some of the beer I tasted before. This one yields more on the roasted malt-y taste. I will give this one a try. The reformulated Colt 45 is meant to be shared with your best buddies. 

Modern Filipinos have replaced the traditional high-five with the fist bump when they greet their close friends. Colt 45 embraces this new trend and Filipinizes it by calling it “Sanib Pwersa” as it re-introduces itself to the country in its latest “brewed for brotherhood” campaign.

Abra and Raymund Marasigan for Colt 45

To Colt 45, Sanib Pwersa means more to Filipinos than just a simple hand gesture among friends. It represents sincerity and loyalty among the people who deserve to be called their “bros” or “brads”, a privilege that is earned and proved over time, and not given automatically. It also represents the kind of relationship the brand wishes to foster with its drinkers.

“The new Colt 45 was brewed with brotherhood in mind from concept to conception,” says Greg Anonas, Asia Brewery Inc. (ABI) Marketing Manager for Alcoholic Beverages. “Embracing the idea of celebrating brotherhood allowed us to revolutionize the brand’s flavor to optimize sharing, place the fist-bump on our labels to symbolize brotherhood and work with great brand ambassadors to help make the spirit of Sanib Pwersa come to life!”

At the heart of the Colt 45 reintroduction is the product’s reformulation into the perfect beer for sharing. “We’ve improved the overall beer experience by using more aromatic hops, reducing bitterness, and bringing out its roasted malt flavor using our signature triple-hopping process. The result is a more flavorful beer that has more character and is closer to the ideal,” shares Asia Brewery Inc. (ABI) Brewmaster Dr. Alberto Rivera.

Inspired by Colt 45’s new look and ideology, Filipino hip hop sensation Abra and Filipino rock icon Raymund Marasigan, Colt 45’s latest brand ambassadors joined forces to write a song about “Sanib Pwersa” in record time, celebrating the depth of friendship and brotherhood the new Colt 45 encourages.

“It is always a delight to sing songs that celebrate the Filipino, and in the case of Sanib Pwersa, we celebrate the brotherhood that is uniquely ours,” shares Raymund. “Sanib Pwersa is about the story of Filipino brotherhood. How each and everyone contributes something to the table and how great things happen when you and your bros come together.”

“Well, I guess people have heard me do a lot of collaborations with other artists but it is the first time for me to do a collaboration that mixes rap and rock, and with none other than the Raymund Marasigan,” adds Abra.

The all-new Colt 45 is now available in 7-11, Padi’s Point, major supermarkets, and sari-sari stories across the country for a suggested retail price of Php 21 per bottle.

Join the Colt 45 Philippines brotherhood today through our Facebook community page, Colt 45 Philippines, and follow us on Twitter at @Colt45PH. Make sure to use the hashtag #sanibpwersa. Subscribe also to our Youtube channel Colt 45 Philippines.