Heineken opens Bond's world with the exclusive screening of "Spectre"

Rumor has it that Daniel Craig's Spectre Bond movie will be his last, he was quoted as saying that he doesn’t want to make another James Bond movie (at the moment). So when I learned about  Spectre having its exclusive screening at SM Aura IMAX thru Heineken last Nov 6, I said yes right away because I am a fan since Casino Royale and the Skyfall Bond movie installment.

There’s something special about the Daniel Craig /James Bond union, something that clicks, maybe his built or him not wounded a bit,  or women fell into his charms,  not just on a creative level, but with critics and audiences as well.

The world of Bond may seem to be an unattainable fantasy, but there’s nothing that stops Bond aficionados from defining their own legendary world.

The  Heineken’s exclusive movie screening of Spectre last November 6 at SM Aura was hosted by Anton del Rosario and accompanied by his fiancee Sam Richelle. Heineken Ambassador Maxene Magalona also graced the latest installment of this Heineken-James Bond partnership.  Spotted during the exclusive screening were celebrities Janine Gutierrez and boyfriend Elmo Magalona,

Other Bond fans present were celebrities who are defining their legendary life in different worlds, such as basketball player Terrence Romeo, celebrity blogger Camille Co, hair stylist Jing Monis, DJ Natalia Moon, actresses Karel Marquez, Jef Gaitan, and Shy Carlos, and actor Alex Castro. Each of them has, in their own ways, displayed the legendary qualities of Agent 007, which makes them stand out in their chosen niche.

Philippine Football National Team member Anton del Rosario. “As a fan of both James Bond and Heineken, I really looked forward to this event. I dressed up like James Bond and even mingled with other Bond fans. I think this is the closest thing to being a James Bond for a night!” shared Anton.

Host and Heineken ambassador Maxene officially opened the screening night and 350 invited guests celebrated the long-time partnership of Heineken and James Bond that spans 17 years.

HEINEKEN executives such as David Tulloch, Country Manager for HEINEKEN Philippines, were present to witness how Filipinos have warmly welcomed the Heineken and James Bond partnership for the first time in the Philippines. “It is an exciting time for Heineken here in the Philippines. I hope all the guests here continue to pursue legendary achievements in their own right,” concludes Mr Tulloch.

Heineken is an international premium lager and was first brewed in Amsterdam, the Netherlands in 1864. It has since expanded its footprint and is now enjoyed in 192 countries around the world. Heineken is available in the Philippines at leading supermarkets, convenience stores and bars.

Power Mac introduces personal activity monitor Misfit Shine

Now there is a personal cute wearable activity tracker device to monitor your weight goals. It helps you watch your calories intake and allows you to schedule your next physical activities. Misfit Shine was launched at Power Mac Center SM Aura with its new ambassador Anton del Rosario last August 13, 2014.

“Fitness is a fundamental concept in attaining one’s wellbeing, and Misfit Shine certainly ups the ante in the fitness device industry as it integrates product technology with style. With Misfit Shine, Apple users are outfitted with a fashionable and practical tool that delivers health and wellness solutions,” said Misfit Wearables Channel Manager Aurelien Joly.

Founded in 2011 by Sonny Vu, John Sculley (former CEO of Apple and Pepsi), and Sridhar Iyengar (co-founder and CTO of AgaMatrix), Misfit Wearables was a pioneer in the industry of wearable sensory technology. The SHINE was the first product off its production line – a lightweight, elegant activity tracker designed to fit the lifestyle of individuals with a penchant for fitness.

SHINE' Your personal activity monitor,  track your progress, you will get motivated and help you reach your goals.

Are you moving enough? This is the question that the Misfit SHINE poses. While endurance is
normally measured by heart rate, the SHINE is designed to motivate you to keep moving- something that most people take for granted, but is fundamental in achieving overall fitness and balance. It doesn’t matter which angle you choose. It can be a favorite sport, a daily yoga practice
 running to your next meeting, or even just a light jog around the neighborhood. At the same time, the SHINE also effectively tracks your sleeping pattern, from light to deep, a restful sleep, thereby
helping you monitor exactly how much quality rest you are putting in.

Crafted from aircraft-grade aluminum metal, Misfit SHINE is made to last the years and designed to fit just about any lifestyle. It is lightweight, subtly stylish, and complements any daily fashion statement, taking it from the office, the streets, or to the gym.

Misfit Shine is available in jet, grey, topaz, and champagne variants. The device has a 6-month battery life and  retails for PHP 6,850.00.  Available at all Power Mac Centers nationwide. For more information, visit any Power Mac Center or log on to www.powermaccenter.com or www.misfitwearables.com