Watsons launches Watsons Evergreen

 Watsons, the flagship health and beauty brand of AS Watson, today announced the launch of Watsons Evergreen, as part of the Group’s 185th anniversary celebrations. To elevate its significance and create a consistent and credible expression across markets, Watsons partnered with the Pantone Color Institute™, the world’s leading authority on colour. Combining Watsons’ rich heritage with Pantone’s expertise, the collaboration helped define and articulate a global brand asset that captures the essence of Watsons and its vision for the future.

 

A Colour That Brings the Brand to Life

Watsons Evergreen is a vibrant blue-green hue that symbolises everyday vitality, care and reassurance, reflecting Watsons’ purpose of helping customers LOOK GOOD, DO GOOD, FEEL GREAT every day. As a distinctive visual identity, it creates a shared language that connects Watsons markets worldwide.

 

From Watsons’ logo and store design to merchandising displays, digital channels and Own Brand products, Watsons Evergreen has long been a familiar presence across customer touchpoints. The Watsons Evergreen campaign will roll out across 16 markets, including Asia, Europe and the Middle-East, through a series of customer and community activations, as well as a curated range of products, reinforcing the brand’s long-standing connection with customers and communities around the world.

 

 

 

Watsons Evergreen, in collaboration with PANTONE™, welcomes customers to an immersive retail experience that blends beauty, wellness and vibrant design.

 

Celebrating a Heritage of Trusted Care

At the heart of the initiative is a simple belief: Watsons has always been there for customers and will continue to be for generations to come. 

 

For 185 years, Watsons has supported customers in their everyday health needs, beauty routines and wellbeing moments, whether in-store or online. Watsons Evergreen reflects this enduring relationship, serving as a symbol of consistency, trust and care in an ever-evolving world.

 

Jared DeGuzman, Customer Director of Watsons International, said, “For 185 years, Watsons has helped customers feel healthier, happier and more confident in their daily lives. Watsons Evergreen captures that role in a simple yet powerful way. By partnering with Pantone, we've transformed our iconic brand colour into a global symbol of vitality, care and wellbeing that will connect customers across every Watsons market.”

 

Laurie Pressman, Vice President of the Pantone Color Institute™, added, “Watsons Evergreen captures the essence of a brand that has stood the test of time while continuing to grow and evolve. It is a colour that speaks of vitality and longevity, and of a deep, lasting connection to the customers and communities Watsons has served for generations.” 

 

As Watsons marks this milestone anniversary, Watsons Evergreen stands as both a reflection of its rich heritage and a symbol of its forward-looking vision - uniting past and future in one distinctive expression of the brand.

Watsons partners with PPhA, PCCP in Asthma Educators Program for its pharmacists

Asia’s No. 1 drugstore Watsons Philippines has partnered with the Philippine Pharmacists Association (PPhA) and the Philippine College of Chest Physicians (PCCP) to empower and improve its pharmacists’ competencies to be able to serve its customers’ health needs better.

The partnership between Watsons, PPhA, and PCCP was formalized through a memorandum of agreement signed last October 16, 2019 at Watsons Philippines’ head office. The signing was attended by Watsons executives led by its general manager Danilo Chiong; officers of PPhA headed by its president Dr. Yolanda Robles, and officers and members of the training team of PCCP, led by its president Dr. Malbar Ferrer.

Front row (left to right):  Dr. Josephine Blanco- Ramos (Chairman, PCCP), Dr. Malbar Ferrer (President, PCCP), Mr, Danilo S Chiong (General Manager, Watsons Philippines), Dr. Yolanda R. Robles (President, PPhA), Mr. Loree C. Mante (Training and Development Consultant, PCCP)


Second row (left to right): Dr. Ivan Villespin (Vice President, PCCP), Dr. Dina V. Diaz (Past President ,PCCP, Consultant- Department of Pulmonary, Critical and Sleep Medicine, Lung Center of the Philippines), Mr. Rafael V. Lim (Director, Health Business, Watsons Phils), Ms. Jessamine P. Jimenez (Director, Sales Operations, Watsons Phils), Ms. Josefina C. Arriola (Director, Human Resources and Organization Development, Watsons Phils), Atty. Froilan A. Bagabaldo (Executive Vice President, PPhA), Mr. Bryan S. Posadas (Press Relations Officer, PPhA), Ms. Frances Lois U. Ngo (Chair, Medication Adherence Advocacy, PPhA)

“In line with our commitment to improve the health of Filipinos, we partnered with PPhA and PCCP to enable our pharmacists to deliver better patient education and make them our customers most trusted health and wellness partners in the community,” said Chiong. 

As part of the partnership, Watsons conducted the Asthma Educator Program for its pharmacists which is a certificate course on delivering patient education to asthmatic patients. The pilot batch of selected pharmacists from different Watsons branches nationwide went through the three-day intensive training facilitated by experts from PPhA and PCCP last October 28 to 30, 2019. 

"The Asthma Educator Program aims to provide Watsons pharmacists with basic knowledge, attitudes, and skills on asthma diagnosis and treatment. The program will also help them better educate Watsons customers who are asthmatic patients as well," added Chiong.

The three-day intensive training facilitated by experts from PPhA and PCCP
Asthma is a condition in which your airways narrow and swell and produce extra mucus. This can make breathing difficult and trigger coughing, wheezing, and shortness of breath. For many asthma sufferers, attacks can be debilitating and even potentially fatal. (https://watsonshealth.com.ph/5-important-facts-you-need-to-know-about-asthma/)

Watsons, whose goal is to make people look good and feel great, wants to help asthma patients achieve better asthma control and an improved quality of life through this program.

For more information on other Watsons products and services, visit www.watsons.com.ph. Follow its Facebook page facebook.com/WatsonsPH/ and Instagram @watsonsph. For more health tips/info, visit www.watsonshealth.com.ph.