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Showing posts with label Chowking. Show all posts
Showing posts with label Chowking. Show all posts

Wednesday, October 15, 2025

More Than a Meal: How Chowking Shapes Careers, Culture, and Lasting Connections

 For forty years, Chowking has been part of the Filipino story from family gatherings over siopao and halo-halo, late-night meals shared with friends, to everyday comfort during life’s busiest seasons. But beyond the food and familiar flavors, Chowking has also been where many discovered something deeper: a place to grow, to belong, and to provide for the families they love.

For John David Urbi and Fatima “Timi” Abutog, Chowking became more than a workplace. It became a backdrop to milestones that shaped not only their careers, but also their lives.

John’s Journey: From Dishwasher to Leader

When John joined Chowking in 2006, he was a working student assigned to the dishwashing station. He never imagined that the kitchen he first entered would one day lead him into management.

Over the years, John rose from dishwasher to cook, to restaurant manager, and now serves as Area Manager, proof of how far curiosity, humility, and perseverance can take someone.

“Everything I do is always for the customer,” he shared. But what truly defined his journey were the mentors who believed in him. “May mga leaders who influenced me na nag-stick talaga. ’Yun ang nagbigay ng impact sa’kin.”

John credits one of his former managers for opening the door for him to grow into leadership. “Results are important,” John reflected, “pero ang mas importantenagdadagdag ka ng value sa iba.”

 

What started as a way to support his family as a student has since blossomed into a career where he uplifts others — fromthe teammates he now mentors, to the family members who share in his success.

Now in a leadership role himself, John is focused on paying that gift forward. His advice to younger teammates is simple yet timeless: “Be open to learnings. Every role, every experience teaches you something that lasts.”

Timi’s Story: Leaving, Returning, and Rediscovering Purpose

For Timi Abutog, Chowking was the place where she first tested her leadership wings. Joining as a management trainee in 2011, she quickly rose to become a store manager before transitioning to restaurant systems and business center roles.

But her path wasn’t a straight one. At one point, Timi left Chowking to explore other opportunities. Yet in stepping away, she found clarity she didn’t know she was searching for. 

Other workplaces made her feel like just another number, but it was in that contrast that she realized what made Chowking different. When she returned, it was with a deeper sense of purpose and belongingknowing she had found a place where she truly felt at home.

That realization drew her back. And when she returned, she found a Chowking that was even more future-forward and innovative yet still grounded in the same culture she cherished. “The humility to learn, the customer focus, the collaboration, and the fun, hindi nagbago,” she said with a smile.

Coming back gave her the chance to lead with renewed purpose. She was able to build connections that went beyond work andshape a team culture rooted in care and collaboration.

A Culture with “Puso”

Despite their different journeys, both John and Timi point to the same thread running through their stories: Chowking’s culture.

“May puso, no matter what,” said Timi.

For John, what stood out most was how Chowking’s culture made him feel capable of more than he imagined for himself. “May mga leaders who influenced me na nag-stick talaga, kasi pinaniwala nila ako na kaya ko,” he shared. 

To him, this is what defines the Chowking way: a culture that creates belief. It’s a place where people are encouraged to stretch, grow, and discover strengths they never thought they had. 

It’s also a culture that strengthens families and communities, reminding employees that every small win at work can translate into bigger joys at home, and shared success with their teams.

Beyond Food, Toward Belonging

Chowking may be best known for its blend of delicious and accessible Chinese and Filipino flavors, but its true legacy lies in the lives it touches from families who find comfort in a shared meal, to employees like John and Timi who discover belonging, purpose, and growth.

As John put it: “We touch lives every day. Chowking will always be part of Filipino moments.”

And as Timi reflected: “It’s a place where you can be more than your role. Dito, you can grow, you can be heard, and you can be something more.”

A Legacy of Memories and Meaning

As Chowking marks its 40th year, stories like John’s and Timi’s remind us of what has always set the brand apart. More than its signature dishes, Chowking’s real recipe for longevity has been the people who give it heart, and the core memories they help create for millions of Filipinos.

“John and Timi’s stories remind us that beyond the food we serve, Chowking is also about the people who bring our brand to life every day,” said Chowking President Ken Lingan. Their journeys reflect the heart of our culture, one that values growth, humility, and connection. It’s what makes Chowking a space to belong, and not just a place to work.”


Monday, July 10, 2023

Chowking Unveils the Fiery Delight of the ALL-NEW Spicy Chao Fan with Kim Chiu






Chowking, the #1 Chinese quick service restaurant brand in the Philippines, has recently unveiled the all-new Spicy Chao Fan – made with the perfect blend of spices for that signature Spicy Wok-Sarap flavor. The new product was launched by celebrity actress and longtime endorser Kim Chiu at the #ShareTheSpice press event held on July 3, 2023.

 

Chowking’s Chao Fan has always been a crowd favorite, and now it just got a spicy upgrade with the new Spicy Chao Fan. It has a unique take on spicy, as its level of spiciness holds just the right amount for anybody and everybody to enjoy. This flavorful and hearty meal is ready to spice up your life, and it’s too good to not share.

At the press event last July 3, Kim Chiu introduced the #ShareTheSpice challenge, where she invited everyone to try the new Spicy Chao Fan. To join the movement, all you have to do is try the product, post about it on any social media platform with the hashtag #ShareTheSpice and #SpicyChaoFan, then tag two of your friends who you want to share the spice with. When you post and join the movement, you get the chance to win gift certificates and special prizes from Chowking!

 

“When we were creating the Spicy Chao Fan, we deliberately wanted it to have the right level of spice that everyone can enjoy. It’s not spicy for spicy’s sake, it has just the right Spicy Wok-Sarap kick that will leave you wanting more,” said Jonathan De Quiroz, Chowking Brand Director for Chao Fan & Brand Operations.  

Join the #ShareTheSpice movement and try the all-new #SpicyChaoFan, available via Dine-In, Take-Out, Drive-Thru, and delivery through chowkingdelivery.com or the Chowking App.

 

Thursday, April 20, 2023

Chowking welcomes Jodi Sta. Maria and her son, Thirdy, as their newest ambassadors

Chowking, the #1 Chinese QSR brand in the Philippines, welcomes Jodi Sta. Maria and her son, Thirdy, as the newest endorsers of the Mas Pinasarap na Chowking Chinese-Style Fried Chicken Lauriat. The mother and son duo were unveiled alongside the launch of the brand’s newest TVC in a press event held last April 20, 2023 at the Marco Polo Ortigas Manila.

The new and improved Chowking Chinese-Style Fried Chicken Lauriat still features an unbreakable combo of six Chowking favorites: Chinese Style Fried Chicken Chicken, Egg Fried Rice, Buchi, Siomai, Chicharap, and Pancit Canton. However, in pursuit of new Chinese-sarap levels of flavor to keep Filipino taste buds wanting more, mas lalo pang pinasarap ang Bagong Chinese Style Fried Chicken and Pancit Canton.

Chowking’s Chinese-Style Fried Chicken now has a new Chinese Chicken Flavor that is Deliciously Different! Pancit Canton, on the one hand, is now made with Fresh Egg Noodles! Kaya Expect a bagong, mas pinasarap na Chowking Lauriat experience.

By adding new twists on two iconic Chowking offerings, the new Chowking Chinese-Style Fried Chicken Lauriat provides a delectable sarap-saya experience.

“The Chowking Lauriat is a true fan favorite, loved by Filipinos across the country. As delicious as it is, we believe that there’s always room for improvement,” said Fran Leveriza-Maralit, Chowking Brand Director. “Whether you’re dining in or eating at home, on your own or sharing with loved ones, our mas Pinasarap na Chinese Style Fried Chicken Lauriat is part of our commitment to creating Chinese-sarap experiences with each meal we serve.”

Try the new Mas Pinasarap Chowking Chinese-Style Fried Chicken Lauriat available via dine-in, take-out, or drive-thru at a Chowking branch near you.

Tuesday, February 23, 2021

The new and improved Chunky Asado Siopao boasts of more full-bodied roasted asado sauce and bigger, meatier pork chunks


Asado Siopao is the perfect go-to comfort food when paired with a hot bowl of meaty wonton mami. When Im craving for these pair, I always order online at Chowking. The good news is they upgrade their Asado siopao to Chunky Asado Siopao. Yummy!


The siopao has established itself as a true merienda staple among Filipinos. Not only are these fluffy steamed buns stuffed with sweet and savory meat, they are also easy on the pocket and can be conveniently eaten using one hand.  And while there are many different versions of the classic siopao, Filipinos know that what truly makes a good siopao is the meaty filling. 

 

This is why Chowking, the country’s leading Chinese fast-food chain, has given its best-selling Chunky Asado Siopao an even meatier and saucier upgrade. Known for making Chinese cuisine more accessible and affordable to the regular Filipino, Chowking has made the premium taste of authentic Chinese steamed buns easily within their customers’ reach.

 

The new and improved Chunky Asado Siopao boasts of more full-bodied roasted asado sauce and bigger, meatier pork chunks all inside a pillowy-soft steamed bun. It’s the Chowking siopao that people know and love, made meatier and saucier! Best of all, this satisfying treat makes a sulit sa bulsa choice for only P39 each. If you’re looking to take this siopao experience home to your family, Chowking also offers this in 3-piece takeout boxes for only P115. 

 

Chowking fans and siopao-holics alike can now enjoy this familiar comfort food with a levelled-up taste and flavor. Get a taste of the new and improved Chowking Chunky Asado Siopao— now available in Metro Manila and select Luzon stores for dine-in, takeout, and delivery via the #9-88-88 hotline, GrabFood, Foodpanda, and ChowkingDelivery.com.

Wednesday, July 23, 2014

More fuel, more chow in Caltex-Chowking promo





The journey just got way happier for motorists who will fuel up starting July 15 to September 30, 2014 at any Caltex station. Aside from getting maximized power, improved fuel economy, lower emission, smoother drive and reliable performance in every Caltex with Techron fuel purchase, Caltex customers can also enjoy a free Chowking Halo-halo, Chinese-Style Fried chicken, Pork Siomai Chow Fan and more.

Motorists can get free Chowking food items for every single or accumulated fuel transaction worth P 2,500 using their locally issued credit and debit cards, cash, StarCash or StarCard. A maximum of five combined receipts from one Caltex station can be exchanged for a single food coupon. Exchange period is until November 30, 2014. Promo coupons are valid for one year from date of issuance and can be presented to all Chowking branches nationwide.

Caltex customers with Happyplüs cards can also avail of the promo and earn points at the same time to grab more free meals at any Chowking, Jollibee, Greenwich and Red Ribbon store. To become a Happyplüs member, membership kits are available for only P100.00 in Caltex stations and any branch of the four fast food chains.

Caltex-Chowking Fuel for Chow is part of a promotional campaign introduced by industry giants Chevron Philippines Inc. (CPI), marketer of the Caltex fuel and lubricants, and Jollibee Foods Corporation (JFC), owner of Jollibee, Chowking, Greenwich and Red Ribbon brands. CPI and JFC kick-started the campaign with the Free Jollibee treats promo last year followed by the Happyplüs loyalty program launch last summer.

Per DTI-NCR Permit No 5254, Series of 2014. See flyers for more details or visit www.facebook.com/CaltexPhilippines for updates on other Caltex promos and activities.

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