Samsung introduced three ambassadors who personify the Samsung holistic entertainment experience

Filipinos continue to spruce up their home and living spaces, maximizing each room for maximum enjoyment and use. And with a lot of on-demand entertainment now made more accessible, a family’s home entertainment system has evolved from just being a device to watch movies and series with to a multipurpose and flexible device.

This is why there is now an increasing interest in building personal home theaters – with celebrities and personalities leveling up their home entertainment systems and showing the results on social media. 

Samsung’s newest ambassadors Doug Kramer, Alodia Gosengfiao-Quimbo, and Erwan Heussaff at the brand’s More Wow Than Ever TV Event

And with Samsung, this is made more innovative and exciting. Samsung remains the leader in the TV segment with unparalleled picture quality and mind-blowing sound, and is bringing more wow to the TV experience. The 2023 Neo QLED, Samsung OLED, and updated Q Soundbar are set to redefine premium viewing and continue Samsung’s unsurpassed streak as the #1 global TV brand.

Samsung launched this next-gen home entertainment lineup at the More Wow Than Ever event and guests immersed themselves in a world of premium entertainment like never before at experience pods. The brand also took the opportunity to introduce three ambassadors who personify the Samsung holistic entertainment experience.

Building an epic home theater with a fully immersive entertainment experience

Doug Kramer is known as a family and sports fan, but many are not aware that he is also a huge tech fan. Over the last few years, the husband, father, and digital content creator has built his own home theater with the top of the line entertainment system and Samsung now brings more wow to his third home theater with the Neo QLED 8K TV.

Samsung’s Neo QLED 8K TV is a game-changer allowing Doug Kramer to see every detail and feel every moment like never before.

“When I built the Kramer home theater, I wanted to give our family movie nights the optimal experience. Watching movies together is one of our favorite pastimes, and it’s important for me to spend quality time together, especially as the kids get older,” he says.

Kramer enjoys the cinematic perfection the Neo QLED 8K TV brings to his home, which he says is even better than going to a movie theater. The first-class screen boasts the highest resolution available in the market. This brings life-like colors, textures, and details, transporting the Kramers right into the action. Its Mini LED technology offers exceptional contrast and precision, making blacks deeper and whites brighter. The lighting guarantees clarity and accuracy, even in the most explosive blockbuster scenes.

The cinematic experience is complemented by the updated Q Soundbar with wireless Dolby Atmos. Its rich, cinematic sound transforms the room into a movie theater or live concert venue with the power of up to 22 speakers working at once. The complete entertainment setup of the Neo QLED 8K plus Q Soundbar lets Kramer see, hear, and feel every scene

Building memories and connecting with family through a world of content

Erwan Heussaff is a creative maverick who champions food, travel, and Filipino culture. He is exposed to a world of content and this expanded further with his growing family. Now, he turns up the wow and connects with his family through watching films with the Samsung Neo QLED TV.

For Erwan Heussaff, there’s nothing quite like being able to access a world of content with ease through Samsung Neo QLED’s Smart Hub, a feature that intuitively curates what’s next on the watchlist for every single person in his household.

“Before having [my daughter], I watched a lot of action movies and travel documentaries. Now we have to compromise a bit at home. Having Dahlia diversified the content we watch, and truthfully, it’s amazing how Samsung gives us access to a world of content that we can watch as individuals, as a couple, and as a family,” says Heussaff.

The creator and his family use the Samsung Neo QLED’s Smart Hub, which gathers everyone’s favorite content in one the place. The curation of titles is intuitive, taking the guesswork out of selecting what to watch so Heussaff can spend more time with his family.

Picture quality is always next level as Samsung upscales all types of content to 4K. EyeComfort Mode also automatically adjusts the picture’s brightness and colors depending on the environment to lessen eye strain, an important feature for growing families. 

Building legendary entertainment experiences at home for gaming and beyond

Alodia Gosengfiao-Quimbo defeats her opponents in style as the country’s best-known cosplayer and e-sports gamer. She brings the wow every time with a premium gaming setup by Samsung.

As someone who’s serious about gaming, Alodia Gosengfiao-Quimbo is a believer in Samsung’s OLED TV which not only provides immersive, life-like visuals but also features an impressive 144Hz refresh rate.

“I’m happy that the gaming industry has flourished throughout the years. Gamers can now pursue this career full-time. With that in mind, they have to level up their gaming gear. I’m happy that Samsung provided these top-level gaming TVs,” she shares.

Gosengfiao-Quimbo triumphs over challenges with Samsung’s latest addition to its TV lineup: the OLED TV. As games continue to refine their graphics, Samsung exceeds expectations with innovations like the Neural Quantum Processor 4K. This ensures that every detail has breathtaking clarity and depth with perfect blacks and infinite contrast.

The gamer remains undefeated with the Samsung OLED TV’s 144HZ refresh rate. This means a lightning-quick response time with unnoticeable low input lag, resulting in smooth gameplay and realistic and fluid motion.

It’s no wonder that top creators like Doug Kramer, Erwan Heussaff, and Alodia Gosengfiao-Quimbo choose Samsung for their personal home entertainment. They expect a certain standard that only the #1 global TV brand can bring.

For more information, please visit samsung.com/ph.

Lark and Erwan Heussaff Help Pam's Catering Serve the Community

The ongoing pandemic has taken a toll on businesses worldwide, and the Philippines is no exception. Operational challenges, supply issues, and manpower limitations are just some of the problems that businesses face due to quarantine restrictions. Consumer behavior has changed as well, affecting both big and small companies.

Through their recent collaboration, the all-in-one productivity app, Lark, and entrepreneur, Erwan Heussaff, were able to provide some much-needed support for struggling business owners in Metro Manila through the Lark x The Fat Kid Inside campaign. Two community food businesses were chosen from a list of crowdsourced companies, as winners for this campaign. One of them is Pam’s Catering. 

A Business Built on Serving the Community

Pam’s Catering started as a home based food business that delivered lunch meals to a nearby hospital with doctors, nurses and pharmaceutical representatives as their first customers. As their home cooked meals grew in popularity, the business expanded as well. From solo food orders, they began offering food trays, and eventually catering services to their clients. 

The woman behind the business, and the delicious food, is 69-year old Malou Muncal, who started Pam’s Catering after she was widowed at a young age. Her passion for feeding people made getting into the food industry an easy decision for Malou. Pam Abueg, her daughter, says that every dish Malou makes is prepared with love, and that’s what sets them apart from others.

As a business-owner, Malou is hands-on, handling the menu planning, shopping, and cooking herself. She also believes in using her business to help others, which is why many of her staff members are residents of nearby communities in need of work.

Ms. Malou Muncal, the sole proprietor of Pam’s Catering, being hands on in preparing for one of her regular clients with over 250 guests. She is one of the chosen businesses of the Lark x The Fat Kid Inside campaign. 

Bayanihan Between Businesses

Before the pandemic hit, Pam’s Catering was doing well. However, because of COVID-19, they faced cancelled bookings and a loss of income. Business operations needed to be downsized, and Malou sold two of her delivery vehicles to stay afloat. Seeing her mom struggle, Pam nominated Malou’s business for the Lark x The Fat Kid Inside campaign, which she heard about from a relative. This was her way of helping her mom, who is always the one helping others. 

After she was chosen as a winner, Malou, who has been feeding hard working members of the community for over three decades, welcomed the opportunity to continue doing so with open arms. All in all, Pam’s Catering prepared 1,500 food packs, which were shared with Citihub residents. Citihub is a local social enterprise that provides safe, clean, and affordable housing for low-income Filipino workers in key areas within Metro Manila.

Malou found joy in the experience, since cooking for so many people was reminiscent of a normal day in her business. She was glad for the chance to give back to others through her food, and pay it forward, after Pam’s Catering was helped by Erwan and Lark.

Adapting to the New Normal

Continuing operations is not easy for Malou right now, as she adheres to quarantine restrictions for senior citizens. Luckily, she and Pam learned how productivity apps like Lark can help them quickly adapt to this new normal. Going digital couldn’t be easier or more convenient than with Lark.

While she can’t be in the kitchen herself, Malou instructs her staff through video calls. This enables her to monitor the cooking and packing process, and ensure that they deliver the same quality they always have. A clear picture during conference calls is important for this, and Pam shares that the video quality of Lark, matched with a stable internet connection, adequately meets their needs.

Lark’s screen sharing feature has also been helpful whenever Pam needed to teach Malou how to use digital apps and tools, which their business now relies on. Online file sharing is done for their reports, and Lark makes sending and receiving important documents very convenient. Coordination with their staff is all virtual, and the team also interacts with clients online for orders and inquiries. Pam says that it is easy to see how they can continue to use Lark for their business, especially since the app is simple to use, even for Malou.

Malou believes that, in everything, it is important to keep moving forward, and there is a solution for every problem. Through the Lark x The Fat Kid Inside campaign, she and the staff of Pam’s Catering have been given a remedy for some troubles they recently faced as a business. Now, they are able to continue serving the community with food made from the heart - through a new digital normal not just for today but also for all their tomorrows.

Carousell Ambassador Erwan Heusaff encouraged everyone to join the Reboxing movement

Food is one of the few things that bring people together. From bonding with loved ones over homemade dinner to meeting new people at restaurants, having someone to share the kitchen with involves shared experiences, shared knowledge, and shared memories as food constantly allows us to build connections with people, as well as create meaningful experiences.

For sustainable traveler, food, and fitness content creator Erwan Heussaff, his love for cooking good food paved the way for connecting with a fan who shares his culinary passion. It is through Carousell Philippines’ Reboxing campaign that the two were able to experience new opportunities and create new possibilities.

The campaign is part of Carousell’s new tagline, “Everyone Wins,” which shows how winning can be as simple as both buyers and sellers getting a great deal or as meaningful as finding new connections and realizing ambitions.

“I like the concept of reboxing things that you don’t really need anymore, and passing on those items to people who actually need them. For this campaign, I decided to share some of my favorite kitchen tools. Hopefully, these repurposed items will be part of someone else’s journey in realizing his/her dreams,” shares Erwan.

“We are glad to have Erwan onboard our Reboxing campaign. With a combined social media following of more than seven million, Erwan will enable us to entice a wider audience to join our movement for more sustainable consumerism. We hope this campaign will not only help consumers realize their dreams or get a good deal, but will also reduce environmental waste,” explains Raffy Montemayor, Carousell Philippines general manager.

As part of the campaign, Erwan filled a box with his preloved cooking tools and gave it away through a consumer contest on the Carousell app. The items in the box, which were regularly used by Erwan, are tools that he believes every home cook should have. It includes a cast iron pan, a limited edition Fat Kid Inside knife, and a Fat Kid Inside apron.

The lucky winner was Nicole Jastive, a Culinary Arts student, who was chosen for her heartfelt story. “Cooking is really my passion. That's why I find that your cooking videos, as well as winning your box, will help me learn a lot more. My goal is to one day become a Michelin Star Chef,” she said. As a bonus, she, along with her good friend Lizsh Cuenca, also experienced a one-on-one session with Erwan where they were given insider cooking tips on how to prepare a tender and juicy steak, as well as the cardinal rules in the kitchen that every home cook should follow.

Like Erwan, users are also encouraged to join the Reboxing movement by passing on their items to someone who may benefit from it. All they have to do is simply list their own box on the Carousell app for ₱0 with the hashtag #EveryoneWins, share it on their own social media channel, and nominate three friends by tagging them to keep the ball rolling!

To know more, download their app on Google Play Store and Apple App Store, or visit Carousell Philippines’ website https://www.carousell.ph/.

Get a chance to own the items these celebrities once loved to be loved again only at Carousell Philippines

Curious to know what everyday items celebrities Mari Jasmine, Erwan Heussaff, and Moira Dela Torre love the most?

Take a glimpse into their world through the items they once loved, and even get a chance to own these as they participate in Carousell Philippines’ Reboxing campaign.

The campaign is part of Carousell’s new tagline launch, “Everyone Wins,” where winning can be as simple as both sides getting a great deal, or as meaningful as finding new connections and realizing ambitions.

As part of the launch, Carousell’s partner celebrities will put their pre-loved items in boxes and give these away through a consumer contest on the Carousell app. Food, fitness, and travel vlogger Erwan will rebox some of his favorite cooking equipment. Television host and model Mari Jasmine will give away travel essentials and a trip to Siargao which she will be joining. Singer-songwriter Moira will be giving away her old guitar and treat the winner to a private jamming session.

According to Carousell Philippines general manager Raffy Montemayor, the Reboxing campaign is a great way to dramatize the meaning behind the company’s new tagline, “Everyone Wins.”

“Passing on a pre-loved item to another user who actually searched for it in the Carousell app is a situation where everyone wins. The seller is able to pass on an item he once loved for a minimal price, and the buyer gets something he really needs without spending so much. In the process, they not only close a good deal, they also forge a connection with someone whose interests are similar to theirs,” he said.

To join the Reboxing movement, Carousell users can post a comment on the rebox listing detailing why the items in the chosen rebox will matter to them. At the end of the contest, Carousell will pick the best comment and declare the winner for each of the boxes.

You can support the cause by interacting on any of the social media posts under the hashtag #EveryoneWins. You may also be part of the movement by passing on your item to someone who may benefit from it. Simply list your own box to the Carousell app at ₱0 with the hashtag #EveryoneWins, share it on your own social media channel, and nominate three friends by tagging them to keep the ball rolling!

Carousell’s Reboxing campaign also aims to approach sustainability in a socially relevant manner – instead of unboxing new things, and consequently adding to the waste, these celebrities are reboxing pre-loved items that will go towards helping someone experience new possibilities.

Get a chance to own the items these celebrities once loved to be loved again only at Carousell Philippines’ website https://www.carousell.ph/ or through their app available on the Google Play Store and Apple App Store.