Giordano launches Finding Dory Collection for the whole family

Thirteen years ago we were all introduced to Dory, the friendly-but-forgetful blue tang fish in the extraordinary underwater world of Finding Nemo. Now the lovable character takes the lead and embarks on an exciting journey to reunite with her family in the much-anticipated movie follow-up, Finding Dory.

Following the success of the movie tie-up campaigns like Monsters University and Inside Out, Giordano Philippines launches yet another collection featuring the new Disney Pixar animated film that gives importance to the value of family.

“Finding Dory brings out the significance of family. The movie represents the values that Giordano wants to push forward this year,” said Giordano Philippines Vice President for Merchandising Rochelle Tan.

‘Finding Dory Collection by Giordano’ features premium pieces perfect for the whole family. It comprises of high-quality fabrics, printed with typography and graphics reminiscent of the moving underwater story, for the male, female and junior lines.

The collection, like the movie, advocates marine life conservation through infographic tees. The tees promote the three R’s of marine conservation namely, Rescue, Rehabilitate and Release.

“Aside from promoting family values, this movie also promotes the importance of marine life and how we should take necessary actions to conserve it. As a conservation advocate, Giordano, with its infographic shirts, raises awareness on this subject,” said Tan.

Also included in the collection conveying same message are a set of statement shirts featuring quotes from the movie in creative typography; a Finding Dory Icing tee set featuring quirky pocket designs; and a Hoodie set with an all-over print on the inner hood and pocket designs.

For more information about the collection, please visit www.facebook.com/GiordanoPhilippines.

Giordano celebrates 25th year anniversary with a circus-themed party!

It has been 25 years since Giordano invades Manila with its classic and well -loved tshirts and polo shirts. To celebrate 25 years of basic classic pieces, Giordano Philippines invites loyal customers and fans to the Giordano Circus 25th Anniversary Party -  on November 22, 2014 at the Eastwood Mall Open Park. The circus-inspired party starts at 12 noon.

“Twenty Five years in the industry is a milestone. Through the years, Giordano has been so much a part of many lives and wardrobes that when it comes to basics, most immediately think of Giordano. This event is our way of thanking our customers for making Giordano what it is today,” said Melvin Lloyd Lim, VP for Business Development.

The event will resemble a classical circus, complete with games where party-goers can try their luck. Games such as Basket Toss, Something Fishy, Tumble Me, and Ring O’ Bottle will guarantee exclusive prizes to winners.

Giordano will also showcase its 2014 Fall/Winter collection which will see classic pieces – like oxford shirts, Breton tops, long-sleeved tees, denim, khakis, and polos – in delectable colors paraded down the runway. A concert featuring Filipino music icons such as Franco, Brownman Revival, and Giordano brand ambassador Rico Blanco will close the day’s festivities.

“Giordano has evolved so much over the past two decades – from just another imported brand to one that’s uniquely Filipino. Filipinos have embraced Giordano’s take on classic and modern pieces which are designed to help build a World Without Strangers. We thank our customers for helping make this happen and for adopting the brand and making it their own,” Larry C. Lim, CEO & President, said.

For more information about the Giordano Circus – 25th Anniversary Party, visit www.facebook.com/GiordanoPhilippines.