IKEA Philippines Triumphs with Tambuli Awards 2023 Winning Campaign Video, Crafted by Secret Menu and Directed by JP Habac

Award-winning collaborators for an inclusive society (L-R):  IKEA PH Loyalty Specialist Angela Vicente-Crisanto, graphic designer Patrick Johann Diaz, IKEA PH Search & Social Media Specialist Kevin Margallo, IKEA PH Inspiration & Communication Manager Jasmin Cruz, Film and TV director JP Habac, IKEA PH Marketing & PR Manager Patrick Marcelo, and KROMA Entertainment Executive Producer Therese de Guzman

 

IKEA Philippines was recently bestowed a humanity award by the prestigious Asia Pacific Tambuli Awards 2023 for a campaign video produced and directed by Secret Menu, the full-service creative agency and production house under KROMA Entertainment.

 

The 3-minute video entitled  “Hapag” was awarded the Champions for Humanity Bronze Award under the Building Character/Digital and Social Media category. It tells the heartwarming, gender role-defying story of a gay son, his drag queen father, and their love-filled home for IKEA Philippines’ Paskong Pinoy series released in December 2022. 

 

“More than the recognition or award, our main goal at IKEA is to create a better everyday life for the many. This includes promoting diversity, inclusion, and equality—making everyone feel welcome. We hope that this campaign inspires even more inclusive stories from more brands in the industry,” shares Patrick Marcelo, IKEA’s Marketing and PR manager.

 

The video was helmed by prolific director JP Habac whose body of work includes the film “I’m Drunk, I Love You” and LGBTQIA+-themed series such as “Gaya sa Pelikula'' and “Drag You & Me.” Habac was on hand to receive the award together with representatives from IKEA’s Philippine office and KROMA Entertainment.

 

Marcelo adds, “It's important for us as a brand to work with partners who share the same values as us. We are glad to have Secret Menu and JP Habac in bringing our campaign to life through a locally relevant and inclusive story.”

 

Bianca Balbuena, Head of Studios at Secret Menu and production studio ANIMA, celebrates the victory together with IKEA Philippines, a steadfast client of the creative agency since its inception. 

 

“Secret Menu and IKEA share the common vision of putting out engaging content that contributes to the common good of society. This makes the collaboration easy and meaningful,” Balbuena shares days after the awarding ceremony, “ Balbuena said. 

 

Another work by Secret Menu for IKEA, “Queens of the House” by inhouse Director Chyna Lo was also shortlisted by Asia Pacific Tambuli Awards 2023 under the Arts, Culture, and Heritage Category. 

 

These recent recognitions shine the light on the dynamic relationship between the creative agency and the shelter megabrand. Balbuena continues, “These recognitions are a testament to Secret Menu’s capability to deliver IKEA’s message of inclusivity effectively in an entertaining way. It is also a validation that Secret Menu is an agency that businesses and brands can trust and work with. We hope to continue working together in producing heartwarming content with a purpose for the FIlipino audience.” 

 

The Asia Pacific Tambuli Awards 2023 is an award show that recognizes growing business and brands with purpose. It exists “to recognize the contribution of businesses and brands that effectively create a better world for humanity.”

 

Watch the award-winning video “Hapag” here: https://www.youtube.com/watch?v=eo7UnbssDlQ.

 

See other works from Secret Menu via:

●      Facebook - https://www.facebook.com/studio.secretmenu

●      Instagram - https://www.instagram.com/studio.secretmenu/

●      LinkedIn - https://www.linkedin.com/showcase/studio-secretmenu/t  

 

IKEA Philippines has started to expand its ecommerce business to Pampanga in Central and North Luzon, and Cebu in Visayas

After a successful opening late last year, and an already-thriving ecommerce operation in Manila, IKEA Philippines has started to expand its ecommerce business to Pampanga in Central and North Luzon, and Cebu in Visayas by opening collection points in these key locations. These collection points are hubs where customers outside of Metro Manila can pick up their online purchases from the largest IKEA store in the world. 

“We are always looking for new ways to make our home furnishing solutions more accessible to the many people. Through additional collection points in Luzon and Visayas, we can reach even more Filipinos and help them create a better and more sustainable everyday life,” shared Jon Cinconiegue, Fulfillment Developer of IKEA Philippines. 

Angeli Takanayagi, Interior Designer; Reno De Robles Jr., Fulfillment Business Developer; Jon Cinconiegue, Fulfillment Developer, IKEA Pasay,; Jarek Leśniewski, Logistics Manager, IKEA Pasay; and May Adolfo, Operations Director, Robinsons Land officially opens IKEA Philippines’ Cebu Collection Point

The Pampanga collection point, located at Cluster J, The Shoppes @ Infinity in Angeles City, has already started serving customers in Central and Northern Luzon since December 2021, while the Cebu collection point located at Veranda Alley, Robinsons Galleria Cebu City, Gen. Maxilom Ave. Extension Cor. Sergio Osmeña Blvd., Cebu City begins operations on February 8. Fees for the Click & Collect service are Php900 for Pampanga and Php2,700 for Cebu, with XDE Logistics providing courier services for both collection points. XDE is the domestic contract logistics partner of IKEA Philippines providing door to door deliveries from Manila to Cebu and across the country. IKEA has also partnered with LBC in providing parcel delivery to both Pampanga and Cebu which will be offered soon.

Jarek Leśniewski, Logistics Manager, IKEA Pasay; Jon Cinconiegue, Fulfillment Developer, IKEA Pasay; Eric Cruz, Director of Business Development at XDE Logistics welcome guests at IKEA’s newest collection point in Cebu City

 

Online shoppers can avail the collection point service in three quick and easy steps. 

1. Upon check out, select the Click & Collect option. 

2. Choose preferred collection point, collection date, and time of pick up. 

3. After payment, shoppers will receive an order confirmation and SMS notification once order is ready for pick up at the collection point. 

Online customers can also earn reward points when they join IKEA Family club. Registration is free and can be done online at family.IKEA.com.ph, using a mobile phone, tablet, laptop, or desktop. The online store at IKEA.phcontinues to offer the full IKEA range to customers, allowing them to shop safely and conveniently online, 24/7. 

 

For more information on the Click & Collect service, visit IKEA.ph/collectionpoint

IKEA Philippines Searches for Magazine Cover Models

In preparation for the opening of the first store in Pasay City, IKEA Philippines is producing a magazine to share the brand’s milestones and inspiration to the Filipinos. IKEA will feature Filipino families or individuals on the cover and searches for magazine cover model.

The invitation to be on the cover of IKEA Philippines magazine is open to all Filipinos. Five families or friends or individuals will be selected to be on the printed and/or digital cover of the magazine. Selected participants will also receive P30,000 worth of IKEA shopping vouchers. 

 

Entries to the search will be collected from 15 – 30 June 2021. Winners will be announced via IKEA Philippines Facebook page.

 

How to join the search

Interested individuals may visit (campaign page link) and submit a photo taken inside their homes. Photo entries may include their friends, partners or other members of their family.  For more information and to see full contest mechanics, click this LINK. visit the IKEA Philippines website, www.IKEA.ph