Jollibee launches Chickenjoy Sarap Savers

  

Filipino food lovers have more reasons to celebrate as Jollibee launches Chickenjoy Sarap Savers, a set of meals designed to let everyone enjoy the brand’s signature fried chicken without spending too much.

 

Starting January 14, customers can enjoy a one-piece Chickenjoy with rice and drink value meal for just ₱99, offering a quick and satisfying meal for lunch, dinner, or any time of day. Whether dining alone after a long day or grabbing a meal on the go, Chickenjoy Sarap Savers make every occasion more delicious and affordable.

 

Filipinos can also enjoy Chickenjoy with their favorite side options: regular fries, mashed potato, or chicken macaroni soup. These combos offer more tasty choices, all at prices that are easy on the budget.

 

 

“Filipinos have always loved Chickenjoy, and with Sarap Savers, we want to make it easy for everyone to enjoy that joy anytime, whether it is a quick meal after a long day or a simple treat with the family,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “It is the same Chickenjoy taste people know and love, now at prices that are easy on the wallet.”

 

Chickenjoy Sarap Savers are available nationwide for dine-in, takeout, drive-thru, and delivery. 

 

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises! 

As Simbang Gabi Starts, Jollibee Launches “Buo ang Saya ng Pasko” Holiday Campaign

 

Jollibee is celebrating the Christmas season with its biggest holiday campaign yet as Filipinos across the country welcome the start of Simbang Gabi with back-to-back treats. The “Buo ang Saya ng Pasko”(The Joy of Christmas is Complete) campaign highlights the many ways Filipino families and communities celebrate the season today, creating a more joyful December for customers nationwide.

 

“This Christmas, Jollibee wants to remind every Filipino that the true joy of the season comes from being together. No matter where or how we celebrate, what really matters is celebrating with the people we love,” said Dorothy Ching, Jollibee Philippines’ vice president for marketing. “Totoong mas buo ang saya ng Pasko kapag magkakasama tayo at pinagsasaluhan ang mga paborito nating mga pagkain.”

 

A heartfelt film for the changing Filipino family

 

This year’s “Buo ang Saya ng Pasko” campaign features a touching Christmas film made in partnership with Forsman and Bodenfors Singapore. The film captures how Filipino families continue to evolve, showing real moments across different walks of life. It follows hospital workers sharing a Christmas meal during their shift, security guards bonding over simple food, couples treating their pets like family, single parents enjoying time with their children, and large families reuniting across generations.

 

Jollibee said the film celebrates the idea that while traditions change, the spirit of love and connection that defines a Filipino Christmas remains strong.

  

Joyful Christmas Stores illuminate the nation

 

Now on its third year, Jollibee’s Joyful Christmas Stores have returned brighter and bigger. This 2025 season marks the largest rollout to date, with 300 decorated branches nationwide. Each store features festive lights and community inspired touches to bring happiness to neighborhoods, including areas affected by recent calamities.

 

Customers may locate these decorated stores through the Jolly Christmas Tours digital map powered by Google.

 

A new nationwide celebration for Simbang Gabi 

 

To bring the Christmas spirit to communities early, Jollibee launched the first ever Christmas JOY Day during the opening of Simbang Gabi. The brand joined dawn masses in select Manila churches such as San Agustin Church, Our Lady of Remedies Parish, Sta. Ana Church, and San Fernando de Dilao Parish (Paco Church). Churchgoers received free Jollibee treats as part of the nationwide countdown.

The celebration continued in select schools like Pinaglabanan Elementary School in San Juan, Kapt. Jose Cardones Integrated School in Taguig, and St. Mary’s Elementary School in Marikina. Students received Jollibee Kids Values Books and treats for free, bringing early Christmas cheer to young learners.

  

New offerings that complete holiday gatherings

 

Inside the stores, customers can get their hands on the Christmas Bundle, available nationwide for ₱399, which includes a collectible Jollibee Bag Charm and items like Chicken Fillet with Pepper Cream Sauce and Jolly Spaghetti, offering a festive treat for the whole family. Promo runs until December 31, 2025.

 

Customers can also enjoy the new Family Super Meals, starting at ₱599, perfect for Noche Buena, featuring Chickenjoy, rice, drinks, and sides. Jollibee is also expanding its Christmas Big Order Service, making holiday celebrations easier for families, offices, schools, and communities looking for delicious, hassle-free party food.

 

Celebrating the Filipino spirit of togetherness

 

Through its inspiring film, festive store transformations, special on-ground activations, and exciting holiday offerings, Jollibee hopes to bring families and communities closer this December. The brand said its “Buo ang Saya ng Pasko” campaign reinforces a simple message: Christmas joy feels complete when it is shared with the people we love.

 

Whether people gather in churches, schools, workplaces, homes, or their favorite Jollibee store, the brand aims to make every moment of the season more joyful and meaningful for Filipinos everywhere.

 

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com/, and follow us on social media for more JOYful surprises!

 

Sip into the Season: Jollibee Unwraps New Christmas Treats to Spread Holiday Cheer

 Christmas in the Philippines is all about togetherness, joy, and of course — indulgent food that bring people closer. This year, Jollibee makes the season even sweeter with its all-new Christmas Treats, made to turn even the simplest moments into a festive holiday celebration. 

From the first sip of the luscious Iced Vanilla and Iced Caramel Coffees to the creamy Coffee Floats, and the chocolatey Rocky Road Sundae made with KITKAT ®, every treat delivers holiday joy in every cup. Smooth, crunchy, creamy, and chocolatey — these festive treats offer rich textures and delicious flavors that feel like Christmas with every cup.

“Filipino Christmas is known as the longest and happiest in the world, and Jollibee is proud to be part of the celebrations,” said Pamie Cruz, Marketing Director fromJollibee. “With the new Jollibee Christmas treats, we want to capture the spirit of the season by transformingeveryday into joyful holiday moments.”

Perfect for barkada bonding, office merienda breaks, or family get-togethers, Jollibee’s Christmas Treats let you bring the holiday cheer anywhere, anytime, starting at only PHP 60.

The Jollibee Christmas Treats are available for a limited time only in select Jollibee stores nationwide for dine-in, take-out, and delivery. Order now via the Jollibee App, Order.Jollibee.com, GrabFood, or foodpanda, and experience holiday joy in every moment.

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.

Jollibee Unveils New Jolly Friends Headpiece Kids Meal — Just in Time for a Spooktacular Halloween!

 

This October, Jollibee is turning ordinary mealtimes into unique playtime experiences with the launch of the Jolly Friends Headpiece. These limited-edition wearable headpieces are inspired by the well-loved Jollibee and Friends and come with every Jollibee Kids Meal. Each toy invites kids to dive into imaginative play as they experience being Jollibee, Hetty, Yum, Twirlie, and Popo.

Kids get to be Jollibee as they serve Chickenjoy at the kitchen table, Hetty as they cheer on family members, Yum as they do their science projects, Twirlie as they dance and perform in upcoming Halloween parties, and even Popo as they zoom through the hallway. Whether it's everyday playtime, weekend hangouts, or the long-awaited Halloween celebrations, these headpieces spark creativity and encourage screen-free fun. It brings about the kind of joyful bonding moments that kids and their friends will surely love!

What makes this collection even more delightful? The fun isn’t just for the kids! These headpieces are sized to fit anyone, so don’t be shocked if Mom, Dad, or even Lolo and Lola decide to join the party. It’s the perfect recipe for turning everyday mealtime into a joyful experience filled with laughter and shared memories for all ages.

The Jolly Friends Headpiece is available with every Jollibee Kids Meal in all stores nationwide and via delivery through The All-New Jollibee App from October 1 to November 30, 2025, with prices starting at Php 100.

With five characters to collect, every visit to Jollibee becomes a new play-filled adventure. So go ahead, have fun, dress up, and “bee” your favorite Jolly Friend!

 

Pinakapinipili. Our Pinakamalaki, Pinakamasarap: Why 4 out of 5 Pinoys Still Choose Chickenjoy

 Try saying this three times fast: Pinakapinipili, Our Pinakamalaki, Pinakamasarap. You know what we’re describing? Jollibee Chickenjoy! Can you do it without missing a beat?

It’s actually more than just a fun tongue twister. It’s a delicious truth. And with 4 out of 5 Filipinos choosing Jollibee Chickenjoy as their ultimate fried chicken, it’s clear that it plays in a league of its own.

“We’ve always known that Chickenjoy is loved across generations, but these numbers really affirm what we’ve been hearing and seeing every day — that it’s one of the things that Filipinos will keep choosing,” said Luis Berba, Marketing Assistant Vice President of Jollibee Philippines.

From its crispylicious skin that crackles with every bite, to its juicylicious meat, Chickenjoy is the PINAKA!

Pinakapinipili. Our Pinakamalaki, Pinakamasarap. The people have spoken, and the Chickenjoy advantage remains unbeatable. It’s more than a meal — it’s a tradition, a comfort, and a reason for family and friends to gather.

Anne Curtis also jumped in on the fun, gamely taking on the Pinakapinipili, Pinakamalaki, Pinakamasaraptongue twister challenge—nailing it as smoothly as she bites into her favorite Chickenjoy. After all, some things are just easier done when it’s yourpinakapinipili, Jollibee’s pinakamalaki, and pinakamasarap fried chicken.

So, whether you’re in it for the crispiness, juiciness, or the sheer joy of eating your favorite fried chicken, there’s one name worth repeating:

Pinakapinipili. Our Pinaka Malaki. Pinaka Masarap. Chickenjoy!

Taste the Pinaka Difference. Get your Jollibee Chickenjoy today in 1-pc. Solo, 2-pc. Solo, and bucket options, available in all Jollibee stores nationwide and via Dine-In, Take Out, Drive-Thru, and Delivery.

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.

More Than a Meal: Jollibee Launches Kids Values Meals to Spark Fun and Learning

 

Whether it’s celebrating birthday parties, bonding over Kids Meal toys, or simply sharing everyday meals with loved ones, Jollibee has continuously brought joy to the lives of generations of Filipinos.

But more than being a source of joy, Jollibee also hopes to be a partner of Filipino families in raising the next generation–shaping not just joyful kids, but kids with good character. The brand recognizes that in a fast-paced and ever-changing digital world, it is now more important than ever for kids to be grounded on values that will guide their choices and actions as they grow up.

This is why from serving the usual value meals, Jollibee is happy to introduce its very own Kids Values Meals–an offering designed to make learning values more joyful, engaging, and rewarding for Filipino families.

(L-R) Jollibee PR and Partnerships Head Dennis Reyes, Jollibee Vice President for Marketing Dorothy Dee-Ching,

DepEd Secretary Sonny Angara, Adarna House Vice President for Product Development Ani Almario, and Iya and

Drew Arellano with their kids Leon, Primo and Alana pose together with Jollibee during the launch of the new Kids

Values Meals.

The limited-time offering was officially revealed at a special event held at Museo Pambata on August 5, where media, students, educators, and special guests, including DepEd Secretary Sonny Angara, gathered for an afternoon of joyful stories and activities–all aimed towards promoting good values. Jollibee ambassadors Iya Villania-Arellano, Drew Arellano, and their children, Primo, Leon, and Alana also joined in the festivities and delighted guests with a live storytelling session.

Each Kids Values Meal comes with your favorite Jollibee food, an entertaining values storybook created in partnership with award-winning children’s book publisher Adarna House, a fun activity to apply the value they’ve learned, and a sticker badge that parents can give as a reward to their kids after living out their learnings.  Five different books are available, each one highlighting a core Filipino value:

●      Honesty in Ang Bola ng Katotohanan.

●      Respect in Ang Hari ng Palaruan.

●      Generosity in Ang Pinakamasayang Pista.

●      Responsibility in Ang Naghihintay na Homework.

●      Compassion for Nature in Mga Kaibigan ng Kalikasan

 

“We believe that even the simplest moments like enjoying a Kids Meal can be opportunities to teach, to bond and to build character,” said Dorothy Dee-Ching, Jollibee’s Vice President for Marketing. “This project is a reflection of Jollibee’s deeper mission – to be more than just a source of joyful meals, but a partner to Filipino families in raising the next generation,”  she added.

For every purchase of the Jollibee Kids Values Meal, PHP 5 goes to the Jollibee Group Foundation’s Classroom Building Project, which aims to donate Joy Learning Centers in different locations nationwide by 2028. Jollibee and Adarna House will also be donating 10,000 complete sets of the Values Meals to schools across the country, in partnership with the Department of Education. This is the brand’s small way of giving back and bringing the joy of learning to more communities.

“Super excited ako, kasi [nung] una kong nakita ‘yung materyales, ang ganda nung mga libro. [Ang] Jollibee, buong Pilipinas ‘yan and dinadayo ng mga pamilya ‘yan. Napakagandang tie-up na i-emphasize nila ‘yung importansya ng pagbasa at kahalagahan ng magandang asal (I’m super excited because when I first saw the materials, the books were beautiful. Jollibee is all over the Philippines and is visited by many families—it’s such a great tie-up that emphasizes the importance of reading and good values),” said DepEd Secretary Sonny Angara. “Hindi lang ito character building, nation building din ito (This is not only character building, but nation building as well),” he also added.

Known for its commitment to culturally rooted and value-oriented stories, Adarna House ensures that the content of the Values Books resonates with Filipino children and supports learning in both home and school environments.

“This is not just a partnership of two brands; this is an alignment of our values. Both Jollibee and Adarna House strive for excellence, value the Filipino family, and celebrate pride, joy, and things that make us Pinoy,” said Ani Almario, Vice President for Product Development. “This project is not just a great way to teach children Filipino values, but it's also a great way for parents to read with their kids and make families more engaged,” she added.

Whether it’s learning to be honest, responsible, generous, how to show respect, or care for the environment, the Jollibee invites families to turn mealtimes into joyful opportunities to learn values with their new Kids Values Meals–available in all Jollibee stores nationwide from August 7, 2025 to September 30, 2025.

Mika Salamanca and Brent Manalo join the Jollibee family

 Jollibee, the iconic Filipino fast food brand known for bringing joy to every meal, has officially launched its all-new app, redesigned to deliver a smoother and more rewarding ordering experience like no other. This reimagined app brings customer favorites like Chickenjoy and Jolly Spaghetti closer with just a few taps, delivering ultimate convenience and delight to today’s fast-paced lifestyles.

New brand ambassadors Brent Manalo and Mika Salamanca pose with Jollibee at the all-new Jollibee App launch.

The app officially debuted on July 28 with a special event held at Whitespace Makati, which gave guests a modern and immersive experience that featured fun games and activities showcasing the app’s innovative design and user-friendly features. 

“The all-new Jollibee App was designed with our customers’ needs and lifestyles in mind. We know they value convenience and great deals, so we made sure the app delivers exactly that, plus the fun and joy Jollibee is known for,” said Charisse Sumulong, Marketing Director for Digital Commerce & Loyalty “From streamlining the ordering process to offering sulit deals and promos, we want every user to feel how easy and exciting it is to order their Jollibee favorites anytime, anywhere.”

The all-new app features a clean, modern design and smoother navigation, making every step, from browsing to checkout, feel effortless. Whether you’re ordering for a birthday, a late work dinner, or a study break meal, it’s now easier than ever to enjoy your Jollibee favorites, straight to your doorstep.

Jollibee, the iconic Filipino fast food brand known for bringing joy to every meal, has officially launched its all-new app, redesigned to deliver a smoother and more rewarding ordering experience like no other. This reimagined app brings customer favorites like Chickenjoy and Jolly Spaghetti closer with just a few taps, delivering ultimate convenience and delight to today’s fast-paced lifestyles.

The app officially debuted on July 28 with a special event held at Whitespace Makati, which gave guests a modern and immersive experience that featured fun games and activities showcasing the app’s innovative design and user-friendly features. 

“The all-new Jollibee App was designed with our customers’ needs and lifestyles in mind. We know they value convenience and great deals, so we made sure the app delivers exactly that, plus the fun and joy Jollibee is known for,” said Charisse Sumulong, Marketing Director for Digital Commerce & Loyalty “From streamlining the ordering process to offering sulit deals and promos, we want every user to feel how easy and exciting it is to order their Jollibee favorites anytime, anywhere.”

The all-new app features a clean, modern design and smoother navigation, making every step, from browsing to checkout, feel effortless. Whether you’re ordering for a birthday, a late work dinner, or a study break meal, it’s now easier than ever to enjoy your Jollibee favorites, straight to your doorstep.  

Sumulong added, “We believe ordering food should be hassle-free and filled with joyful anticipation. That’s exactly what this all-new app delivers — joy that arrives more easily than ever before.”

To further spread the joy and excitement of the all-new Jollibee App, the brand proudly introduces its newest celebrity ambassadors, Brent Manalo and Mika Salamanca. 

"Sobrang excited kami ni Mika na maging ambassadors ng all-new Jollibee App" said Brent. "Blessed kami na makakuha ng ganitong opportunity, and we’re very excited to order too!"

"Jollibee is a brand that’s close to my heart ever since bata pa ako, so I’m really honored to be here and to celebrate this milestone with Brent,” said Mika. “The all-new Jollibee App is perfect talaga to enjoy all my Jollibee faves—kahit nasa bahay lang ako or nasa work! Sobrang convenient and perfect for my cravings!" she added.

More than just a tech upgrade, the all-new Jollibee App reflects the brand’s long-standing commitment to customer convenience. Every feature, from quicker checkout to app-only deals, is designed to make ordering smoother, and more rewarding. 

With nationwide availability, largest delivery store network, and exclusive perks, satisfying your cravings is easier than ever, wherever you are. From July 28 to October 27, 2025, users can enjoy exciting app-exclusive deals! All users can get FREE delivery for a minimum order of P400. New users can also receive a FREE Peach Mango Pie (min. of P100), and a FREE Chickenjoy Super Meal (min. of P600). Don’t miss out on these special offers!

Craving joy? Order with the all-new Jollibee Food Delivery App — now smoother and more fun than ever! You can download the app on Google Play Store, and the App Store.  added, “We believe ordering food should be hassle-free and filled with joyful anticipation. That’s exactly what this all-new app delivers — joy that arrives more easily than ever before.”

To further spread the joy and excitement of the all-new Jollibee App, the brand proudly introduces its newest celebrity ambassadors, Brent Manalo and Mika Salamanca. 

"Sobrang excited kami ni Mika na maging ambassadors ng all-new Jollibee App" said Brent. "Blessed kami na makakuha ng ganitong opportunity, and we’re very excited to order too!"

"Jollibee is a brand that’s close to my heart ever since bata pa ako, so I’m really honored to be here and to celebrate this milestone with Brent,” said Mika. “The all-new Jollibee App is perfect talaga to enjoy all my Jollibee faves—kahit nasa bahay lang ako or nasa work! Sobrang convenient and perfect for my cravings!" she added.

More than just a tech upgrade, the all-new Jollibee App reflects the brand’s long-standing commitment to customer convenience. Every feature, from quicker checkout to app-only deals, is designed to make ordering smoother, and more rewarding. 

With nationwide availability, largest delivery store network, and exclusive perks, satisfying your cravings is easier than ever, wherever you are. From July 28 to October 27, 2025, users can enjoy exciting app-exclusive deals! All users can get FREE delivery for a minimum order of P400. New users can also receive a FREE Peach Mango Pie (min. of P100), and a FREE Chickenjoy Super Meal (min. of P600). Don’t miss out on these special offers!

Craving joy? Order with the all-new Jollibee Food Delivery App — now smoother and more fun than ever! You can download the app on Google Play Store, and the App Store. 

Jollibee Unveils Three Bold Crunchy Chicken Sandwich Flavors with Andres Muhlach

Jollibee takes crunchy, juicy goodness to new heights with the Jollibee Crunchy Chicken Sandwich now available in three bold dressing flavors—featuring two new exciting limited-time offer (LTO) options, Golden BBQ and Chili Cheese, alongside the fan-favorite Creamy Ranch. Designed to give chicken sandwich fans more ways to indulge, the Jollibee Crunchy Chicken Sandwich is all about choice, flavor, and full-on sarap.

To kick off the flavorful celebration, Jollibee introduces Andres Muhlach as the new face of the Jollibee Crunchy Chicken Sandwich. Already part of the growing Jollibee family, Andres now brings his youthful charm, star talent, and undeniable energy to champion this exciting line of bold flavors.

“May pagka-thrill-seeker talaga ako as a person, always searching for adventure. I love food that’s crunchy, flavorful, and exciting—and Jollibee’s Crunchy Chicken Sandwich really delivers,” said Andres. “What’s even better is that now, you can pick your favorite flavor and make the sandwich your own.”

The Jollibee Crunchy Chicken Sandwich line-up features Jollibee’s signature crunchy chicken fillet, hugged by soft-glazed buns and made even better with bold, crave-worthy sauces. There's the already popular Creamy Ranch, which is tangy and creamy with just the right richness; the new Golden BBQ, a smoky-sweet dressing; and the debut of Chili Cheese, a cheesy blend with a balanced kick—perfect for those who like a bit of spice.

With these bold flavors, the Jollibee Crunchy Chicken Sandwich sets the bar even higher for what a chicken sandwich can be. Whether you’re loyal to one flavor or on a mission to try them all, the campaign invites you to rally behind your top pick and ask: What’s your Flavorite?

Perfect for a wide range of food-lovers who enjoy good food and fun discoveries, the Jollibee Crunchy Chicken Sandwich is now available in the following options:

• Solo: ₱62
• With Drink: ₱87
• With Fries & Drink: ₱125
• Also available in Mix & Match: ₱88

Available now, these flavor-packed sandwiches are already making waves in stores nationwide. Fans are already picking sides—are you Team Creamy Ranch, Team Golden BBQ, or Team Chili Cheese? Whichever you choose, one thing remains true: Lahat, serving sarap!

Choose your flavorite! Try the new Jollibee Crunchy Chicken Sandwich flavors now and have ‘em safely delivered to you via the Jollibee Delivery App, JollibeeDelivery.com, #87000, GrabFood, and foodpanda! Also available in Drive-Thru and Take Out.

For more info and updates on Jollibee products, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X and Instagram.

From the Philippines to the World: Jollibee Honors New Bida Best Ambassadors

 From humble beginnings to becoming a global force, Jollibee has always believed in one powerful truth: the Filipino is world-class. Jollibee proudly launches its newest campaign, “Bida Best, Bida Pinoy”—a bold celebration of Filipino excellence, honoring the country’s finest who continue to shine on the world stage.

Jollibee celebrates world-class Pinoy excellence, introduces Bida Best Ambassadors at Bida Best, Bida Pinoy launch, bringing joy and pride to the whole nation (L-R) Leo Andrew Escutin, General Manager of SIBOL, SIBOL Men’s and Women’s teams, Dr. Reina Reyes, Pia Wurtzbach, Dorothy Dee-Ching, Jollibee VP and Head of Marketing, Elise Maog, Jollibee PR and Partnerships Lead, Dennis Reyes, Jollibee PR, Partnerships and Sustainability Head, QUICCS Maiquez, Hidilyn Diaz, and Frances Fajardo, Creative Director of UPeepz and UPeepz dance crew

Hosted by Gretchen Ho at Whitespace Manila, the launch was a joy-filled special event honoring Filipinos who have achieved global success in their respective fields. More than just a campaign, “Bida Best, Bida Pinoy” is a movement. It champions the spirit of the Filipino and highlights the stories of trailblazers who prove that we have what it takes to succeed on the global stage.

The event’s main highlight was the reveal of the Bida Best ambassadors–done so through an anthemic music video–who have showcased world-class Filipino talent on the global stage: 

• Pia Wurtzbach, Miss Universe 2015, beauty queen, and humanitarian
• Carlos Yulo, Double Olympic gold medalist and world champion gymnast 
• Hidilyn Diaz, the Philippines’ first Olympic gold medalist and a symbol of unbreakable will
• EJ Obiena, World-class pole vaulter, soaring beyond limits
• Dr. Reina Reyes, globally acclaimed astrophysicist and “the Filipina who proved Einstein right”
• Quiccs Maiquez, International toy design icon putting Pinoy street culture on the map
• SIBOL, World MLBB champion, the national Esports team competing—and winning—on the international scene
• UPeepz, World Hip Hop champion, electrifying global stages with Filipino creativity

Through their various achievements, they have inspired millions and brought joy to Filipinos around the world.

“This is our tribute to the many Filipinos who, just like Jollibee, have risen from humble beginnings to global success. We want to shine a spotlight on their achievements, because when we celebrate their stories, we celebrate the very best of what it means to be Filipino—resilient, passionate, joyful, and world-class,” said Dorothy Dee-Ching, Jollibee VP and Head of Marketing. 

Pia Wurtzbach talks about how Bida Best means being resilient and believing in oneself, despite the many challenges.

“I raised the flag for every dreamer who dared to believe even if all the odds were against them,” said Pia Wurtzbach-Jauncey. “This campaign not only celebrates triumphs and successes, but at the center of it, the puso of every Pinoy who wants to pursue their dreams. This is what it means when we say “Bida ang puso sa tagumpay.”

Quiccs shares how staying true to his roots and childhood influences helped him create his own unique art style, which helped bring TEQ63 to life. 

“Excellence comes in many forms, [whether you’re] athletes, artists, creators, innovators. We all carry the flag in our own way,” said Quiccs, who reflected on his journey as an artist, creating TEQ63, and even accomplishing his dream collaboration with Jollibee. “To all young creatives out there, don’t be afraid to dream big, use your voice and style. Authenticity is your superpower, and your culture is the edge.”

One of the highlights of the program was the Bida Best booth reveal, which is a special exhibit that contains special items from each ambassador, including Pia Wurtzbach-Jauncey’s iconic Miss Universe gown and Hidilyn Diaz’s Tokyo 2020 Gold Medal. 

In addition to the star-studded reveal, each ambassador participated in the Bida Best Talks—a panel discussion where they shared personal stories about their journeys, the challenges they overcame, and how they exemplify Jollibee’s values and mission. The talks offered insight into what it truly means to be “Bida Best.”

Hidilyn shares how winning the Olympic Gold wasn’t just a win for her after many setbacks, but also a win for the entire country, creating a historic first.

 

“Hindi lang ito tungkol sa pagka-panalo ko ng medalya, ito ay para sa lahat ng mga Pilpino. Kaya natin maging world-class sa kahit anong sports. Ang bida sa lahat, ay ang pagtulong sa kapwa, pagiging inspirasyon sa kabataan, at pagmamahal sa bayan,” said Hidilyn Diaz. “Whatever your passion is, don’t let anyone tell you ‘hindi mo kaya.’”

Dr. Reina Reyes dedicated her message to all the young Filipino achievers and dreamers who want to reach for the stars.

 

Dr. Reina Reyes also believes in encouraging young Filipinos to follow their passions just like she did. “I want to share the gift of permission [that my parents gave me] to every Filipino kid so that they'll feel free and celebrated to be smart, to be curious, to dream big–as big as the universe,” she said. 

Representatives from SIBOL and UPeepz echoed this sentiment. They emphasized the dedication that their members put into their craft to showcase their talents on the global stage, and ultimately inspiring Filipinos of every age that they can achieve greatness too.

As the event came to a close, it left behind more than just inspiring stories—it sparked pride in what it means to be Filipino. Jollibee reminded everyone that being Bida Best isn’t just about success, but about heart, perseverance, and staying true to one’s roots. And with talents like these leading the way, the future of Filipino excellence looks brighter than ever.