The Iconic Peach Mango Pie Gets a Chunky Upgrade at The Dessert Museum

Get ready for a Peach Mango Pie lover’s dream come true! Jollibee’s iconic Peach Mango Pie is taking center stage at The Dessert Museum in S’Maison with a mouthwatering new themed room—the Peach Mango Pie-Palooza Room! This vibrant, fruit-filled wonderland celebrates the improved Peach Mango Pie, now bursting with even more peach and mango chunks wrapped in Jollibee’s signature sweet-salty crust.

The moment you enter the Peach Mango Pie-themed room, you’ll feel like you’ve stepped into a pie heaven. The entrance shows a peach and mango field filled with giant orange and yellow fruits—perfect for a playful photo op. Inside, you’ll find colorful pie-inspired visuals and elements designed to delight any fruit or dessert lover.

The main activity area is where the fun ramps up! Snap a selfie next to a giant Peach Mango Pie or see what’s in store at the Peach Mango Pie Chunk Tank, or even the Peach Mango Pie Pop-it Wall! There’s also a Jolly Kiddie Party area and dessert station, where Jollibee can cater meals for birthday celebrations hosted at the Dessert Museum.

“For those craving immersive, exciting, and shareable experiences, this is the perfect treat,” said Pamela Cruz, Jollibee Philippines Marketing Director. “The new Peach Mango Pie-themed room celebrates the improved pie—which now packs even more peach and mango fruit bits into a golden, flaky crust. It’s the perfect way to satisfy your sweet and fruity cravings while creating fun, memorable moments.”

The best part? Guests can score their own crispy, chunky Peach Mango Pie for FREE—just snap a pic in the themed room and share it on social media with #JollibeexTDM and #PeachMangoPiePalooza. It’s the ultimate blend of indulgence and fun—because a great dessert tastes even better when shared!”

The Peach Mango Pie-Palooza Room will be open to the public starting April 9, 2025 and will be open from Monday to Sunday, 10AM to 10PM. Customers can purchase tickets online (https://book.thenextperience.com/TheDessertMuseum/Booking/664c14aa-69cf-c9.8-8089-13009b848aba) or via walk-in.

 

Check out the Dessert Museum’s newest addition and dive into the Peach Mango Pie experience. Or, if you’re craving that delicious dessert pie right now, head to your nearest Jollibee for dine-in, take-out, or drive-thru. You can also have it delivered via the Jollibee App, JollibeeDelivery.com, #87000, GrabFood, and foodpanda.

 

Stay updated on all things Jollibee—like them on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on Twitter, Instagram, and TikTok.

Jollibee Partners with Kidzooona to Make Kids' Celebrations Extra Joyful

Kids' celebrations at kidzooona just got a whole lot more joyful and fun, with Jollibee as their exclusive fast food partner!

 

The partnership was officially sealed during a signing and launch event at kidzooona SM North Edsa on March 28, 2025. The event was a day filled with joy, with families enjoying everything kidzooona’s amazing playground has to offer, along with their favorite Jollibee meals and none other than the kids’ best friend, Jollibee!

Jollibee and Lala-chan pose together with kids, parents alongside the Jollibee and kidzooona teams for a joyful group photo.

 

Kids dove into the kidzooona ball pit in search of special golden balls with fantastic prizes waiting for those who found them. Parents also got in on the action with the Bee Quiz, a fun-filled game where they teamed up with their little ones to answer questions about Jollibee and kidzooona.

 

The event wouldn’t be complete without Jollibee and kidzooonamascot, Lala-chan, making special appearances. Both mascots wowed the crowd with live performances, keeping the energy high and the smiles wide. 

 

“We’re thrilled to be partnering exclusively with kidzooona. We know this is a very special partnership between two industry leaders,” said Kakam Gabunada Jr., Jollibee’s RBU Head for Mega Manila and National Key Accounts Group. “Both Jollibee and kidzooona are dedicated to bringing joy to kids and families, so this partnership feels like a perfect match. I can't wait to see kids celebrating in the most exciting playground while enjoying their Jollibee favorites!”

L-R) Jollibee, Kakam Gabunada, Jr., RBU Head for Mega Manila and National Key Accounts Group, Dorothy Dee-Ching, Jollibee Head of Marketing, Mr. Tetsuhiro Masaru, kidzooona President and CEO, Kristine Nohay, kidzooona Finance Director, Ariel Jabagaton, kidzooona General Manager of Marketing, and Lala-chan pose together after signing their partnership agreement.

The new collaboration allows kidzooona party celebrants to choose Jollibee favorites like the

crispylicious, juicylicious Chickenjoy, beefiest langhap-sarap Yumburger, and the sweet-sarap Jolly Spaghetti as part of their parties. Alongside this, celebrants can also have the Jollibee mascot in their events at kidzooona, which is full of interactive activities and experiences.

 

“We’re so happy to see this partnership come to fruition,” said Tetsuhiro Masaru, President & CEO of kidzooona. “As a Jollibee lover, I’m happy to see how both brands can grow together and deliver even more joy.” 

 

Dorothy Dee-Ching, Jollibee Head of Marketing, also expressed her excitement, saying, “At Jollibee, kids have always been at the heart of everything we do. From serving their favorite Chickenjoy, Yumburger, and Jolly Spaghetti to making every visit to Jollibee a fun experience, we believe in creating memories that kids will cherish forever. We know that a joyful childhood is largely influenced by meaningful experiences beyond Jollibee stores. That’s why this partnership with kidzooona is so special.” 

 

Starting April 4, the Jollibee offerings and mascot will be available as part of kidzooona celebrations, delivering the ultimate party experience, ensuring your little ones will have a celebration they’ll never forget.

 

For more information, you can follow Jollibee on Facebook, and @jollibee on X (formerly Twitter) and Instagram, and check the official kidzooona website. 

(L-R) Kakam Gabunada, Jr., RBU Head for Mega Manila and National Key Accounts Group, Dorothy Dee-Ching, Jollibee Head of Marketing, Tetsuhiro Masaru, kidzooona President and CEO, Kristine Nohay, kidzooona Finance Director, and Ariel Jabagaton, kidzooona General Manager of Marketing officially the official partnership, with Jollibee becoming the exclusive fast food partner. 

 

Lala-chan and Jollibee strike a pose together at the kidzooona ball pit.

kidzooona President and CEO Tetsuhiro Masaru shares his excitement about the new partnership. “Thank you putting this partnership into fruition.”

As a parent, Jollibee Head of Marketing Dorothy Dee-Ching is excited to see her kids experience play and delicious favorites with Jollibee at kidzooona.

 

For Jollibee RBU Head for Mega Manila and National Key Accounts Group, Kakam Gabunada, Jr., this partnership is between two industry leaders.

 

Kids had fun playing the Ball Pit Bonanza challenge, where they had a chance to win special prizes.

Jollibee plays with kids in the kidzooona play area, enjoying the fusion of fun and delicious food.

 

Parents and kids enjoyed their Jollibee meal favorites at the kidzooona party area.

Feel the Joy: Jollibee Rolls Out Summer Saya Treats for the Ultimate Summer Fun

 Summer is here, and that means more time for fun, travel, and bonding with loved ones! Whether it’s hitting the beach, going on a road trip, or simply enjoying the season’s laid-back vibes, there’s no better way to make summer extra special than with delicious treats and exciting offers.

That’s why Jollibee is making the season even jollier with its biggest summer campaign yet— the Summer Saya Treats!

This campaign is all about celebrating the extra saya that comes with spending summer

with family and friends, made even more enjoyable with Jollibee’s exciting lineup of sulit offers, promos, and exclusive treats designed to match every adventure.

Enjoy the Summer Saya Treats and Exciting Deals!

Kicking off Summer Saya Treats, Jollibee is rolling out a series of sulit offers and must-try deals that will bring even more joy to your favorite summer activities:

 

March 21 – Summer Delights with Umbrella Promo

The Summer Saya excitement officially launched on March 21, giving consumers a limited-edition Jollibee Umbrella for just ₱149 with any value meal purchase paired with choice of Summer Delight: Mango Jelly Sundae, Cookies & Cream Sundae, or Iced Mocha—perfect for staying cool under the sun!

Promo is until April 30, 2025 at participating Jollibee stores nationwide. Available via Dine-In, Take Out, and Drive-Thru.

March 28 – Crunchy Chicken Sandwich with Free Soda Float Upgrade

Beat the heat while enjoying a delicious Crunchy Chicken Sandwich! Starting March 28, get a Free Soda Float upgrade when you buy a Crunchy Chicken Sandwich with Fries & Drink for just ₱125 (Save ₱25), making snack time even more refreshing and sulit!

Promo is until April 30, 2025 in all Jollibee stores nationwide. Available via Dine-In, Take Out, and Drive-Thru. Price varies.

April 1 – 20 – Lenten Deals with Visita Iglesia Digital Map

For those observing Lenten traditions, Jollibee makes it easy to enjoy a satisfying, meat-free option with its Tuna Pie with Fries & Drink for only ₱145 (Save ₱12). Plus, consumers can access Jollibee’s Visita Iglesia Digital Map featuring recommended and notable Churches , making their Holy Week experience even more memorable and convenient.

Extra Saya, Extra Bonding, Extra Fun!

“Summer is all about creating fun-filled moments with family and friends, and we at Jollibee want to make those experiences even more special,” said Eloise Siccion, Assistant Vice President and Head of Trade Marketing Group at Jollibee Philippines. “With the Summer Saya Treats, we’re bringing extra saya with sulit promos and exclusive treats that perfectly complement all your summer adventures,” she added.

Jollibee has even more exciting offers in store throughout the season! Consumers can look forward to new promos, special treats, and  exclusive deals rolling out in the coming months.

Order now and make this summer extra special with Jollibee’s delicious, sulit offers made for sharing and bonding! For more updates, follow @Jollibee on Facebook, Instagram, TikTok, and X. You may also visit https://www.jollibee.com.ph/ for more info.

 

Jollibee opens 1300th milestone store in Abulug

Jollibee, the number one fast food brand in the Philippines, has reached another milestone with the opening of its 1300th store inthe country in Abulug, Cagayan. This new store is a testament toJollibee’s continued commitment to bring the joy of eating to everyone, reinforcing the brand’s dedication to make its signature offerings accessible even in far-flung communities.

 

The brand has continued its aggressive expansion locally,making sure that Filipinos can satisfy their langhap-sarap cravings whether they’re situated high up north or down south in the Philippines. Jollibee has also been improving its store concepts, embracing technology and adding innovations for business efficiency and customer convenience.

 

The 24-hr Jollibee Abulug Cagayan store showcases modern features like a Dual-lane Drive-Thru, increasing the store’s drive-thru capacity and shortening the turnaround time for customers on-the-go. Self-Order Kiosks (SOK) are also present, making it easy for customers to enjoy their Jollibee favorites in just three easy steps – order, pay, and claim. With a huge touchscreen menu board, choosing what to eat can become easier and faster. The store also houses a Jollibee Kids Party area, designed to deliver the unique kind of joy that the brand is known for to kids and kids-at-heart.

 

A lot of exciting activities were conducted to delight the 1300thstore’s first customers. Early drive-thru and dine-in customers had a chance to receive exclusive giveaways like products, Jollibee Kids Meal toys, and other merchandise. A meet-and-greet with Jollibee and Friends also added more joy to the festivities.

 

In the spirit of spreading more joy, Jollibee Abulug Cagayanwill also be supporting the local community by donating more than 600 books for students aged 5-7 in five nearby schools in the area. This is in line with the brand’s continuing commitment to support education throughout the country. 

 

"We want to continue spreading Jollibee’s unique brand of joy to more parts of the country, especially in locations we have yet to reach. Reaching our 1300th store is a milestone that we're very proud of, and this wouldn't have been possible without the support of our business partners, local government units, and of course, our loyal customers," says Ellen Nuñez, North Luzon Regional Business Unit Head of Jollibee Philippines.

 

The opening of Jollibee’s 1300th store represents not just an expansion in numbers but also a deeper connection with communities across the country. As Jollibee continues to reach new milestones, it remains dedicated to delivering great-tasting food, warm service, and joyful experiences to Filipinos everywhere.

With this new store in Abulug, Jollibee looks forward to serving even more customers and creating new memories—one joyful bite at a time.

Sweeten Your Summer: Jollibee Unveils Cool New Summer Delights to Beat the Heat!

The summer heat is on, but the fun is just beginning! Jollibee is here to make this season sweeter, cooler, and more refreshing with its newest lineup of Summer Delights: the NEW Mango Jelly Sundae, the Cookies & Cream Sundae, and the Iced Mocha Float. Made to brighten your mood and keep you refreshed despite the high temperature; these treats are the perfect companions for summer.

Your Must-Have Summer Essentials

Whether you’re heading to the beach, planning a road trip with friends, or simply taking a break from a busy workday, Jollibee’s Summer Delights bring the joy of the season to every moment. The NEW Mango Jelly Sundae offers a tropical escape with creamy vanilla soft serve ice cream topped with real mango fruits and layered with chewy jelly for a burst of summer flavor. For chocolate lovers, the Cookies & Cream Sundae blends rich, indulgent chocolate coating with crunchy crushed OREO® cookies to create a sweet, overloaded with satisfying toppings for the classic Jollibee Vanilla softserve. Need an energizing pick-me-up? The Iced Mocha Float is freshly brewed, made from 100% Arabica Beans, and combines the boldness of coffee and the rich chocolate flavor with the creaminess of vanilla ice cream, making it the perfect way to recharge on a hot day.

 

Reclaim Your Summer Joy

“At Jollibee, we know how important it is for our customers to enjoy the little joys of the season,” said Pamela Cruz, Marketing Director for Complementaries, Jollibee. “Our Summer Delights were created to help everyone refresh, recharge, and make the most of their summer moments, whether they’re on the go or enjoying time with friends and family.”

 

Available Nationwide

Jollibee’s Summer Delights start at PHP 55 for solo orders and are available in all Jollibee branches nationwide for dine-in, take-out, drive-thru, and delivery. Don’t miss out on the season’s most refreshing and indulgent treats—make Jollibee part of your summer essentials today.

 

Jollibee launches the all-new Chicken Fillet

 Jollibee is giving Filipinos more reasons to enjoy their everyday meals with the launch of the all-new Jollibee Chicken Fillet—an affordable, sulit-sarap meal that delivers Saucy, Meaty Sarap like never before! Starting at just ₱69, this latest offering features meaty, tender, chicken fillet slices paired with two rich, delicious sauce options:

• Pepper Cream – Rich, creamy sauce with a peppery kick,smaking each spoonful taste irresistibly satisfying.

• Tomato 'n Cheese – Savory tomato sauce with soft, chewy Mozzarella cheese bits, creating a comforting, full flavor in every bite.

The new Chicken Fillet meals are perfectly complemented by their signature sauces, ensuring that every bite is packed with flavor. Whether you’re a fan of that savory tomato taste or find yourself craving for creamy, peppery flavors, there’s a Chicken Fillet meal perfect for you. With generous servings of meaty goodness and sauce-sulit satisfaction, Jollibee Chicken Fillet proves that great taste doesn’t have to come at a high price.

“We designed the Jollibee Chicken Fillet to be big on flavor and even bigger on value, so we can bring joy to everyone looking for an affordable but truly satisfying everyday meal,” said Joseph Aruta, Marketing Director for Rice Meals at Jollibee Philippines.

“Whether you’re craving something comforting for lunch or need a quick yet hearty bite, this meal is made to deliver that ‘up ang sarap’ experience—meaty, saucy, and sulit in every bite,” headded.

The Jollibee Chicken Fillet is proof that a budget meal doesn’t have to feel like a compromise. Whether you're dining in, grabbing a quick bite on the go, or having it delivered to your doorstep, this sulit-sarap meal is guaranteed to be a flavorful and filling choice.

 

So why settle for less when you can have Saucy Chicken Sarap at a sulit price? Head to your nearest Jollibee store and try the new Jollibee Chicken Fillet meal today! It’s available for dine in, take out, drive-thru, and delivery via the Jollibee App, JollibeeDelivery.com, #87000, GrabFood, and Foodpanda..

 

Jollibee Kids Party Just Got Easier: Book Your Celebration Online in a Snap!

Celebrations form wonderful joys for both kids and kids-at-heart. Jollibee knows how important it is to make these moments happen, and now making the ultimate dream celebration easier than ever with the launch of its new online booking platform. 

Say goodbye to stressful party planning and hello to effortlessly booking your kid’s or your own dream celebration with the Jollibee Kids Party booking website! You can now book the jolliest party for anyone, anytime, anywhere through the website, http://party.jollibee.com.ph. 

The new website helps you view available Jollibee branches across the country, giving you the best options nearby. After booking the ideal branch, target date and time, you can now access all the customizable party options!

Choose from a variety of themes, from the festive Jollitown Theme Park, the thrilling Jollirace, or the dreamy Fairytale Land. The best part is you can customize the meals for you and all our guests using the new Create-Your-Own Meal feature. You can choose from options that include your favorites like crispylicious, juicylicious Chickenjoy, sweet-sarap Jolly Spaghetti, langhap-sarap Yumburger, Jolly Crispy Fries, and more! 

To add to the fun, you can even pick which mascots will be celebrating with your kid on their jolliest birthday! You can choose from among Jollibee, Hetty, Popo, Yum, and Twirlie to give them the best party moments and even join them in games and dances. 

 

Once you’ve picked your party choices, you have flexible online payment options, which include credit card, QRPH, and Maya, or you can choose to pay directly in your chosen Jollibee store.

You can easily edit and manage your details after booking a party, and making changes before the big day. Best of all, your details are automatically saved as you go, ensuring a seamless booking experience! 

Celebrations are not just made jolly, but also fast and easy with the new Jollibee Kids Party online booking website! With just a few clicks, book your Jollibee Kids Party now at http://party.jollibee.com.ph.

Jollibee Shines at the 60th Anvil Awards

 Jollibee, the Philippines’ number one fast food chain, proudly celebrates another milestone as it bagged four Silver Anvil Awards at the 60th Anvil Awards Gabi ng Parangal held at the Fiesta Pavilion of The Manila Hotel. 

Recognized for its excellence in public relations programs and tools, Jollibee continues to demonstrate its commitment to delivering meaningful, impactful, and culturally resonant campaigns that bring constant joy to Filipinos.

The Winning Campaigns

 

1. Jollibee JoyZone
PR Tools – Multimedia category, Silver Anvil

The Jollibee JoyZone initiative set a new standard for immersive brand engagement as it transformed customers’ smiles into store purchase discounts. Initially placed in a high-traffic mall store and eventually rolled out into more stores during the holidays, JoyZone cleverly used augmented reality (AR) to create meaningful digital interactions that also embody Jollibee’s fun and playful spirit. 

 

2. Share the Joy of Love: My Kwentong Jollibee Valentine’s Day 2024

PR Programs – Best Use of Social Media, Silver Anvil
Featuring real stories from real people resonated well with audiences, as the My Kwentong Valentine’s Day films titled “30 Dates” and “To Love Again” got recognized for how they sparked meaningful conversations about the complexities of relationships and the joy that love brings. By leveraging the power of social media, the films achieved immense reach, garnering millions of views and generating heartfelt engagements that solidified its place as a Valentine’s Day tradition for Filipinos.

 

3. Nanay ng Bayan: My Kwentong Jollibee Mother’s Day 2024

PR Programs – Best User of Social Media, Silver Anvil
Titled “Nanay ng Bayan,” this heartwarming film celebrated the unconditional love and selflessness of all mothers and mother-figures. The emotional storytelling that paid tribute to all kinds of mothers not only resonated with audiences nationwide, but also encouraged them to share their own stories of maternal love. The campaign achieved significant social media engagement, demonstrating how authentic and touching narratives can create a lasting impact.

 

4. Jollibee’s Generation Joy Fixed Creators Program

PR Programs – Best User of Influencer Marketing, Silver Anvil
This groundbreaking initiative tapped into the power of 20 top-tier content creators from lifestyle, food, and entertainment sectors to reach a wider audience. By empowering creators with creative freedom, the collaborative content outputs embodied authentic storytelling while ensuring alignment with Jollibee’s messaging. The initiative’s success lies in its ability to foster genuine connections between the brand and its target market, using creativity and innovation to communicate and amplify its messages of joy.

“These recognitions at the Anvil Awards are further proof of Jollibee’s continued commitment to create campaigns and initiatives that not only celebrate Filipino culture, but also touch lives and bring people together,” said Dorothy Dee-Ching, VP-Marketing of Jollibee Philippines. “From heartfelt and authentic content to innovative on-ground activations, each of these campaigns reflects our dedication to spreading joy and meaningful engagement with our customers.”

 

Dubbed the “Oscars” of Philippine public relations, the Anvil Awards honor outstanding PR programs, tools, and practitioners in the country. The awards are organized annually by the Public Relations Society of the Philippines (PRSP), celebrating campaigns that set benchmarks in excellence and creativity.

 

From the emotional resonance of My Kwentong Jollibee to the digital innovation embodied by JoyZone and Generation Joy, Jollibee’s award-winning campaigns reflect its ability to blend tradition with modernity, touching hearts through timeless stories and cutting-edge strategies.

 

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.