Jollibee Gives Burger Steak a Hearty Upgrade, Adds New Burger Steak Supreme to the Menu

 

Jollibee has upgraded its Burger Steak rice meal and has also introduced a new variant, Burger Steak Supreme, as Filipino families continue to look for meals that are delicious, satisfying and affordable. 

The Philippines’ no. 1 fast food chain said the improved Burger Steak now comes with more sauce to enhance flavor and overall experience, while keeping its starting price at ₱70 for a solo order.

“We’re seeing that customers are paying closer attention to taste, how filling a meal is, and price, so we’re giving them a pangmalakasang (power-packed) rice meal,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “We focused on improving the experience of a familiar product while also introducing a new option for those who want a bigger meal.”

The improvement is supported with materials featuring Joshua Garcia, highlighting the need of Filipinos for meals that can fill their cravings.

Jollibee said the move is part of its effort to respond to changing consumer needs, particularly the demand for meals that combine taste, serving size, and affordability.

The saucier-sarap Burger Steak is available nationwide for dine-in, takeout, drive-thru, and delivery. Meanwhile, customers can enjoy the Burger Steak Supreme in select stores only. 

 

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com , and follow us on social media for more JOYful surprises!

Beat the heat with Jollibee’s New Summer Treats

Summer in the Philippines is not just about beach trips or out-of-town plans. For many, it lives in everyday moments like merienda breaks, barkada hangouts, and quick cool-down stops after a long day.

As the Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA) signals the start of the warm and dry season, these small rituals become even more meaningful.

To match this shift, Jollibee, the country's no. 1 fastfood chain, has introduced its “Summer Delights,” a selection built around refreshment, affordability, and shareable joy.

 

“Summer brings out a different kind of energy in Filipinos. It’s more spontaneous, more social, and more driven by small rewards throughout the day,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “We want to be part of those everyday breaks by offering easy, affordable ways to cool down and enjoy.”

 

Headlining the menu is the Strawberry Burst Choco Sundae, priced at ₱65, combining chocolate and strawberry with popping boba for a playful twist. Customers can also opt for familiar coolers such as Iced Mocha and Soda Float.

 

Complementing these are the Fries Snack Combos starting at ₱69, which pair crispy fries with a choice of Choco Sundae, Mini Choco Sundae, or Soda Float. The combinations are available in different sizes to suit both individuals and groups.

 

The Summer Delights products are now available nationwide in all Jollibee stores for dine-in, takeout, and drive-thru, and can also be ordered for delivery via the Jollibee App, the Jollibee delivery website, GrabFood, and foodpanda.

 

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!  

Jollibee Unveils New Super Meal with Chickenjoy, Jolly Spaghetti, and Yumburger in One Plate Feast

As rising fuel prices and higher costs of basic goods continue to affect Filipinos, the country’s number one fastfood chain, Jollibee, has introduced a new Super Meal that brings several of its bestselling products together in one satisfyingly delicious servingaimed at giving customers more value for their money.

For the first time, the Super Meal combines three of Jollibee’s favorites on one plate. The new Super Meal A features Chickenjoy, Jolly Spaghetti, and Yumburger, served with steamed rice and a drink, all for ₱185. As the lowest-priced option in the big meals category, it gives customers a complete and satisfying meal without stretching their budget.

 

“Our Super Meals have been loved by Jollibee customers because every meal is more than just food. It’s a joyful moment they look forward to,” said Dorothy Dee-Ching, vice president for marketing of Jollibee Philippines. “We understand everyone’s looking to make smart, practical choices these days. That’s why our newest Super Meal brings together all the favorites, including Chickenjoy, Jolly Spaghetti, and Yumburger, so customers can get great value for their money and enjoy a complete, comforting meal any day of the week.”

 

 

Diners seeking variety can choose from three distinct 2026 Super Meal combinations. Super Meal A includes a piece of Chickenjoy, a half-portion of Jolly Spaghetti, a Yumburger, steamed rice, and a regular drink, offering a mix of the brand’s classic favorites. Super Meal B pairs Chickenjoy and Jolly Spaghetti with regular Jolly Crispy Fries, rice, and a drink, providing a balance of textures for those who prefer a crunchier option. Meanwhile, Super Meal C features Chickenjoy, Jolly Spaghetti, and a Burger Steak, served with rice and a drink for a heartier, protein-focused choice.

 

The new Super Meal is available starting March 16 in all Jollibee stores nationwide, via dine-in, takeout, drive-thru, and delivery.

 

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!  

Jollibee Rolls Out Glowed-Up Yumburger, Delightfully Surprising Commuters nationwide

 

 

Jollibee surprises commuters nationwide with glowed up Yumburger

 

Thousands of commuters at major transport hubs and shopping centers across the Philippines were met with an unexpected treat as Jollibee launched its upgraded iconic Yumburger. The Yumburger now has a bigger beef patty and more dressing, making it more Langhap-Sarap while still priced at ₱45. 

 

From office workers to students, many took the chance to try the improved Yumburger, making their usual trips a little more exciting. Crowds gathered at One Ayala in Makati, The Infinity in Pampanga, Paseo de Santa Rosa in Laguna, Parkmall in Cebu, and Rizal Park in Davao. Jollibee gave away 2,000 free Yumburgers at each location, plus 4,000 vouchers to try an exclusive combo in stores.

 

 

“Filipino commuters have always loved the Jollibee Yumburger, so we thought this was the perfect way to bring them a little extra joy,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Our Yumburger is not just a burger, but a part of Filipino life and cherished memories. With this glow-up, it is more Langhap-Sarap, giving comfort and happiness in every bite while staying affordable for everyone.”

Adding to the excitement, the Yum mascot delighted commuters at each location, posing for photos, handing out burgers, and energizing the surprise giveaways.

 

Also, Jollibee released a new film featuring the glowed-up Yumburger and encourages customers to share their #GlowUpYUM moments on social media for a chance to be featured on the brand’s official channels.

 

 

The nationwide activity highlighted Jollibee’s commitment to giving Filipinos more of what they love, making a familiar favorite even better and more enjoyable.

 

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!

Jollibee Spreads the Love with Promos and Phygital Surprises for Valentine’s Joy Day

 

Jollibee, the Philippines' no. 1 fastfood chain, is marking Valentine’s Day with its first Valentine’s Joy Day, a nationwide celebration with limited-time promos, branch surprises, and special treats for online fans.

 

The celebration highlights Jollibee as a beloved hub of joy for Filipinos, where couples share romantic moments, families create lasting memories, and friends come together to celebrate their bond.

“Valentine’s Day is a time for love, laughter, and making memories with the people who matter most,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “At Jollibee, we’re grateful to share in those moments and celebrate alongside our customers, whether through special treats in our stores or fun surprises online. Valentine’s Joy Day is our way of thanking everyone for letting us be part of their happiest moments.”

 

To mark the occasion, Jollibee is offering a special series of limited-time offers nationwide. From February 10 to 16, customers who order any two Chickenjoy Value Meals can enjoy a free upgrade to a large iced tea through the brand’s Perfect Pair Combos.

 

The Perfect Pair Combos let customers pair their favorite Jollibee meals, including 1-piece Chickenjoy with regular fries and iced tea, 1-piece Chickenjoy with spaghetti and iced tea, 1-piece Chickenjoy with mashed potato and iced tea, 1-piece Chickenjoy with chicken macaroni soup and iced tea, and 1-piece Chickenjoy with burger steak and iced tea. Any combination of two Value Meals comes with a free large iced tea upgrade. Starting at just ₱152, the Perfect Pair Combos are available for dine-in, takeout, drive-thru, and delivery, making it easy to share love and joy this Valentine’s season.

 

Delivery customers can also celebrate Valentine’s Joy Day with special treats for online orders. When ordering through the Jollibee App or order.jollibee.com this February 14, customers can get two free one-piece Burger Steak Solos with a minimum order of ₱600, or enjoy free delivery with a minimum order of ₱500.

 

 

Beyond product promotions, Jollibee is extending the celebration through in-store and online activities. On February 14, select stores will delight customers with surprise Valentine’s Day treats. The fun continues online, where fans can join the #ValentinesJOYday X Party and photo contest on Facebook by sharing their love stories and joyful Jollibee memories for a chance to win exciting prizes.

 

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!

 

Jollibee Wins Big at Dinagyang 2026, Named Mardi Gras Parade Grand Champion

 

Jollibee emerged as Grand Champion at the 2026 Dinagyang Festival’s Mardi Gras Parade of Sponsors, one of the most anticipated events of the annual cultural celebration, drawing thousands of spectators to Iloilo City.

The country’s leading fastfood chain bested other parade entries with a vibrant presentation inspired by its iconic Chickenjoy and Yumburger, brought to life through energetic street dance performances by students of Iloilo National High School. The entry featured dynamic choreography, festive music, and colorful costumes that reflected both local culture and the brand’s joyful identity.

“Being recognized at the Dinagyang Festival is deeply meaningful for us,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “But beyond the awards, what truly matters is being able to share moments of joy with the community and celebrate the rich culture and spirit of Iloilo together with the Ilonggos.”

Jollibee also drew large crowds during the ILOmination Float Parade, where its illuminated float and the Jollibee and Friends mascots engaged festivalgoers with lively dance performances, adding to the festive atmosphere of the city-wide celebration. 

The brand’s Dinagyang activities began earlier in the month with a media day that offered partners a preview of its festival initiatives. Travelers arriving at the Iloilo International Airport were also welcomed by the Jollibee mascot, helping set a festive tone as visitors entered the city.

Throughout the festival period, Jollibee stores across Iloilo featured Dinagyang-themed decorations and activities, transforming branches into gathering spaces for families. The company also rolled out its “Likha Local: JOYful Arts Program,” an initiative that encouraged children to participate in the festivities through art and creative expression.

Jollibee’s continued participation in Dinagyang underscores its commitment to supporting local culture and community celebrations, helping amplify the festival’s spirit while creating shared moments of joy for families and visitors alike.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises 

 

Jollibee launches Chickenjoy Sarap Savers

  

Filipino food lovers have more reasons to celebrate as Jollibee launches Chickenjoy Sarap Savers, a set of meals designed to let everyone enjoy the brand’s signature fried chicken without spending too much.

 

Starting January 14, customers can enjoy a one-piece Chickenjoy with rice and drink value meal for just ₱99, offering a quick and satisfying meal for lunch, dinner, or any time of day. Whether dining alone after a long day or grabbing a meal on the go, Chickenjoy Sarap Savers make every occasion more delicious and affordable.

 

Filipinos can also enjoy Chickenjoy with their favorite side options: regular fries, mashed potato, or chicken macaroni soup. These combos offer more tasty choices, all at prices that are easy on the budget.

 

 

“Filipinos have always loved Chickenjoy, and with Sarap Savers, we want to make it easy for everyone to enjoy that joy anytime, whether it is a quick meal after a long day or a simple treat with the family,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “It is the same Chickenjoy taste people know and love, now at prices that are easy on the wallet.”

 

Chickenjoy Sarap Savers are available nationwide for dine-in, takeout, drive-thru, and delivery. 

 

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises! 

As Simbang Gabi Starts, Jollibee Launches “Buo ang Saya ng Pasko” Holiday Campaign

 

Jollibee is celebrating the Christmas season with its biggest holiday campaign yet as Filipinos across the country welcome the start of Simbang Gabi with back-to-back treats. The “Buo ang Saya ng Pasko”(The Joy of Christmas is Complete) campaign highlights the many ways Filipino families and communities celebrate the season today, creating a more joyful December for customers nationwide.

 

“This Christmas, Jollibee wants to remind every Filipino that the true joy of the season comes from being together. No matter where or how we celebrate, what really matters is celebrating with the people we love,” said Dorothy Ching, Jollibee Philippines’ vice president for marketing. “Totoong mas buo ang saya ng Pasko kapag magkakasama tayo at pinagsasaluhan ang mga paborito nating mga pagkain.”

 

A heartfelt film for the changing Filipino family

 

This year’s “Buo ang Saya ng Pasko” campaign features a touching Christmas film made in partnership with Forsman and Bodenfors Singapore. The film captures how Filipino families continue to evolve, showing real moments across different walks of life. It follows hospital workers sharing a Christmas meal during their shift, security guards bonding over simple food, couples treating their pets like family, single parents enjoying time with their children, and large families reuniting across generations.

 

Jollibee said the film celebrates the idea that while traditions change, the spirit of love and connection that defines a Filipino Christmas remains strong.

  

Joyful Christmas Stores illuminate the nation

 

Now on its third year, Jollibee’s Joyful Christmas Stores have returned brighter and bigger. This 2025 season marks the largest rollout to date, with 300 decorated branches nationwide. Each store features festive lights and community inspired touches to bring happiness to neighborhoods, including areas affected by recent calamities.

 

Customers may locate these decorated stores through the Jolly Christmas Tours digital map powered by Google.

 

A new nationwide celebration for Simbang Gabi 

 

To bring the Christmas spirit to communities early, Jollibee launched the first ever Christmas JOY Day during the opening of Simbang Gabi. The brand joined dawn masses in select Manila churches such as San Agustin Church, Our Lady of Remedies Parish, Sta. Ana Church, and San Fernando de Dilao Parish (Paco Church). Churchgoers received free Jollibee treats as part of the nationwide countdown.

The celebration continued in select schools like Pinaglabanan Elementary School in San Juan, Kapt. Jose Cardones Integrated School in Taguig, and St. Mary’s Elementary School in Marikina. Students received Jollibee Kids Values Books and treats for free, bringing early Christmas cheer to young learners.

  

New offerings that complete holiday gatherings

 

Inside the stores, customers can get their hands on the Christmas Bundle, available nationwide for ₱399, which includes a collectible Jollibee Bag Charm and items like Chicken Fillet with Pepper Cream Sauce and Jolly Spaghetti, offering a festive treat for the whole family. Promo runs until December 31, 2025.

 

Customers can also enjoy the new Family Super Meals, starting at ₱599, perfect for Noche Buena, featuring Chickenjoy, rice, drinks, and sides. Jollibee is also expanding its Christmas Big Order Service, making holiday celebrations easier for families, offices, schools, and communities looking for delicious, hassle-free party food.

 

Celebrating the Filipino spirit of togetherness

 

Through its inspiring film, festive store transformations, special on-ground activations, and exciting holiday offerings, Jollibee hopes to bring families and communities closer this December. The brand said its “Buo ang Saya ng Pasko” campaign reinforces a simple message: Christmas joy feels complete when it is shared with the people we love.

 

Whether people gather in churches, schools, workplaces, homes, or their favorite Jollibee store, the brand aims to make every moment of the season more joyful and meaningful for Filipinos everywhere.

 

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com/, and follow us on social media for more JOYful surprises!

 

Sip into the Season: Jollibee Unwraps New Christmas Treats to Spread Holiday Cheer

 Christmas in the Philippines is all about togetherness, joy, and of course — indulgent food that bring people closer. This year, Jollibee makes the season even sweeter with its all-new Christmas Treats, made to turn even the simplest moments into a festive holiday celebration. 

From the first sip of the luscious Iced Vanilla and Iced Caramel Coffees to the creamy Coffee Floats, and the chocolatey Rocky Road Sundae made with KITKAT ®, every treat delivers holiday joy in every cup. Smooth, crunchy, creamy, and chocolatey — these festive treats offer rich textures and delicious flavors that feel like Christmas with every cup.

“Filipino Christmas is known as the longest and happiest in the world, and Jollibee is proud to be part of the celebrations,” said Pamie Cruz, Marketing Director fromJollibee. “With the new Jollibee Christmas treats, we want to capture the spirit of the season by transformingeveryday into joyful holiday moments.”

Perfect for barkada bonding, office merienda breaks, or family get-togethers, Jollibee’s Christmas Treats let you bring the holiday cheer anywhere, anytime, starting at only PHP 60.

The Jollibee Christmas Treats are available for a limited time only in select Jollibee stores nationwide for dine-in, take-out, and delivery. Order now via the Jollibee App, Order.Jollibee.com, GrabFood, or foodpanda, and experience holiday joy in every moment.

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.

Jollibee Unveils New Jolly Friends Headpiece Kids Meal — Just in Time for a Spooktacular Halloween!

 

This October, Jollibee is turning ordinary mealtimes into unique playtime experiences with the launch of the Jolly Friends Headpiece. These limited-edition wearable headpieces are inspired by the well-loved Jollibee and Friends and come with every Jollibee Kids Meal. Each toy invites kids to dive into imaginative play as they experience being Jollibee, Hetty, Yum, Twirlie, and Popo.

Kids get to be Jollibee as they serve Chickenjoy at the kitchen table, Hetty as they cheer on family members, Yum as they do their science projects, Twirlie as they dance and perform in upcoming Halloween parties, and even Popo as they zoom through the hallway. Whether it's everyday playtime, weekend hangouts, or the long-awaited Halloween celebrations, these headpieces spark creativity and encourage screen-free fun. It brings about the kind of joyful bonding moments that kids and their friends will surely love!

What makes this collection even more delightful? The fun isn’t just for the kids! These headpieces are sized to fit anyone, so don’t be shocked if Mom, Dad, or even Lolo and Lola decide to join the party. It’s the perfect recipe for turning everyday mealtime into a joyful experience filled with laughter and shared memories for all ages.

The Jolly Friends Headpiece is available with every Jollibee Kids Meal in all stores nationwide and via delivery through The All-New Jollibee App from October 1 to November 30, 2025, with prices starting at Php 100.

With five characters to collect, every visit to Jollibee becomes a new play-filled adventure. So go ahead, have fun, dress up, and “bee” your favorite Jolly Friend!

 

Pinakapinipili. Our Pinakamalaki, Pinakamasarap: Why 4 out of 5 Pinoys Still Choose Chickenjoy

 Try saying this three times fast: Pinakapinipili, Our Pinakamalaki, Pinakamasarap. You know what we’re describing? Jollibee Chickenjoy! Can you do it without missing a beat?

It’s actually more than just a fun tongue twister. It’s a delicious truth. And with 4 out of 5 Filipinos choosing Jollibee Chickenjoy as their ultimate fried chicken, it’s clear that it plays in a league of its own.

“We’ve always known that Chickenjoy is loved across generations, but these numbers really affirm what we’ve been hearing and seeing every day — that it’s one of the things that Filipinos will keep choosing,” said Luis Berba, Marketing Assistant Vice President of Jollibee Philippines.

From its crispylicious skin that crackles with every bite, to its juicylicious meat, Chickenjoy is the PINAKA!

Pinakapinipili. Our Pinakamalaki, Pinakamasarap. The people have spoken, and the Chickenjoy advantage remains unbeatable. It’s more than a meal — it’s a tradition, a comfort, and a reason for family and friends to gather.

Anne Curtis also jumped in on the fun, gamely taking on the Pinakapinipili, Pinakamalaki, Pinakamasaraptongue twister challenge—nailing it as smoothly as she bites into her favorite Chickenjoy. After all, some things are just easier done when it’s yourpinakapinipili, Jollibee’s pinakamalaki, and pinakamasarap fried chicken.

So, whether you’re in it for the crispiness, juiciness, or the sheer joy of eating your favorite fried chicken, there’s one name worth repeating:

Pinakapinipili. Our Pinaka Malaki. Pinaka Masarap. Chickenjoy!

Taste the Pinaka Difference. Get your Jollibee Chickenjoy today in 1-pc. Solo, 2-pc. Solo, and bucket options, available in all Jollibee stores nationwide and via Dine-In, Take Out, Drive-Thru, and Delivery.

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.

More Than a Meal: Jollibee Launches Kids Values Meals to Spark Fun and Learning

 

Whether it’s celebrating birthday parties, bonding over Kids Meal toys, or simply sharing everyday meals with loved ones, Jollibee has continuously brought joy to the lives of generations of Filipinos.

But more than being a source of joy, Jollibee also hopes to be a partner of Filipino families in raising the next generation–shaping not just joyful kids, but kids with good character. The brand recognizes that in a fast-paced and ever-changing digital world, it is now more important than ever for kids to be grounded on values that will guide their choices and actions as they grow up.

This is why from serving the usual value meals, Jollibee is happy to introduce its very own Kids Values Meals–an offering designed to make learning values more joyful, engaging, and rewarding for Filipino families.

(L-R) Jollibee PR and Partnerships Head Dennis Reyes, Jollibee Vice President for Marketing Dorothy Dee-Ching,

DepEd Secretary Sonny Angara, Adarna House Vice President for Product Development Ani Almario, and Iya and

Drew Arellano with their kids Leon, Primo and Alana pose together with Jollibee during the launch of the new Kids

Values Meals.

The limited-time offering was officially revealed at a special event held at Museo Pambata on August 5, where media, students, educators, and special guests, including DepEd Secretary Sonny Angara, gathered for an afternoon of joyful stories and activities–all aimed towards promoting good values. Jollibee ambassadors Iya Villania-Arellano, Drew Arellano, and their children, Primo, Leon, and Alana also joined in the festivities and delighted guests with a live storytelling session.

Each Kids Values Meal comes with your favorite Jollibee food, an entertaining values storybook created in partnership with award-winning children’s book publisher Adarna House, a fun activity to apply the value they’ve learned, and a sticker badge that parents can give as a reward to their kids after living out their learnings.  Five different books are available, each one highlighting a core Filipino value:

●      Honesty in Ang Bola ng Katotohanan.

●      Respect in Ang Hari ng Palaruan.

●      Generosity in Ang Pinakamasayang Pista.

●      Responsibility in Ang Naghihintay na Homework.

●      Compassion for Nature in Mga Kaibigan ng Kalikasan

 

“We believe that even the simplest moments like enjoying a Kids Meal can be opportunities to teach, to bond and to build character,” said Dorothy Dee-Ching, Jollibee’s Vice President for Marketing. “This project is a reflection of Jollibee’s deeper mission – to be more than just a source of joyful meals, but a partner to Filipino families in raising the next generation,”  she added.

For every purchase of the Jollibee Kids Values Meal, PHP 5 goes to the Jollibee Group Foundation’s Classroom Building Project, which aims to donate Joy Learning Centers in different locations nationwide by 2028. Jollibee and Adarna House will also be donating 10,000 complete sets of the Values Meals to schools across the country, in partnership with the Department of Education. This is the brand’s small way of giving back and bringing the joy of learning to more communities.

“Super excited ako, kasi [nung] una kong nakita ‘yung materyales, ang ganda nung mga libro. [Ang] Jollibee, buong Pilipinas ‘yan and dinadayo ng mga pamilya ‘yan. Napakagandang tie-up na i-emphasize nila ‘yung importansya ng pagbasa at kahalagahan ng magandang asal (I’m super excited because when I first saw the materials, the books were beautiful. Jollibee is all over the Philippines and is visited by many families—it’s such a great tie-up that emphasizes the importance of reading and good values),” said DepEd Secretary Sonny Angara. “Hindi lang ito character building, nation building din ito (This is not only character building, but nation building as well),” he also added.

Known for its commitment to culturally rooted and value-oriented stories, Adarna House ensures that the content of the Values Books resonates with Filipino children and supports learning in both home and school environments.

“This is not just a partnership of two brands; this is an alignment of our values. Both Jollibee and Adarna House strive for excellence, value the Filipino family, and celebrate pride, joy, and things that make us Pinoy,” said Ani Almario, Vice President for Product Development. “This project is not just a great way to teach children Filipino values, but it's also a great way for parents to read with their kids and make families more engaged,” she added.

Whether it’s learning to be honest, responsible, generous, how to show respect, or care for the environment, the Jollibee invites families to turn mealtimes into joyful opportunities to learn values with their new Kids Values Meals–available in all Jollibee stores nationwide from August 7, 2025 to September 30, 2025.