One Year, Half the Price: LG Online Brand Shop Anniversary Sale (July 23–Aug 1)!

 Make the most of LG’s Online Brand Shop anniversary with up to 50% off on selected items,

limited-time savings, exclusive promos, and home upgrade bundles from July 23 to August 1

LG Philippines Online Brand Shop marks its first anniversary with a [1]week-long treat of

exclusive deals, big discounts, and exciting freebies. From July 23 to August 1, 2025, shop

directly at lg.com/ph/promotions/lg-obs-anniversary/ and enjoy special offers made just

for you.

Kick off your shopping spree with a ₱500 Welcome Coupon just for signing up, plus enjoy

an extra ₱300 off automatically applied at checkout for even more savings. 

To make things even better, FREE DELIVERY is available in these areas: Greater Manila Area (GMA), Bulacan, Pampanga, Cavite, Laguna, Batangas, Benguet, Rizal, Pangasinan, Tarlac,

Zambales, and La Union, to bring your favorite LG appliances right to your doorstep with ease.

For everyday music escapesTurn up the volume with LG’s latest lineup of audio innovations. The LG XBOOM Go XG7QBK (XG7QBK), originally priced at ₱9,490, is now at just ₱4,745! That’s 50% OFF and comes with a free camping chair, perfect for your next barkada hangout.

The LG xboom Buds (BUDS), created in collaboration with will.i.am, deliver immersive

audio in a sleek, on-the-go design for only ₱2,995.

Or go bold with the LG xboom Grab (GRAB), offering big sound in a compact form for just

₱7,190, with a FREE camping chair.

For effortless laundry days

Make laundry day a breeze with LG’s reliable, energy-efficient washing solutions. The 7.5KG

Top Load Washing Machine with Smart Inverter Motor (T2175VBTB), yours for only

₱13,996 exclusively from the LG Online Brand Store.

Take care of bigger laundry loads with the 15KG Twin Tub Washing Machine with Roller

Jet Pulsator (P1500RTW). Priced at ₱16,995 for a limited time, and automatically extra ₱300 off when you check out.

For all-in-one convenience, the 8/5KG Front Load Combo Washer Dryer with AI DD

(FV1208D4W) is a smart-saver at ₱39,995 from July 23 until August 1.

For K-dramas and Korean cravings alike

Enjoy a full home theater experience with the 55" LG NanoCell AI NANO80 4K Smart TV

(55NANO80ASA), for only ₱31,990, with an additional ₱300 off exclusively when you buy

from the LG website.

Pair your viewing with Korean food favorites using the 25L NeoChef™ Smart Inverter

Microwave Oven with Grill (MH6565DIS), now at ₱8,895 with a free GrabFood voucher

worth ₱500, ideal for those late-night binge sessions.

For better focus, in a refreshed space

The 23.8" IPS Full HD Monitor with AMD FreeSync™ (24MR400-B), is now available for

₱5,195 and comes with a FREE Gaming Pad, ideal for switching between productivity and

play, creating a healthier and more productive work-from-home environment.

Complement your setup with the 32 LG PuriCare™ AeroHit Air Purifier (AS35GGW10), now priced at ₱9,499 when you buy exclusively at lg.com/ph and includes a FREE Air Filter to help maintain clean, fresh air while you work.

LG transforms everyday routines into meaningful experiences, from making laundry days

effortless to elevating entertainment and enhancing your home workspace. Proudly rooted in

Korean innovation and design excellence, LG brings comfort, style, and smart solutions to

Filipino homes. 

Life’s Good when innovation supports the way you live.Life isn’t just about having the latest technology, it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/ and stay connected by following LG Philippines (@lgphilippines) on

www.linkedin.com/company/lg-electronics-philippines-inc/,

www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and

www.tiktok.com/@lgphilippines.

LG Launches ‘Life’s Good’ Campaign Through Music

LG Electronics (LG) launched a new brand campaign, “Radio Optimism,” designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This initiative aligns with LG’s brand promise, “Life’s Good,” and addresses the growing challenge of forming genuine relationships in a technology-driven world.

The Radio Optimism campaign seeks to counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media. By harnessing the power of music, LG aims to foster deeper bonds among individuals, promoting a more fulfilling life.

“As technology advances, meaningful human connections become increasingly vital to enrich our lives. LG continues its commitment to bringing optimism into customers’ daily lives, staying true to our enduring brand promise of ‘Life’s Good,’” said Kim Hyo-eun, head of LG’s Brand Management Division.

This campaign reinforces LG’s commitment to creating enriching experiences in digital spaces where today’s consumers spend significant time. Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life’s Good philosophy to life. Last year’s “Optimism your feed” campaign leveraged social algorithms to foster positivity on social media. This new initiative specifically seeks to address the paradoxical disconnection in an era of hyper-connectivity.

“One of the most reliable predictors of happiness is having deep and meaningful relationships,” said Jean M. Twenge, Professor of Psychology at San Diego State University. “Yet today, many people are spending more time online and less time connecting in person. Social media in particular tends to create shallow relationships rather than the deep connections people need. It’s common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that’s occurred over the last decade.”

A new global study* from LG on social connection reveals that 68% of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8% experiencing none at all. Inspired by traditional radio’s unique way of connecting people through music and storytelling, the Radio Optimism campaign transforms this concept into an interactive platform where participants can create and send personalized songs to their loved ones. Users can easily create new songs using AI-powered tools, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to produce unique musical pieces and generate matching album art, providing an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and made available for others to discover worldwide.

According to the survey, nearly 9 in 10 respondents believe that meaningful connections lead to a more optimistic outlook on life. By providing a platform for individuals to express their feelings, this campaign aims to foster deeper connections and help individuals enrich their lives while spreading optimism in their own ways.

The campaign website is available in English and Spanish, with plans to support additional languages in the coming months to enable broader participation. The official website can be found at RadioOptimism.lg.com. More details can be found on www.lg.com/lifesgood/.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/ and stay connected by following LG Philippines (@lgphilippines)  on www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines to learn more. 

Hotter Days Ahead? Stay Cool and Comfortable with LG DualCool AI Air Conditioners

 Stay cool and comfortable—even on the hottest days—with Soft Air for a gentler breeze,

Comfort Humidity Control for balanced indoor air, and AI kW Manager for smart, energy-

efficient cooling that supports your well-being

Staying cool isn’t just about comfort anymore—it’s about protecting your health. As temperatures continue to rise, the risks of heat-related illnesses such as dehydration, fatigue, and heatstroke become more serious. 

According to the latest advisory from PAGASA, some areas across the Philippines are expected to face high heat index levels (42°C to 45°C). It’s advisable to stay hydrated, avoid sun exposure in the afternoon, and limit outdoor activities to reduce health risks.

In times like these, having a smart, energy-efficient cooling solution becomes less of a luxury and more of a necessity—keeping your home safe, your environment cool, and your family protected. 

LG DualCool AI Air Conditioners make this possible with intelligent features designed to support your comfort, health, and energy savings through the heat.

<HTML Embed https://www.facebook.com/LGPhilippines/videos/1223102482520896/>

<iframe

src="https://www.facebook.com/plugins/video.php?height=476&href=https%3A%2F%2Fwww.faceboo

k.com%2FLGPhilippines%2Fvideos%2F1223102482520896%2F&show_text=false&width=476&t=0"

width="476" height="476" style="border:none;overflow:hidden" scrolling="no" frameborder="0"

allowfullscreen="true" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-

share" allowFullScreen="true"></iframe>

The LG DualCool AI Air Conditioner offers a practical way to stay comfortable indoors

without compromising your well-being. It delivers reliable cooling that helps you stay

focused, rested, and protected—proving that comfort and wellness can go hand in hand,

even during the hottest months. From saving power to managing bills more efficiently, it’s all

about smarter, more sustainable comfort. Here’s how LG DualCool’s smart features elevate

your quality of life:

1. Smarter Cooling with the AI kW ManagerAnd with the AI kW Manager, you can set energy usage limits, track consumption in real

time, and manage your bills more proactively, all through the LG ThinQ™ App. It’s smarter

cooling that helps you stay comfortable without worrying about rising electricity costs.

2. Effortless Comfort with Smart Airflow

With features that adapt to your lifestyle, LG makes creating the right indoor climate easier

and more efficient. Once the ideal temperature is reached, the Soft Air feature automatically

shifts to a gentler breeze, avoiding harsh bursts of air. The Dual Vane system distributes

airflow faster and farther, providing cooling that adjusts to your needs whether you're

working, relaxing, or winding down for the day.

3. Maximize Comfort, Minimize Energy Use

To help reduce unnecessary energy use, Comfort Humidity Control maintains optimal air

balance, while Window Open Detection recognizes when the indoor temperature rises due

to warmer air entering from outdoors, and adjusts performance accordingly to shift to

energy-saving mode. These intuitive features ensure consistent comfort while helping you

save energy in smarter ways.

4. Easy Maintenance for a Healthier Home

The LG DualCool AI also simplifies maintenance with features that keep the unit fresh and

efficient. Auto Clean+ activates after use, blowing air to remove moisture and drying the

heat exchanger for up to 20 minutes. It adjusts to either dry faster or operate more quietly

based on your preference. Its Freeze Cleaning mode makes it easy to clean the hard-to-

reach areas by using thawed ice to wash away pollutants, reducing harmful bacteria and

maintaining better air quality.

As temperatures rise, keeping cool becomes essential—not just for comfort, but for your

overall well-being. LG’s smart innovations bring ease, rest, and balance throughout the

season and reminds us that Life’s Good when your home supports your health, even in the

most intense summer weather.Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. 

To learn more, visit www.lg.com/ph and like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok.