Enjoy your 7-Eleven City Blends cup and get to win #JaDine premium items

I got around 2 #James and1 #Jadine #TeamReal event invites for this month alone.  Who would have said no to #TeamReal. They are my favorite showbiz couple to this date. I would reserve the day just to be with these celebrities. They are in my opinion, perfect for each other. Just like 7-11's City Blends, honest-to-goodness coffee. For every City Blends cup purchase, you'll get to win #Jadine premium items.

Philippine Seven Corporation (PSC), country licensee of leading convenience store chain, 7-Eleven. City Blends launches honest-to-goodness coffee together with City Blends celebrity ambassadors James Reid and Nadine Lustre last Sept 22 at Oasis Events Place.

A widely consumed drink, coffee gets us through life’s most mundane and momentous moments. Whether it’s for kick starting your day, for getting that much-needed confidence for a client presentation, or even as a way to ask someone on a date, coffee often helps get us through the day. For James Reid and Nadine Lustre, coffee is their constant third wheel on their dates.

Good thing there’s City Blends, honest-to-goodness coffee, made fresh as you order, brought to you by Philippine Seven Corporation (PSC), country licensee of leading convenience store chain, 7-Eleven. City Blends comes in four distinct flavors – French Vanilla, Mochaccino, Brewed Coffee, and Hot Chocolate, perfect for every feeling.

“Starting at Php20, we offer coffee oozing with honest-to-goodness flavors, just like reel-to-real life couple James and Nadine. For a year now, JaDine has been our partner in promoting City Blends. And, with the overwhelming response to the couple’s commercial last year, they will once again show everyone how honest feelings can be expressed through City Blends coffee in our new commercial,” said Lee Esguerra, PSC Marketing Communications Division Head.

Made from 100% Arabica beans, the City Blends Brewed coffee boasts of an intense flavor that perks you up – perfect for those moments that you need to focus and get something done right away. On the other hand, if you like your coffee frothy and sweet, French Vanilla elicits that kilig feeling brought on by its creamy sweetness. Meanwhile, if you’re feeling like you need that perfect balance of strong and sweet flavors, get Mochaccino – a perfect blend of coffee and delicious rich chocolate.

“I prefer Brewed Coffee. It helps me focus on set where there are so many distractions,” said James Reid. Nadine Lustre, on the other hand, loves City Blends French Vanilla. “For me naman, I prefer my coffee sweet, as the added creamy taste perks me up,” she shared.

In line with the launch of JaDine’s new City Blends TV commercials, 7-Eleven announces its two new promos – the JaDine Limited Edition Folder and Sticker set and the Big Bear Raffle Promo – through its CliQQ rewards program. Every City Blends cup purchased earns you e-stamps, which can be used to redeem JaDine collectibles – 8 oz entitles you to 1 e-stamp, 12 oz to 2 e-stamps, and 16 oz to 3 e-stamps – in the card/app when customers have their unique barcodes scanned.

To join the JaDine Limited Edition folder and Sticker set, you need to collect City Blends e-stamps on your CliQQ App.

There are 3 ways to join;

1) Earn 15 e-stamps and get the folder and stickers for free,

2) Earn 2 e-stamps and add Php 59,

3) Buy it for Php 99.

Promo runs from Sept. 28 to Oct. 22, 2016.


7-Eleven is also raffling off the giant teddy bear featured in the new City Blends commercial! Just collect 30 e-stamps to get an e-raffle entry. Promo runs from Oct. 12 to Dec. 31, 2016. Raffle draw date is on Dec. 23, 2016.

Enjoy the different flavors of City Blends coffee, available in 740 7-Eleven stores. By the end of the year, City Blends will be available in 980 stores nationwide, so watch out for more of #JaDinefor711 in the coming months!

For more info and updates, follow us on Facebook (www.facebook.com/711philippines), Twitter (www.twitter.com/711philippines) and Instagram (@711ph).

Davao City Mayor Rodrigo Duterte won at 7-Election presidential poll

Davao City Mayor Rodrigo Duterte won the hearts of the GULP Generation, garnering 53% of the GULP votes in the unofficial and unscientific 7-Election presidential poll. 

“Although the sales-based and unscientific 7-Election presidential poll predicted the winner, the real winners here are the Filipino people. They were able to support and promote their candidates in a fun and positive way,” said Lee Esguerra, Marketing Communications Division Head of Philippine Seven Corporation.

The 7-Election was a way for Filipinos to show their support for their presidential candidates in a fun way. People posted photos of the definitely Instagram-worthy Gulp cups – some incorporated in selfies and groufies with family and friends, some with long and passionate captions on why they support the candidates, and others with short witty remarks. In spite of the divisive nature of the campaign, the spirit of unity was present online as some barkadas stayed true to their convictions by buying their candidates’ Gulp cups and posing for a photo together. These posts stood out in the midst of mudslinging and social media “unfriending”.

“Duterte led in all regions all throughout the campaign. The Undecided Cup was also consistent in the second rank until the end, which may mean that people have been carefully weighing their options until the final week,” said Esguerra.

The 7-Election campaign ran from March 24 to May 2, and involved not vote counting machines but GULP machines and cups. It upheld a clean and transparent process based on sales data, and results are posted online weekly.

7-Eleven Philippines pioneered this fun and unofficial poll in 2010 when it successfully predicted the win of President Benigno “Noynoy” Aquino III. The campaign was patterned after the 7-Election campaign in the US which, through the help of 7-Eleven Coffee, accurately predicted the wins of George W. Bush over John Kerry in the 2004 Election and Barack Obama over John McCain in the 2008 Election.