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Showing posts with label Madiskarte Moms (MMPH). Show all posts
Showing posts with label Madiskarte Moms (MMPH). Show all posts

Tuesday, June 11, 2024

The enduring spirit of Independence Day heroes lives on in mompreneurs

As we commemorate the country’s 126th Independence Day, we also reflect on its meaning and relevance in today's world. Just as we had inspiring heroes fighting for the Philippines’ right to self-government and freedom from colonial rule in 1898, we have modern-day heroes that continue to contribute to the nation’s growth and to individual self-sufficiency today.


These are Filipinos who overcome hardships to achieve personal and financial empowerment through entrepreneurship. According to the Philippine Institute for Development Studies, MSMEs “generate 62.4 percent of the country's total employment, contribute 36 percent of gross value added, and account for 25 percent of total exports.


Madiskarte Moms PH, an online community that supports starting and established mompreneurs, exemplifies the enduring spirit of Filipinos whose businesses create opportunities for our people.


By creating products using materials and designs that are Filipino-centric impacts everyone in the entrepreneurial ecosystem. It creates direct and indirect employment for suppliers and communities


If there is any modern-day example of heroes, it is Filipino mothers who are smart to realize that it doesn’t takes a huge capital to start a business. When they changed their mindset that it could be done, they did it. After all, when you’re fighting for your family’s future, you become brave like the hero you can be.


From OFWs to business owners

For Lois Gabriel, mother of three daughters and an OFW in Dubai for six years in the early 2000s, the secret to becoming an entrepreneur was using her biggest skill: coordinating things. “Not everyone can coordinate with too many suppliers all at the same time. I am very good at reminding clients, following up suppliers, and doing quality control during execution.”


In Dubai, her degree in communication and her skill at organizing events paved the way to a side hustle in putting up events for her friends and church mates. When she came home to the Philippines to give birth, she decided to put up Lois Gabriel Events where she wears many hats as event coordinator, host and  professional makeup artist.


“My first attempt didn’t materialize. In 2008, I enrolled at the School Fashion and Arts (SOFA) , where I took up makeup artistry. That was a game changer. I launched my makeup artistry page, clients were also looking for event coordinationand that was the rebirth of Lois Gabriel Events. Currently, I have five people on staff and on call staff whenever I have events booked.”


The pandemic all but stopped her business but not her dreams. “My husband was earning enough for our daily needs, but we had no savings. Also, a very important reason for starting a business was my self-fulfillment as a woman and human being—that I am able to surpass the mediocrity cast upon women. It takes a lot of sweat and tears to be able to sustain a business.”

Another former OFW, April Ocampo worked in Macau and Singapore until the pandemic. In 2020, she was in the Philippines on maternity leave. For the next three years she was unemployed and became a full-time mom.


She wasn’t used to not working and suffered from post-partum depression. It caused her to question her worth, caused her anxiety and self-pity.Napakaganda ng tinatakbo ng career ko noong wala pa akong anak.  OFW po ako at tumutulong sapangangailangan ng pamilya namin, may sariling pera at kalayaan  datiNawalan ako ng identity.” 


To be honest, she says, putting up a business in the beginning was simply for herself, “para sa aking sarili, para po sa sanity, at lalong lalo na po sa self-worth ko.”


In January this year, she put up Bounty Honey which sources wild honey in Mindanao. Her business began with only 18 bottles and P3,200.


Now, she is faced with the happy problem of supply since the demand for her honey is rising.


Leaving the comfort of the corporate world

Mommy Princess is a mompreneur who embodies an entrepreneur who tries her hand at business while an employee (she worked in BPO for 18 years) until she finally does it full time. During the pandemic, her company paid their employees three months despite halting work (they went back to the office after).  


While stuck at home she sold homemade body wash under the name ISLA but pressed pause because she couldn’t find the right supplier. In 2022, she pivoted ISLA to handmade accessories using macramé and clay because they didn’t expire. “I’m a single parent with a 10-year-old and I still handcraft my jelwerypieces. When I have a lot of orders, I ask for help.” She employs stay-at-home moms and working students.  


Mommy Princess says one of the biggest challenges in starting a business is limting one’s belief. “When you’re surrounded by people that are not business minded, you get inputs like ‘Mahirap yan,’ ‘Naku saturated na ang market.’ The advantage in 2022 was it felt like everyone is starting a new normal life. So why not defy all the odds? What kept me going was my assurance that God got my back. His grace is sufficient.


Another corporate employee since she graduated from college, Ayeng Antonio-Mendez opened Abuela Café and Bakery  in the last quarter of 2022 and began full operations in August the following year.


When you have a full-time job, starting a business takes courage because you are either leaving a regular income or if you don’t leave you’re adding more stress to your life. “In terms of our corporate job, we were doing very well. But on the business side, this is the most complicated because construction is ongoing then and there have been delays and additional costs.”


Mom to a four-year-old daughter, Ayeng says her family—her brother and sister-in-law, Ayeng and her husband—started the café because it was a long-held dream of her mom. “We are all working in the corporate world, and we thought why not we try to build our own business that someday our children will also benefit from and maybe continue. We also carry some recipes we had inherited from our grandmothers too. It’s like making their legacy and ours, combined, to continue evolving.” 



These women have created a chain of impact around them—not only economically but also mentally: to be brave, to be open to new possibilities, to take on challenges along the way—that’s true freedom.


Empower yourself like these Filipino moms. Join Madiskarte Moms PH on Facebook.

Thursday, December 7, 2023

PLDT has been recognized at the 3rd United Nations Global Compact Network Philippines’ (SDG) Awards for its Madiskarte Moms PH program

The Philippines’ largest integrated telecommunications network PLDT Inc. (PLDT) has been recognized at the 3rd United Nations Global Compact Network Philippines’ Sustainable Development Goals (SDG) Awards for its Madiskarte Moms PH (MMPH) program. 


Recognizing companies and programs with outstanding contributions towards sustainable development, particularly on areas of the Planet, Prosperity, and People, the SDG Awards cited MMPH for enabling digital inclusion among women, promoting decent work and economic growth, and supporting the recovery and resilience of micro, small, and medium-sized enterprises (MSMEs).  

“We are happy and proud to receive this recognition for PLDT Home and MMPH. This initiative demonstrates our continuing thrusts to embed sustainability in the way we do business and promote digital inclusion in support of achieving sustainable development,” said Melissa Vergel de Dios, FVP and Head of Investor Relations and Chief Sustainability Officer at PLDT and Smart.


MMPH (“resourceful moms” in English) is an online community founded by PLDT Home in September 2020 with a group of Filipino mom entrepreneurs (mompreneurs). 


Statistics show that about 33% of Filipino women lost their jobs at the height of the pandemic. MMPH fostered an active community that helps women find alternative sources of income, use digital tools to their advantage, and continuously exchange ideas and share experiences about running home-based and online businesses. 


Three years since its launchMMPH now has 170,000 community members. It has trained more than 15,000 moms, supported at least 75 businesses through the provisioning of digital kits, conducted at least 11 regular webinars and masterclasses, and produced over 160 educational videos about several areas of doing business sustainably and responsibly. MMPH has also been recognizing outstanding mompreneurs through its Annual Gawad Madiskarte Awards and active participation in various public fora and engagements. 


“Our goal is to help upskill Filipino moms on how to start and grow their home-based businesses and empower them to succeed in their entrepreneurial journey, while also providing them access to digital solutions and tools,” said Cheryl Maxine Loyola, Assistant Vice President, PLDT Home Marketing, PR, Influencer Management and Brand Advocacies.  


PLDT Home and MMPH continue to support mompreneurs and their employees to rise above poverty and achieve prosperity through digital inclusion and empowerment. “We believe that women can achieve financial security by becoming entrepreneurs so that they can further empower their families to achieve their dreams,” added Loyola.  

MMPH supports PLDT and Smart's continuing contribution to the United Nations SDGs, particularly SDG 1: No Poverty, SDG 3: Gender Equality, and SDG 8: Decent Work and Economic Growth. It also aligns with PLDT’s broader goal to promote inclusive technologies that can help boost livelihood opportunities among Filipinos, leaving no one behind. 

Saturday, September 16, 2023

Empowering Mompreneurs: Gawad Madiskarte 2023 Honors Hard Work, Creativity, and Innovation

Women entrepreneurs helping each other is a beautiful thing to witness. By fostering a supportive ecosystem and prioritizing social impact, they are driving positive change on multiple fronts. These women are the inspiring mompreneurs of Madiskarte Moms (MMPH), an online community of Filipino mothers who want to learn, start, and grow their online home businesses while enjoying their home life.

Gawad Madiskarte 2023 Winners (From L-R) Joelle Dianne F. Venegas of Golden Pots Agriculture, Jazel T. Gallaza of Kapekoh, Irene D. Herrero of Jacob's Gourmet Food, Eraiza Camille A. Ramos of Eleira’s Crochet, Catherine K. Fabello of Cami Candles, Erica Joana Angela Redrico of Produkto PH, Rojerette May Martin-Pimentel of Moms@Work Management Consultancy Firm and DigiTalent, and Ayn Stephanie Buyco Angeles of HERS by Godfather

At the second annual Gawad Madiskarte, which recognizes mompreneurs with creative and innovative businesses, eight women stood out for creating successful businesses that made a transformative impact not only in their own lives, but also in the communities around them. 


PLDT Home first launched Gawad Madiskarte in 2022 to celebrate mompreneurs and to encourage more women to act on their dreams of becoming entrepreneurs. 

The audience at the awards luncheon -- many of them also tireless and hardworking mompreneurs—was inspired to hear the winners talk about their struggles and successes, many with tears in their eyes. It was also heartwarming to hear how Madiskarte Moms PH, the tight-knit community of local mompreneurs honored by Gawad Madiskarte, was the catalyst that changed their lives for the better.


Six winners from the Start Up and Scale Up categories received P100,000 each, three Special Award winners received P50,000 each from PLDT Home, and a trophy by world-class sculptor Ram Mallari. Each winner also received a one-year PLDT Home Fiber subscription, a laptop from ASUS, and a one-year Canva Pro subscription.



Start-Up Category

Gawad Madiskate 2023 Start-Up Winners 


In the Start Up category, Diskarteng Angat was awarded to Catherine K. Fabello of Cami Candles; Diskarteng Digital went to Eraiza Camille A. Ramos of Eleira’s Crochet; and Diskarteng May-Puso went to Joelle Dianne F. Venegas of Golden Pots Agriculture.


Eraiza Camille Ramos learned to crochet because she didn’t have the money to buy nice clothes for her newborn daughter, she said when she accepted the trophy. When she started posting monthly photos of her baby wearing crochet headbands, hats, socks, and dresses on Facebook, her inbox was flooded by mommies inquiring whether she was selling them online. “I started and grew my business online,” she said as her cute products were flashed on the screen behind her.


Today, Eleira’s Crochet sells crocheted baby clothes and accessories, dolls and toys, and even Christmas ornaments. The young mom has truly embraced digital tools to help her business grow. 


Mom of three boys Catherine Fabello of Cami Candles said that during the pandemic, she experienced anxiety and couldn’t sleep. Instead of allowing her mental health to deteriorate or passively waiting for the pandemic to be over, she leapt into action.


“Why not make something out of the problem I’m currently dealing with?” she said. The solution for her was to make aromatic candles. “I also wanted to help others who were experiencing the same thing, lalo na yung mga mahirap makapag-relax,” she added.


Remember the plantito and plantita craze that reached its peak during pandemic? Joelle Dianne F. Venegas of Golden Pots Agriculture started selling plants knowing that people found them relaxing to have around in their houses and gave them something to physically care for.


“Then I discovered that there was a better product with fewer competitors—organic fertilizers,” she narrated.  For the first two years she sold only one type of organic fertilizer but has since expanded and focused on seeds, herbs, and other organics.


“As a mother, I realized that it’s important to teach children environmental protection, and that we can reconsider our lifestyle choices to ensure that we have a bright future,” she said.



Scale Up Category

Gawad Madiskate 2023 Scale-Up Winners 


In the Scale Up category, the award for Diskarteng Angat was given to Irene D. Herrero of Jacob's Gourmet Food; Diskarteng Digital went to Rojerette May Martin-Pimentel of Moms@Work Management Consultancy Firm and DigiTalent; and Diskarteng May-Puso went to Erica Joana Angela Redrico of Produkto PH.


Irene D. Herrero or “Chef Irene” is a single mom of four kids. She’s one of the pioneer manufacturers of 100% organic gourmet food in the Philippines. Chef Irene believes that everyone has the power to keep toxins out of their body—but they must have products to choose from to make that decision.


“I started with three kilos of tuyo,” she said. “And from there, dumami ang products namin.” Jacob's Gourmet Food’s product range includes pasta sauces like creamy tuna pesto and Italian pepperoni; Filipino favorites tuyo, dulong, dilis, bagnet, gambas and suka. Chef Irene scaled up Jacob's Gourmet Food not only in the Philippines, but in 28 other countries as well.


Rojerette May Martin-Pimentel’s Moms@Work provides consultation and talent, and education for moms who want to become freelancers. “Freelancing allows anyone to work remotely,” she said, “and you can offer that service to clients anywhere in the world.” Her company “wants mothers to be able to earn a living while looking after their families.”  


Moms@Work is a one-stop website for those looking for talents and those offering their particular set of skills to employers. “Technology really brings us closer to our dreams and closer to our goals.”


Thirty-one-year-old Erica Joana Angela Redrico, wife and mother to an 11-year-old, considers her company a “curator” of products. Produkto PH is a multi-vendor online marketplace for ingenious Filipino entrepreneurs. More than just a retail concept, it brings together like-minded people who want to support their communities, so buyers need only one online store to choose from multiple vendors.


Produkto PH also holds physical pop-up events. “Wherever you look, there are products and people who make them,” she said. “They just need someone to support them.” As an example, she mentioned theweavers from Aklan who made P100,000 in two days of a Produkto PH selling event. “This enabled them to open a small shop in Aklan.”


Special Awards

Gawad Madiskate 2023 Special Awardees 


Gawad Madiskarte also gave special awards to three mompreneurs. Diskarteng Malikhain went to Ayn Stephanie Buyco Angeles of HERS by Godfather; Diskarteng Pasulong was awarded to Jazel T. Gallaza of Kapekoh; and Diskarteng Homebiz to Eraiza Camille A. Ramos of Eleira’s Crochet.


Jazel T. Gallaza, mother of two, is a former OFW and creator of Kopekoh corn coffee. During the pandemic, she found herself unemployed and without income. She was torn between going back to working on a cruise ship or staying in the Philippines and putting up a business.


Jazel said she prayed to God for a sign on what to do. Despite the uncertainties, the latter option won in her heart. “Nagkasakit ako ng acid reflux, and I thought, what did my lolo give us kapag sumasakit ang tiyan namin? That gave me the idea to make corn coffee, and we had to go to Bukidnon to source the corn.”


Kapekoh proves that even an old idea (corn coffee is common in the provinces) can become new again to a whole new market.


Ayn Stephanie Buyco Angeles said that 95% of their clients for handcrafted shoes by HERS by Godfather are online. The Marikina-made shoes are loved by their clients from different parts of the Philippines and abroad. Her brand has become synonymous with quality, good design and craftsmanship.


Ayn said that entrepreneurs need to shut out the “noise and discouragement of other people and focus on themselves, their dreams, and their products.”


Compelling Stories

Actress Marjorie Barretto, one of this year’s Gawad Madiskarte judges, told the women during the awarding, “I want to be like all of you. It was so hard to judge the entries—it took me several days. I read all your stories and sineryoso ko.”


Barretto herself is an entrepreneur with her own online home and clothing brand called Everything Avery. Joining her as judges were Maxine Loyola, AVP & Head of PLDT Home Marketing Public Relations, Influencer Marketing and Brand Advocacies; entrepreneurs Jorge Wieneke and Jenny Wieneke; Janine Khazaiealiabady, owner of Massage MNL;  Donna Nievera-Conda, president and co-CEO of Stratworks, Inc.; and Maisie Littaua, Head of Growth for Canva Philippines.


“Big dreams often start with small beginnings, and we have mompreneurs to prove that. They have shown us that motherhood is not an obstacle but the inspiration to do things better at work and in life,” PLDT Home Senior Manager Linette Garcia-Perez said after the awards.  


“They have shown us that the love they pour into their families is the same love that fuels their entrepreneurial spirit. For that, we are all grateful.”


Mompreneurs who are already working hard or still aspiring can get the support they need from fellow moms by joining the Madiskarte Moms PH group on Facebook and subscribing on its YouTube channel.

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