The latest foundation innovation from Max Factor contains a hydrated formula that harnesses the texture of whipped cream to deliver a fresh, flawless demi-matte finish that won’t dry out your skin
INSIGHT
Many women have previously been left disappointed by other foundations, such as mousses, as they can appear drying as some formulas exclude water. This could lead to flaking on dry areas and a ‘caked on’ finish. Women want to dull the shine of oily skin but still achieve a fresh-looking, flawless matte finish with a slight radiant glow (demi-matte
CATEGORY NEED
A hydrated foundation innovation that contains water and glycerine to reduce the appearance of dry skin on application, delivering a matte result that still looks fresh, soft and perfectly even
FEATURES & BEAUTY BENEFITS
Max Factor’s Whipped Crème Foundation is a new foundation innovation featuring a lightweight, hydrated formula that delivers a perfectly flawless, on-trend demi-matte finish.
The super-smooth, hydrated formula is designed to achieve the perfect balance between controlling shine and enhancing the skin’s natural luminosity in one quick, easy application.
The result is a flawless, demi-matte look: a matte look but with a fresh, radiant finish – not shiny, just sophisticated and flawless.
PRODUCT INFO
Available in 8 shades
Oil-free, dermatologically tested and suitable for sensitive skin
Max Factor Whipped Crème Foundation will be available nationwide from March 2014
Suggested Retail Price: 895.00
