SMDC: Your Path to Affordable, Vibrant Living—20 Years of Building Dreams

If you’re dreaming of owning a house where you can start a family or enjoy a comfortable bachelor life, SM Development Corporation (SMDC) might be your ideal choice. Celebrating 20 years of excellence, SMDC has transformed Filipino homeownership by offering affordable yet high-quality homes in strategic locations. SMDC has always been more than just a real estate company—it’s been a dream-builder for Filipinos. Marking its 20th anniversary, SMDC reflects on two decades of creating homes, transforming communities, and making the dream of homeownership a reality for Filipinos from all walks of life. As of the end of 2023, SMDC has completed over 183,000 residential units across the Philippines, continuing the Sy family’s mission of empowering people through access to quality living.

 

Bloom Residences in Paranaque is one testament to SMDC’s commitment to building homes that bring Filipino families together and give them a taste of The Good Life.

Living the Good Life

Leading the charge today is Jessica Bianca Sy, Vice President and Head of Design, Innovation, and Strategy at SMDC, who is ensuring that SMDC’s vision evolves to meet the needs of the future. With a focus on sustainable living, Jessica’s leadership emphasizes creating communities where Filipinos can thrive for generations. "We’re not just building homes," she shares. "We’re building sustainable communities where families can thrive for years to come, where every Filipino can live the life they deserve."

For two decades, SMDC has been building sustainable communities all over the Philippines. Style Residences in Iloilo City is its first development in the Visayas.

 

Legacy in Motion

The story of SMDC is one of legacy and long-term vision. It all began with Henry Sy Sr., whose commitment to providing quality footwear for Filipinos laid the groundwork for something much bigger. Henry Sy Jr. then took this vision further by focusing on creating a nation of homeowners, ensuring Filipinos could enjoy stability and pride through homeownership.

 

Prime location, high investment returns – Sail Residences at MOA offers thriving, sustainable living by SMDC.

 

Today, Jessica Bianca Sy continues this legacy, working to ensure every Filipino has the opportunity to live the "Good Life" in a community built with sustainability in mind. As Jessica puts it, “Our focus is not just on creating spaces for people to live in, but spaces where they can build their dreams, forge lasting connections, and experience the Good Life.”

Next Stop: The Future

From high-rises to mid-rises to house-and-lot developments, SMDC has it all for discerning Filipino buyers. Cheerful Homes 2 offers a horizontal development with SMDC’s signature sustainable community features.

Looking ahead, SMDC remains committed to innovation, inclusivity, and sustainability. The future is bright, with a continued focus on creating vibrant communities that reflect the changing needs of today’s Filipinos. As the company evolves, it’s clear that SMDC’s mission to provide not just homes but spaces to live, grow, and thrive will carry on for generations to come.

 

Lee Min Ho is the new face of SMDC!

Leading property developer SM Development Corporation (SMDC) is launching its newest advertising campaign, which has a superstar endorser, Korean actor Lee Min Ho.

 

“I’m honored to be part of the SMDC family. It’s very important for a person to have a space to call home,” Lee Min Ho shared. He added that being able to influence home buyers in owning their home is something he is grateful for.

 

Lee Min Ho is the lead actor of the Korean drama series “Boys Over Flowers,” “City Hunter,” “The Heirs,” “The Legend of the Blue Sea,” “The King: Eternal Monarch,” and “Pachinko,” which established him as a household name worldwide, including the Philippines.

 

Lee Min Ho has been voted as most favorite actor by the 2022 Overseas Hallyu Report, an international survey conducted in 18 countries by the Republic of Korea's Ministry of Culture, Sports and Tourism and the Korean Foundation for International Culture Exchange (KOFICE). Lee Min Ho, who has topped the list for five consecutive years since 2018, proved that he is an unwavering representative in Korea. Since 2009, he has received numerous awards for excellence in acting, and is considered as one of the most influential global style icons who has the largest number of followers on social media among Korean actors.

 

SMDC Vice President for Marketing Aye Luna said, “We are certainly excited to be working with Mr. Lee Min Ho for this campaign. Not only does he embody true luxury and sophistication, he is also a “Good Guy” in every sense of the word. He cares about his family and fans, and positively contributes to society through his donation platform. This makes him the perfect brand ambassador of SMDC.”

 

As a testament to its commitment to building world-class, master-planned sustainable communities, SMDC was recently named Best Developer in Southeast Asia by Dot Property Southeast Asia Awards 2022, and received excellence awards for several of its residential condominium developments.

 

To know more about the campaign, follow SMDC on its official Facebook, Instagram, YouTube, Twitter, and TikTok accounts, or visit the SMDC website.

 

The Good Guys are making a difference

The Coronavirus Disease 2019 (COVID-19) outbreak has changed our lives. And as the disease has spread in many communities around the country, we have seen countless Filipinos stand up and help out amid the crisis. 

The spirit of bayanihan has been in full display during this crisis and SM Development Corporation (SMDC), its employees and the residents of its various developments have been helping out in various ways. 

Shortly after an Enhanced Community Quarantine was declared for Metro Manila, SMDC and its residents did not hesitate to help out their community’s frontliners. The tenants of each residential development started a donation drive for food packs, canned goods, care kits and face masks for the service personnel who could not go home to their families. The donations were coursed through each development’s property management office.

SMDC also launched The Good Guys Care Team, a group of volunteer SMDC employees who provide assistance to elderly and PWD residents living alone in purchasing everyday essentials and in attending to their other needs. Every day for two months now, motorcycle riders have been buying and delivering essentials to the homes of the elderly and PWD  in coordination with the Care Team.  Not only had the residents benefited from this initiative: the riders, who were displaced due to the lockdowns, have also been able to earn a living.

The Good Guys program puts a premium on the physical and mental well-being of SMDC residents. The Care Team is only one of the many projects the program has on elderlies and PWDs. Through the medical missions held in every SMDC development, the elderly and PWD residents have been able to get check-ups performed by the SM Foundation’s doctor and nurses. They also have been receiving vitamin supplements and reading glasses.

SMDC has started a mental wellness online session titled “Happy Mind, Happy Home Life’ in association with the Youth Mental Health Coalition (Y4MH). During the first session, over a hundred residents were taught mindfulness techniques intended to help them deal with the mental impact of the pandemic. 

The tight quarantine measures did not stop SMDC from extending assistance to vulnerable groups outside of its communities. Through The Good Guys Market, SMDC has connected residents directly with farmers and brought the latter’s produce to the doorsteps of SMDC residents. The Market has helped residents have direct access to fresh and nutritious produce while ensuring that farmers have had a reliable source of income. Over 26,000 small and medium-scale farmers affiliated with SM Foundation’s Kabalikat sa Kabuhayan (KSK) for Sustainable Agriculture are benefitting from this community grocer initiative, which is currently running in six SMDC properties, with intent to add more in the days ahead. 

These groundbreaking initiatives are part of SMDC’s The Good Guys campaign launched in 2019. The program, which includes community-building activities ranging from emergency preparedness trainings to health and wellness sessions, believes in the capacity of every SMDC resident to be a Good Guy who not only will work to improve his community but will also actively contribute to the stability of society during an emergency or a crisis. 

In line with its commitment to build a community of Good Guys, SMDC intends to ensure that these programs and initiatives remain sustainable. 

Aquabest lands supply agreement with select SM malls

Aquabest the country's premier water franchise has landed agreements to supply water to tenants of select SM Malls.

To date the company would be supplying the water requirements of mall tenants in 24 SM malls which include SM North Edsa and SM Fairview. It is also set to supply to other SM malls all over Luzon and Cagayan de Oro in the coming months. "We are pleased with the supply contracts we signed since they would not only benefit our company but also our franchisees to whom we are farming out part of the mall's supply requirements. We look at this development as a vote of confidence in our strategy of delivering the best quality product with added value for our customers" says Carson Tan the company's CEO.

 To meet its supply commitments the company is opening strategically located production facilities in Metro Manila some of which are housed in SMDC property developments. Some of these new company owned facilities are located in SM Sea and SM Blue Residences. Part of the supply requirements would also be allocated to its franchisees.

 The company is making a push towards institutional and corporate accounts as it seeks to expand its market share. Apart from SM malls, the company also has existing supply contracts with Globe Telecom, Ali Makati Hotel Property Inc. (Fairmont), PMFTC (Fortune), Loreal, Radio Mindanao Network, Shell Depot, and Ajinomoto.

SMDC's GRACE Residences Luxurious Amenities in the City of Taguig.

One of the most exciting projects of SMDC is the Grace Residences in Taguig, touted as SMDCs property boasting with the biggest open space ratio and sprawling gardens.

Any weekday spent in the cityscapes of Makati, Ortigas or Bonifacio Global City (BGC) is an adventure. Amid all the fast-paced movement, one can sense the collective pulse of human interaction and the steady bellowing of rushing vehicles. Going home the quickest way possible, whether to retire for the day or to freshen up for a night out, is a challenge because of rush-hour traffic.

Fortunately, there is a residential escape from this feverish pace that is easily accessible. SM Development Corporation’s (SMDC) Grace Residences offers a sanctuary where slowing down is embraced. The sprawling project is designed with a generous open space for tranquility and luxurious amenities that fit the demands of the modern urban professional.

Staying home at Grace Residences is a wonderful option for the city-weary. Its garden concept involves different areas that will benefit every resident, whether single or with family. Lush greens complement subtle swirling patterns reflected on its towers’ facades.

Grace Residences is SMDC’s first mid-rise property development in Taguig. It is near main thoroughfares like C5, EDSA and South Luzon Expressway (SLEX). The thriving commercial and financial hub of Bonifacio Global City and the Central Business District of Makati are only minutes away. This proximity to business and commercial areas allows residents to make quick trips to modern facilities like shopping malls, boutique stores, sports halls, arts and culture hubs, and entertainment spots.

Grace Residences is one of the many projects under the SM brand, making it a major investment consideration. SM is acknowledged as a dominant figure in property development, mall operations, banking and finance, retail, hotels and conventions. As a property developer, the quality of SMDC’s projects is compared to that of 5-star hotel. And with a concept like a garden in the city, one can expect a gift of serenity waiting at home by the end of each frenzied day.

SM Development Corporation’s (SMDC) Grace Residences offers a sanctuary where slowing down is embraced. The sprawling project is designed with a generous open space for tranquility and luxurious amenities that fit the demands of the modern urban professional. It is near main thoroughfares like C5, EDSA and South Luzon Expressway (SLEX). The thriving commercial and financial hub of Bonifacio Global City and the Central Business District of Makati are only minutes away.