Cheers to 135 Years: San Miguel Beer Rocks Okada with Oktoberfest Opener

 There is no party like a San Miguel Oktoberfest party. The most-anticipated alcoholic beer beverage event in the calendar is set kick off with a rock fest at Okada Manila. As San Miguel Beer celebrates its 135th year of serving great beers around the world, San Miguel Brewery Inc. (SMB) is bringing back the fiesta vibe that made the event an iconic spectacle.

From pulse-pounding music from a powerhouse lineup of top local acts to a feast of bar chow perfectly paired with your San Miguel Beer of choice, the two-day San Miguel Oktoberfest party from September 20 to 21, 2025 is set to offer an immersive experience along Okada Manila’s stunning Crystal Pavilion.

 

Meeting the 135th year milestone with glitz and glam, SMB will light up the famed integrated resort’s signature winding walkway with San Miguel’s award-winning and truly global beer. San Miguel Oktoberfest guests will be treated to complimentary beer samplers curated from San Miguel Beer’s global portfolio of brews. Revelers will also get to be the first to taste exciting new brews from San Miguel Beer with culinary creations from Cibo, Wolfgang’s Steakhouse, and Las Flores among others, Pop-up restaurants will bel set up at the venue to best pair with San Miguel’s range of brews that are guaranteed to catch any beer-drinker’s taste.

The San Miguel Oktoberfest party pops off as SMB brings on stage some of the country’s top acts including Rico Blanco, Lola Amour, December Avenue, Arthur Nery, Brownman Revival, The Dawn, Autotelic, The Juans, Over October, The Cohens, Paprika, DWTA, Carousel Casualties, It All Started in May, Magiliw Street – andmore!

 

Bringing more good vibes to the San Miguel Oktoberfestparty are the recently crowned PBA All-Filipino Cup Champions, the San Miguel Beermen, who will eagerly shoot hoops with Oktoberfest party goers. Billiardslegends Efren “Bata” Reyes and Francisco “Django” Bustamante will also be present to play an exhibition match and challenge revelers who dare to showcase their pool skills the table. 

 

San Miguel Oktoberfest party-goers can also take a piece of this remarkable event with plenty of limited-edition San Miguel merchandise to take home turning every item into a badge of Oktoberfest pride. It is not just a night of celebration; it is a memory-making spree where every sip and souvenir capture the spirit of San Miguel Beer. 

 

San Miguel Oktoberfest remains to be the largest fiesta in the country recognized by the Department of Tourism since 2005. Get your tickets now for the San Miguel Oktoberfest at Okada Manila on September 20 and 21, 2025 at Ticket2Me.net.

 

For the complete schedule of events, latest promos, andupdates, like and follow San Miguel Oktoberfest on Facebook (www.facebook.com/SanMiguelOktoberfest). 

 

A Taste of History: San Miguel Pale Pilsen’s 135-Year Legacy in the ‘Balik Tanaw’ Limited Edition

Whether it’s a simple backyard barbecue, a weekend barkada get-together, or a full-blown fiesta, San Miguel Pale Pilsen  has always had a place at the table. For generations, its familiar golden hue and smooth, crisp taste have been part of countless toasts, laughter-filled stories, and late-night conversations. It’s more than just a drink—it’s a shared tradition that bridges age, distance, and even differences. In the Philippines, celebrations feel incomplete without it, because San Miguel Beer isn’t just a beverage; it’s the unspoken signal that good times are about to begin.

San Miguel Pale Pilsen has endeared generations of Filipinos with its signature, award-winning brew that has become the pride of Filipinos worldwide. For 135 years, this true global Filipino beer has captivated drinkers the world over by forging friendships, serving delightful experiences and unforgettable moments.

As it elevates itself as a cultural icon, the story of this beer lives in every memory shared over a bottle of San Miguel Pale Pilsen. From small get-togethers to large festivals, the brand has brought together people from all walks of life connecting with drinkers, young and old alike. It has shaped not just celebrations but also culture and storytelling across generations. 

 

San Miguel Brewery Inc. (SMB) flips through the pages of its history books to look back on its storied past and honor its rich heritage as the company and the brand celebrates its 135^th year. To commemorate this milestone, San Miguel Pale Pilsen releases a limited-edition can that celebrates SMB’s tradition of brewing excellence and how its brews have permeated into the very fabric of Filipino culture.

The limited-edition “Balik Tanaw” can conjures sceneries from days of old through the creative vision of renowned Filipino visual artist Francis Nacion. The collectible piece captures how San Miguel has become part of the Filipino way of life, re-imagining traditional milieu with San Miguel Pale Pilsen present and enriching social settings & personal milestones.

Famous for his stylized forms and distinct half-rendered visage which show both dark and bright sides, Nacion is recognized as one of the most celebrated local contemporary artists today. Since 2009, Nacion has mounted multiple solo exhibits, both here and abroad, showcasing works that illustrate his love and pride for his country and its culture.

 

This affinity with depicting local imagery inspired by traditional values and cultural significance made Nacion’s creation of San Miguel Pale Pilsen limited-edition “Balik Tanaw” can intuitive and intentional. The artist and his works resonate seamlessly with the brand, connecting with principles rooted in history and national pride.

 

Get the San Miguel Pale Pilsen limited-edition “Balik Tanaw” can to collect, enjoy, or to share. Order now from select supermarkets, groceries, and convenience stores, or through SMB Delivers via 8632-BEER (2337) or www.SMBDelivers.com.

 

For more promos and updates like and follow San Miguel Pale Pilsen on Facebook (www.facebook.com/SanMiguelPalePilsen). #TheTrueGlobalFilipinoBeer

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