ORLY celebrates “Strength in Color” campaign with ExtraORLYnary women

I first fell in love with Orly the moment I tried Ancient Jade,  a pretty mint green polish in a creme finish. Im a fan of anything mint and dark blue polishes like La Playa . Its the only one that matches my nail and skin color,  it lasts longer and adheres fast.  The good thing is all Orly nail polishes are free of formaldehyde, formaldehyde resin and DBP, toluene. Less chemical, less worry for me. That's why Orly tops my list. 

ORLY is also halal certified and its Builder in a Bottle is the new innovation in hard gels and extensions. 

International nail care brand ORLY recently held a colorful boho-themed grand launch to celebrate its “Strength in Color” campaign and to recognize ExtraORLYnary women who embody individuality, style, and talent in their respective fields. 

The event, which was held at the Blue Leaf Cosmopolitan in Pasig City last August 8, was attended by ORLY’s international representative and executives who led a toast to ORLY’s brilliant and colorful years of setting the professional standard in nail care worldwide. 

SprintAsia is the exclusive official distributor of ORLY in the Philippines. Whether you are into mattes, gel or classic nail lacquer, ORLY has you covered. From the concept of classic and elegant nail aesthetics to what’s next in nail art technology, ORLY is always at the frontline in the field of nail care and nail enhancements. This international nail care brand offers a breathable nail polish as a 1-step system (no base on top) and a 13-free formula.

Paul Yap, SprintAsia President

Since 1975, ORLY has been the leading maker of professional and retail standard nail color and care. Through the years, ORLY has created trendy nail lacquer shades that are vegan, cruelty-free, and free from harmful ingredients. Color and Care are ORLY’s heart, soul, and the reflection of the brand’s multi-faceted personality. 

To represent ORLY’s vast array of colors, six extraORLYnary women showcased their talent and individuality during the grand launch. Tim Yap moderated a panel discussion with Abbey Sy (arts), Soleil Ignacio (design), Georginna Desuasido (beauty), Sanya Smith (music), Ornusa Cadness (music), and Shaira Luna (photography) -- all trailblazing women who often use their hands in their work. 

ORLY is perfect for empowered women who combine talent and style. It has become the everyday choice of nail polish lovers for all of their daily activities.

Amy Oung, ORLY Intl Brand Ambassador

With ORLY’s continuing innovations in nail care technology, there’s little wonder why this leading breathable nail polish brand makes every woman feel truly ExtraORLYnary. # Orly Products are available at Pure Beauty branches, ZALORA, Watsons, Landmark, Robinsons, Cash & Carry, ICM, PCX, Lazada and BeautyMNL.

Smart partners up with Deezer

Smart expands music portfolio with launch of Deezer that offers live music streaming for over 30 million songs. It was presented to the media  last July 9, 2014 with celebrities from the music industry such as Ely Buendia, Rico Blanco and many others gracing the launch.

Wireless services leader Smart Communications, Inc. (Smart) is broadening its music portfolio with the introduction of premium bundles for global music-streaming service Deezer, strengthening its foothold in the music space as it eyes to capture majority of the music listening market in the Philippines.

Ely Buendia 

The announcement of the Deezer bundles complements Smart’s homegrown music service SPINNR, which has revolutionized the music consumption habits of Filipinos by offering song downloads for as low as Php10 and music streaming for just Php2.50 per day, roughly equivalent to the value of three text messages.

Sanya Smith and Ornussa Cadness 

“Deezer completes Smart’s music portfolio as we strive to provide the complete music experience to all kinds of users,” said Charles A. Lim, EVP and Head of the Wireless Consumer Division at Smart.

“SPINNR provides the total music experience to our subscribers with streaming and downloads of all the latest and hottest songs, the most anticipated concert events, meet-and-greets with their favorite artists and exclusive access to official merchandise. Deezer, on the other hand, provides music streaming with a large catalog of 30 million songs and the widest availability in more than 100 countries around the world,” Lim added.

Rico Blanco

Vast potential

Lim said there is vast potential in the music space considering the proliferation of new types of mobile devices in the Philippines, considered the fastest-growing smartphone market in Southeast Asia by a GfK Asia study in 2012.

“With smartphone adoption still expected to jump exponentially in the coming months, more users will gain access to Internet-enabled devices capable of music streaming, and Smart is the only mobile provider that will have a full lineup of music services ready for them,” Lim added.

Siblings Elmo and Maxene Magalona partying with the crowd

Smart also has the distinct advantage in providing the best music-streaming experience to all subscribers with its highly modernized network—completed in 2012—that is capable of delivering superfast mobile Internet to all users nationwide.

Changing behavior

Even though streaming is still a relatively new way of consuming music in the Philippines, Smart’s Head of Innovation and Product Development Mellissa Limcaoco said they’re seeing more and more subscribers jumping into the music streaming bandwagon.

“Just a few years ago, music streaming was not a familiar concept among most Filipino music lovers. With SPINNR, Smart has paved the way for more fans to affordably enjoy music anytime, anywhere without worrying about the limited storage space on their mobile devices,” Limcaoco said.

She added that with the introduction of Deezer to its music portfolio, Smart expects music streaming to be more pervasive as it hopes to address the varied tastes of music fans nationwide.

“The high smartphone penetration in Philippines means that music lovers are taking their world, and their music, on the go,” said Steven Frank, Business Development Manager for Deezer in Asia Pacific. “With over 30 million tracks in our catalog, Philippine music fans can enjoy their favorite songs and discover new music from international, Asian or OPM artists with high-speed Internet connection by Smart, no matter where they are.”

Premium offers

Deezer offers, with over 30 million songs and powerful music discovery solutions, will initially be available to Smart Postpaid subscribers through Unlisurf Premium Plans starting at just P1,175  a month, bundled with the year’s latest smartphones and unlimited LTE surfing.

Users, for example, can get the Sony Xperia M2 at Unlisurf Premium Plan 1175, with unlimited mobile surfing, free calls and texts, and a Deezer Premium+ subscription already included in the package. Other phones available include the Nokia Lumia 1020 at Plan 1675; and the Sony Xperia Z2 as well as the Samsung Galaxy S5 at Plan 2175.

As an exclusive perk to early subscribers, Smart will be giving those who sign up for any of the Unlisurf Premium Plans a P175 bill rebate for six months.

Existing Postpaid subscribers, meanwhile, can take advantage of the various Deezer Music Packs that come with a free Deezer Premium+ subscription. These include Deezer Daily for Php25 (1-day Deezer access plus 25 SMS and 10MB of mobile data for Deezer streaming), Deezer Weekly for Php125 (7-day Deezer access plus 125 SMS, and 50MB of mobile data for Deezer streaming), and Deezer Monthly for P250 (30-day Deezer access plus 250 SMS, and 100MB of mobile data for Deezer streaming).

Offers for Smart Prepaid subscribers will be announced soon. For more information on Smart’s Deezer offers, visit smart.com.ph/Deezer. [END]