Shopee Mall champions brand authenticity, introduces 3x money-back guarantee

Filipino online shoppers prioritize authenticity and quality above all else, according to a recent study conducted by Shopee involving 3,000 respondents. While deals continue to be appealing, users are increasingly looking out for products and platforms they can trust.

 

In recognition of the growing importance of trust and convenience, Shopee doubles its commitment to creating a seamless and trustworthy shopping experience for its users.

 

Enhanced customer guarantees 

Shopee Mall houses brands that have undergone rigorous verification to ensure every product sold is 100% authentic. To give shoppers unparalleled peace of mind regarding the authenticity of online items, Shopee Mall offers an industry-breaking update to its money-back guarantee–now offered at triple the purchase amount if items received are proven to be counterfeits. 

 

In addition, Shopee Mall has expanded its return and refund policy for a smoother shopping journey. From an initial 7-day period, the window period for returns has been doubled and can now be initiated within 15 days of receipt. As long as the returned item meets the Return Terms & Conditions, full refunds will be given. 

 

Shopee Mall’s Guaranteed Delivery completes the seamless shopping experience. This new promise ensures the delivery of ordered products without any cancellations. In the rare event that an order is canceled, shoppers will be given compensation vouchers accordingly. The new Shopee On-Time Delivery feature also compensates shoppers with vouchers if their orders are not delivered within the estimated delivery date.

 

Upholding brand authenticity

Dedicated to fostering a trusted environment with genuine products, stringent measures are employed to combat unauthorized sellers and counterfeit products on the platform.

 

Since July 2023, Shopee Mall has witnessed a surge of interest with more than 1,000 seller applications received. To ensure a safe shopping experience for our users, Shopee Mall works closely with sellers to meet certain brand quality standards, including having credible trademark registrations for brands or authorization letters for authorized distributors.

 

At the same time, Shopee Mall regularly evaluates its current roster of brands and sellers to make sure they continue to meet the platform’s strict quality standards. To date, over 3,000 sellers are being transitioned to ensure a wide, reliable selection of authentic products.

 

To maintain Shopee as a safe marketplace for all users, Shopee has also launched its Brand Intellectual Property (IP) Portal. This one-stop platform aims to safeguard the interests of sellers and intellectual property owners. The portal allows sellers to validate their brands’ IP rights with Shopee and submit cases of IP infringement for investigation. 

 

Optimized shopping experience

Shopee Mall has also revamped its look to offer a more streamlined shopping experience. This aims to provide users with a more intuitive shopping experience, allowing them to discover new arrivals, bestsellers, deals, and personalized recommendations effortlessly.

 

A new wave of brands was added to the platform, including sought-after labels Nike Swim, Kerastase, Terranova, Paula’s Choice, and Supergoop!, alongside hundreds of other exciting additions. To identify official sellers, look for the Shopee Mall badge on each shop and product page or browse through Shopee Mall.

 

Dive into Shopee Mall's carefully selected network of trusted sellers and discover a world of authentic products. Get ready to snag amazing deals during the 5.5 Brands Festival, with whopping discounts of up to 50% off and free shipping with no minimum spend. Exclusive products and bundles from tech brands Huawei and Infinix are also up for grabs! 

 

It's the perfect time to stock up on your favorite brands and explore exciting new finds, so make sure to be on the lookout! 

 

Top Brands Share how Shopee supported its growth on the platform

 

 The Philippines is the fastest-growing market in the SEA region, with an overall internet economy likely to reach $40 billion in value by 2025 — and e-commerce greatly contributes to this significant surge.^[1] More consumers now heavily rely on online platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for their needs. With this,  brands shifted online to better connect with their customers and tap into new and unreached markets. Five brands shared how they took advantage of Shopee’s various programs and enhanced marketing solutions to remain top-of-mind while establishing themselves as a strong player in the digital space. 

 

1. Johnson & Johnson wins big during big sales

Johnson & Johnson grew its brand through Shopee’s innovative solutions and services. The recently concluded 11.11 Big Christmas Sale campaign was their most successful one to date with multiple basket-building strategies, such as co-sponsored vouchers, aimed at  driving conversion. Denise Peralta, Head of E-Commerce at Johnson & Johnson Philippines, Inc, said, “We are able to extend J&J’s presence on Shopee with its category-focused programs (Mom’s Club & Shopee Beauty). Through Shopee’s Brand Memberships Program, we are also able to offer our shoppers exclusive perks & privileges like vouchers and gifts.” 

 

2. vivo surpassed target sales with exclusive launches  

vivo also saw significant growth during their Super Brand Days (SBD) on Shopee, as well as the platform’s double-double campaigns and payday sales. Shopee’s extensive marketing solutions also played a big role in the success of vivo’s Y series launch, which saw ₱150 million in sales for 2021. He Zhuopeng (Chris) vivo E-Commerce Manager, said, “Shopee has helped us expand and grow our business through partnered campaigns every month. It gave us the opportunity to be known in the e-commerce industry. We are looking forward to many more years of strong partnership with Shopee.” 

 

3. Crocs won customers with curated pages during campaigns

Through their Shopee store, Crocs created curated pages for campaigns and collections easily. In the recent 11.11 Big Christmas Sale, the brand achieved a 65x uplift in orders compared to the usual, alongside Shopee’s marketing solutions such as Flash Deals and Rush Hour sales. John Darryl Bonifacio, E-Commerce Manager at Crocs, said, “At Crocs, we think of people first at every step and during the pandemic, safety was every Filipino’s priority. Retail store closures were inevitable with the lockdown measures but Shopee has allowed us to reach customers across the country.” 

 

4. SM Online boosted sales after first-ever Super Brand Day

In 2021, SM attained many e-commerce milestones through Shopee, including a successful first-ever Super Brand Day that helped increase sales, and an all-time spike in orders during the 11.11 Big Christmas Sale. In the recent 7.7 Mid-Year Sale and 8.8 Mega Flash Sale campaigns, The SM Store’s participation in the TV Flash segment resulted in a significant increase of their 2021 orders and GMV. Nicole Villanueva, AVP of SM Online, said, “This year has been about how to sustain the massive growth of online from 2020.  Shopee has provided The SM Store prime avenues on which we can serve our customer’s essential and non-essential needs.”

 

5. NIVEA tapped into a new target market through new initiatives

Through weekly in-app visibility and pushes highlighting their best-sellers, NIVEA achieved tremendous growth with Shopee. The brand regularly joined campaigns such as Shopee Beauty and activated their own Brand Days, monthly Grand Launches, and Shopee Live during new product launches. Kitz Literal, E-Commerce Sales Manager at NIVEA, said, “We are happy to share that we achieved record-breaking sales during this year’s 11.11 Big Christmas Sale. Together with our partners in Shopee, we were able to generate a sales uplift of 50x and a traffic uplift of 8x. Another win for NIVEA is securing the third spot in the Personal Care Category last 12.12. Following this momentum, we are looking into finishing this year strong.”

 

Shopee’s brand partners are a driving force for the platform’s success. With the new year approaching, Shopee will adapt quickly to meet user needs and support businesses of all sizes to maximize the full potential of e-commerce.

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^[1] e-Conomy SEA 2021