Sun Life Highlights the Power of a Secure Future in New Campaign with Donny Pangilinan

In the Philippines, Gen Z and Millennial employees have been showing higher levels of passivity when it comes to their career as they are still focusing on basic achievements, such as gaining more income. Consequently, they are not able to work towards their desired goals and aspirations.

To address this, Sun Life Philippines recently released a campaign that aims to empower Filipinos to chase their dreams with its latest offering, Sun Life Secure Income. The campaign is centered on a vibrant new series of digital advertisements featuring actor and TV personality, Donny Pangilinan, and a catchy new tune that is sure to get Filipinos singing along.

Sun Life Secure Income offers a guaranteed payout of 6%^[1], the highest in the market, making it an ideal solution for individuals looking to achieve their financial goals of saving for life milestones and protecting their income for their basic living expenses. Whether it’s putting a downpayment on a dream condo, fueling a budding business venture, or gaining extra funds for gadgets and travel, Sun Life Secure Income provides the financial freedom and peace of mind Filipinos deserve.

We developed this product and campaign driven by a deep understanding of the dreams and aspirations of Filipino Gen Zs and Millennials," said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. "Donny Pangilinan’s charm and the infectious melody of our new jingle perfectly capture the essence of Sun Life Secure Income as a product that will enable our Clients to achieve their financial goals while enjoying a lifetime of protection. We believe this campaign will resonate deeply with Filipino Gen Zs and Millennials who are actively looking for product solutions that can help them achieve their aspirations."

Through relatable scenarios, Donny Pangilinan’s energetic presence, and the irresistible rhythm of the campaign’s jingle, the new digital advertisements of Sun Life Secure Income showcase how the product can turn their aspirations into reality.

To learn more about Sun Life’s newest campaign, visit www.sunlife.co/SixPercentForLife.To learn more about Sun Life Secure Income, visitwww.sunlife.co/SunLifeSecureIncome.

Shape Your Future: Join Sun Life as a Financial Advisor and Empower Gen Z and Millennials

Today’s generations are at the forefront of embracing the gig economy, and this is revolutionizing the traditional employment landscape. Fueled by a desire for flexibility and independence, millennials and Gen Z are increasingly turning to gig opportunities or side hustles.  

This was the insight that inspired Sun Life Philippines’ recently launched campaign, “The Next Big Gig”. The campaign aims to invite today’s generation to venture into becoming a financial advisor as their next side hustle.  

“The Next Big Gig” was officially launched at a media event held at Makati Shangri-La last February 7, 2024. At the event, Sun Life Financial Advisors shared their own personal stories to enlighten the audience about how this gig gives them income opportunities, the freedom of time, and a sense of fulfillment in helping their clients start their journey towards financial security.  

All these were likewise reflected in Sun Life’s newest digital video, which premiered during the event. It features various individuals who are also financial advisors, such as a school teacher, an online seller, a corporate employee, and an entrepreneur – all of whom enjoy the perks of being a financial advisor, namely the earnings, travel incentives, finding an advocacy, and the rewarding feeling of being your clients’ Partner for Life.

To add an experiential element to the event, there were three main “pods” or activity booths that simulated the experiences of a financial advisor. Each pod allowed the attendees to win exclusive Sun Life merchandise and prizes.  

The “Next Big Quiz” pod was a quiz booth with questions on life insurance to challenge the attendees’ knowledge on the subject matter. The second pod was entitled “Next Big Destination”, which was an international-themed photo wall.

This represented the travel incentives of Sun Life advisors. Lastly, the third pod was called, “Next Big Project”. This booth showcased advisors’ corporate social responsibility activities and included a voting apparatus that asked what project advisors should support next.  

“The gig economy is booming, and we recognize that today’s generation craves flexibility and purpose in their careers. Our campaign, ‘The Next Big Gig’, aims to showcase the incredible opportunity for individuals to build a fulfilling career and advocacy as a Sun Life Financial Advisor. 

This gig allows you to earn income while pursuing your passions, experiencing rewards, and finding a sense of purpose,” said Al Quitangon, Chief Distribution Officer of Sun Life Philippines. 

Want to get started on your Next Big Gig? To know more, visit www.sunlife.co/BecomeAnAdvisor! 

Sun Life Philippines’ advisors and clients will take the spotlight in the company’s latest campaign “Part of Your Life. Partner for Life

Heartwarming real-life stories of Sun Life Philippines’ advisors and clients will take the spotlight in the company’s latest campaign dubbed “Part of Your Life. Partner for Life.” 

“The relationship between Sun Life clients and their advisors is special because it’s one that is built on trust over time and shines brightest during life’s significant moments,” Sun Life Chief Marketing and Client Experience Office Gilbert Simpao said. 

This is demonstrated in the story of advisor Buena Elizondo-David and her client Alpha Trajeco. It was Buena’s foresight that enabled Alpha to have the funds she needed when she was stricken with cancer. “Being an advisor is not just on the surface. When I talk to clients and guide them in securing an insurance or an investment, I put their needs first,” Buena shared. Her compassion is well appreciated by Alpha, who said, “If not for Buena, I wouldn’t even be here today. She truly is a part of my life.” 

Photo 2: Sun Life client Katherine “Kay” Barcena has a Partner for Life in her advisor Kristine Leechiu-Tan

The same sentiment was echoed by Katherine “Kay” Barcena. After losing her job at the height of the pandemic, it was her advisor Kristine Leechiu-Tan who guided her in making the right financial decisions, that she was even able to start her own business. “It is during these times that their insurance and investment plans really become a lifesaver to these families,” Kristine mused. Meanwhile, Kay’s experience has her wishing the same for others who are pursuing their financial goals. “Just like me, I hope everyone finds a partner for life,” she said. 

The stories of Alpha, Buena, Kay, and Kristine will surely inspire those who will catch it on Sun Life’s Youtube channel (www.youtube.com/sunlifeph) and Facebook page (www.facebook.com/sunlifeph) starting July 24, 2021. 

Such kind of relationships are what makes Sun Life advisors come highly recommended. “We take great pride in having the best advisors in the industry who not only demonstrate integrity and care for our clients but also strive to be partners in their journey towards lifetime of financial security,” Simpao said. 

Meanwhile, to further highlight the value of having a financial advisor, Sun Life will be complementing the stories with various activations, including: an escape room dubbed “Escape to the Future”; webinars featuring top financial coach Chinkee Tan; and virtual events featuring the company’s brand ambassadors. Details will be announced on Sun Life’s social media pages. 

“We hope this campaign will encourage more Filipinos to find that partner who will help them achieve their financial goals throughout their lifetime,” Simpao said. “Sun Life and its financial advisors are always here to help.”