"Hindi Ka Nag-uuwi ng Basta-basta Lang na Ulam” with Chooks-to-Go

When you are a working mom providing meals for the family before you go to work should be in your top priority even if it entails buying a take-out food.  A take-out favorite can make a busy life just a bit simpler come mealtime provided that its nutritious, easy on the budget and delicious too.

Mothers make the world go round and in expressing their loving ways, they make sure to delight the family with a delicious meal, whether it’s a traditional home-cooked dish or a take-out favorite.

A firm believer of every Filipino working mom’s unwavering ways of love is Chooks-to-Go, the country’s leading roasted chicken chain with over a thousand rotisserie outlets nationwide. Chooks-to-Go offers ready-to-go, oven-roasted quality chicken as the hardworking moms’ take-home ulam of choice.

During its “Moms On-the-Go” event, Chooks-to-Go introduced its newest brand endorser, Vic Sotto, as well as provided guests with an exclusive preview of its latest campaign: “Hindi Ka Nag-uuwi ng Basta-basta Lang na Ulam.” Attendees were also treated to various activities that celebrated the unique ways mothers show their love, especially through food.

“Chooks-to-Go appreciates every Filipino mother’s effort to provide food for the family. We want to support this by providing on-the-go moms with an affordable but special take-home ‘ulam’ option, an oven-roasted chicken that’s healthy, juicy, and delicious,” said Ronald Ricaforte Mascariñas, president of Bounty Agro Ventures, Inc. (BAVI) which operates Chooks-to-Go.

BAVI is one of the country’s largest poultry integrators that provide clean, healthy, and affordable poultry products that enable moms to work their magic in the kitchen.

Helping Filipino moms in their loving task of providing a practical food to-go solution, the campaign brings to light Chooks-to-Go as the best value for money take-home meal.

With Vic Sotto at the helm of the campaign, Chooks-to-Go gives working moms a helping hand in continuing their hindi lang basta-basta loving ways, as the go-to, top-of-mind ulam of choice that’s masarap kahit walang sauce.

#KiligPaMore with "My Bebe Love" this December!

Every filipino moviegoers anticipate MMFF lineup of movies, especially with the PH box-office king of comedy Vic Sotto entry at the helm. Aside from the fun and comic relief it provides, a Vic Sotto starrer would not be complete without a phenomenal loveteam to beat, like the Aldub nation.
#Aldub is sure to break the house down with the twitter record breaking loveteam of Alden Richards and Maine Mendoza.

The loveteam catapults to fame last July of this year at Eat Bulaga's famous Kalye Serye with the fun loving help of Lola Nidora, Tidora, and Tinidora characters. Since then, #Aldub hits a million everyday, before and after airing of  Kalye Serye with different hashtags accordingly. Hitting the record breaking 25.6 Million besting even the US most tweeted events, with the hashtag #ALDubEBforLOVE.

An Aldub blogcon was held at Annabels, QC last Dec 2 attended by the lead stars Vic Sotto, Ai Ai delas Alas and Alden Richards. Alden was probe if when he will court Maine, to which he answered " in the near future po siguro since busy pa po kami pareho sa aming mga career".

So what happens when the country’s comedy giants - the undisputed Philippine box-office king of comedy Vic Sotto and box-office queen Ai-Ai delas Alas, join forces with the newest record-breaking, phenomenal loveteam Aldub in one groundbreaking movie during the holiday season?

No doubt, “My Bebe Love: Kilig Pa More!,” starring Vic Sotto, Ai-Ai Delas Alas and the phenomenal loveteam Aldub of Alden Richards and Maine “Yayadub” Mendoza, is going to make a killing at the box-office and set higher heights in the Metro Manila Film Festival (MMFF) History.

Expect waves of high-spirited excitement, heartwarming romance, wholesome fun,  and excellent Filipino values, to take the holiday season’s finest film festival by storm. Vic and Ai-Ai spearhead the fun topsy-turvy of characters as they are featured side by side Alden and Maine in the movie written by Jose Javier Reyes and Bibeth Orteza and directed by Jose Javier Reyes.

This early, festival observers are already predicting a surefire box-office reign for “My Bebe Love: Kilig Pa More!” which is jointly-offered by OctoArts Films, M-Zet Television Productions, Inc., APT Entertainment, GMA Films and Meda Production. While the country is being swept away by the record-breaking loveteam of Alden Richards and Maine “Yayadub” Mendoza, MMFF is poised to be another territory for conquest by the Aldub phenomenon. This is the duo’s most exciting film debut.

“My Bebe Love: Kilig Pa More!” also features Joey de Leon, the “Eat Bulaga” lolas Paolo Ballesteros, Jose Manalo, and Wally Bayola, and Ryzza Mae Dizon, in special appearances.

Vic Sotto plays the role of Vito who finds himself at odds and in a bitter professional rivalry with Cora, played by Ai-Ai. The two are both in the business of mounting special events and productions and have both made a successful name in the same profession. The conflict happens when their respective wards – Anna (played by Maine) daughter of Vito, gets romantically entangled with Cora’s beloved nephew Dondi (played by Alden). As expected, the “parents” actively reject the budding romantic involvement between the star-crossed lovers and willingly struck an unexpected truce to prevent this romance from happening.

The plot thickens when the unexpected alliance of the Vito and Cora starts blooming into something else. Now, it’s the turn of the youngsters to feel disconcerted with the idea of having their folks enter into a different relationship zone.  Now it was the turn of Dondi and Anna to react to the situation. They did not like the idea of his auntie and her father falling in love with each other.  Now it was the younger generation vehemently reacting to this new romance.

So where will all this end? What are the possible solutions and resolutions to bring closure and new beginnings to these young, exciting lovers? Catch the excitement, the love, the fun and romance when “My Bebe Love: Kilig Pa More!” starts showing on Christmas Day at the MMFF.

Revealed: Philippines's Most Trusted Names

THE BRANDS AND PEOPLE WE BELIEVE IN THE MOST

The Philippines has voted, and the results are in.

The Reader’s Digest Most Trusted Survey, now in its 17th year, has identified the brands and services Filipinos believe in, above all others, along with our most trusted TV presenter and sports personality.

Having a trusted name in 2015 – as a brand or a public figure – is more valuable than ever, especially in a world where choices are increasingly decided with a click on the computer, or a click on the TV remote.

It’s a huge endorsement,” notes Walter Beyleveldt, Reader’s Digest Managing Director, Asia Pacific.  “And one the winners should be very proud of.”

THE BRANDS FILIPINOS TRUST

Ø  Filipinos trust their meals to Baguio cooking oil, believe the quality of Monterey and Magnolia Chicken, and are confident in shopping at SM Malls. We’re secure with Acer laptops and when it comes to capturing those precious memories we prefer Canon cameras.  In all, the survey covers a broad range of 42 different product and service categories. See here / See attached for the full results

 Ø  One of the world’s leading custom research firms, Ipsos, was commissioned to conduct the independent poll, and to ensure results were compiled in an objective manner using proven methodology.  Approximately 5,000 individuals were selected across 5 of Asia’s key markets such as the Philippines, HongKong, Malaysia, and Taiwan.

Ø  In the Philippines, around 1000 respondents completed the survey. Half were subscribers to Reader's Digest, while the remainder were selected to reflect the demographics of the general population.

Ø  Consumers were asked to rate the brands they nominated on six qualitative criteria, including quality, value and innovation

Ø  There are two premium level awards given for Philippines Most Trusted Brands.  Gold Trusted Brand Award winners are those which stand out clearly above their competitors.  Platinum Trusted Brand Award is for brands which have achieved a mathematical ranking at least double that of the nearest competitor.

“Having a trusted brand is a distinct competitive advantage, and something the winners should quite rightly be making the most of in the marketplace,” notes Sheron White, Reader’s Digest Group Advertising Director, Asia Pacific.   “Congratulations to them all.”

 MOST TRUSTED PERSONALITIES

 The Reader’s Digest Most Trusted Survey has also identified the Philippines most trusted TV presenter, entertainment presenter and our most trusted sports personality.

 These are highly popular and competitive sectors, where trust is a crucial attribute.

 “TV presenters and their ratings depend on our trust, so to top this poll is a significant achievement indeed,” notes Sue Carney, Reader’s Digest Editor-in-Chief, Asia Pacific.

 “Likewise, sport is something of a cultural and emotional attachment for many people, so being at the top of the podium is definitely worth celebrating.”

 Much like the awardees for the consumer categories, the Filipinos choice for the Most Trusted Personalities have likewise remained consistent for the past few years.

 Ms. Jessica Soho remains as the Most Trusted News Presenter for the fifth straight year, proving how much the Filipinos value her news reporting and her opinions.

 As one of the most visible TV personalities and bankable product endorsers, multi awarded host Vic Sotto has again been voted as the Most Trusted Entertainment Presenter.

 Sotto, who has been part of Eat Bulaga, the Philippines longest running variety shows on TV, has also hosted several game shows and starred in various sitcoms throughout the years.

 Finally, despite coming up short in what was billed as the “greatest boxing match of the century” Filipino Pride and future boxing hall of famer Manny Pacquiao continues to be the Filipinos Most Trusted Sports Personality.

CitiGlobal and Vic Sotto partners to give OFWs a chance to own leisure properties

CitiGlobal, stand by its mission and vision to deliver quality Philippine real estate projects through their seasoned and innovative  management recently launched their affordable leisure condotels and taps TV host-comedian Bossing Vic Sotto to be its ambassador. The launch was held at Luxent Hotel last Nov. 13, 2014 together with Mr. Gary To, Managing Director of CitiGlobal Realty and Development, Inc and Ms. Elizabeth To, Vice President for Operations.  Bossing Vic whose very partial to OFWs endorses CitiGlobal leisure condo and believes that they deserve to reward themselves with wonderful things that are enjoyed only by rich people. The affordable condo unit that CitiGlobal offers is around Php1.3 million and is located at Tagaytay. This would make a better investment for a leisure condo unit.

The beloved Bossing of Philippine showbiz is more than endorsing a real estate company. He is championing its purpose of helping deserving individuals in improving their state of living. Knowing their sacrifices to give their families better lives, Bossing Vic has developed a soft side especially directed to 0FWs. He shared, '‘I am very partial to our OFWs. Nakakasama at nakakausap ko ang madami sa kanila hindi lang sa studio ng Eat Bulaga, kundi pati na rin sa mga international concerts namin. Nito lang April, nasa Toronto kami. Ramdam mo talaga na sabik na sabik sila sa Pilipinas. Lahat nag-iipon para makapagbakasyon sa atin. Kaya ganoon na /ang ang kayod nila para makapag- relax at mag-enjoy dito. ” After realizing CitiGlobal’s “uniqueness” and “sense of purpose," he agreed to an endorsement contract, knowing the deal would make sense as far as his cause is concerned. He explained, "l hope more efforts are placed on teaching OFWs how to invest and not just save money. This is my personal advocacy and I am just happy that CitiGlobal has a way to help OFWs invest through leisure properties. Maganda kasing investment ang mga rest house at condotel.“ Bossing Vic may not appear donning a superhero outfit to encourage OFWs and hardworking professionals to invest properties care of CitiGlobal. But his belief in the project is enough to serve as saving grace, in the same manner as his iconic superhero roles offer hope and fun to Filipino people from all walks of life. He made clear his point by saying,

  “Citiglobal is the perfect partner for our OFWs because the company helps our modern day heroes attain their dreams of living a wonderful and blessed life. Before, owning a leisure property is an idea reserved for the very rich people. Today, with CitiGlobal, luxury can also be enjoyed by hard-working Jeople. Of all the real estate companies out there, it is only CitiGlobal that's making heir far-fetched dream a reality for our OFWs.”

Vic told the media,  "This is my personal advocacy and I am just happy that CitiGlobal has a way to help OFWs invest through leisure properties. Maganda kasing investment ang mga rest house at condotel. For example, with Citiglobal’s affordable properties, OFWs can own a condotel for P1.3 million or kung instalment, around P7,000 a month. Kapag nagawa na yung property, the OFW has the option to use it for vacation or authorize CitiGlobal's property manager to lease it. For a small investment in real estate, they can earn up to P35,000 a month through leasing. At dahil property ito, wala silang kaba na mawawala ang investment nila kasi kung kailangan talaga, they can easily sell it for a good profitable price. When ask how can we empower our modern day heroes, the OFWs? Vic adds. "We can empower our modern heroes, the OFWs, by educating them on the proper way of using the fruits of their labor. Hindi puro bili ng luho o pure ipon lang. We have to reward their efforts by giving them a chance to live the good life, We can only do this if we teach them how to make their money work for them, because all their lives, they have been working so hard for money."