Smart partners with 20th Century Fox for "X-men" and "Smart X-perience"

With Superhero fans all hyped up to witness the world’s powerful mutants in “X-Men: Apocalypse,” the country’s unrivaled mobile services leader Smart Communications has teamed up with 20th Century Fox through its local distributor Warner Bros. for one of this year's most anticipated films, which opens in 3D and IMAX cinemas on May 18.

As the official mobile partner for “X-Men: Apocalypse, Smart is unleashing the most epic round of awesome experiences, perks and prizes exclusive to its subscribers, giving them a chance to win the SMART X-PERIENCE, an ultimate adventure that features a trip for (two) 2 to any Airbnb listing in Southeast Asia; a group pass for an X-Men-themed activity at Mystery Manila; and Uber Black vouchers.

Also up for grabs are brand new devices such as the Samsung Galaxy S7 and LTE Pocket WiFi, perfect for taking their dose of X-MEN: APOCALYPSE content on the go.

Text XMEN to 9999

To join the promo, just register by texting XMEN REG <NAME/AGE/ADDRESS> to9999 free of charge. For the complete mechanics, simply text XMEN to 9999.

Smart users can accumulate e-raffle entries with every top-up of select Smart Prepaid Big Bytes offers (50, 99, 299, or 799); purchase of a Smart Prepaid or Smart Bro Prepaid SIM; and sign-up or renewal for select Smart Postpaid and Smart Bro Postpaid Plan.

FREE Mystery Manila Pass for Smart subscribers

To take the X-men: Apocalypse experience to another level, Smart has also joined forces with Mystery Manila to give all Smart subscribers a FREE PASS to the X-Men-themed challenge at Century Mall in Makati City. This unique experience will allow X-Men fans to gather their squad and summon their inner superhero in unraveling a thrilling mystery – for the perfect group activity this summer.

To secure a slot for your FREE PASS, simply register atwww.smart.com.ph/XMENAPOCALYPSE.  Smart’s dedicated portal also offers exclusive digital offers and interactive online challenges that give subscribers a chance to take home premium X-men: Apocalypse merchandise.

Super-sized digital and real-life experiences

“After the smashing success of Batman v Superman: Dawn of Justice, we are excited with "X-Men: Apocalypse," another sure-fire blockbuster X-perience for our beloved subscribers. This further stretches their film enjoyment through our arsenal of digital content and our brand of awesome experiences,” said Smart Brand Head Kathy C. Carag.

“With our supersized data offers, especially our doubled-up Big Bytes 50 with 700MB data valid for three days plus 600MB for YouTube and iflix, Smart subscribers have more than enough to boost their X-Men: Apocalypse experience – from streaming trailers and video features on YouTube to rooting for their favorite mutants on social media sites like Facebook, Twitter and Instagram.” 

Powerhouse cast of warring mutants

Directed by visionary director Bryan Singer, X-Men: Apocalypse features a powerhouse cast of warring mutants as the immortal Apocalypse (Oscar Isaac) takes  Magneto (Michael Fassbender) into his fold to create a new world order, prompting Raven (Jennifer Lawrence) and Professor X (James McAvoy) to unite and lead a team of young X-Men to save mankind from complete destruction.

For more information on Smart’s exclusive X-Men: Apocalypse offers, visitwww.smart.com.ph/XMENAPOCALYPSE and follow Smart’s official accounts on Facebook (www.facebook.com/SmartCommunications), Twitter and Instagram(@LiveSmart).




Level up your "X-Men: Apocalypse" experience with Smart's most awesome perks and prizes!
Text XMEN to 9999 now!

"Raven" is seeking her true purpose in the "X-Men: Apocalypse"

                It has been 10 years since the heroes of “X-Men: Days Of Future Past” saved humanity and themselves from threats within and without. Now, in “X-Men: Apocalypse,” things are – at least for people like Charles Xavier (James McAvoy) – a little more settled. Humanity is aware of the mutants living among them and relations have been, for the most part, peaceful. But all that changes when the ancient, incredibly powerful mutant known as Apocalypse (Oscar Isaac) awakens in the early 1980s and begins to destroy the world as we know it, convinced that he can create civilization again the way he thinks it should be. With Bryan Singer once more directing, “X-Men: Apocalypse” promises a huge global adventure and another thrilling mission for the world’s favorite mutants.

                The world of 1983 also has undergone upheavals in the treatment of mutants.  This next stage of human evolution is now accepted by most—but not all—of humanity, thanks to the heroism of Raven/Mystique, who (as seen in “X-Men: Days of Future Past”) prevented the assassination of the U.S. president and a war between mutants and humans.

                Jennifer Lawrence is back as Raven aka Mystique, a blue-skinned shapeshifter, is seeking her true purpose, as well as elusive self-acceptance.  In the years leading up to “X-Men: Apocalypse,” she had tried to stay hidden from the world, shunning her celebrity as the face of hope and change for the new, mutant-integrated world.  She resists bearing the weight of that label, and feels much of her past doesn’t warrant the world’s perception of her as a hero.

Now, Raven is living by her own code and working independently as an underground mutant savior, to fight against the remaining instances of human exploitation of mutants and save those still being persecuted.

                “The character is more ‘Raven’ than ‘Mystique’ in this story because she cannot be her true mutant self in a world that she feels is still not as mutant-friendly as it’s perceived to be,” says Oscar-winner Jennifer Lawrence, who first played the role in “X-Men: First Class” and then reprised it in “Days of Future Past.”  “That’s why she has basically been Raven since the events of the previous films, so no one would know she’s that mutant.  When we meet her in this film, she’s been living a covert life as Raven.”  Raven’s mission to help mutants where she can culminates in her leading the X-Men in a massive battle with Apocalypse.  But first she is reunited with the two men with whom she is closest, and with whom she shares a complex and evolving history: Charles Xavier (aka Professor X) and Erik Lensherr (Magneto).  Raven and Charles have a long history together and were part of the original X-Men team.  In the subsequent years they grew apart, separated by both distance and philosophies. 

                Costume designer Louise Mingenbach drew upon the resources and inventory of numerous costume rental houses in the U.S. and Montréal and scoured retail vintage stores across North America to find thousands of wardrobe items needed to dress performers in 1980s apparel from Cairo, East Germany, and the U.S.  For Jennifer Lawrence, Mingenbach took into account Raven’s modus operandi:  “She’s fighting for a cause and is not particularly concerned with how she looks,” says the designer.  She found Lawrence a “Chrissie Hynde type” studded leather jacket and an old rock-‘n-roll t-shirt.  “1983 was the great era of the rocker chick,” says Mingenbach, “and that kind of look reflected Raven’s rebellious nature.”

                It’s mutants vs. mutants when “X-Men: Apocalypse” opens May 18 in cinemas nationwide from 20th Century Fox to be distributed by Warner Bros. (also available in 3D and IMAX)