Manulife, with the support of adidas Philippines, helps enrich Filipinos’ future

In celebration of its 115th year in the Philippines, and the launch of FutureBoost, a flexible insurance plan that provides customers with rewards and bonuses that can maximize policy value, Manulife has partnered with global sportswear brand adidas through its Double Boost campaign. The leading global life insurer will be giving away pairs of adidas UltraBoost sneakers and adidas store vouchers to those looking to charge up their future. 

 

“For Filipinos who want to power up the path to their goals, FutureBoost is an affordable and flexible life and financial protection plan specially designed to provide them with the opportunity to boost their coverage as their life goals and priorities evolve,” said Melissa Henson, Chief Marketing Officer, Manulife Philippines. “With the support of adidas, one of the world's leading sportswear brands, we’re excited to introduce this innovative insurance plan to help empower Filipinos to take charge of their lives, reach for their goals, and maximize their strength and abilities so they can build a future that they can be proud of.” 

Jennianne Dacasin, adidas Philippines Brand Activation Senior Manager, added: “We at adidas believe in harnessing the power of sport to help people discover their limitless potential, on and off the field of play. By supporting Manulife in this initiative, we also show our support for all Filipinos as they tap into their inner athlete, live with the mindset of a champion, and gain confidence to focus on their goals so they can own their game – whether in sport or life -- and better secure their future.” 

The Double Boost campaign raffle is open to all Manulife and non-Manulife policyholders who can set an appointment about FutureBoost with a Manulife financial advisor from February 21 to March 31, 2022. After a successful product presentation, participants will earn one raffle entry for a chance to win a pair of adidas UltraBoost or adidas store vouchers worth Php1,500. New customers may click on the adidas UltraBoost Promo poster link found on Manulife’s Facebook page to set an appointment, while existing policyholders may get in touch with their financial advisor. Raffle draw winners will be announced in May 2022. 

 

For more details about the promo, visit the campaign page https://manulife.pub/manulifexadidas , Manulife Philippines’ Facebook page, or its website at www.manulife.com.ph

 

Festival Mall welcomes French retail giant GO Sport

Festival Mall in Alabang, Muntinlupa City adds another global brand to its roster of lifestyle stores with the opening of French sports retail chain GO Sport’s very first Southeast Asia branch.

Located at Festival Mall’s posh Expansion Wing, GO Sport certainly opened with a punch, with VIP brand ambassadors gracing the opening – boxing champ Manny Pacquiao; basketball players Jeff Chan, RR Garcia, and Jericho Cruz, and Jonathan Grey; sportscasters Anton Roxas and Martin Javier; fitness coach Sel Guevara; tennis player Tin Patrimonio; Olympian and record-holding swimmer Jasmine Alkhaldi; golfers Lexus Keoninh and Guido Van Der Valk; and Universal Reality Combat Championship (URCC) Founder Alvin Aguilar.

Also among the guests are GO Sport CEO Pascal Banet, politician Chavit Singson, Game of Thrones and professional weighlifter Hafþór Júlíus Björnsson, and beauty queen/ host Laura Lehmann.

GO Sport boasts of a spacious selling area to house an impressive selection of sports goods and apparel catering to possibly every sport and trusted brands like Nike, Adidas, Puma, Under Armour, and many more. Whether for beginners seeking to try out a new sport, for hobbyists, or for seasoned athletes searching for better equipment, GO Sport has everything for everyone.

“High standard and high quality don’t have to mean high price,” says Banet. “We don’t want to have a store that is too pricey; we want to have a store that can serve everyone.”

With future plans to expand further in Southeast Asia, GO Sport has found its first home in the region and in the Philippines at Festival Mall, the place where fresh, unique concepts and original ideas are given ample space to thrive and become part of the community.

Ambassadors -  (From left) PBA player Jonathan Grey, PBA reporter and Fitness Coach Sel Guevara, Olympic swimmer Jasmine Alkhaldi, sportscaster Anton Roxas, tennis player Tin Patrimonio, PBA player Jericho Cruz, People's Champ Sen. Manny Pacquiao, PBA players RR Garcia and Jeff Chan, and golfers Guido Van der Valk and Lexus Keoninh



Festival Mall is a Filinvest Lifemall and a premier development in Filinvest City, Alabang, Muntinlupa City. It is the only mall with five anchor stores: Shopwise Supercenter, SaveMore, Robinsons Department Store, Ace Hardware and Handyman. It has over 700 shops, almost 4,000 parking slots, various food outlets, and indoor amusement rides.

adidas stars invite fans to “bring on the hate”

adidas has lit a spark under the world of football by launching their #ThereWillBeHaterscampaign; focused around a provocative new video featuring global football stars such as Luis Suarez, Gareth Bale, James Rodriguez and Karim Benzema.

If you have “haters”, then it’s the ultimate compliment. The best players know that a great performance delivers “hate” from fans and opponents, particularly on social media, which then continues to fuel the confidence to deliver even greater performances. They thrive off it – and they make no apology in doing so.

The film, featuring title track “Battle Royale(Haters Instrumental VIP)” byApashe, has been released to coincide with the launch of adidas’ new football footwear range for 2015. The adidas adizero f50, Predator, Nitrochargeand 11Pro all sit at the cutting edge of technology, ensuring you will deliver a “haters” performance when you step out onto the field.

The film, which kicks off with the provocative voice over of “They hate the way you walk. They hate the way you talk…”, features the larger than life personas of ‘Hero’ Gareth Bale, ‘Golden Boy’ James Rodriguez, ‘Target Man’Luis Suarez, and‘Hip Hop VIP’ Karim Benzema. The video takes a whirlwind tour of the perceived lives of these players, focussing on their flash lifestyles, over exuberant goal celebrations, possessions and good looks.

The film then goes on to illustrate exactly how, why, and what the haters hate about them the most… their outstanding achievements on the field of playand the boots that drive these incredible performances. “They hate your shiny new boots. They hate your boots… because they wish they were in them”.

The world’s most hated players will wear the all-new adidas adizero f50, adidas Predator, adidas Nitro charge and adidas 11Pro on field from January 23rd, with the boots available to purchase from February at leading adidas and sports stores in the Philippines. For further information please visit adidas.com/football or go to facebook.com/adidasphor follow @adidasph#ThereWillBeHaters on twitter and Instagram to join the conversation.

adidas celebrates latest collab with Pharell Williams

adidas hosted an intimate dinner at Hinoki & The Bird in Century City, Los Angeles to celebrate their recent collaboration with Pharrell Williams. In attendance were Pharrell’s friends including Khloe Kardashian and fellow judge from “The Voice” Gwen Stefani, as well as celebrated Italian artist Maurizio Cattelan and adidas Creative Director Dirk Schoenberger. Guests such as Ellen Pompeo, A$AP Ferg, Samantha Ronson, Hans Zimmer and Shae Haley of N.E.R.D., dined on a menu specially created for the evening while enjoying a set of music spun by DJ D-Nice. This latest edition of the collaboration features a collection of colorful track jackets and Stan Smith shoes, both featuring a fun polka dot motif. Additional new styles from the ongoing collaboration built on a vibrant sense of optimism and the importance of equality will arrive in stores throughout 2015.

​(L-R) Ellen Pompeo, ​Gwen Stefani, and Khloe Kardashian all partied with Pharrell and others during the celebration


“Am so happy to be here tonight to celebrate my collaboration with adidas. Beyond allowing a musician to merely design product, I view our work together as a true creative expression of art. It also provides me the opportunity to amplify and spread the message of equality, something that has always been important and very dear to me.”

Some product shots​ during the event



https://www.youtube.com/watch?v=ynXT10CV7cM

"Equality is love visualized. It is a symbol of affection, the action of affection. Equality is everything from a greeting to a declaration of true love. In all its forms.  It is ACCEPTANCE. It is LOVE. It is STRENGTH." Pharrell Williams


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