iStudio Plus Lights Up BGC with Star-Studded iPhone 17 Midnight Launch

Bonifacio Global City came alive at midnight as hundreds of Apple fans flocked to iStudio Plus for the highly anticipated launch of the iPhone 17 Series. The crowd wrapped around Bonifacio High Street, buzzing with excitement as celebrities, influencers, and tech enthusiasts gathered for what felt more like a festival than a product drop.

The atmosphere was set by the infectious beats of DJ Nico Yabut, who provided the perfect good vibes and ambient music to entertain the massive crowd gathered for the midnight countdown. The festivities were a showcase of "The Power of Partnerships," featuring interactive booths and demonstrations from key collaborators like HAVIT, Insta360, EcoFlow, SHOKZ, and UnionBank, offering guests a comprehensive look at the ecosystem of accessories that perfectly complement the new iPhone 17.

Star-Studded Appearances and World-Class Entertainment

The launch was graced by some of the hottest and most popular stars and personalities in their respective fields, turning the venue into a celebrity hotspot. Attendees were thrilled by appearances from fan favorites like Christine Samson, AZ Martinez, Albert 'Asian Cutie' Nicolas, Angel Guardian, and the inspirational Ayn Bernos.

The entertainment peaked with high-energy performances from top-tier talents, including The Alliance and the unique sounds of Yoki and Kiyo. The night culminated in a thrilling surprise collaboration that left the crowd enthusiastic, underscoring the dynamic and vibrant community surrounding the iStudio brand.

Interactive Zones and Exclusive Merchandise

Beyond the main stage, the event was packed with engaging activities. Guests flocked to the custom-designed iStudio Game Booth where they participated in an interactive bingo experience, winning extra freebies and prizes, including valuable vouchers. A major highlight was the live art installation by celebrated artist Raki, who mesmerized fans by creating a piece in real-time. This area also served as the official display for the highly coveted RAKI x iStudio collaboration merchandise, which included unique, limited-edition accessories. Customers who pre-ordered their new iPhone 17 units were especially rewarded, taking home this exclusive Raki x iStudio collection.

Exclusive iPhone 17 0% Installment and Trade-in Offers

iStudio Plus, in partnership with leading financial institutions and trade experts, offered unparalleled value for the new iPhone 17 series with these Midnight Launch exclusive deals:

• UnionBank: Offered a compelling 0% interest, 24-month installment plan at cash price, with an additional P1,000 cashback via UB PayEasy. The first five UnionBank card users to purchase their unit were also rewarded with AirPods 4. Furthermore, applicants approved for an Instant UnionBank Credit Card during the Midnight Event received complimentary coffee and doughnuts.
• PNB, Security Bank, and RCBC: Provided flexible installment plans with 0% interest over 3 to 24 months through their special Buy Now, Pay Later offer, making the iPhone 17 purchase effortless.
• BPI: Cardholders enjoyed special pricing and flexible payment terms of 3 to 24 months with an exclusive installment offer on the new iPhone 17.
• Home Credit: Made the iPhone 17 accessible with Special Pricing and a 0% interest installment option for up to 24 months.
• PLUSTRADE: Customers trading in any iPhone 16 series model received a discount of up to P56,500 when upgrading to the latest iPhone.
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Customer Rewards and Freebies: Celebrating the iPhone 17 Launch

iStudio Plus rolled out the red carpet for its most dedicated fans, rewarding the first customers in line with extraordinary deals and freebies. The first 60 customers in line also received a complimentary Shake Shack meal. The first 30 customers, in particular, walked away with premium accessory bundles and gifts ranging in value from a staggering Php 47,000 up to Php 71,000, showcasing iStudio's commitment to giving back to its loyal community.

The launch officially brought the full lineup of the powerful iPhone 17 series to the Philippines—including the flagship iPhone 17 Pro Max, the iPhone 17 Pro, the iPhone Air, and the base iPhone 17. Customers were finally able to experience the full potential of these devices, from the Pro models' ultimate camera systems and the A19 Pro chip, to the base models’ enhanced durability, ProMotion displays, and the new Center Stage front camera. The amazing deals available solidified iStudio Plus as the premier destination for securing the latest iPhone models with the most generous perks.

The iStudio Plus Midnight Launch was more than a launch; it was a full-scale celebration of technology, art, and the Filipino consumer community with a blend of star power, exciting activities, unparalleled midnight offers, and extraordinary customer rewards, iStudio Plus successfully kicked off the era of the iPhone 17 series and the start of iStudio Plus’ Prime Era.

Tech That Fits Real Life: My Favorite Finds from iStudio Plus’ First Coffee Session”

As a mom and content creator, I’m always on the lookout for gadgets that make my daily life—and my vlogs—easier, smarter, and a little more stylish. That’s why I was so glad I attended the first-ever iStudio Plus Coffee Session at Gateway Mall.

It wasn’t your usual tech event. Instead, it felt like a cozy catch-up session with brands that make modern motherhood (and content creation) a whole lot smoother. Hosted by iStudio Plus, one of the country’s premier destinations for all things tech, the event spotlighted the “power of partnerships” — showing how innovation, creativity, and collaboration can make our digital lives more seamless.

We got to see and try some really interesting products. Divoom stood out with their adorable, pixel-art speakers that could double as desk décor or fun props for your kids’ room (my son already wants one!). EcoFlow showcased its smart power solutions—think compact portable batteries that can keep your gadgets running during camping trips, brownouts, or even long content shoots.

But the star of the show for me was Insta360. Whether you’re a busy mom capturing family moments or a vlogger looking to amp up your storytelling, this camera is chef’s kiss. It’s compact, super versatile, and delivers incredibly smooth, cinematic footage without the hassle of bulky gear. If you’ve been thinking of leveling up your Reels or YouTube content, I’d 100% recommend getting an Insta360—you’ll thank me later.

The event also teased iStudio Plus’s big plans for expansion, with new branches opening soon in Cotabato, Calapan, Robinsons Galleria, Venice Grand Canal, Clark City Front, Uptown Mall BGC, and Misamis Occidental. Clearly, they’re just getting started.

And if you’re an Apple user (or soon to be), mark your calendars! iStudio Plus is hosting a special midnight celebration for the iPhone 17 Series launch on October 16, 8:00 PM to 12:00 MN at Bonifacio High Street. Expect exclusive offers, live performances, surprise guests, and freebies worth up to ₱50,000.

It’s more than just a product launch—it’s a celebration of creativity, community, and how technology continues to empower us, whether we’re managing a household, building our content dreams, or simply chasing everyday moments that matter.

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iStudio Plus Opens in Greenhills Mall: Get Your Hands on the Latest iPhone 16 and More!

Exciting news for Apple fans! iStudio has officially opened its latest branch at Greenhills Mall, bringing all the premium Apple products you love right to the heart of the city. To make it even better, they are offering the newly launched iPhone 16 series, Plus, iStudio has a wide selection of other gadgets available, from MacBooks and iPads to Apple Watches and AirPods. Whether you're upgrading your phone or looking for the latest tech, now’s the perfect time to visit iStudio Greenhills! 

iStudio Plus, the refreshed Apple Authorized Reseller, proudly celebrated its grand opening today at Greenhills Mall, marking a thrilling new chapter in its journey to becoming the go-to hub for tech enthusiast and everyday consumers. The event was made even more special with the presence of celebrity and personality influencers and, including breakout musical artist Kiyo, actress Shaira Diaz, popular influencer Christine Samson, and streetwear icon Big Boy Cheng.

In his opening remarks, Patrick Yeung, President and CEO of iStudio Plus, welcomed the eager crowd and shared the companyʼs bold vision for the future:

“Tonight is more than just opening a store; itʼs about starting an exciting journey together. Weʼre unveiling a vision beyond consumer tech-a vision where technology invites, inspires, and indulges you, elevating everyday life,” shared Yeung.

The Countdown Moment

The night kicked off with an exhilarating countdown, building anticipation for the midnight unveiling.

As the doors opened, the first 30 buyers were treated to exclusive special promotion packs worth Php11,000, which included premium Apple accessories and services. Raffle prizes and giveaway were also a highlight of the night, ensuring everyone left with more than just a great shopping experience.

 

iStudio Plus goes beyond being just a tech store. With a curated selection of Apple products and services, the store provides an immersive experience designed to integrate seamlessly into the digital lives of all its customers. Whether you are a tech enthusiast, student, entrepreneur, or just beginning your digital journey, iStudio Plus aims to make every transition-whether itʼs an upgrade, a switch, or expanding your digital environment-smooth and memorable.

“Our mission is to empower a community connected by shared walues, using technology to enrich lives, strengthen relationships, and bridge the gap to tomorrow,” Yeung continued.

“Wherever you are on your digital path, weʼre here to ensureyour experience is extraordinary.”

Live Performance and Exciting Promotions

Adding to the eventʼs buzz, Kiyo delivered a live performance that captivated the crowd. Attendees also enjoyed exclusive in-store promotions, hands-on product demonstrations, and a chance to explore the latest Apple innovations.

Stay connected for more promotions and updates by following us on our social media platforms:

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