This holiday season, let the happy memories of your get-togethers live on with Glad

Do you know that aluminum foil is the most common household product often used in cooking, wrapping and or storage of left overs this holiday season is also the most versatile?

You can bake a perfect pie crust by keeping the edges of your homemade pies from burning by covering them with strips of aluminum foil. You can also use it to scrub your pots by scrumpling up a handful of aluminum foil and use it to scrub your pots.

This time around, Celebrity mom Dimples Romana prepared her flavorful Steamed Pampano  using Glad Aluminum Foil (which is ideal for cooking, baking, barbequing and minimizing mess when cooking) at Mercato, BGC last December 7.

This season, Glad takes part in every kind of get-together - from setting warm, cozy holiday celebrations with the exquisite home collection of Pottery Barn to the lively festive nights’ scene at Mercato Centrale - Glad is at the forefront of every celebration because Glad knows that this time of the year, a feast is always the star. In every get-together, Glad has the food preparation and storage solutions to let the warmth of the gathering live on.

Glad teams up with celebrity and hands-on moms, restaurateur Happy Ongpauco-Tiu at the Pottery Barn Thanksgiving event and actress Dimples Romana at the Mercato Centrale BGC Food market as both prepared their favorite dishes to make a get-together extra special.

Happy Ongpauco-Tiu prepared her healthy and savory salmon belly with olives using Glad Cook n Bake Paper. Glad Cook n’ Bake Paper is the perfect partner because it is made from a high-quality baking and cooking paper with a specially designed non-stick coating, and is heat resistant up to 230 degrees celcius.

Glad Cook n' Bake Paper eliminates the need for fats and oils when cooking, enabling you and your family to eat healthier with less mess.

Meals are best prepared with the finest ingredients wrapped in seal-tight Glad Cling-Wrap- using the latest technology available, Glad Cling Wrap now has 1.5x tighter seal for long-lasting freshness and is even easier and safer to dispense.

Filipino celebrations always leave some room for leftovers and we only want the best storage solutions to extend the freshness of the food. Glad has an array of Storage Bags, Freezer Bags and GladWare reusable containers which are BPA-free and safe to use for microwave. GladWare containers are recyclable.

This holiday season, let the happy memories of your get-togethers live on with Glad

IMAX with Laser now opens at Vista Cinema Evia Lifestyle Center

​Outdating existing cinema experience currently available in the country, Vista Cinemas introduces an incredibly groundbreaking movie technology as it houses Southeast Asia’s first IMAX with Laser theatre in Evia Lifestyle Center Mall in Alabang. ​

​Launched last November 20, 2018, Vista Cinemas’ IMAX with Laser cinema now brings the audience a notch higher with its next-generation technology that delivers stunning images and heart-pounding audio for an unparalleled immersive cinematic experience.  Capturing true reality projected on  one of the world’s largest screens, the experience is set apart by its next-generation 4K laser projection system which features a new optical engine and a suite of propriety IMAX technologies that deliver increased resolution, sharper and brighter images, deeper contrast as well as the most distinct, exotic colors ever available on-screen. 

​Defying the standards  in immersive entertainment, Vista Cinemas’ IMAX with Laser theatre is consistent with its thrust to bring only the best experiences to its customers aimed to transport audiences into today’s most anticipated blockbusters with heightened realism that draws the audience into the movie and out from his own world.

​The IMAX with Laser technology has been designed from the ground-up exclusively for IMAX screens that delivers breathtaking images and makes us of IMAX’s 12-channel sound technology for an even greater dynamic range giving the ultimate in audio immersion.   

​Because the audience deserve more than just a movie, get ready to experience a world of difference at Vista Cinemas’ Evia Lifestyle Mall IMAX with Laser at Evia Lifestyle Center. Visit Vista social media pages at  

www.facebook.com/vistacinemas www.facebook.com/evialifestylecenter  www.vistacinemas.com.ph

Guess where the Shake Shack is and get a chance to win tickets to the Launch Party!

OMG Shake Shack is coming to Manila. Cant wait to try their famous gourmet burgers, crinkle fries, and milk shakes!

They're settin’ up Shack…but where?

New York’s critically-acclaimed, modern day “roadside” burger stand Shake Shack, in partnership with the SSI Group, is coming soon to Manila - in the 1st Quarter of 2019 to be exact!  The question is, where?!

As the countdown to opening day begins, starting today, Shake Shack is inviting Manila to guess the location of the city’s first-ever Shack.  Through an interactive digital campaign on the SSI Group’s Facebook and Instagram pages (@SSILifePH), fans can try their luck at predicting where Manila’s first Shack will land, with a chance at Shack swag and tickets to the Launch Party up for grabs.

Follow @ssilifeph on Instagram and Facebook for teasers and clues about Shake Shack’s first location, then try your luck and guess where the Shack will land!  Location will be revealed on Friday, December 7, whilst the winners will be announced on Saturday, December 8th.  Can’t wait to see ya soon!

BOYZ II MEN EXCITED TO PERFORM WITH DIVAS AND VISIT DAVAO FOR THE FIRST TIME!

Best-selling R&B group of all time, BOYZ II MEN is coming back to the Philippines! The group is set to perform in DAVAO for the first time on Thursday, December 13th at SMX Convention Center, SM Lanang Premier. They will also bring their grand show to MANILA Back-to-Back with power vocal tandem, DIVAS — comprised of KZ Tandingan, Yeng Constantino, Kyla and Angeline Quinto for a concert on Saturday, December 15th at the Araneta Coliseum.

Boyz II Men continues to tour globally, while also starring on their own residency at The Mirage in Las Vegas through 2019. Fall this year, they toured across America as special guests for Bruno Mars’ “24K Magic World Tour” with Charlie Wilson, Ciara and singer Ella Mai. In an exclusive interview, the Boyz share their passion in touring stating “...the fact that we still get to do what we love to do after 17 years, that's fulfilling for us.” They are set to share the stage with the Philippines’ DIVAS in Manila.

 They will also perform in Davao for the first time, and they are “...excited, and everytime we come to a place and we see the new talent... Actually, that puts us a little bit deeper into the culture because we get the chance to perform with the Philippines' hottest girl group. And you'll never know what comes out of it."

Consisting the all-star female DIVAS collaboration is Asia’s Soul Supreme, KZ Tandingan, Pop Rock superstar Yeng Constantino, R&B Queen Kyla, and Queen of Themesongs, Angeline Quinto. These four talented and empowered DIVAS equally hold numerous awards and hits to their name, making them renowned and respected songstresses in the Philippines.

Best known for their emotional ballads and acapella harmonies, Boyz II Men is comprised of Nathan Morris, Wanya Morris and Shawn Stockman. The group’s biggest and most requested hits include “End of the Road”, “I’ll Make Love To You”, “On Bended Knee”, “Water Runs Dry”, “4 Seasons of Loneliness”, “Motownphilly”, “In The Still of the Nite (I’ll Remember)”, “It’s So Hard To Say Goodbye To Yesterday” and “One Sweet Day” with Mariah Carey – which still holds the record of the longest running Billboard Hot #1 song, staying at the top for 16 weeks. The legendary group holds four Grammy Awards, nine American Music Awards, nine Soul Train Awards, three Billboard Awards, and a star at the Hollywood Walk of Fame.

BOYZ II MEN with DIVAS: Live in Concert is presented by Wilbros Live and Cornerstone Concerts. Tickets are now on-sale at TicketNet.com.ph or call 911-5555 for more details. For Boyz II Men Live in Davao tickets, visit SMTickets.com or call (02) 470-2222.

Indulge in the Ube goodness of this cake creation as you bite into the soft Ube chiffon with real Ube Halaya filling.

Creating beautiful and delectable cakes is an undeniable from of art. Those with a passion for cake artistry understand that it means constantly discovering new ingredients, exploring exciting flavor combinations, practicing different decorating techniques, and always seeking inspiration for unique designs.
Last year, Red Ribbon shared their expertise on cake artistry with the Red Ribbon Cake Creations, a line of elegantly designed, premium cakes fit for the most special occasions.

Now, the well-loved bakeshop shows their unwavering dedication for the craft as they introduce a sophisticated, new take on the classic Ube cake – the Ube Bloom. Red Ribbon perfects the familiar favorite into a splendid, new creation. 

“When we first launched the Cake Creations line, we wanted to highlight the artistry that goes into our cakes. We want to continue to showcase this which is why we’re always on the look-out for flavors and designs to play around with to ensure that we provide our customers with only the finest cakes for their most special moments,” shared Red Ribbon Marketing Head Kent Mariano. 

Cakes of Art
The Ube Bloom is a feast for the eyes and the taste buds. The sumptuous cake is covered with creamy, snow-white frosting and embellished with Ube crumble on the side. A blooming candy Cattleya accessory also sits on top of a flower-shaped Ube glaze at the center of the cake. Customers can indulge in the Ube goodness of this cake creation as they bite into the soft Ube chiffon with real Ube Halaya filling. 

Red Ribbon also brings back the classic Black Forest to the Cake Creation line. The well-loved cake is made with moist chocolate chiffon, loaded with cream and cherry bits in each layer. On top of the cake is a heap of chocolate shavings encircled by swirls of cream frosting and plump cherries.

For cake-lovers in search for a light and zesty delight, the Peach Mango Symphony can satisfy their cravings with its melt-in-your-mouth white chiffon and yummy mango filling. The fruity cake is coated with smooth, white frosting with a sprinkling of chocolate at the side. A lovely pili-shaped border of velvety icing surrounds juicy peach slices, drizzled with mango syrup in the middle. The cake is finished off with a single cherry at the center.

Enjoy an elevated cake experience with the Ube Bloom for P550, the Peach Mango Symphony for P600, and the Black Forest for P570.  The Cake Creations are available in all Red Ribbon branches nationwide. ###

Watch out for the Merriest Wedding of the Year this Christmas day: Mary, Marry Me

Looking for a great comedy to watch this coming Metro Manila Film Festival?  If you want to be entertained and need a good old laugh this Christmas.  Then, this movie is for you and is sure to tickle your funny bones from beginning to end.

Watch out for Mary, Marry Me under TEN17P's and TINCAN production starring Ms. Toni Gonzaga and sibling Comedienne Alex Gonzaga.

They are joined by Bayani Agbayani, Melai and leading man Sam Milby in the movie. Under the direction of RC Delos Reyes. 

"Mary , Marry Me" cast headed by Ms. Toni Gonzaga just held a mini presscon today at TEN17P La Fuerza, Makati together with sibling Alex Gonzaga and Director RC Delos Reyes.

You are cordially invited to the Merriest Wedding of the Year this Christmas day!
Family and sisterhood are taking front and center this Metro Manila Film Festival as TEN17P presents a TINCAN production bringing Toni and Alex Gonzaga together in their first ever movie this December 25.

Helmed by RC delos Reyes, The Royal Celebrity Siblings are finally making their longtime dream a reality with “Mary, Marry, Me.” After only being seen together in guestings, endorsements and on TV projects in the past, Toni and Alex are debuting in the big screen with a project that redefines “family movie”—in that it is made by a family for the Filipino family.

“I remember when we were kids we would always look forward sa MMFF and pipila kami sa isa sa mga movies na gusto naming mapanood. Then fast forward to 20 years later, kasama na kaming dalawa na isa sa papanoorin ngayong pasko,” said Toni.

Toni’s returning into the big screen more than a year since her dark-romance film “Last Night” while Alex is coming from her successful independent film “Nakalimutan Ko Nang Kalimutan Ka” .

“Mary, Marry, Me” is the story of Mary Jane (Toni) and her estranged younger sister Mary Anne (Alex) who is set to marry the former’s ex-boyfriend Pete (Sam Milby). Despite the initial hesitation, Mary Jane’s commitment to make up to her sister has enabled her to set aside her uneasiness with her ex-boyfriend as she agreed to plan their wedding.

Sharing the camera for the silver screen have both been easy and difficult for the Sissums. For one they were able to draw strength from each other and their own tight-knit relationship. Yet at the same time, they’ve also stepped on each other’s toes quite a few times on the set since they know each other too well.

“Masaya makatrabaho ang Ate ko kasi una sa lahat feeling mo safe ka, feeling mo at home ka at wala ka sa work kasi nandoon ang Ate mo. Yet at the same time mahirap rin siya kasi masyadong perfectionist ang Ate ko and masyado rin niyang chinecheck at ino-observe lahat ng galaw ko so parang meron akong nanay sa set,” Alex described the experience of working with her Ate. 

But, on another end, Alex noted that her sister played a huge part in bringing out her emotions.

“Kasi we’re never really sweet, we don’t really talk about our emotions for one another, so nung nandoon na sa part ng pelikula na kailangan ng dramahan or confrontation parang mas mabilis akong nakakapit kasi nga Ate ko siya,” Alex said. “Tapos minsan kapag hindi na kami makaiyak, iniiba naming ang mga lines para ma-relate sa amin at maging true to life.”


Although they have always wanted to work with each other in the big screen, the stars never really aligned for them in the past. In fact, Toni pitched “Mary, Marry, Me’s” concept some three years ago.

“I have so many concepts in mind and I think we waited for the right time na magkatrabaho kami. Lagi kasing dapat magkakatrabaho kami sa TV until finally, I think this is the right time for us to do a movie together kasi we’re both professionals na to handle our relationship on the set,” said Toni.

Making the film extra special are three huge happenings that fans have long been clamoring for. First there’s the reunion of the blockbuster Sam-Tin tandem after 10 years. Sam and Toni have brought kilig to their legions of fans through the films “You Are the One” (2006), “You Got Me” (2007) and “My Big Love” (2008).

“Working with Sam is like going back home also, back to where I started because my first full on rom-com was with Sam under Direk Cathy. So parang I feel more comfortable with him now than our previous films because we’ve matured so much as individuals,” said Toni.

Second there’s the gathering of comedy stars as the lead stars would be joined by reliable comedians in the person of Bayani Agbayani, Moi Bien and Melai Cantiveros. And finally, there’s the fresh rom-com combination not just by a tandem but by Alex, Toni and Sam.

With the MMFF season drawing to a near, Toni and Alex are excited to share their family rom-com “Mary, Marry, Me” to the Kapamilyas all over the country.
“Gusto ko pagkatapos nilang panoorin ang ang film eh mas mahalin nila ang mga kapatid nila. Or kung wala ka mang kapatid na mamahalin mo yung mga tao na kasama mo mula sa bata na hindi ka binitawan o pinabayan o hindi nawala sa piling mo. Na mahalaga ang mga taong minahal ko mula noon,” said Toni.

Produced by TINCANp under Ten17p “Mary, Marry, Me” by Direk RC delos Reyes stars Toni Gonzaga, Alex Gonzaga and Sam Milby. Joining the stellar cast are Bayani Agbayani, Moi Bien and Melai Cantiveros.

“Mary, Marry, Me” is an official 2018 Metro Manila Film Festival entry, which will be showing in cinemas nationwide starting December 25.

Don’t forget to follow the film’s official social media accounts to stay updated @marymarrymethemovie on Facebook and Instagram and @marrymethemovie on Twitter. Apart from beinging entertainment, this year’s MMFF is centered on the concept of #SineIsLife.

Celebrity Piolo Pascual is the new endorser of IAMWorldwide Herb-all Amazing Pure Organic Barley

Barley and other whole grain foods can help reduce the risk of obesity, diabetes, heart disease, cancer, and other chronic health problems.

Barley,  if taken everyday has been gaining popularity over the past few years due to the various health benefits it can offer.

Celebrity endorser Piolo Pascual is the new endorser of IAMWorldwide  Herb-all Amazing Pure Organic Barley. 

Recalling his experience with Amazing Pure Organic Barley, Piolo said he and son Inigo brought it during one of their trips and took it before their workout in the morning, “This thing gives you energy throughout the day, flushes toxins out and kept us active throughout the day. We didn’t get sick during the whole trip and I really think this helped us keep in shape.”

There’s no stopping “Papa P” as he continuously makes his mark as a veteran actor, singer, model and producer

And now, with new goals and milestones to take on as 2019 nears, it seems there’s no stopping Piolo as he continuous to make his mark as a veteran actor, singer, model and producer especially with the help of lAMWorldwide  Herb-all Amazing Pure Organic Barley.

Herb-all Amazing Pure Organic Barley is Piolo’s new daily habit. To maintain a healthy and active lifestyle, Herb-all Amazing Pure Organic Barley is loaded with vitamins and minerals that helps Piolo become healthier, stronger and better everyday.

Made from the purest Australian young Barley grass, the product contains many health beneiits such as strengthening the immune system, cleansing and detoxifying the body and regenerate damage cells and tissues while maintaining healthy skin among many others. This provides Piolo the daily boost he needs to accomplish his goals and stay on track with his healthy lifestyle.

Herb-all Amazing Pure Organic Barley is only one of the many products distributed by IAMWorldwide. Founded by seasoned network marketing professionals President Allen Marvin Yu Eder and Woe President Aika Lorraine Uy, IAMWorldwide is a direct sales company that seeks to bring real change in people’s wellbeing through health, prosperity and balance.

For more information you may contact: Mr. Christian Balang, Manager IAMWORLDWIDE AT 09178790930 or visit www.iamworldwide.com

MEGA Sardines' Christmas family drama ‘Adulting’ is a real weeper

Following the success of its first viral video “Tipidity,” MEGA Sardines, the Number 1 sardines brand in the Philippines, takes viewers on an emotional roller coaster ride this Christmas season through “Adulting,” its second short film in its #MegaGandaAngBuhay trilogy.

While “Tipidity,” which has so far garnered about 4 million views, depicts the quirks and realities in a newly married couple’s life, “Adulting” tugs at one’s heartstrings as it navigates the tricky waters in a mother-daughter relationship.

“Adulting” tells the story of Angeli, a spunky young female professional (played by Crystal Paras) who yearns for more independence even as her mother Aling Lorna (played by Ruby Ruiz) practices tough love when dealing with her.

“Adulting” can be viewed on MEGA’s official Facebook page www.facebook.com/officialmegasardines and YouTube channel (Mega Global).

Director and public relations specialist Chris Cahilig says “Adulting” best embodies MEGA Sardines’ new #MegaGandaAngBuhay campaign, which aims to present timeless Filipino values and snippets of everyday life through compelling and very relatable narratives.

“MEGA Sardines’ #MegaGandaAngBuhay campaign brings a message of hope and optimism to personal relationships at a time when too many distractions stand in the way of harmony. No matter at what point in your life journey you’re in, the campaign affirms that MEGA Sardines has always been—and will always be—there for you and constantly share in your most heartwarming experiences in life,” Cahilig says.

“Have your hankies on hand because ‘Adulting’ will surely resonate with your hearts and dredge up a few memories of your own,” he adds.

Aside from “Adulting” and “Tipidity,” MEGA Sardines is set to present one more short film under its #MegaGandaAngBuhay campaign—“First Day,” to be launched in the first quarter of 2019. All three short films can be viewed on MEGA Sardines’ official Facebook page.

“Adulting” was made possible by Tiu Lim Foundation (executive producer), Rommel Sales (cinematography), Yuji Gonzales (screenplay), Alec Figuracion (offline editor), Kenneth Amparo (online editor), Melai Entuna (line producer), Clark Lopez (assistant director), Kat Salinas (sound design), Richard Gonzales (scoring), Yani Bautista (production manager), and Johanna Evangelista (production coordinator). “Adulting” was shot at Bria Homes in Pampanga.
It also stars Wayne Avellano, Jason Estroso, and Bernadette Moldera.

Manufactured by Mega Global Corporation, MEGA Sardines offers the freshest and most delicious sardines packed within 12 hours from catching to canning. It is available in easy-to-open cans and pouch formats for convenience.

MEGA Sardines is available in supermarkers nationwide, with a wide array of variants like MEGA Sardines in Tomato Sauce, Tomato Sauce with Chili, Paksiw Style, and Spanish-Style; MEGA Sardines Creations in Natural Oil and in Spanish-Style; MEGA Extra Hot Sardines; MEGA Fried Sardines Tausi and MEGA Fried Sardines Hot and Spicy.

For more information about MEGA Sardines and its #MegaGandaAngBuhay campaign, visit www.megaglobal.com.ph or www.facebook.com/officialmegasardines.

Red Ribbon adds an extra Pinoy flavor to the classic merienda with the new Ube Ensaimada

Look what I had for breakfast? Its the new Red Ribbon Ube Ensaimada!

Red Ribbon recently came up with another ensaimada goodness called Ube Ensaimada. It has the ube filling with the right sweetness in every bite.

For most Filipinos, the highlight of every afternoon is undoubtedly merienda. A quick mid-afternoon snack gives a much-needed boost against the usual midday slump.

One of the favorite merienda snacks is the ensaimada – sweet buns coated with butter and sprinkled with sugar and grated cheese. Among different variants of this classic treat, the Red Ribbon Cheesy Ensaimada is definitely a favorite enjoyed anywhere, from homes and schools to work places, best paired with beverages like coffee or hot chocolate.

Now, Red Ribbon adds an extra Pinoy flavor to the classic merienda with the new Ube Ensaimada. A fusion of two Filipino favorites, the delightful variant uses the much-loved Ube or purple yam as a wonderful filling to the soft and yummy pastry.

With real Ube Halaya tucked in its golden-brown coil and drizzled around the bun, the Red Ribbon Ube Ensaimada is then topped off with a coating of creamy whipped butter, a generous layer of grated cheese, and a sprinkling of sugar.

Bite into the deliciously cheesy, ube goodness of Red Ribbon Ube Ensaimada. Grab it for only P39 or bring home a 4-piece pack for only P150. Drop by your nearest Red Ribbon Bakeshop today or visit www.facebook.com/redribbonbakeshop/ to check out other great-tasting goodies.

Jessy's Secret to Being Sexy

In 2016,  Jessy Mendiola beat 99 other women to become FHM Sexiest Woman.

Just like a lot of people, I thought it was going to be a highlight of Jessy's career, but as it turned out it just subjected her to a lot of criticisms and even led to her depression

“When I won FHM’s sexiest woman in 2016, I thought… finally, people appreciate my efforts and my body. But I was wrong,” she wrote in an Instagram post on her recent weight loss.

“I was bullied, body shamed with bashers calling me names like ‘pata (thigh), baboy (pig), taba (fat), etc.” She revealed that at the time, she had been working out regularly and “ate what I felt was good for me.”

After all the  negative comments she received on her social media feed, it even made her doubt herself. “I felt really down and started losing my confidence. I loved myself then (big thighs, belly rolls and round face) but when people started pointing out my flaws, I started hating myself, at times even thinking I was a bad person for having ‘thunder thighs,’” she said.

“I stopped working out, I got depressed, binge ate my feelings off and started gaining more weight than I should,” she added. “I didn’t even want to be seen on TV anymore, I started turning down roles and it affected my work.”

Jessy even revealed she received a FAT Memo from her management and required her to lose weight in order to get more projects.

It was a challenge that Jessy gladly accepted.

At the recent launch of her latest endorsement of Amazing Garcinia Cambogia, Jessy's sexiness was evident even if she was wearing pants and a long sleeved top. She then shared her fitness journey and how Amazing Garcinia Cambogia helped her re gain her sexiest figure yet.

To stay in top shape and keep up with the demands of her professional and personal iife, Jessy teams up with IAMWORLWIDE as the newest endorser of their popular weight loss product, Amazing Grape Juice with Garcinia Cambogia.

Jessy achieved amazing results in her health and fitness which pushes her to achieve amazing milestones in her career and life.

Amazing Grape Juice with Garcinia Cambogia is a herbal supplement endorsed by several nutrition experts as “a revolutionary fat buster” and “a breakthrough in natural weight loss.”

Garcinia Cambogia is a small, sour fruit of a tropical tree that is native to Indonesia. Among its benefits are suppression of appetite, conversion of fat to energy and increase of serotonin that help improve one’s mood and avoid stress eating, leading to a more effective weight loss.

Amazing Grape Juice with Garcinia Cambogia is only one of the many products distributed by IAMWORLWIDE. Founded by seasoned network marketing professionals Founder / President Allen Marvin Yu Eder and Founder I Vice President Aika Lorraine Uy, IAMWORLWIDE is a direct sales company that seeks to bring real change in people’s wellbeing through health, prosperity and balance.

For more Information you may contact: Mr. Christian Balang, Manager lAMWORLDWIDE AT 09178790930 or visit www.lam-worldwidecom

Toby’s Sports Opens Flagship Store in BGC

Toby’s Sports, the leading sports retailer in the Philippines, has opened a new, innovative flagship store that highlights its long-standing commitment to elevating its retail experience to world-class standards.

Toby’s Sports held a special preview party of the new flagship store situated in the heart of the bustling Bonifacio Global City (BGC) last Nov. 28. The event, called “Pinnacle of Sports,” gathered celebrities, athletes, sports enthusiasts, and members of the media who had a first look at the new flagship store. The ribbon-cutting ceremony was spearheaded by Taguig City Mayor Lani Cayetano and Toby’s Sports officials.

Taguig City Mayor Lani Cayetano leads the ribbon-cutting ceremony of Toby's Sports' flagship store at Bonifacio Global City.


Among those who attended the star-studded launch were Christine Jacob-Sandejas, Miss International Kylie Verzosa, Adidas country manager Adrien Semblat, actors Bubbles Paraiso, Bobby Yan, and Tessa Prieto-Valdes, and athletes from the PBA, UAAP, and NCAA.

The 1,000sqm, two-story space houses a premium assortment of footwear, sports apparel and equipment from the world’s best brands. According to Toby Claudio, President of Toby’s Sports, “we wanted to create an iconic store, a pinnacle shopping experience in the heart of Metro Manila.” To achieve that, the store utilizes cutting-edge technology, such as stunning LED displays towering over 5th avenue and multiple interactive touch screens that uses RFID technology to show information on its latest products. It also features various zones that create an experiential shopping experience:

PLAYZone. The flagship store features an interactive PLAYZone to host events and sports clinics on a regular basis. It also doubles as a basketball court, which utilizes a professional-grade basketball shooting machine, where people can hone their shooting skills. Prizes will be given out regularly to top scorers in the Toby’s Shooout game.

LAUNCHZone. As its names suggests, the LAUNCHZone will host product launches that feature the latest innovations from the top sports brands. Toby’s Sports also plans to use this area for curated installations, special VIP events and athlete appearances.

• Toby’s Custom Lab. The Toby’s Custom Lab, located on the 2nd level, offers apparel customization services. With the capability to create full custom uniforms and jerseys, it will include express customization via sublimation, making a more personalized customer experience.

• Run Signature Analysis. The flagship store offers Run Signature gait and running form analysis, from Brooks. It is a radical new approach to gait analysis that takes an in-depth look at the body’s natural running characteristics so that the store personnel can offer the ideal shoes to every customer.

Latest Retail Technologies

The Toby’s Flagship is one of the first stores in the country to feature a highly digital experience where customers can browse the retailer’s e-commerce website, tobys.com, on large interactive walls in the store. Toby’s Sports also uses RFID technology that allows customers to unlock virtual content by placing a shoe on their Shoe Showcase platforms and browse all its specs and features via touchscreen.

“We harnessed the latest technology to bring our store experience to the next level.  We wanted to create more than just a store, but a space that tells stories about the latest sports innovations and inspire people to play”, Claudio said.

World-class Interiors

Toby’s Sports commissioned the tandem of world-renowned German architectural firm Blocher + Blocher and Philippine-based Sonia Olivares & Associates (SSOa) to bring to life the retailer’s vision for its first flagship store.

The interior design combines architectural details inspired by Manila’s raw aesthetics with larger-than-life graphics and pops of color that represent the vibrant nature of sports.

The concrete walls and metal fixtures create a modern-urban aesthetic, allowing the products displayed to take center stage. The central staircase, which features a massive lighted wall, serve as the centerpiece of store. Neon lights, inspired by the city’s bright lights, were also used to call
out the different product categories and zones of the store.

Going Omnichannel

Toby’s Sports also saw the flagship store as the perfect opportunity to marry its offline and online initiatives to truly provide an immersive omnichannel experience.  The store offers a Click & Collect service that allows its online consumers to pick-up their orders in the store within hours. Toby’s Sports also plans to fully equip its products with QR codes that will lead customers to a particular product’s page in its online store. Soon, Toby’s Sports will introduce an automated locker area, where online customers can pick-up their orders 24/7, even when the  store is closed, using a generated passcode that will be sent directly to the customer’s mobile phone.
"Although our physical stores have been our bread and butter for the past 40 years, we have seen incredible growth in our online business since we re-launched tobys.com in late 2016. Now, we want to make shopping even more convenient to our customers by offering a seamless online-to-offline shopping experience,” Claudio said.

Embracing Growth in its 40th Year

The opening of the Toby’s Sports flagship store also signals the company’s commitment to further solidifying its place as the sports retailer of choice for Filipinos. Apart from its focus on elevating the experience of its current pool of customers, Toby’s Sports also aims to expand its footprint, opening more stores not just in the Metro, but also in various provinces across the country.
“The new Toby’s Sports flagship store is a statement we wanted to make, that even after 40 years in the business, we are still looking for ways to improve. It has allowed s us to provide new and exciting experiences and best-level products for our customers. My hope is that the flagship can become an epicenter for sports and sneaker culture in the Philippines,” Claudio concluded.
Toby’s Sports now has 55 stores nationwide, with more stores in the pipeline in the coming years.