Amway Philippines partners with Department of Education (DepEd) for the EaseKul launch

Amway Philippines, together with long-time CSR partner Department of Education (DepEd), has donated used laptops to public schools to enable continuous learning amid the pandemic. The partners are also launching EaseKul (pronounced as “iskul”) – a project that will provide trainings on health, beauty, and agriculture to help augment the incomes of displaced parents and teachers in these trying times.

 

As classes resume and shift to digital platforms in the middle of a health pandemic, the direct selling company and DepEd started the Oplan Balik-Skwela project: kicking off with a donation of laptops to 10 public schools last August 17, 2020. During the turnover, several school representatives received the laptops, remarking on how the donation will be of much help. “Simula po nung dumating ako sa school, wala pa rin silang laptop,” Roger Malawit, Principal of Magumbali Elementary School North District in Pampanga, gratefully expressed. (Ever since I started teaching in the school, they had no laptops.) Aside from Pampanga, other areas selected for the donation include Malolos, Laguna, Rizal, Cavite, and Mandaluyong.

 

“Meanwhile, EaseKul is part of DepEd’s Learning Continuity Program (LCP) and hopes to extend learning opportunities to stay-at-home moms and dads and displaced teachers so they can gain new skills to help augment their income,” says Leni Olmedo, Country Manager of Amway Philippines. “We’ve always offered trainings on agri-farming, livelihood, beauty, and health and wellness among our direct sellers or Amway Business Owners (ABOs) to help build their skill sets. Now, we are extending those training modules to others, but we have modified them to better fit our new audience.”

 

Donation turnover in Amway’s office attended by DepEd officials Usec. Tonisito Umali, Esq., Partnership Director Edel Carag, and Partnership Officer Carol Labrague, and Amway representatives: Country Manager Leni Olmedo, CSR Lead Owen Rea, NCR Volunteer Team Leader Michael Padre, HR Manager JM Federico, Sales Manager Edmund Guinto, and Marketing Manager Christine Valmonte

 

DepEd’s LCP includes webinars that are held via Facebook Live. While most of these are on disaster risk management, adjusting to the new normal, and addressing psychological needs, EaseKul is changing the game by offering skills-based trainings that parents and teachers alike can use in their daily lives and to find additional sources of revenue especially during this crisis.

 

“Maski ganito na ang ating sitwasyon, kami ay nananalig na magagawa parin namin [i-angat ang kalidad ng edukasyon para sa lahat] sa tamang pakikipagugnayan sa aming mga partners katulad ng Amway Philippines,” Usec. Tonisito M.C. Umali Esq., Undersecretary for External Partnerships, stated during the laptop donation turnover. 

 

(Despite the current situation, we have hope that we’ll be able to improve the quality of education for all with the help of partners like Amway Philippines.)

 

EaseKul will start late October, with over 300 participants to be identified by DepEd and issued a memorandum regarding the training.

 

realme Philippines #2 in PH

With barely two years of presence in the Philippine market, realme has already catapulted to the second spot of top smartphone brands in the country, the fastest growth speed in local smartphone history. To share the recent win and celebrate with its fans, realme Philippines is dropping the price of its beloved midrange beast realme 6. 

realme Philippines impressed the industry with its record-breaking achievement of 97% Quarter-on-Quarter growth as reported in the Q2 2020 SEA study of Counterpoint Research, braving the challenges faced by the market today. Its commitment to bringing a new standard of experience through top-notch offerings across different product lines resulted in a strong presence in both online and offline markets. The fastest-growing smartphone brand in the Philippines also leveraged organic, direct and innovative communication with its target audience, listening to the needs of its customers intently to offer the fitting technology. 

realme Philippines, as gratitude for its fans and customers’ strong support, is making the price of its 90Hz Helio G90 gaming smartphone realme 6 more affordable. The marked down realme 6, with a 4GB RAM + 128GB storage configuration, now retails for only Php 10,990, Php 1,000 less of its original price of Php 11,990. The price-drop blow-out starts on October 9 and can be availed in all realme stores nationwide and the realme Philippines official stores on Shopee and Lazada.

With the rising popularity of esports in the Philippines, realme aims to equip aspiring Filipino gamers with a smartphone capable of handling mobile gaming adventures. The realme 6 packs a 6.5-inch 90Hz Ultra Smooth Display, 4,300 mAh battery capacity with 30W flash charge, and a MediaTek Helio G90T processor; ensuring a smooth, lag-free and immersive gaming experience. 

“We are extremely grateful for this achievement. The love and support we receive from our fans and customers fuel us to continue innovating the smartphone experience we offer to Filipinos. As we become more accessible in various channels, expect that we are going to bring a wider array of products that bring only the best experience,” shares VP for Marketing Austine Huang. 

As an additional treat for realme fans, every realme 7 purchase in official realme concept stores and kiosks from October 10 to 11 comes with either a free realme band worth Php 1,390 or a free automatic umbrella worth Php 990. This promo can also be availed through Home Credit or major credit cards.

Fans can stay updated with realme Philippines’s latest sale announcements and exciting promos through its officialFacebook and Instagram accounts. 

Beko develops Hygiene Shield to disinfect packaged food and belongings

Since we are all concerned about our health nowadays. We disinfect each products that we received or bought outside when we get home. Many of us are disinfecting supermarket purchases, worrying about handling mobile phones and keys, or not bringing coats into the house. 

People have increased the amount of cleaning and laundry in their homes, with some people disinfecting bedding for the first time. 75% of people are cleaning the house more often, 64% are doing more laundry and 68% are paying more attention to the cleanliness of the packaging on purchased products.

 

Beko, Europe’s leading home appliance brand, has developed Hygiene Shield, a ground-breaking portfolio of household products, created in response to emerging consumer needs in the post-lockdown era. 

The new portfolio includes seven appliances with in-built disinfection programs and functions to disinfect packaged food and belongings to help consumers adjust to the ‘new normal’ at home. Developed as a result of in-depth consumer research conducted across the globe and with innovative new technology, the Hygiene Shield product line has the power to kill more than 99% of bacteria and viruses (including coronavirus), providing a level of reassurance unrivalled in the market place.

Beko’s consumer research, across 31 countries revealed that one of the primary concerns is hygiene. 

The line takes inspiration from nature and uses methods such as steam and heat to enable consumers to achieve excellent hygiene results at home. Arçelik’s CEO Hakan Bulgurlu was joined for a virtual discussion by Arçelik’s CMO, Zeynep Yalım Uzun and guest speakers, medical broadcaster and GP Dr Sarah Jarvis and Christopher Sanderson, Future Laboratory’s Co-founder & CEO to announce the launch.

 

Hakan Bulgurlu says, “It has been a very difficult year and we believe that now more than ever, everyone should have access to good quality products that care for them and the environment. We are excited to introduce Beko’s latest innovations and our first ever full product line to market. The products have been tailored to help consumers achieve professional levels of hygiene at home and protect them from infections and diseases. Our technologies are being independently tested by Airmid Health Group, a respected biomedical research organization. As of today, HygieneShield washing machines and refrigerators have been shown to provide more than 99% bacteria and virus reduction. The tests for the other categories are in progress and we expect to finalize the testing and certification processes by November. We hope that our products will give consumers peace of mind that their homes are safe and clean, as we all continue to adjust to the ‘new normal’.”

 

Dr Sarah Jarvis says, “I’ve spoken positively on TV about UV light for disinfection purposes: it has been widely used for sterilisation in hospitals, airplanes and factories for some years. It has also been used in China since April this year. COVID-19 has made us all think about how we live outside the home, with masks and social distancing, but I’m seeing my patients start to think about hygiene in the home, where we are spending so much more of our time. I don’t think we should all be going back to the work place yet – working from home wherever we can will keep us safe and reduce the spread of COVID-19. Keeping things clean is the challenge; I advise my patients to wash towels (especially those from the downstairs loo) and dishcloths more frequently and to wash face masks after every use.”

 

Christopher Sanderson, CEO of Future Laboratory, a trend forecasting consultancy in London, writes in a new report, “The home has played a pivotal role in the recent global crisis, forced to double as office, school, gym, restaurant or even a healthcare setting, our homes have become the front line of our external lives.”

 

Heighten your hygiene experience at home 

1.     UV cleaning cabinet 

 

Coronavirus can survive for five days on smooth surfaces so the cabinet uses UV light technology to clean items that you have used outside the home or are concerned about. Keys, phones, wallets, packaged goods from supermarkets, plastic bags, baby bottles and toys can all be safely cleaned in 20-40-minute cycle with no damage to objects. This clever portable device can live anywhere in the home and its touch display makes it as easy to use.

 

2.     Combi refrigerator with disinfection drawer 

 

The refrigerator disinfects food items in their original and sealed packaging, eliminating more than 99% of bacteria and viruses in approximately 40 minutes. Instead of wiping down each item you bring home from the supermarket, or storing them in a safe place for several days, this refrigerator does it for you. Its separate disinfection drawer above the crisper eliminates viruses, bacteria and germs using UV light technology distributed over the compartment. 

 

3. Tumble dryer with UV light technology 

 

It isn’t practical to wash your clothes every day, or to wash some styles of clothes in high temperatures but we still want to feel certain that our clothes are hygienic. 

The tumble dryer eliminates bacteria and viruses and provides disinfection for your laundry in a safe and convenient way. The UV Hygienic Refresh program refreshes up to six dry pieces of clothing. Moreover, the UV Hygienic Drying program dries and sanitizes up to 5 kg of washed laundry even clothes that need washing at low temperatures.  

 

4.& 5. HygieneShield  washing machine and  washer dryer

 

We don’t know how long the Coronavirus can survive on fabric and many of us are worried about our clothing when we get home. What we do know is that people are washing their clothes for longer at higher temperatures as a result of the pandemic. This can get expensive, isn’t sustainable and risks damaging our favorite clothes.

 

With a smart algorithm, an additional heater channel and fan system, the hygiene therapy program fills the drum with hot air to keep the laundry at 60°C to thoroughly sanitize your clothes without water. More than 99% of viruses and bacteria are eliminated from 2 kg of clothes in 58 minutes, saving your money and the planet from the use of chemicals and extra water.

 

6.     Built-in oven with saturated steam and heat

 

This oven doesn’t just cook your food, but cleans it too. Using the exceptional disinfecting power of saturated steam and heat there are two separate disinfection programs available with this appliance, both involving heat and steam, working at 70°C and 120°C respectively. Use of the oven at 70°C for 15 minutes will disinfect the surfaces of packaged food and make the outside of baked goods more hygienic, without affecting their taste and structure. Use of the oven at 120°C for 20 minutes will disinfect items like metal bowls and glass products.

 

7.     HygieneShield dishwasher 

 

People trust their dishwasher much more than hand-washing, and with 79% of us cooking more frequently at home, the dishes can pile up. For extra hygienic results, this machine has a hygiene function with steam and additional hot rinsing functions. 

 

Steam mist generated from using higher temperatures and additional hot rinsing ensures that the entire surface of every dish is perfectly hygienic. Dishwashers with the HygieneIntense function can be used with every program which provides disinfection using higher temperatures of 60°C (during main wash) and 70°C (hot rinsing). The technology also means the temperatures can be held above 60 degrees for 50 minutes to disinfect kitchen items. The Hygiene Intense function provides an additional rinsing step to further increase the levels of hygiene. This technology has been independently tested by Rhine Waal University. 

 

To learn more about product availability and pricing, you may visit their website at http://www.beko.ph/ or follow them on their Facebook page: https://www.facebook.com/bekoph/

"Ingat Angat Tayong Lahat" aims to help the country get back on its feet by supporting and keeping the consumers safe

Ingat Angat Tayong Lahat was launched last October 8, 2020 and supported by the biggest brands and corporations in the country which aims to help business big or small to boost the economy during this pandemic. 

The Ingat Angat Tayong Lahat campaign is part of the private sector’s support for Taskforce T3 (Test, Trace, Treat).

As the Philippines continues to battle the impact of COVID-19, brands and companies across various industries have banded together to help restart the economy while ensuring consumers’ health and safety

 

The group launches “Ingat Angat Tayong Lahat” campaign, which sends a message of resilience, hope and inspiration to boost businesses to continue to increase operations while ensuring strict safety standards and to encourage Filipinos to once again enjoy activities outside the confines of their homes. 

Melvin Mangada, TBWA/Santiago Mangada Puno’s Managing Partner and Chief Creative Officer; Czar Sec. Vince Dizon, NFT Deputy Chief Implementer and Chief Testing; George Royeca, Angkas Chief Transport Advocate and lead proponent of Ingat Angat Tayong Lahat; and RJ Ledesma, Co-founder of Mercato Centrale.

Department of Trade and Industry (DTI) Secretary Ramon M. Lopez praises this initiative and stresses the importance for businesses to unite in order to win back the confidence of consumers and get the economy back on its feet. 

 

“At this point in managing the COVID-19 pandemic, balancing health and the economy is our main priority. This is why we are pushing for the gradual and safe reopening of the economy. In line with the spirit of the campaign, we can only move forward by supporting and keeping one another safe while protecting lives and livelihoods,” Sec. Lopez said.

 

The Ingat Angat Tayong Lahat campaign is part of the private sector’s support for Taskforce T3 (Test, Trace, Treat), the multi-sector initiative put together in April 2020 to work closely with the Department of Health (DOH), the National Task Force (NTF) against COVID-19, and the Inter-Agency Task Force on the Management of Emerging Infectious Diseases (IATF-EID) to manage the outbreak of the pandemic in the country.  With the reopening of the economy, the group realized the importance of rebuilding consumer confidence with health and safety still a priority.   

 

Jaime Augusto Zobel de Ayala, Chairman and CEO of Ayala Corporation, a founding partner of TaskForce T3, underscored the importance of continued public-private sector cooperation. “The private sector has found a new front where we can be supportive of the fight against COVID, and that is in restoring the  confidence of our citizens that we can all resume our lives and livelihoods, so long as we strictly follow the minimum health standards recommended by health experts.”

 

Margot Torres, Managing Director for McDonald’s Philippines and Ingat Angat Tayong Lahat communications advocacy co-lead, expressed her faith in the Filipinos’ resilience and optimism.

 

“Ingat Angat Tayong Lahat aims to transform the mindset of consumers. We are breaking through the helplessness many felt at the height of the pandemic and helping lead Filipinos to empowered vigilance and continued safety during this period,” Torres said. 

 

The campaign has already obtained the support of the biggest corporations and brands in the country, including Aboitiz Equity Ventures, Alliance Global Group (Megaworld, Resorts World, Emperador), Jollibee Foods Corporation, McDonald’s Philippines, Goldilocks, BDO, BPI, Metrobank, Paymaya, Alaska, Champion, Century Pacific Food Inc., Coca Cola Philippines, Oishi LIwayway Marketing Corp., PepsiCo, Procter & Gamble Philippines, RFM Corporation, Unilever, Petron/San Miguel Corporation, Shell, Ayala Malls, Filinvest Development Corporation, Robinsons Malls, SM Supermalls, Globe Telecom, Smart Communications, Angkas and Food Panda. 

 

The Ingat Angat media partners include CNN Philippines, GMA, Kapamilya Channel,  KBP (Kapisanan ng mga Brodkaster ng Pilipinas), Philippine Daily Inquirer, The Philippine Star, Solar Entertainment Corporation, TV5, Tiger 22, Facebook, Lazada, Shopee, Viber , Phar Partnerships; and LED OOH and Transit Outdoor partners Activations Advertising Inc. (AAI), Dooh.ph, Globaltronics, Krazy Media Ads Solution, Luneta Advertising, Nyxsys Philippines, Out of Home Advertising Association of the Philippines (OHAAP), Steel Art, Summit Outdoor Media and United Neon (UN). 

 

Agency partners include Bookt, Cobena, EON, HIT Productions, Nuworks, Omnicom Media Group, Pabrika, PSRC, Slingshot, Synergy, TBWA/Santiago Mangada Puno, and Viva Entertainment, Inc., while the press launch event partners include Savoy Hotel Manila and Mercato Centrale. 

 

Greater participation needed

 

Another lead proponent of Ingat Angat Tayong Lahat, Angkas’ Chief Transport Advocate George Royeca, calls on more companies, especially small and medium enterprises, to get on board with Ingat Angat. 

 

“This campaign is for all businesses – not only the big brands, but more so for small and medium enterprises. We invite all businesses from all over the country to participate and embrace this advocacy. Let us all help each other get back on our feet safely and surely,” Royeca says.

 

The creative idea behind the campaign and its memorable tagline of Ingat Angat Tayong Lahat were crafted by the geniuses of TBWA/Santiago Mangada Puno’s Managing Partner and Chief Creative Officer Melvin Mangada.

 

“The tagline and the supporting visual brands and materials, which can be adapted by any brand, help promote the message of Ingat Angat Tayong Lahat, creating a sense of solidarity with the whole business community and our consumers,” Mangada explains. These visual aids include branding guidelines, logos and templates that business groups can download and adapt to their operations. 

 

We can help the country get back on its feet by supporting and keeping one another safe. 

 

For more information, visit the Ingat Angat campaign website, www.ingat-angat.com, and join the Viber Community https://vb.me/IngatAngat, where you can download Ingat Angat stickers and get information on safety guidelines of your favorite establishments, COVID-19 updates, and articles from credible sources. Ingat Angat Tayong Lahat!

 

Red Ribbon’s all-new Yema Caramel Cake is simply heaven-sent!

Filipinos have long had a fondness and enjoyment for yema, that classic round or triangular sweet creamy custard, whether as a snack or as a dessert.  This love for yema found its way even to the US, when Red Ribbon first introduced Yema Caramel Cake there with much success among our kababayan migrants.

Because of Red Ribbon’s Yema Caramel Cake success in the US, the brand is excited to welcome this much-loved cake flavor here in the Philippines! Perfect for celebrating milestones, special bonding moments with loved ones or for simply satisfying one’s sweet cravings at home, Red Ribbon’s all-new Yema Caramel Cake is simply heaven-sent!

“At Red Ribbon, we’re all about making Filipino family celebrations and valuable moments with loved ones sweeter and more special. At the heart of all our products and new offers is our desire to satisfy the needs and wants of Filipinos when it comes to delicious and beautiful looking cakes for all their important celebrations” says Kent Mariano, Marketing Head of Red Ribbon. “With our line of irresistible cakes and pastries, we aim to make life sweeter – today and always.”

Making the Red Ribbon Yema Caramel Cake very special is its delectable chiffon cake layered with creamy, melt-in-your-mouth yema caramel icing and filling, garnished with toasted cashew nuts and topped with a beautiful yema-cream rosette. It’s available in two sizes- regular and junior, perfectly catering to different occasions and budget considerations.  

Order the New Yema Caramel Cake for your upcoming celebrations, for your sweet bonding moments with family at home or when you are simply craving for a deliciously sweet treat. The Yema Caramel Cake regular size price starts at 700 pesos while the junior size starts at 490 pesos. This new cake flavor is now available nationwide for take-out, call & pick up in Red Ribbon branches near you, or for delivery through the Red Ribbon Hotline #87777, and Red Ribbon RIA on Facebook Messenger. You can also order through GrabFood, Foodpanda or LalaFood apps. Check out Red Ribbon’s official Facebook page (Red Ribbon Bakeshop) for the updated store list and latest offers.

Skin Magical mompreneur Ghie Pangilinan celebrates birthday at the Haven for the Elderly in Tanay, Rizal

Skin Magical Lady Boss Ghie Pangilinan turned 40 last Sept. 11 while the country is still in the quarantine period due to the coronavirus pandemic. Thus, she decided to take her birthday celebration one step further by making it a good reason for other people to be joyful as well. Ghie opted to share her most treasured day with the elderly being taken care of at the Haven for the Elderly in Tanay, Rizal.

 

Bags of groceries and bundles of assorted clothes were brought in at the retirement home with her staff members distributing them to each lolo and lola who thanked her profusely for her kindness and generosity. They were equally delighted by the sumptuous foods prepared on the table. Everyone expressed appreciation at how Ghie would always remember to celebrate her treasured day with them since 2014. And during this quarantine season, Ghie sends them goods without fail.

 

Her over 400 employees were likewise treated to a special feast by serving them by batches and observing physical distancing throughout the day. Each received five kilos of rice and a gift from the lady boss.

 

Ghie also distributed sacks of rice to her neighbors and to all the tricycle drivers of Sitio Butig, Brgy San Pedro in Morong, Rizal, where the Skin Magical manufacturing plant is  located.

 

“They were the ones who first came to my mind when I was thinking of how to make my hitting the big 4-0 a truly happy one. Sila ‘yung nadadaanan ko bago pumasok sa aming planta,” said Ghie, also fondly known as MGP. “With the blessings that I’ve been receiving, it is always a must for me to share them to people who have been supporting us. At sa dami ng natanggap ko na birthday gifts, I really felt it’s just but right to gift others.”

Ghie added, “I truly believe that even the smallest good deed can trigger a whole series of bigger, better deeds. My great satisfaction comes from giving (blessings) to others.”

 

Her husband-cum-business partner Jerry Pangilinan, on the other hand, made it a point to be the first to greet the celebrator with a special cake, bouquet of flowers and a jewelry set.

 

Ghie was also surprised to receive beautiful cakes from celebrity endorsers of her various brands like Dimples Romana, Jolina Magdangal, Joseph Marco, Anna Cay, Lars Pacheco, DJ Loonyo, Tim and China, Viy Cortez and Cong TV  and Agsunta for Skin Magical; JaMill and Mannex for Speaks G; and Ivana Alawi for Tea Talk.

Other cakes and surprises came from her suppliers and distributors, staff in the Marketing, Production and Sales departments as well as from such collaborators and partners as Edna Abong of The Philippine STAR; Verde Creatives; Karen Namora of My Puhunan; and Rocel Reynon.

 

“My goal is to continue to inspire many Filipinos through my locally made brands, and to soar high like butterflies with integrity and determination,” stressed Ghie, who apart from Skin Magical, also operates Pore It On Cosmeceuticals Solutions, Inc. with husband Jerry.

 

Incidentally, Skin Magical is celebrating its fifth anniversary with the formal launch of Maja Salvador, and Joseph Marco as latest ambassadors.

 

Every week, Ghie is giving away exciting prizes to five Skin Magical patrons by joining in the promo. Check out the skincare brand’s social media accounts for the mechanics.    

 

“Skin Magical is committed to providing a better opportunity to all aspiring ‘beautypreneurs’ and offering high quality products to consumers. 

Hindi man tayo makapag-celebrate together since mass gatherings are still prohibited, we have lots of surprises for you, butterflies,” she declared.

 

For more details, visit www.skinmagicalph.com and follow the

social media platforms of Skin Magical, Speaks G and Pore It On.

Skyworth, one of the world's leading television brands, launches its official store in Lazada

Skyworth has been around since 1988. It is among the world's market leaders for TV and digital set-top boxes. 

Skyworth's official store will be launched in Lazada this October 2020. 

“As the COVID pandemic persists, e-commerce will continue to play a big role in the lives of many Filipinos, especially since most will refrain from going outside,” said Martin Han, President of Skyworth Philippines. “This growth in e-commerce is what is driving our decision to launch at one of the main e-commerce platforms in the Philippines.”

Founded in 1988, Skyworth has always adhered to technology leadership and quality first. It is among the world’s market leaders for TVs and digital set-top boxes. In the past 30 years, Skyworth has applied for more than 8,000 patents, and completed more than 200 major scientific research tasks at the national, provincial, and municipal levels.

Beyond its e-commerce launch, Skyworth has nine new products set to launch this 2020. This includes a product range that spans from the simple smart 32-inch to the high end smart 55-inch TV—a frameless Ultra HD (4K) LED flat screen powered by an Android 10 operating system.

 

Filipino consumers can expect free shipping for Skyworth TVs for GMA and Luzon after the LAZADA launch. What’s more, Skyworth will begin offering more than TVs at the beginning of next year to including air conditioner and washing machines among others. “The goal is to make the new LAZADA store a Skyworth flagship store for all categories,” said Han.

The television brand will be hosting a live-streaming event on LAZADA on October 12, and then officially launch a 3-day campaign on the e-commerce platform beginning October 15. In those three days, Skyworth will be offering free shipping and vouchers to LAZADA buyers. Additionally, consumers can get up to 50% cash back for the 1st, 11th, 111th, 1111th orders placed on the Skyworth official store on LAZADA.

 

Visit the Skyworth official store on LAZADA here.