The New Galaxy S23 Series: Designed for a Premium Experience Today and Beyond

Samsung Electronics Co., Ltd. today unveiled the Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23, marking a new era of Samsung Galaxy’s ultimate premium phone experience. Samsung Galaxy's epic camera gives users more freedom to explore their creativity, like capturing truly cinematic Nightography videos with transformative AI. The Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy” unleashes premium experiences, including groundbreaking AI, future-ready mobile gaming feature and powerfully sustained game play with the world’s fastest mobile graphics.[i]  On the Galaxy S23 Ultra, an embedded S Pen[ii] that many long-time Samsung Galaxy users know and love offers more possibilities for productivity, notetaking, hobbies and more. All the Galaxy S23 series’ new standard-setting innovations are housed within a striking design that advances the company’s sustainability commitment with more components made using recycled materials than any other Samsung Galaxy smartphone.³

 

“The value of impactful technology is measured, not just by what it enables for people today, but also how it contributes to a better future,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The entire Galaxy S series lineup is the new standard-bearer of trustworthy premium smartphone experiences. We’re on a mission to redefine peak performance by bringing together powerful, lasting innovations and sustainability."

 

A Samsung Galaxy Camera with More Megapixels and Extensive Creative Controls, From Day to Night

Galaxy S23 Ultra makes it easier for any level of photographer to capture phenomenal content. It offers Samsung Galaxy’s most advanced camera system, tailored for nearly any lighting conditions and engineered to render incredible detail. Improved Nightography capabilities transform how the Galaxy S series optimizes photos and videos in a wide range of ambient conditions. Filming a favorite song at a concert, snapping a selfie at the aquarium, or grabbing a group shot of friends at dinner — users can get sharper images and videos4. Visual noise that usually ruins low-light images is corrected by a new AI-powered image signal processing (ISP) algorithm that enhances object details and color tone. 

 

In a Samsung Galaxy-first, Galaxy S23 Ultra boasts a new 200MP Adaptive Pixel sensor that captures epic moments with incredible precision. It uses pixel binning to support multiple levels of high-resolution processing at once.5 And because selfie cameras are more important than ever to how we communicate today, the Galaxy S23 series introduces fast autofocus and our first Super HDR selfie camera, jumping from 30fps to 60fps, for noticeably better front-facing images and videos.

For users who want the ultimate creative control and customization, the Galaxy S23 series offers a suite of tools that differentiate any photography experience. The Expert RAW app,⁶ available exclusively on Samsung Galaxy, enables DSLR-style image shooting and editing in RAW and JPEG — no bulky camera equipment is required. Users can experiment with Multiple exposures photo art or capture a clear view of the Milky Way with Astrophoto settings, and now, after being downloaded on Galaxy S23, Expert RAW features can be accessed within Samsung’s native Camera app7. Meanwhile, the new zoom capabilities on Galaxy Watch5 series’ Camera Controller app8empower users to capture a perfectly framed shot right from their wrist.

 

Additional camera advancements include:

·      Low-light or in situations that would normally create a blur, videos are stable with doubled optical image stabilizer (OIS) angles in all directions on Galaxy S23 Ultra.9

·        Recording videos feel more cinematic with enhanced 8K video1⁰ at 30 frames per second with a wider angle.

·       Advanced, object-based AI analyzes each detail in the frame, even down to minute facial features such as hair and eyes, to carefully reflect a person's dynamic characteristics.

·       For an even more enhanced video experience, the new 360 Audio Recording feature1¹ on Galaxy Buds2 Pro creates multi-dimensional sound.

 

On Galaxy S23+ and Galaxy S23, the iconic Samsung Galaxy camera also gets an upgraded look. The contour housing has been removed, marking a new era of essential Galaxy design that makes the entire series stand out.

 

Premium Performance Makes Way for the Future of Mobile Gaming 

For creators and gamers alike, the desire to push limits and constantly reimagine what’s possible requires technology that outpaces expectations. Together, Samsung and Qualcomm optimized the Samsung Galaxy experience with the brand new “Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy”, the most powerful and efficient platform ever in a Samsung Galaxy smartphone and the fastest¹² Snapdragon available today. Meanwhile, on the Galaxy S23 Ultra, a 5000mAh battery¹³ powers a larger camera than Galaxy S22 Ultra without increasing the device’s size. 

 

A newly designed CPU micro architecture boosts the processing abilities of the Galaxy S23 series by about 30 percent compared to the Galaxy S22 series.¹⁸ Capturing stunning photos in low light requires trillions of calculations per second, so Samsung Galaxy’s highly efficient NPU architecture has been optimized by 49 percent to balance performance and power while using an AI algorithm to help users take epic photos and videos.12 One of the most significant improvements to the Galaxy S23 series is the optimized GPU, which is approximately 41 percent faster compared to Galaxy 22 series and designed especially for power users.12

 

In anticipation of the future of ultimate digital realism, Galaxy S23 Ultra comes ready to support real-time ray tracing as it comes to the mobile gaming mainstream. Users will be able to see noticeably more lifelike renderings of scenes, thanks to technology that simulates and tracks every ray of light. Plus, Samsung Galaxy’s vapor chamber, now bigger¹⁹ and on every Galaxy S23 series model, keeps your gaming marathon going. 

 

All this power underpins Galaxy S23 Ultra’s expansive 6.8-inch2⁰ edge display with a reduced curvature to create a larger and flatter surface area²¹ for the best visual experience on a Samsung Galaxy smartphone. Samsung Galaxy’s unique Enhanced comfort feature allows users to adjust color tones and contrast levels, lessening eye strain from screen time at night. Vision booster now adjusts at three levels of lighting²² instead of two to combat brightness and glare in daylight. 

 

Designed with the Planet in Mind

The Galaxy S23 series raises the bar for premium technology that can enrich people’s lives and help contribute to a healthier planet. Since the Galaxy S22 series, Samsung Galaxy increases its use of recycled materials from six internal components in Galaxy S22 Ultra to 12 internal and external components in Galaxy S23 Ultra. Galaxy S23 series also has a wider variety of recycled materials than any other Galaxy smartphone, including pre-consumer recycled aluminum and glass and post-consumer recycled plastics sourced from discarded fishing nets, PET bottles and water barrels. 

 

The new S series is the first to market Corning® Gorilla® Glass Victus® 2, offering durability for long-term use and consisting of an average of 22 percent pre-consumer recycled content2⁵. Plus, every Galaxy S23 smartphone comes in a redesigned packaging box which applied paper made with 100 percent recycled paper. 

With the Galaxy S23 series, Samsung Galaxy is doing more to minimize its impact on the environment without compromising quality and aesthetic. The Galaxy S23 series is UL ECOLOGO® certified²⁶, meaning that the product has been certified for reduced environmental impact. 

 

For users who want to extend the life of their device, the Galaxy S23 series’ premium experience can be sustained through the years with four generations of OS upgrades and five years of security updates2⁷. To enhance its longevity, users can also leverage programs such as Samsung Care28, a support service for accidental damages, repairs and more. 

 

User-Friendly Security and Privacy Enable a Transparent Experience without Compromise

Secure and private experiences are the foundation of the Galaxy S23 series. Every smartphone comes with Samsung's end-to-end Samsung Knox protection, which has received more government and industry certifications than any other mobile device, platform, or solution on the market. The Security and Privacy Dashboard on Samsung Galaxy gives users full visibility over who has access to their data and how it’s being used. With just a glance, it’s easy to see if personal data is at risk and receive simple prompts to change settings for a more secure experience. Users can also decide exactly which applications and programs get access to their data and how it can be used.

 

For an added layer of security, Knox Vault, which was first introduced on the Galaxy S21 series, protects critical information on the Galaxy S23 series by isolating it from the rest of the device, including the OS, for added protection against vulnerabilities. 

 

More Freedom and Flexibility for Connected Lifestyles

At the core of the Samsung Galaxy S series’ premium experience is the uncompromising innovation of Samsung Galaxy Ultra. But the power and creative capabilities of Samsung Galaxy Ultra don’t stop at smartphones. With the brand new, first-ever Galaxy Book3 Ultra, and the Galaxy Tab S8 Ultra, users can now enjoy an ultimate Samsung Galaxy’s ecosystem.

 

Across every Galaxy S series model, connected experiences get added benefits. Samsung Multi Control29, which connects mouse and keyboard functionality between a Samsung Galaxy PC and tablet, now extends to Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23 for the ultimate flexibility between devices. Plus, enhanced text usability makes it easy to copy and paste text, like URLs, from one device to another to pick up an activity on another device. On Galaxy S23 Ultra, Google Meet paired with Samsung Notes and the embedded S Pen now make video calls even more collaborative. With Google Meet live sharing, participants can simultaneously co-edit³⁰ a document from each of their Android devices, rather than viewing a shared screen^.31

 

Pricing and Availability 

The Galaxy S23 series comes in four nature-inspired matte hues: Phantom Black, Cream, Green and Lavender3². The Galaxy S23 retails for PHP 53,990 for the 128GB variant, and PHP 57,990 for the 256GB variant. Meanwhile, the Galaxy S23+ starts at PHP 68,990 for 256GB variant, and PHP 76,990 for the 512GB variant. Lastly, the Galaxy S23 Ultra is available at PHP 81,990 and PHP 89,990 for the 256GB and 512GB variants respectively. A samsung.com-exclusive 1TB Galaxy S23 Ultra is also available at PHP 103,990.

 

From February 2 until February 23, 2023, customers who pre-order the Galaxy S23, Galaxy S23+ , or the Galaxy S23 Ultra through samsung.com will enjoy discounts of up to PHP 76,000, including a FREE Memory Upgradeworth up to PHP 8,000. They will instantly get the higher memory variant for the price of the lower variant within the same model lineup. Those who will trade-in their old devices can also enjoy savings of up to PHP 13,000 on top of their old phone’s residual value.  In addition, they will get an e-voucher worth up to PHP 5,000, a 50% discount on the Galaxy Buds2 Pro, and 30% off on the Galaxy Watch5 Series. On top of this, they will also get a FREE 1-year Samsung Care+ coverage worth PHP 5,999, and earn double Samsung Rewards points.

 

As an exclusive samsung.com offer, the Galaxy S23 Ultra 1TB will be offered as part of a limited-edition Samsung Galaxy VIP bundle with total savings of PHP 38,000. The VIP bundle includes the 1TB Galaxy S23 Ultra, Galaxy Watch5 Pro 46mm, Galaxy Buds 2 Pro, Super Fast Wireless Duo Charger, Galaxy S23 Ultra Leather Cover, and 1-year Samsung Care+ coverage all for a discounted price of PHP 119,378. 

 

The Galaxy S23 series is also available for pre-order through Samsung Experience Stores, Authorized Samsung Stores, Lazada, Shopee, Abenson.com and MemoXpress Online. Customers who pre-order through these channels from February 2 to 23, 2023 will enjoy as much as PHP 65,000 worth of discounts. This also includes the FREE Memory Upgrade, additional savings for traded-in devices, 50% off on the Galaxy Buds2 Pro, and 30% off on the Galaxy Watch5 Series. 

 

For more information about Galaxy S23 series, please visit: www.samsung.com/ph/smartphones/galaxy-s23/, https://www.samsung.com/ph/smartphones/galaxy-s23-ultra/, news.samsung.com/global or www.samsung.com/global/galaxy/.

  

The iconic Mojos are back!

 

Dining-in or ordering for carry-out and delivery from Shakey’s is never complete without the famous Mojos, those potato slices that are breaded with flavorful seasoning and spices and deep-fried to golden brown perfection.

 

When Shakey’s announced in January that they couldn’t serve Mojos due to a shortage of potatoes caused by global transportation limitations and supply constraints, loyal Shakey’s customers were heartbroken. 

To compensate for its absence, Shakey’s has been serving Mojo-flavored fries instead of Mojos in Luzon stores. People enjoyed the fries but they want their Mojos back.

 

And now the iconic Mojos are back!

 

In an announcement made by Shakey’s on their Facebook page, the pizza chain confirmed that Mojos are now available in all Shakey’s stores. Guests can order their favorite Mojos for dine-in, carry-out, or delivery! 

 

“Thank you for your patience as we built up more supply of your favorite Mojos. We’re thrilled to announce that ALL SHAKEY’S STORES HAVE MOJOS AGAIN and we can’t wait to serve them to you,” says Shakey’s Philippines .

 

Starting February 2, you can enjoy your beloved Mojos again! You can have the Mojos in different offerings such as Mojos ‘n’ Dip, Basket of Mojos, Mojos Supreme, and Chicken ‘n Mojos.

 

To know more, follow @shakeysph on Instagram and Shakey’s Philippines on Facebook.

HONOR X9a 5G top-up its stock for the ultra-tough HONOR smartphone due to the high traction of sales

After the huge buzz from the public and social media on the new HONOR X9a 5G, the leading global provider of smart devices, top-up its stock for the ultra-tough HONOR smartphone due to the high traction of sales and demand from customers.

 

The HONOR X9a 5G is the first-ever smartphone that was launched this year and successfully gained an overwhelming response from the public, especially the media, celebrity guests, and HONOR fans.

GMA artist and HONOR star Max Collins and other guests tried the toughness of the new HONOR X9a 5G in an experiential event held at Taal Vista Hotel, Tagaytay City.   

 

“We are overjoyed to the response from the public talking about our newly launched HONOR X9a 5G. Since we launched the phone last January 19, we are receiving an immensely positive response from our buyers highlighting the durability and premium design of the phone. We will be true to our mission that we will go beyond this year as we introduce more best-in-class products for our customers,” says Stephen Cheng, HONOR Philippines VP for Marketing.  

 

HONOR X9a 5G Pre-Order and Availability

 

Starting from January 20 to February 3, the HONOR X9a 5G will be available to purchase via all HONOR kiosks and partner online stores –  Lazada (http://bit.ly/3XHFPIC), Shopee (http://bit.ly/3XzEfrS), Tiktok Shop (http://bit.ly/3kfHhTS), and Home Credit.

 

HONOR fans can finally avail of the HONOR X9a 5G via Home Credit, for as low as Php 661 per month with insurance, Php 765 without insurance, and on a 0% interest installment payment.

 

Great news for HONOR fans who want to experience the wide array of HONOR products, the leading smart device provider is holding a week-long exhibit in SM Megamall and SM North EDSA – from February 2 to 8, 2023.

 

And on February 4, the much-awaited HONOR X9a 5G will officially hit the stores and during the pocket events that will be held during the day, interested shoppers can get to experience the viral phone and get FREE Premium HONOR Speaker if you buy from HONOR kiosks and dealer stores until February 5. . 

 

Catch HONOR’s exhibit at SM Megamall Upper Ground Floor, Building A and SM North EDSA 4/F The Annex, and get a chance to meet HONOR celebrities plus win exciting prizes.

 

For more information and announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorphilippines/) and TikTok: (Tiktok.com/@honorphilippines).

 

Acer Launches Trio of Durable TravelMate Laptops

The rugged laptops are built to withstand the daily rigors of school life and utilize recycled materials to reduce waste 

Acer today announced its latest additions to the TravelMate series of Windows 11 Education laptops, designed to improve students’ overall learning experiences and boost productivity whether in school or at home. The Acer TravelMate B5 14 features up to an FHD display^[1] and is powered by up to Intel^®Core™ i3 N-series processors^[[i]] to support the essential needs of mobile college students, as well as secondary school students. The newest 11-inch TravelMate laptops let students get more out of their blended classroom experience as the TravelMate B3 Spin 11 comes with an optional dockable Wacom AES stylus for added flexibility, while the TravelMate B3 11 has up to 9.5 hours of battery life^[[ii]] to provide students with a reliable laptop that could be maximized throughout the school day.

Additionally, these laptops are shipped with Acer’s new User Sensing Software,^[1] which combines Break Reminder, Screen Distance Reminder, and User Sensing technology to help reduce digital eye strain and ensure data security. The dependable TravelMate B series laptops alsoconform to military-grade durability standards that could withstand drops as high as 122 cm, possess reinforced I/O ports and spill-resistant keyboards to protect inner components from damage, and HD webcams that come with a camera shutter for added privacy protection. With Acer’s dedication to achieving its Earthion mission in mind, all the education laptops possess recycled materials in their components and packaging, an EPEAT ecolabel^[[iii]], and are TCO Certified^[[iv]], the leading sustainability certification for IT products worldwide. 

Acer TravelMate B5 14

The next-generation Intel^® Core^™ i3-N305 processors^[1] and up to 7.5 hours of battery life^[2] make the Acer TravelMate B5 14 (TMB514-31) an excellent laptop for students of all levels balancing loads of daily work and academic requirements in one device. To make blended learning and video meetings more engaging, it features up to a 14-inch Full HD (1920x1080) display^[1], an additional HDR camera with webcam privacy shutter, and dual digital microphones, which leverage Acer’s PurifiedVoice™ with AI Noise Reduction technology to suppress background noise when in a call. With Windows 11’s latest update, students can access features such as Focus sessions and snap layouts that make it easier to get things done. For added convenience and functionality, the TravelMate B5 14 includes two USB 3.2 Gen 1 Type A ports, a USB 3.2 Gen 1 Type-C connector, Intel^® Wi-Fi 6E and 2x2 MU-MIMO for fast and uninterrupted network connectivity when online. 

Acer TravelMate B3 11 and Acer TravelMate B3 Spin 11 

The TravelMate B3 series for education has been upgraded with the addition of two new school laptops that aim to provide added protection for K-12 students and empower them to do more in their studies. Pre-installed with Windows 11 Pro Education or Windows 11 SE and powered by up to an Intel^® Processor N200, the devices are packed with enhanced privacy settings and modern education applications to promote collaborative and inclusive learning among peers. With Windows 11 and Microsoft cloud services’ unified management tools and the integration of software and hardware security features in these new models, school and IT administrators can simplify and streamline the deployment and management of the latest TravelMate B3 laptops. The resilient laptops were also thoughtfully designed to minimize damage from external impacts. The lightweight laptops make it easy for young students to carry these around during their hybrid classroom experience with the convertible model weighing 1.5 kg (3.3 lbs), while the TravelMate B3’s classic clamshell design stands at just 1.4 kg (3.1 lbs).

The Acer TravelMate B3 Spin 11’s (TMB311R-33/TMB311RN-33) optional 11.6-inch FHD touch display^[1] is protected by Acer’s Antimicrobial Corning^® Gorilla^® Glass^[[v]], formulated to help reduce the potential growth of odor and harmful microorganisms on the device’s screen. Users can also choose options with a dockable Wacom AES stylus to customize their school laptops according to their learning preferences. A 5 MP world-facing camera further enables collaboration between students and flexibility in learning. These laptops are built to last a full day of school as the TravelMate B3 Spin 11 has up to 10 hours of battery life^[2], while the TravelMate B3 11 can last up to 9.5 hours of use^[2]. These also feature the latest connectivity ports to facilitate collaborative engagements. 

Develop Better Computer Habits with Acer’s User Sensing Software 

All the devices are shipped with Acer’s User Sensing Software^[1], designed to help protect students’ privacy and develop better habits when using their laptops. As users tend to lose track of time when focused on their studies, the Break Reminder function considerately prompts them to take regular breaks away from their devices to help reduce stress levels and eye strain. The laptops’ new technology also includes a Screen Distance Reminder^[1] that notifies users when they are too close to the devices’ display. Completing its bundle of advanced protective software, the User Sensing^[1,6] AutoLock capabilities with optional built-in proximity sensors allow for accurate detection of users’ presence based on range and movement, as it triggers the screen to automatically lock when users are away from their laptops.

Dependable Durability and Protection 

These student laptops are compliant with MIL-STD810H^[1] (military-grade) standards and come in a reinforced design with shock-absorbent bumpers, allowing the devices to withstand drops of up to 4 ft (122 cm). To further protect the laptops and their internal components, the latest TravelMate B series laptops come with reinforced I/O ports that have additional metallic plates well-secured to their chassis to ensure that these ports stay firmly in place throughout tough conditions. An added layer of protection is incorporated with their spill-resistant keyboards, which also feature mechanically anchored key designs. The serviceable keyboard design prevents the sudden displacement of vital individual keys and allows users to replace the entire setup with ease.

Designed for Sustainability 

The latest TravelMate B series school laptops were also designed with sustainability and waste reduction in mind. The devices feature recycled materials in the sleek OceanGlass™ touchpads and use recycled paper in their molded pulp packaging. Embodying the spirit of Acer’s Earthion mission, the education laptops are EPEAT-registered^[3], while certain configurations are TCO-certified^[4], the leading sustainability certification for IT products. These recognitions echo Acer’s continued commitment to helping improve environmental conditions through its eco-friendly innovations and business models. 

 

Price and Availability

Exact specifications, prices, and availability will vary by region. To learn more about availability, product specifications and prices in specific markets, please contact your nearest Acer office via www.acer.com.

---

[[i]] Specifications may vary depending on model and/or region. 

 

[[ii]] Battery life is measured under specific test settings and conditions pursuant to MobileMark 2018. Actual battery life may vary considerably by specifications, depending on product model, configuration, applications, power management settings, operating conditions, and features utilized. Performance variation also arises based on components in use, which includes but is not limited to the processor, RAM capacity, storage, display and resolution, etc.

 

[[iii]] EPEAT^® registration varies by country. See http://www.epeat.net/ for registration status for each country.

 

[[iv]] Model(s) with model numbers starting with TMB311-33-TCO,TMB311R-33-TCO, TMB311RN-33-TCO and TMB514-31-TCO are TCO Certified. For more information on our TCO Certified devices, please contact your local sales representative

 

[[v]] All antimicrobial solutions, including Antimicrobial Corning^® Gorilla^® Glass, do not protect or provide users any direct or implied health benefits

 

[6] The built-in proximity sensor is an optional feature, and therefore, the inclusion of Acer User Sensing Software is also optional based on if the device has proximity sensor.

Enjoy awesome deals and promos this Love Month with MR.DIY!

                                             

Fenie Quiboz eagerly browses through the aisles to find the perfect gift for her husband this Valentine’s.

MR.DIY in Guihulngan Negros Oriental-FS

“MR. DIY is my go-to store for everything,” Quiboz said. “I find myself going inside the store and coming out with a shopping bag in my hand! There is always something I can buy here.”

MR.DIY Customer – Fenie A. Quiboz from MR.DIY Misamis Occidental 

                                                                            

MR.DIY is one of the largest one-stop shops for home improvement in the Philippines with over 330 branches nationwide – offering a wide range of affordable and quality products from household essentials, car accessories, hardware items, to stationery & sports, pet supplies and many more.

“Now that hearts day is nearing, I immediately rushed to the MR.DIY branch I frequent to look for a gift and it looks like I found it!” She added. 

Tucked in her arms were a gaming keyboard and a mug – the perfect combination for Quiboz’s  gamer and coffee-loving special someone.

Just like Quiboz, you can always find the best selection of products with the best deals at MR.DIY. 

Enjoy awesome deals and promos this Love Month

 

February is more than a love month as the company gears up to give away deals and promos to frequent shoppers and casual onlookers alike.

Beginning February 17 until February 19, 2023, awesome freebies and deals are up for grabs at select MR.DIY stores for their Grand Opening Event.

With just a minimum spend of PHP 450 in a single receipt, shoppers can take home their own rainbow umbrella, while the first 100 lucky shoppers who spend a minimum of PHP 1000 stand the chance to take home a free rainbow umbrella and a mystery prize in MR. DIY’s Lucky Shoppers’ promo (With DTI Fair Trade Permit No. FTEB - 159890 Series of 2023).

Ready to take part in the promo? Just visit any of these MR.DIY branches:  Cauayan City Isabela, Stadium Shopping Strip Cavite, Xentro Mall Lemery, Yubengco Starmall, Guihulngan Negros Oriental, Metro Star Mall Paranaque, R. Castillo Davao City, Gov. Lim Zamboanga City, and Waltermart Sta. Rosa Bel Air.

MR.DIY, a Malaysian-based home improvement retailer, now has over 300 branches in the Philippines. For more information about MR. DIY and their products, visit www.mrdiy.com/ph. You may also follow them on their social media accounts /mrdiyPH for Facebook and @mrdiy.philippines for Instagram and TikTok and be updated on their upcoming promos. 

foodpanda wins a Silver Award at the 2022 Marketing Excellence Awards for its #Cravingfor Emoji Engine campaign on Twitter

 

Online food and grocery delivery platform foodpanda clinched a Silver Award at the 2022 Marketing Excellence Awards for its #Cravingfor Emoji Engine campaign on Twitter.

 

The ad campaign, which ran on the social media platform from October 22 to November 30, 2021 and facilitated by Entravision MediaDonuts, is one of three grand winners in the Excellence in Social Media Marketing category. 

 

According to Lorelei Olalia, Head of Integrated Marketing Communications of foodpanda Philippines, the objective of the campaign was to strengthen the connection of their brand with Filipino foodies. “We turned to Twitter knowing that its food-related conversations can help us reach foodpanda’s target audience and delight them in a unique way even in the crowded food delivery service landscape.”

Through Entravision MediaDonuts, the advertising arm of Twitter in the Philippines, foodpanda created a phased campaign that aimed to drive massive awareness and fuel engagement through Twitter’s innovative execution. The Emoji Engine, an #OnlyOnTwitter format, provided users an easy way to redeem vouchers and discover foodpanda’s partner restaurants in the Philippines.

 

foodpanda’s #Cravingfor Emoji Engine campaign generated a remarkable increase in conversations and in users talking about the brand. As a result, there was also a significant improvement in positive brand sentiments.

 

According to Guilherme de Moura Porto, Director of Growth at foodpanda Philippines, “At the heart of this campaign is our goal to build stronger relationships with our customers–whether attracting new app users or engaging existing ones. With exciting innovations such as Twitter’s Emoji Engine, we aim to provide customers with an exceptional experience unique to foodpanda while also driving core business objectives. 

 

“Our deepest thanks to our agency partner Entravision MediaDonuts and Marketing Interactive for this outstanding recognition,” added de Moura Porto.

 

Anna Dy, Country Head of Entravision MediaDonuts Philippines, said, "At Entravision MediaDonuts we are thrilled to have a long-standing partnership with foodpanda, and are proud that this award-winning campaign came to fruition through our collaboration. This is truly a well-deserved recognition!," she concluded.

Jollibee kicks off its 45th anniversary with its 3D billboard in EDSA!

 

Jollibee kicks off its 45^th year celebration by inviting people to share the joy with a fun and entertaining 3D billboard featuring the iconic Jollibee mascot and the best tasting Chickenjoy! 

 

Those traversing along the southbound side of EDSA near Boni Avenue and Guadalupe are in for a visual treat, as they will be greeted by a dancing Jollibee mascot who eventually turns to the static billboard beside it, grabs a piece of the crispylicious, juicylicious Chickenjoy, and passes it outwards, enticing motorists and commuters to grab a bite of and share their all-time favorite fried chicken.  

Jollibee’s first-ever 3D billboard can be seen from the southbound side of EDSA 

near Boni Avenue and Shaw Boulevard

The 3D billboard shows Jollibee pass a piece of Chickenjoy outwards, enticing passersby to Share the Joy through their favorite meals with their families and friends.

 

With its 45^th anniversary theme of Share the Joy, Jollibee hopes to continue its mission of serving great tasting food, bringing the joy of eating to everyone.  

 

“We are excited to celebrate our 45^th year milestone with everyone who has been part of the success of Jollibee. Foremost of which are our customers who have continued to patronize our brand and our food. We are proud and happy that we have been part of the many memorable moments of generations of Pinoys, not just here but abroad, and we invite everyone to continue sharing the Joy of Jollibee with their families and friends,” said Ferns S. Yu, Jr., President of Jollibee Philippines. 

 

Apart from the 3D billboard, Jollibee is set to launch several exciting initiatives to enjoin everyone to be part of the celebration. This includes a new music anthem video featuring top celebrity artists plus special promotions and exclusive offerings all throughout the year. 

 

“For 45 years and counting, Jollibee has consistently shared the joy through our delightful customer experience, inspiring and impactful communications, meaningful and memorable brand experiences and of course our best-tasting, value-for-money food that everyone has grown to love. We are excited to celebrate our 45^th year milestone and Share the Joy with everyone to thank you for all the support and love for Jollibee through the years.” said Dorothy Dee-Ching, Vice President and Marketing Head of Jollibee Philippines. 

 

Stay tuned to Jollibee’s website and social media pages for more details on Jollibee’s 45^th anniversary celebration as it shares the joy to everyone!

 

Like Jollibee on Facebook, subscribe to Jollibee Philippines and Jollibee Studios on YouTube, and follow @jollibee on Twitter, Instagram, and TikTok.