Jollibee Celebrates Multiple Victories at the Prestigious Anvil Awards

 

Jollibee, the Philippines' largest and most beloved fast-food chain, is thrilled to announce its triumphant wins at the prestigious Anvil Awards.

 

Presented annually by the Public Relations Society of the Philippines (PRSP), the ANVIL is the symbol of Excellence in Public Relations. It is awarded to outstanding public relations programs, tools and now, practitioners after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.

Jollibee Philippines with Ripple8, Jollibee’s public relations agency

(from L-R) Lady Ochel Espinosa from PRSP, Dennis Reyes from Jollibee, Shane Torres from Ripple8, Pamela Grace Cruz from Jollibee, Leanne Yap from Jollibee, Elise Maog from Jollibee, Jean Vittorio Sabado from Jollibee, and Swayne Andaya from Ripple8

 

The brand shined brightly with its accolades in several categories, including a Grand Anvil Nomination, underscoring its commitment to innovative and impactful campaigns.

 

Anvil Awards Achievements

Jollibee's outstanding entries were recognized in the following categories:

 

1. Title of Entry: Jollibee’s "Sarap ng Pasko"
   Category: PR Programs – Marketing and Brand Communication
   Anvil Award: Gold
   
   
2. Title of Entry: Jollibee’s “Sarap ng Pasko”
   Category: PR Programs – Best Use of Digital
   Anvil Award: Silver 
   
   
3. Title of Entry: Jollibee’s Christmas Drive-Thru Experience
   Category: PR Programs – Marketing and Brand Communication
   Anvil Award: Silver 
   
   
4. Title of Entry: Jollibee Chicken Sandwich 2023 Campaign featuring Belle Mariano and Donny Pangilinan
   Category: PR Programs – Best Use of Influencer Marketing
   Anvil Award: Silver 
   
   
5. Title of Entry: My Kwentong Jollibee Mother’s Day: Louder than Words
   Category: PR Programs – Best Use of Social Media
   Anvil Award: Silver

 

Dorothy Dee Ching, Jollibee's Head of Marketing, expressed her delight and gratitude for the wins, "These awards are a testament to our Marketing team's creativity and commitment to excellence, and the collaborative efforts with our partner agencies Ripple8 and Stratworks, which produced these amazing campaigns. After a 3-year hiatus from joining industry awards, we’re glad and thankful to be recognized once again for bringing joy and meaningful experiences to our customers through these campaigns."

 

About the Award-Winning Campaigns

Jollibee’s award-winning campaigns, such as "Sarap ng Pasko" and the Christmas Drive-Thru Experience, were centered around the joy of Filipino Christmas traditions and the spirit of giving. 

Launched for the 2022 holidays, Jollibee's "Sarap ng Pasko" campaign aimed to rekindle the joy of a Filipino Christmas following two years of pandemic-subdued celebrations. The integrated marketing communications plan was kicked off by a holiday-themed video commercial featuring the megabrand’s all-time favorites Chickenjoy, Jolly Spaghetti, and Burger Steak and exciting new products.

Jollibee Philippines took home a total of 5 metals

(from L-R) Jean Vittorio Sabado, Leanne Yap, Dennis Reyes, Pamela Grace Cruz, and Elise Maog

 

A special feature of the campaign entailed transforming one store’s Drive-Thru into a magical spectacle via Christmas lights and décor, adding to the festive experience. Finally, a special delivery promo also allowed customers to share in the holiday gift-giving spirit by donating group meals to underprivileged families. The campaign performed well, helping Jollibee reach top of mind awareness and delivered growth sales targets to cap the year on a high note.

 

In the winning Jollibee Chicken Sandwich campaign, the brand demonstrated expertise in influencer marketing, maximizing brand endorsers Donny Pangilinan and Belle Mariano, also known as DonBelle, and their respective followings to create buzz, awareness, and hype for the product.

 

Jollibee Philippines and Ripple8

 

The brand also revamped its award-winning Kwentong Jollibee films, introducing #MyKwentongJollibee – featuring real stories told by the real people behind the stories. It empowered people to tell their own Jollibee story in their own words. Its Mother’s Day film, Louder than Words, narrates a heart-warming tale of a mother’s love and sacrifice for her son who was diagnosed with Autism. Viewers will see how their shared love for Jollibee enables them to connect and bond better, and also witness the sacrifices she has done to support her son’s development. The film has garnered 20M plus views to date.

 

All these campaigns demonstrated Jollibee's innovative approach to marketing, blending emotional storytelling with effective PR and digital strategies, thus earning various recognitions in the 59^th Anvil Awards.

Shopee has elevated the shopping experience through the lens of creativity with Shopee Video

Shopee, the leading e-commerce platform in the Philippines, has elevated the shopping experience through the lens of creativity with Shopee Video, a vibrant space where sellers and buyers can connect, engage, and enjoy a seamless shopping experience through creative content.

 

The newest addition to Shopee’s content ecosystem gives users the option to both watch and create videos within the Shopee app. Because the shopping experience is seamlessly integrated into the feature, creators can add product links to videos as they share their shopping recommendations, while viewers can easily add items to their cart as they explore an array of entertaining content.

Diving into the endless world of shopping and entertainment 

Accessing Shopee Video is a breeze – conveniently embedded within the Shopee app, users can simply tap the Shopee Video icon on the bottom navigation bar to instantly immerse in current content trends. 

Viewers can seamlessly switch between the Following and Trending tabs to either follow their favorite creators or explore suggested content. Navigation is also made effortless by simply scrolling up or down, while video playback can be controlled with just a single tap on the screen to stop and play videos. Meanwhile, those who wish to refresh the content they see can simply go to the top of their feed and pull it down. 

 

Users can also actively engage with fellow viewers or creators on the platform. They can express appreciation by liking videos, sharing their thoughts through comments, and spreading excitement by sharing the content that caught their attention. 

 

From snackable videos brimming with wit and humor, to challenges, hauls, and recommendations across an array of interests, Shopee Video houses a wide collection of entertainment content that keeps viewers hooked on scrolling for more—and adding to their carts. 

 

Attracting viewers with attention-grabbing content 

Meanwhile, sellers and creators alike can capture a wider audience through a myriad of ways with Shopee Video. From showing how products work to taking viewers behind the scenes, here are some ways you can seize your viewers’ attention–—and even convert them into buyers along the way!

 

Trigger their excitement. Unboxing videos create a sense of anticipation that instantly hooks viewers, while how-to demos feed the viewers’ curiosity and show them how a product can either spark joy or answer their needs. Such videos can help convert passive viewers into actual purchasers! 

 

Hop on the latest trends. Whether it's leveraging trending audio, participating in popular challenges, or experimenting with emerging content formats, embracing what's currently capturing audience attention is one of the easiest ways to stay relevant. 

 

Tap the crowd-favorites. Collaborating with established content creators is a helpful strategy to capture a specific audience and effectively promote a brand. Just be sure to work with content creators whose values align with your brand, and whose style resonates with your target audience. 

 

Create a deeper connection. Bite-sized videos are best when it comes to keeping viewers until the end of the video—perfect for sharing deeper narratives in order to build connections. Foster a vibrant sense of community and take viewers through your brand’s humble beginnings or bring them behind the scenes to make them feel like they are part of your journey.

 

Maximize Shopee Video’s creative tools. Add more fun and creativity to videos with readily available transitions and visual effects, stickers, a variety of text options, and even voice effects! Make it easier for viewers to shop by adding up to six product links so they can add to their cart in just a few clicks. 

 

Kickstart the Shopee Video experience and take part in the 2.2 Shopee Video Festival for a chance to win your dream local vacation! Happening from February 1 to 3, 2024, simply watch videos on the platform for a chance to score round-trip flight tickets and accommodations to your local destination of choice. 

 

So, what are you waiting for? Explore Shopee Video now and enjoy a whole new shopping experience! 

            

The Philippine International Hot Air Balloon Fiesta returns with a spectacular lineup of events!

The Philippines is gearing up for an exhilarating weekend as the Philippine International Hot Air Balloon Fiesta returns with a spectacular lineup of events, promising aviation enthusiasts and thrill-seekers an unforgettable experience. Set to take place from Friday through Sunday, February 16-18, 2024, at the dynamic New Clark City in Tarlac, this year's festival brings a fresh wave of excitement with an array of new activities and ground events.  

The Philippine Hot Air Balloon Fiesta welcomes an enchanting addition with the introduction of special-shaped balloons that promise to mesmerize spectators. The iconic hot air balloons will once again take center stage, filling the sky with an array of shapes and colors and will feature whimsical designs, ranging from giant animals to iconic characters, transforming the sky into a vibrant canvas of colors and imaginative shapes. Delight from the entries like Bella, Buster, and Dyno from the UK; Bidu and Steggy from Brazil; the Sky Runner, Party and Little D from the United States; Belgium’s Princess Nelly, Austria’s Hugo, the Cartuja Monastery from the Netherlands, and more that will float over for a spectacular show. 

Bidu: Join Bidu, the cheerful blue Brazilian dog balloon, on a colorful flight over the sky and turn it into a world full of charm.

Dyno: Have an amazing flight with Dyno, a bright and beaming dinosaur from the United Kingdom. 

Skyrunner: Experience the magic of a hot air balloon with Skyrunner, the playful yellow balloon from the USA.

Princess Nelly makes a royal comeback this year.

One of the more unique specials shapes we have is the Cartuja Monastery, based on the historic building in Seville, Spain. From a medieval cloister, it became a factory (see the chimneys!), and now Seville's Center for Contemporary Arts, this balloon symbolizes standing the test of time!

Hugo the Tiger's got a huge smile as he waits for the fiesta - it's gonna be grrrreat

Global Stars Team Aerobatic Pyro Display: Manila Bankers Assurance, offering a wide array of innovative, flexible and affordable life and non-life insurance products, invites us to watch in awe as the Global Stars Team takes to the skies, combining precision aerobatics with a dazzling pyrotechnic display. This fusion of skill and spectacle promises to be a highlight of the event. 

Global Stars Team Aerobatic Pyro Display

Global Stars Team Aerobatic Pyro Display

Night Glow: As the sun sets, the festival takes on a magical aura with the enchanting Night Glow. Hot air balloons illuminated against the dark canvas of the evening sky create a mesmerizing spectacle, turning the festival grounds into a wonderland of light and color.

Drone Competition: Technology meets excitement in the drone competition, where skilled pilots showcase the capabilities of these agile machines. The 2024 PIHABF Drone Racing World Cup is finally happening, thanks to the collaborative efforts of Philippine International Hot Air Balloon Fiesta (PIHABF) and FPV Racing Philippines (FPVRP). In close coordination with Fédération Aéronautique Internationale (FAI) World Air Sports Federation officials, the team is dedicated to ensuring adherence to international drone racing standards throughout the event. Witness precision and creativity as drones race, maneuver, and perform aerial acrobatics in this cutting-edge addition to the festival. 

Skydiving Exhibition: Thrill-seekers and adrenaline junkies are in for a treat with a heart-stopping skydiving exhibition. Watch in awe as daredevils gracefully descend from the heavens, demonstrating unparalleled skill and fearlessness. This exciting addition is bound to captivate audiences and inject an extra dose of excitement into the festival.

Helicopter Demo: Prepare to be amazed by the power and versatility of helicopters in a high-energy demonstration. Helicopter enthusiasts and novices alike will have the opportunity to witness these aerial wonders in action, highlighting their agility and importance in various aviation applications

Tandem Paragliding: For those seeking a more immersive experience, tandem paragliding offers the chance to soar through the skies with an experienced pilot. Feel the rush of the wind and marvel at the breathtaking views in this thrilling adventure that combines adrenaline with the beauty of flight.

RC Models: The sky will be buzzing with miniature marvels as remote-controlled model enthusiasts take center stage, showcasing their skill and precision with intricately crafted RC models. Witness the skies come alive with these agile and dynamic replicas, adding a new dimension to the air festivities.

Kite Flying: Adding a touch of traditional charm, kite flying enthusiasts will showcase their artistry and skills. The skies will be adorned with vibrant kites, creating a picturesque scene that complements the modern aviation marvels.

Apart from the thrilling airborne spectacles, the festival grounds offer an array of activities to cater to all interests:

VIP Lounge: Experience the festival in style with the VIP Lounge, offering a premium view of the events along with exclusive amenities and services.

Aviation Career Lectures: Aspiring aviators and those curious about aviation careers can attend insightful lectures, providing valuable information and inspiration for a future in the skies.

Kiddie Rides: Families can enjoy a day of fun with kiddie rides, ensuring that the festival caters to aviation enthusiasts of all ages.

Fly Market: Browse through the Fly Market, where aviation-themed merchandise, memorabilia, and unique items await. Take home a piece of the festival as a lasting memento.

Food Booths: Satisfy your cravings with an array of food booths offering a diverse selection of culinary delights. From local favorites to international treats, there's something to please every palate.

Aviation School Activities: As part of its commitment to education, the festival includes activities conducted by aviation schools, fostering interest in aviation careers and promoting knowledge in the field.

Check out the full schedule below:

Day 1

Day 2

Day 3

The 24th Philippine International Hot Air Balloon Fiesta extends its heartfelt appreciation to the esteemed major partners who have played a crucial role in making this spectacular event possible. FedEx, the official logistics provider, successfully delivered hot air balloons from around the world through their reliable global network. As the Official Airline Partner, Philippine Airlines has played a pivotal role in connecting the participants from around the globe to the heart of the action at New Clark City. Hann Resorts, the Official Integrated Resort Partner - and the ultimate luxury playground in Clark, ensures a seamless blend of comfort and sophistication during your stay. 

Mark your calendars, secure your tickets at https://www.balloonfiesta.ph/home/tickets/, and prepare to witness the skies come alive with the magic of flight. For real-time updates, follow the official social media channels: Facebook – www.facebook.com/pihabf, Instagram – @philballoonfest, TikTok – @philballoonfiesta. Get ready for a weekend of everything that flies!

Metrobank shares four smart money moves that are easy to follow as you manage and grow your funds

The new year is a time to start over, with the hopes of bringing prosperity, success, and more wealth in the coming months. And as we welcome 2024, improving one’s finances is part of many Filipinos’ New Year’s resolutions. To help you achieve a more prosperous year, Metrobank shares four smart money moves that are easy to follow as you manage and grow your funds:

1.     Manage your money efficiently with online solutions

The first step to improving your finances is efficiently managing it. A good way to start is by moving your transactions online, if you haven’t yet. 

 

Metrobank provides clients with online solutions such as the Metrobank Online site and app, and the electronic Statement of Account (e-SOA) to help them manage their funds easily and efficiently. 

 

The Bank encourages its clients to use the Metrobank App to monitor and manage their funds real-time. With the new app, you can see your account balance, withdraw cash even without an ATM card; send money via QR, link your credit card and use it as the fund source for your financial transactions; or even convert your remaining credit card balance to instant cash. On top of all these, you can enjoy FREE InstaPay transfers for transactions PHP 1,000 and below until June 30, 2024. This makes banking even more convenient – and you can even save a few pesos with waived transaction fees!

 

When you’re ready to experience smart, simple, and secure banking-on-the-go, download the Metrobank App on the Apple App Store for iOS, Google Play Store for Android, or App Gallery for Huawei.

 

Metrobank also offers the e-SOA to its depositors to closely monitor their monthly deposit with just a few taps on their device. They simply need to log in at https://statements.metrobank.com.ph, using their Metrobank Online log-in details to view their monthly cashflow.

 

2.     Use your credit card for big purchases (and rewards points!)

A credit card, when used responsibly, is a smart money tool that can help you manage your budget efficiently. It can also help you get awesome perks that you would not receive when you pay with cash and you should take advantage of them.

 

Credit cards have offers like installment payments at 0% interest rates that can give you some flexibility on paying for big purchases. Paying for your essentials via credit card is also much smarter than paying with cash because it allows you to earn points or even miles as you spend. Another plus is that credit cards have great tie-ups with some of the biggest stores for you to enjoy discounts and rebates for future use.

 

But to experience its full benefits with zero worries, ensure that you’re always able to pay your credit card bills on time.

 

If you don’t have a trusty credit card yet and want to make the leap in the new year, you can get started with a Metrobank card that’s convenient and rewarding. Find out how to apply for one here.

 

 

3.     Make your savings work harder for you 

If you want to grow your money, but are a bit apprehensive about dipping your toes into risky investment products, Time Deposit is an ideal option for you. 

 

Compared to other forms of investments, time deposit takes on minimal risks, and offers guaranteed returns. Deposits are also insured by PDIC, with up to PHP 500,000 per depositor – ensuring that your money is well protected. The interest you get depends on two things: the amount of money you put in called your principal, and the length of the time or term you wish to set aside your cash. The larger the amount and the longer the term, the higher the interest rate you enjoy. 

 

A good option to consider is Metrobank’s Online Time Deposit (OTD) product, which features an easy sign up process online, short term period spanning from 1 to 12 months, and one of the highest time deposit interest rates among banks starting at 4.125% p.a. That grows faster than you realize, especially when you leave it for more than a month! You can do this via Metrobank Online, or through Earnest, if you haven’t signed up yet. 

 

4.     Go bigger with your money by investing in bonds, stocks, and other funds

So you’ve thought about growing your money by saving it in time deposit accounts, but you might have a bigger appetite for higher returns, and are willing to take more risks. 

 

Metrobank offers a suite of options that fit your short, medium, and long-term financial goals, risk tolerance, and asset allocation preference.  

 

You can avail of investment products like corporate bonds issued by companies with sound financial performance. These offer higher returns than comparable government securities. Should you prefer not to directly pick securities and want to rely on a fund manager to do so, you may consider Metrobank’s UITF products that can give you access to domestic and international assets, or mutual funds offered by the bank’s affiliate First Metro Asset Management (FAMI). Meanwhile, another Metrobank affiliate, First Metro Securities, can give you access to equity investments through their online trading platforms or with the assistance of their expert brokers.           

 

Whatever your money goals are in 2024, trust that Metrobank has you in good hands and can help you achieve them! Learn more by heading to your nearest Metrobank branch or visiting the official Metrobank site at metrobank.com.ph.