Klook Travel Fest 2024 has got you covered 50% off deals and discounts for a holiday like no other

 What’s up, Klook-kada! The Klook Travel Fest 2024 is finally back with irresistible deals and discounts! If you’ve been itching to book your next trip, this exciting festival has everything you’re looking for.

Klook has been cooking up a feast of its best offers in preparation for the Klook Travel Fest 2024, happening this September 14 (11:00 AM to 7:30 PM) to 15 (10:00 AM to 7:30 PM) at the SM Megamall Fashion Hall. With offers that range from saving up to PHP 8,000.00 on your purchases, Buy 1 Get 1 deals, to hourly hotel stay giveaways, and special guest appearances from your favorite travel icons, your new definition of joy is right around the corner. 

 

Read on to learn about the different deals and what to watch out for this September 14 to 15!

 

Check out exciting deals when you use GCash

During the two-day travel deal bonanza, GCash is your best friend, offering you a sweet 0% interest installment deal via GGives, on top of amazing Klook-exclusive savings, including an exclusive Hong Kong Disneyland Buy 3 Get 1 free deal.

 

To aid in your journey around the world, Klook and GCash will also provide attendees with an exclusive Klook GCash Travel Card, allowing you to maximize savings with some of the lowest forex rates in the country! 

 

Get 50% off Deals for some of the most relaxing hotels on Klook

● Charlie's El Nido

● Hue Hotels & Resorts Boracay

● Hue Hotels & Resorts Palawan

● The Aurora Subic Hotel

● Hotel Casiana Tagaytay

● El Jardin de Zaida

 

Sometimes, half-off is not good enough! Taking it up a notch, Klook will be giving away FREE hotel bookings on-ground, announcing a new deal every hour throughout the 2-day fest!

 

Buy 1 Get 1 on the hottest Singapore attractions

● Resorts World Sentosa Singapore

● Universal Studio Singapore

● Adventure Cove Water Park

● S.E.A. Aquarium Sentosa

● Madame Tussauds Singapore

 

Buy 1 Get 1 on your favorite Hong Kong activities 

● Ocean Park Hong Kong

● Victoria Peak Tram and Sky Terrace 428

● Hong Kong Big Bus Unlimited Hop-On Hop-Off Sightseeing Tours

● Ngong Ping 360 Cable Car

 

Get to know Klook celebrities and Kreators!

On top of all the exciting deals, the festival will also bring you closer to your favorite Klook Kreators and travel icons!  Hear all about how they discovered their own world of joy with Klook and how Klook is their ultimate travel partner.

 

(Lea Salonga gets her measurements taken by Madam Tussauds)

 

On Day 1 at 12 noon, multiple award-winning actress and singer, Lea Salonga, will be joining the Klook Travel Fest to give attendees a preview of her new Madame Tussauds Singapore wax figure! Book passes for Madame Tussauds Singapore from September 9 to 13, and you’ll also get the thrilling chance to meet her, up close and personal (yes, both her and her new wax figure!).

 

Another figure to look out for on September 14, get the chance to meet Klook’s Kreator of the Year, Jax Reyes as he doubles down on his best travel tipid tips with GCash and all the exciting deals it has in store with Klook!

 

Fashion and travel Kreator, Lissa Kahayon is also set to take the stage on Day 2, followed by a Japan-focused segment by mother-daughter duo Mommy Haidee and, Hazel Quing. 

 

Credited for popularizing one of Vietnam’s hidden Gems, Jen Barangan, winner of the Favorite Female Travel Kreator award during the Klook Awards Night 2024, will also share her favorite experiences in Vietnam and all the amazing activities it has to offer. 

 

Experience FREE Once-in-a-Lifetime Adventures

In celebration of Klook’s 10th Birthday, Klookers can get the chance to win a one-off ‘Money Can’t Buy Experiences’ around the world, all for free! To register, Klook users must pick their preferred once-in-a-lifetime activity among the choices below, and sign up for the raffle accordingly. 

 

● A Royal Dream Comes True at Hong Kong Disneyland

● Snowboarding Down the Top of Europe with a World Champion

● Be a Wildlife Doctor at the Mandai Wildlife Reserve Singapore

● Starlit swim with Whale Sharks on a Private Maldives Island

● Dive, Dine, and Groove Underwater in Dubai

 

Submissions close on October 31, and Klook will announce the winners this November 2024. 

 

How to prepare for Klook Travel Fest 2024?

Everyone is welcome to visit and enjoy all the deals up for grabs! Just make sure to follow these steps in order to join the festivities:

 

1. Download the Klook app through the Google Play Store or the Apple Store. 

2. Book for the Klook Travel Fest 2024 FREE Admission Ticket in Manila

3. Save your free admission QR code for scanning upon entrance

4. Explore the Klook app and how to use the platform!

5. Keep your eyes peeled for Klook Travel Fest updates on Klook’s Facebook, Instagram, and TikTok.

6. Bring the essentials! That includes your government ID, the Klook App, and your admission QR code!

 

With that, you’re all set! Make sure to visit the Klook Travel Fest 2024 for some of the greatest travel deals out there! Download the Klook app through the Google Play Store or the Apple Store to discover unforgettable experiences. For more information, follow Klook on Facebook, Instagram, and TikTok.

 

Home Credit Wins Big at the Marketing Excellence Awards Philippines 2024 with Gold, Silver Trophies and Eight Shortlist Nods

The country’s leading consumer finance company wins gold for Excellence in Viral Marketing and silver for Excellence in Multilingual Marketing 

 

Home Credit Philippines recently won two prestigious awards at the Marketing Excellence Awards Philippines 2024. The company received a gold award for Excellence in Viral Marketing for its Home Credit Transition Videos, an initiative that gained 40 million organic views in two weeks; and a silver award for Excellence in Multilingual Marketing for its Hottest Summer sa Pinas! Geo-Based and Localized Programmatic Campaign which featured localized assets in regional languages. 

From L-R] Jazzmin Carilla, HCPH Media Relations Manager; Leyan Moncera, HCPH Head of Digital Marketing; Mark Joseph De Leon, HCPH Digital Marketing Manager; Jasper Sadiang-Abay, HCPH Head of Campaign Marketing; Sheila Paul, HCPH Chief Marketing Officer; Chris Martin Alarcon, HCPH Head of Content & Community Management; Mark Dalit, HCPH Digital Marketing Manager; Mark Xavier Malenab, HCPH Creatives Services Senior Manager, and Russel Jude Patina, HCPH Public Relations Senior Manager  

 

Home Credit Philippines (HCPH), the country’s leading consumer finance company, recently won two prestigious awards at the Marketing Excellence Awards Philippines 2024, receiving a gold award for Excellence in Viral Marketing for its Home Credit Transition Videos and a silver award for Excellence in Multilingual Marketing for its Hottest Summer sa Pinas! Geo-Based and Localized Programmatic Campaign. 

“At Home Credit, we continuously refine our marketing strategies to connect with our diverse Filipino market wherever they may be in the country. We make sure that our campaigns not only help educate our customers to make informed decisions about our products, services, and promotions but likewise entertain them in platforms relevant to them, using formats that deliver the message in a meaningful and engaging way," said Sheila Paul, HCPH Chief Marketing Officer. 

“We’re incredibly grateful for these recognitions as we continue to innovate our campaigns to reach and resonate with more Filipinos, Para sa Life,” Paul added.  

Leveraging social media for viral success 

DataReportal’s Digital 2024 reveals how the Philippines boasts 86.75 million social media users spending an average of three hours and 34 minutes on different social media platforms. This presents a ripe opportunity for brands to engage particularly for a country that leads the world in online video consumption, with comedy and viral videos among the top content consumed online. 

But with hundreds of thousands of content posts shared daily on social media, capturing, and retaining audience attention has become increasingly challenging. Traditional marketing strategies often struggle to break through the noise, delivering brands in different sectors a median engagement rate of 0.60% on Facebook and 0.47% on Instagram, according to SocialPilot.  SocialPilot.  

 

HCPH's gold-winning campaign, “Home Credit Transition Videos,” showcased the company's ability to leverage popular social media trends and create engaging content. Home Credit Philippines recognized the power of user-generated content (UGC) to create a unique brand personality.  

Transition videos, a popular social media trend, proved to be a particularly effective strategy for achieving virality. Leveraging this format, Home Credit produced relatable and humorous transition videos; incorporating its brand message into the content and amplifying it via its network of employee social media ambassadors. The videos proved to be both entertaining and effective, gaining over 40 million organic views in just two weeks. 

This innovative approach demonstrates the company's deep understanding of the Filipino audience and its ability to adapt to rapidly changing digital landscape. 

Localizing digital marketing creatives using regional languages  

Beyond its viral success, HCPH also excelled in multilingual marketing. The company's “Hottest Summer sa Pinas!” campaign, which featured localized assets in regional languages, earned the company a silver award for Excellence in Multilingual Marketing, underscoring its efforts to connect with Filipinos on a hyper-local level.  

In 2024, Home Credit Philippines set out to increase brand awareness and customer engagement in key growth areas, including Ilocos, Cagayan Valley, the Cordillera Administrative Region, Central Luzon, Zamboanga Peninsula, Northern Mindanao, CARAGA, SOCCSKSARGEN, and the Administrative Region of Muslim Mindanao.

Home Credit employed a targeted approach to reach its desired audience. The company increased ad frequency in specific regions while also customizing its marketing materials to appeal to local preferences and highlight local partnerships. 

These strategies were first applied in Home Credit Philippines’ 2024 summer campaign, Hottest Summer sa Pinas! Launched on March 15, 2024, and ran until May 31, 2024, the campaign offered 0% interest deals on cooling appliances like air conditioners, electric fans, and refrigerators, as well as smartphones and laptops. 

The targeted marketing approach yielded impressive results. Home Credit's localized assets were highly effective, outperforming generic materials. By tailoring its messaging to specific regions, the company achieved significantly higher click-through rates and increased engagement. This ultimately led to more store visits and loan applications, underscoring the power of multilingual marketing especially in an archipelagic and culturally diverse country like the Philippines.  

The Marketing Excellence Awards is an annual event organized by Marketing-Interactive. This program is dedicated to recognizing and celebrating remarkable achievements in marketing across the country. With 42 various categories, the awards honor individuals and businesses that create exceptional campaigns, which continuously shape and advance the industry. 

In addition to its two wins, Home Credit Philippines was a finalist in six other categories, including Excellence in Location-Based Marketing, Excellence in Marketing Innovation, and Excellence in Digital Marketing for the 'Hottest Summer sa Pinas!' Geo-Based and Localized Programmatic Campaign; Excellence in Marketing for a Specific Audience and Excellence in Performance Marketing for Home Credit Cash Loan, and Excellence in Anniversary Marketing for Home Credit Philippines' 10th Anniversary.  

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts.

Customers are also encouraged to download the Home Credit App on Google Play or App Store to learn more about the latest promos and see what’s new in Shoppingmall.ph. 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).  

 

TikTok lead the pace in the shopping race

 

As the Christmas season approaches, TikTok is becoming an integral part of the festive experience for many Filipinos. The platform is increasingly where users turn for inspiration, entertainment, and, most notably, holiday shopping.

 

TikTok users love the festive period, with 81% gathering with friends and family, another 74% giving gifts, and 66% celebrating with Christmas parties according to a TikTok commissioned survey on Christmas & New Year behaviours in the Philippines conducted by Toluna in 2024. It is a period of togetherness, community, and celebration. After all, it’s the most wonderful time of the year, and the community wants to spend it with their chosen people.

 

Early Holiday Shopping on TikTok

Outside of spending time and celebrating with loved ones, shopping is the most common activity for TikTokusers, with almost 60% spending time shopping for the holidays. Notably, many start their shopping as early as September, making them twice as likely to begin preparations earlier than others. 

 

For brands, this early shopping trend underscores the importance of being available and accessible from the start of the season. Consumers are actively researching and engaging with brands well before the peak holiday period, and those that establish an early presence are more likely to succeed during the season.

 

TikTok is the celebration destination for the holidays. 

TikTok has become a central hub for holiday celebrations, offering users a comprehensive platform for discovery, entertainment, and shopping. A significant 81% of Filipino TikTok users rely on the platform to discover new brands and products for the festive season according to a  TikTok commissioned study conducted by Kantar Profile on shopping behaviours during shopping seasons in Southeast Asia in 2024 When it comes to entertainment, an equal percentage of users find TikTok’s holiday content engaging and enjoyable, making it a key destination for festive fun. Additionally, 77% of users turn to TikTok for their Christmas shopping needs, making it a one-stop destination for all things festive.

 

Understanding TikTok’s Diverse Shopping Personas

To effectively connect with TikTok's diverse shopping audience, brands should consider the four distinct shopping personas that emerge on the platform during Mega Sales according to a TikTok commissioned study conducted by Kantar Profile on shopping behavioursamong TikTok users in the Philippines in 2024. 

• Bargain Hunters: These users are focused on finding the best deals, often researching prices and seeking out vouchers. 74% of them use TikTok more than once a day, with 78% shopping weekly on e-commerce platforms. They are twice as likely to look for affordable alternatives, such as product dupes.

• Inspirational Shoppers: Known for discovering new brands and trends, these users make shopping an exploratory experience. 78% of them use TikTok daily, and 82% shop weekly. They are 1.2 times more likely to shop on social media, with 86% trusting recommendations from their communities.

• Effortless Shoppers: Convenience is key for these users, who prefer quick and easy shopping experiences. 73% of them are daily TikTok users, with 76% shopping weekly. 80% appreciate fast, hassle-free checkouts, aligning them closely with e-commerce platforms that offer streamlined services.

• Purposeful Shoppers: These users prioritize brands that align with their values, particularly those that emphasize sustainability. 77% of them use TikTok more than once a day, and 80% shop weekly. They are twice as likely to shop on brand-specific websites and are 2.8 times more likely to purchase products that foster a sense of community.

 

Mega Sales: A Highlight for TikTok Shoppers

One of the most anticipated events during the holiday season is the Mega Sales, and TikTok users are eager to take advantage of the deals. Last year, 84% of TikTokusers participated in these sales events, and this year, they are 2.3 times more likely to increase their spending on TikTok compared to non-TikTok users according to TikTok commissioned study conducted by Kantar Profile on shopping behaviours during shopping seasons in the Philippines in 2024. This trend highlights TikTok as a preferred platform for bargain hunters during major sales periods.

 

The enthusiasm for holiday shopping extends beyond just the Mega Sales. TikTok users are 1.9 times more likely to spend more on Christmas gifts this year compared to last, and 1.3 times more likely to continue shopping into the new year. This prolonged shopping period offers brands an extended window of opportunity to engage with consumers. Moreover, users are twice as likely to increase their spending on beauty and personal care gifts, presenting a valuable opportunity for brands in these categories to connect with an enthusiastic audience. The key takeaway for brands is to establish a presence early and maintain visibility even after Christmas.

 

"As the holiday season unfolds, TikTok continues to be a pivotal platform for Filipinos to celebrate Christmas. Whether it’s for discovery, entertainment, or shopping, TikTok offers a unique space where users can fully immerse themselves in the festive spirit. By understanding and engaging with the platform’s diverse shopping personas, brands can better position themselves to connect with a highly engaged audience, ensuring success throughout the holiday season and beyond," said Paolo David, Philippine Brand and Partnerships Head at TikTok. 

 

HONOR Unveils the New HONOR MagicPad 2 and HONOR Watch 5 at IFA 2024

Global technology brand HONOR at IFA 2024 also unveiled the HONOR Watch 5 and HONOR MagicPad2 – two exciting gadgets that will revolutionize productivity and technology. 

HONOR MagicPad2: Perfect Integration of Productivity and Entertainment

The HONOR MagicPad2 stands out with its impressive slim design, boasting an ultra-thin 5.8mm body and weighing just 555g, making it the ideal companion for on-the-go use. It features a 12.3-inch HONOR Eye Comfort Display with a 144Hz screen refresh rate, creating a visually stunning experience with enhanced smoothness and responsiveness across various content. Additionally, holding dual TÜV certifications, the tablet ensures optimal eye care through advanced innovations such as AI Defocus Display, 4320Hz high-frequency PWM dimming, Circadian Night Display, and Dynamic Dimming functionalities.  

The HONOR MagicPad2 excels not only visually but also in its audio experience. Paired with a large amplitude eight-speaker system with IMAX-enhanced certification, the HONOR MagicPad2 immerses users in cinematic audio-visual feasts anytime, anywhere on Disney+. By incorporating HONOR Spatial Audio Technology, the tablet features a widened sound field of 25%22 compared to its forerunner, enriching the audio experience for all users.

The HONOR MagicPad 2 is powered by the Snapdragon® 8s Gen 3 Mobile Platform, for premium experiences, including powerful on-device generative AI and hyper realistic gaming. The massive 10050mAh battery serves as a powerful backup for work and entertainment, complemented by 66W fast charging technology for rapid charging and efficient power consumption, giving users peace of mind. 

The HONOR MagicPad2 runs on the new MagicOS 8.0, which is based on user intent-based recognition and possesses powerful AI capabilities, bringing users an unprecedented intelligent magical experience. The Magic Portal feature can predict interaction needs and recognize intentions in advance, allowing users to generate schedules or more tasks with just a long press and drag. From Voice to Text to Handwriting Beautification and Formula Recognition capabilities, the AI-driven office tools further enhance the HONOR MagicPad 2's productivity, empowering users to achieve more in their daily endeavors. 

HONOR Watch 5: Lightweight Design and Advanced Features

HONOR also introduced the HONOR Watch 5, a blend of modern technology and sleek design. Weighing 35g, it measures only 11mm in thickness, making it lightweight and comfortable for all-day wear. The 1.85-inch AMOLED color display with a resolution of 390x450 pixels and 340 PPI supports full-screen touch operation, providing a vivid visual experience. 

The HONOR Watch 5 features a Silicon-carbon battery, offering an impressive 15-day battery life with its 480mAh capacity. Powered by Turbo X AI Power Management, it ensures efficient energy use. This watch also tracks essential health metrics, including heart rate and SpO2 levels, helping users monitor their well-being in real-time.

For more exciting announcements, check out HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/. 

offercapacity. Powered by Turbo X AI Power Management, it ensures efficient energy use. This watch also tracks essential health metrics, including heart rate and SpO2 levels, helping users monitor 

Unlock the Secret to Great Hair Days with Pantene Supplement Conditioner: Content Creators Reveal the Miracle Formula

 Will today be a great hair day? Many of us have had to ask this question, hoping that the universe and all its variables—the weather, the hair products we used, how we dried our locks—will miraculously align in our favor. After all, having dull and damaged hair most days has become the normal.

Unlocking the Miracle of a Great Hair Every Day​     

Fortunately, the miracle behind every great hair day is quitebasic. If you don’t like putting too much time and effort into hair care routines, this is good news. As the miracle, it turns out, lies in having a great hair conditioner.

The Pantene Supplement Conditioner comes with a signature Pro-Vitamin B5 formula, which synergizes B5 vitamins with protective antioxidants and restorative lipids, helping to nourish the hair from inside out for a beautiful mane that’s rooted in lasting health. 

Pantene Supplement Conditioner is specifically formulated to help revitalize hair, improve its health, and make it stronger in three ways:

⮚ Biotin Hair Fall Control strengthens weak hair and fightshair fall caused by breakage. It helps repair damaged hairplus provides long-lasting strength that helps protect.

⮚ Collagen Damage Repair treats hair follicles and fortifies strands from within, transforming dry, weak, and damagedhair.

⮚ Keratin Silky Smooth helps tame frizzy, stubborn, and brittle hair by penetrating deep into its core, moisturizing and repairing damage from root to tip.   

Making the Miracle Happen with Pantene Supplement Conditioner 

Beauty creators share how they’ve normalized great hair days by using the Pantene Supplement Conditioner every day.

“Dull and damaged hair no more! I have great hair daysevery day,” boasts Iya Omana, a beauty content creator. While Renee Dominique, a beauty-lifestyle content creator, was also spotted rocking natural hair. Beach bum and beauty influencer, Roselle Vytiaco, stresses the important distinction “My mood depends on how my hair looks that’s why I make sure to only use products that are great for my hair.”

The Pantene Supplement Conditioner targets and repairs hair damage, keeping it healthy and looking great. Dash to your nearest leading supermarket and grab the Pantene Supplement Conditioner, available nationwide and online at Shopee and Lazada.