Future-Proof Your HONOR Magic Series: 7 Years of Android OS and Security Updates with HONOR ALPHA PLAN

Leading smart device provider HONOR proudly announced today its industry-leading initiative to provide 7 years of Android OS and security updates for its flagship HONOR Magic series. This revolutionary move reflects HONOR’s unwavering commitment to delivering enhanced user experience, security, and innovation.

“We are thrilled to learn about the HONOR ALPHA PLAN which will start with the HONOR Magic7 Pro. By extending software and security support to an unprecedented seven years, we empower our users to enjoy a safe, reliable, and innovative smartphone experience for much longer, all while supporting sustainability by reducing e-waste.” Said Stephen Cheng, Vice President of HONOR Philippines.

What is the HONOR ALPHA PLAN?

The HONOR ALPHA PLAN is a bold three-step corporate strategy aiming to elevate HONOR from a smartphone manufacturer to a global leader in AI-powered ecosystems. It encourages collaboration within the tech industry to co-create value-driven solutions and improve device longevity while benefiting all mankind.

 

Why It Matters

HONOR’s extended support for its flagship Magic series ensures users enjoy unparalleled value from their smartphones.

• Maximized Investment: Consumers can stretch their budget further with flagship devices that remain secure and up to date for seven years, ensuring long-term reliability and performance.

• Cutting-Edge Technology: Users gain access to the latest AI innovations, enabling them to stay ahead in productivity, gaming, photography, and more.

• Eco-Friendly Commitment: By extending the lifespan of devices, HONOR contributes to reducing electronic waste, aligning with sustainability goals.

This initiative starts with the HONOR Magic7 Pro, available in the Philippines in 2025, and will expand to more HONOR flagship phones and foldable devices.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

realme Unveils realme 14 Pro Series Globally, Showcases Revolutionary Interchangeable-Lens Concept

realme, recognized as the fastest-growing smartphone brand globally, has introduced its three-year strategic plan at MWC 2025 intending to double its global user base while thriving in the mid-to-high-end market. In addition to this announcement, realme unveiled the global release of the realme 14 Pro Series and showcased the cutting-edge realme Interchangeable-lens Concept at the show.

“As realme embarks on a new era of growth, we are committed to user-driven development to achieve sustainable breakthroughs,” said Chase Xu, Vice President and CMO of realme. “Our new strategic plan focuses not only on market expansion but also on our dedication to empowering the younger generation as a tech popularizer, consistently exceeding global users’ expectations in technology.”

Ambitious Goal: Expanding the Global User Base Twofold in Three Years

realme plans to accelerate its market growth starting in 2025, building on its success in Q3 and Q4 of 2024, during which it emerged as one of the fastest-growing smartphone brands in regions such as Spain, Italy, and Mexico. The company is set to pioneer growth in over 100 markets worldwide. realme aims to double its global user base in the next three years and strengthen its presence in the mid-to-high-end market.

To bring this vision to life, the company has outlined an in-depth roadmap focusing on product development, brand enhancement, and technological innovation.

At MWC 2025, realme presented the global positioning of its three signature product lineups, each designed to create exceptional tech experiences that surpass the expectations of young users worldwide. The GT Series, branded as the "Next-Level Performance Flagship with AI," delivers top-tier performance, superior gaming, advanced AI technology, and ultra-clear imaging, taking user experiences to new heights. The Number Series, featuring “Next-gen Performance & Camera,” integrates powerful performance, outstanding imaging, and sleek design, empowering young users to thrive in everyday tasks and gaming. The C Series, positioned as “Better Tech for Youth,” offers ultra-smooth and durable performance, unmatched in its price segment.

Reaffirming its dedication to making AI more accessible to young people, realme will continue to lead the way in AI integration for smartphones, enhancing mobile AI capabilities and encouraging the next generation to explore the endless possibilities of AI. Through its NEXT AI initiative, the brand is committed to delivering advanced, accessible, and user-friendly technologies in AI imaging, efficiency, and gaming. Over the next three years, realme plans to ship 100 million AI-powered smartphones globally. Furthermore, the company aims to provide a premium chipset experience and large battery capacity across all product lines, including the GT Series, Number Series, and C Series.

 

Better Understanding of Young Users: Thrilling Gaming Partnerships and IP Collaborations

Beginning in 2025, realme is committed to becoming a leading tech brand that excels in performance, stands out in design, and deeply understands the needs of young people. Over the next three years, the brand will implement a series of impactful initiatives.

realme is eager to shape the future of gaming in 2025 by partnering with top gaming companies to empower young people to become authentic and fearless warriors. By teaming up with legendary titles such as Mobile Legends: Bang Bang (MLBB), Free Fire, Honor of Kings (HOK), and Battlegrounds Mobile India (BGMI), these powerful collaborations will introduce will bring exciting event activations, bold co-branding opportunities, innovative technology integrations, and much more.

realme will drive innovation in three key gaming areas: delivering breathtaking visuals with high frame rates, ensuring smooth connectivity with ultra-low latency, and crafting immersive, user-focused experiences. The brand aims to provide an unparalleled gaming journey, giving players the freedom and ease they deserve. Gamers can expect exciting esports events, cutting-edge technologies, and exclusive product customizations that will fuel their passion.

Moreover, realme will kick off highly anticipated collaborations with prominent IPs across various industries. Every year, the brand will team up with at least one influential IP that resonates with the culture and values of global youth, fostering genuine connections that inspire and captivate them.

In 2025, realme is poised to announce two groundbreaking collaborations with leading entertainment and luxury IPs, culminating in the release of exclusive limited-edition products that embody the creativity and essence of these partnerships, pushing the boundaries within the industry.

 

realme 14 Pro Series: Born to Break Flagship Exclusivity 

At MWC 2025, realme also unveiled the global launch of realme 14 Pro Series, the world’s first cold-sensitive color-changing smartphone lineup. In collaboration with Valeur Designers, realme proudly presents the “Unique Pearl Design” in its new 14 Pro Series. 

This cutting-edge design features advanced thermochromic pigments, enabling the 14 Pro+ and 14 Pro to transition from pearl white to vibrant blue in cooler temperatures, evoking the mesmerizing hues of deep-sea creatures. Meanwhile, the Suede Grey variant of the series highlights the elegance of luxurious vegan suede leather.

Additionally, the new 14 Pro Series debuts the world’s first MagicGlow Triple Flash for pro-level nighttime portraits and holds the TÜV Rheinland Rugged Smartphone Certification with IP69, IP68, and IP66 ratings, allowing underwater use for up to an hour.

realme Interchangeable-lens Concept: A Glimpse Into the Future of Imaging

At MWC 2025, realme introduces its groundbreaking Interchangeable-lens Concept, a prototype that revolutionizes mobile photography. This state-of-the-art device has a 1-inch custom Sony sensor and a unique lens mount system, enabling users to attach DSLR lenses directly to the smartphone. With two professional-grade lenses—a 73mm portrait lens and a 234mm telephoto lens—it delivers optical clarity previously thought unattainable on mobile devices, offering everything from stunning bokeh to lossless 10x zoom.

While still in the prototype stage and not yet ready for mass production, this concept showcases realme's commitment to pushing the boundaries of mobile technology. realme aims to tackle industry challenges such as sensor size limitations and the issues associated with digital zoom by melding modular optics with mobile capabilities.

In addition to the innovative Interchangeable-Lens Concept, realme introduces two remarkable AI imaging technologies designed to make photo and video editing easier. The AI Voice-based Retoucher lets users edit their photos simply using voice commands. Just say, "Remove the background," "Change the sky to sunset," or "Add fireworks in the background," and watch the magic happen instantly. Another exciting feature, the AI Video Eraser, allows users to effortlessly eliminate unwanted objects or people from their videos with a single tap.

 

Local Availability

Set for its local debut on March 20, 2025, the realme 14 Pro Series has yet to receive an official price announcement. Meanwhile, those looking to purchase ahead of the launch can place a pre-order at any realme physical store nationwide until March 19, 2025.

As a bonus, those who pre-order will receive a FREE TechLife Bluetooth Speaker 2 worth P1,799, along with a P 1,000 discount upon claiming their reserved unit.

 

To hear the latest news and announcements from realme, visit the brand’s official website and follow its Facebook

HOME CREDIT PH inspires people to take a step toward health and wellness

 More than 2,000 runners took a step toward a healthier lifestyle today as they joined Takbo #ParaSaLife, Home Credit Philippines’ (HCPH) first-ever fun run. As the country’s leading consumer finance company, Home Credit continues its mission of supporting Filipinos—not just financially, but holistically—by promoting physical and mental well-being.

Over 2,000 runners participated in Takbo #ParaSaLife, Home Credit Philippines' first-ever fun run held at Parqal in Aseana City. Organized by WeKenRun, the event offered 1K, 3K, 5K, and 10K categories, promoting health and wellness among Filipinos and reinforcing Home Credit's commitment to supporting customers not just financially, but holistically. 

Held at Parqal in Aseana City, and organized in collaboration with WeKenRun, a running group led by renowned marathon coach Ken Mendola, the event featured 1K, 3K, 5K, and 10K categories, making it accessible to runners of all fitness levels.

 

Apart from the fun run participants and the Home Credit executives and team members, guests and personalities,including Lester Cruz, CEO of Singlife Philippines, also graced the event to support Home Credit’s drive for healthier lifestyles. Employees from Boltech and SM, along with valued event partners from Xiaomi, Park Access and Singlife, also joined the race.

 

Championing holistic wellness

“According to the World Health Organization (WHO), almost 38% of Filipinos are physically inactive, putting them at risk for lifestyle-related diseases. As the Filipinos’ trusted ally, not just in financial inclusion but in overall well-being, Home Credit is committed to encouraging communities to embrace a healthier lifestyle," Petr Lukosz, HCPH Chief CRM Officer and 2x Ironman Philippines Champion said.

 

“Seeing people of all ages and backgrounds come together for this run is truly inspiring. At Home Credit, we believe that wellness is an essential part of living a fulfilling life. Takbo#ParaSaLife is more than just a race—it’s a movement that we hope will continue beyond today. We look forward to making this an annual tradition to encourage more people to prioritize their health,” he added.

[From L-R]: Home Credit Philippines executives also joined the run. Seen here are Jana Pechouckova, Chief Financial Officer; Pratim Bhattacharya, Head of Operations; Ihor Kruchynenko, Chief Risk Officer; Petr Lukosz, Chief CRM Officer; Teeraphong Mahatham, Deputy Chief Executive Officer; Philips Yu, Chief Digital Officer; and Sheila Paul, Chief Marketing Officer 

 

A successful turnout and exciting rewards

The event welcomed Home Credit team members, first-time runners, and seasoned running enthusiasts, all united by a shared commitment to health and wellness. Participants received running shirts, race bibs, and loot bags from event partners, and finisher medals will also be shipped to them.Additionally, podium finishers in the 10K, 5K, and 3K categories took home exciting cash prizes—including a ₱10,000 grand prize for the fastest runner in the 10K distance.

 

Additionally, Home Credit and its partners made the event even more rewarding with exciting prizes, including gift certificates for ON Running Shoes and Suunto, Park Access vouchers, and smart home gadgets from Xiaomi. Podium finishers also took home insurance vouchers from Singlife—₱7,500, ₱5,000, and ₱2,500 for both male and female first placers of the 10KM, 5KM, and 3KM categories respectively. These winnings are just one of the many ways Takbo#ParaSaLife continues to champion holistic well-being while making every stride even more worthwhile.

 

Joma Unabia, a first-time fun run participant and 10K finisher, shared his excitement about joining Takbo #ParaSaLife. “This was my first time joining a fun run, and I never imagined I could complete the 10K category—but I did! It was such an incredible experience. Thanks to Home Credit, I got to challenge myself and achieve something I never thought possible. This event has inspired me to stay active, set bigger fitness goals, and make running a part of my lifestyle. I hope to join again next year and push myself even further!”

 

Looking Ahead

With the success of Takbo #ParaSaLife, Home Credit Philippines is already gearing up for next year’s edition—promising an even bigger, better, and more exciting event.

 

As WHO data highlights that nearly 40% of Filipinos remain physically inactive, initiatives like this serve as a vital reminder that small steps lead to big changes. Beyond financial empowerment, Home Credit remains committed to championing holistic well-being, ensuring that every Filipino can live their best, healthiest life—one run at a time.

 

This event would not have been possible without the support of Home Credit’s valued partners—WeKenRun, Aseana City, Parqal, Sip (Hydration Partner) and Sip Plus (Electrolytes), Singlife, Surge Lifestyle, Suunto, Xiaomi Philippines, Park Access (Official Nike Store Partner), Skintech, Dole, Silka, Corbridge, Oishi—who share the same commitment to promoting health and well-being. Their support helped make Takbo #ParaSaLife a truly memorable and rewarding experience for all participants.

 

To know more about the latest updates from HCPH, check outits official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. 

 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP). 

 

BingoPlus Foundation Empowers Future Leaders Through P.L.U.S. Factor in FutureSmart Program

BingoPlus Foundation continues its mission of empowering young leaders through the P.L.U.S. (Pioneering Leadership and Uplifting Service) Factor, a sustaining engagement with its scholars under the FutureSmart Program. 

BingoPlus Foundation concludes the Personal Branding session of the PLUS Factor, a leadership development program equipping scholars with mindsets, tools and competencies to prepare them for the workforce. This year, the Foundation opens at least ten (10) more scholarship slots in partnership with STI Foundation and SM Foundation.

2-time Olympic gold medalist Carlos Yulo gives an inspirational message to FutureSmart scholars and sends ArenaPlus signed merchandise to winners of the Personal Branding session’s OOTD Challenge.

 

Following the success of sessions on Growth Mindset and The Power of Habits in 2024, the social development arm of DigiPlus Interactive – home to beloved brands such as BingoPlus and ArenaPlus – hosted the latest session on February 22 with a focus on Personal Branding. The session taught scholars how to build confidence, enhance credibility, and stand out in a competitive landscape.

The hybrid event is designed for the Foundation’s 60 FutureSmart scholars nationwide. Adding inspiration to the session, Philippines’ only two-time Olympic gold medalist Carlos Yulo made a virtual appearance, sharing motivational insights on staying focused on one’s goals. 

 

“I hope your workshop with BingoPlus Foundation will serve as one of your tools in achieving the best version of yourselves. While branding and personal image are important, always remember that staying true and maintaining your authentic self are the real keys to success,” Yulo said. “Don’t ever lose who you are and always look back to your old self to appreciate your wins today while striving harder to get to where you want to be in the future,” he added.

 

To bring personal branding to life, scholars attending in person showcased their OOTD (Outfit of the Day)—expressing their unique styles and personalities. Steffi Fetalvero, recognized for the best OOTD, took home ArenaPlus merchandise signed by Yulo.

Building a Strong Personal Brand for Future Success 

As students prepare to enter the professional world, personal branding plays a crucial role in shaping opportunities and career growth. Through discussions and hands-on activities, participants learned how to craft compelling narratives and confidently present themselves as authentic leaders, making lasting first impressions and sustaining a memorable impact in digital spaces and professional settings.

 

The P.L.U.S. Factor Program follows the Foundation's scholars in different stages of college life, equipping them with foundational mindsets, communication skills, productivity tools and leadership competencies before they enter the workforce.

 

The program will be extended to at least ten (10) new FutureSmart scholars for the upcoming academic year. Applications are currently being accepted through BingoPlus Foundation’s partners, SM Foundation and STI Foundation, with successful students enrolled in any of STI’s network of colleges nationwide.

 

For more information about BingoPlus Foundation initiativeson Technology Education, visit https://digiplus.com.ph/bingoplus-foundation/.