Search This Blog

Thursday, October 2, 2025

4 Business Trends to Help You Earn Extra Income This Holiday Season

 September marks the beginning of the busiest season in the Philippines featuring months-long back-to-back holidays and family gatherings. The joy of gift buying, preparations, groceries, and hunting for sales at this time of the year creates a festive spirit and profit for business and establishments nationwide.

While this period is considered to be the celebration of giving, this can also be the best time for Filipinos to start a side-hustle for extra income to cover the ber month expenses and start the next year strong. Here are four business trends you can get into to make the most out of the incoming peak season:


 

  1. Upcycling

Upcycling is gaining popularity in 2025, driven by the growing preference for more eco-friendly and sustainable products. By transforming materials such as jeans to make tote bags or tablecloth dresses, this idea brings a new life to the usual products that makes them appealing to the market. The trends are also leaning towards a more personalized and maximalist style, bringing upcycling closer to the future of fashion and interior design.

 

  1. Online selling

Jumping into e-commerce is the ultimate business hack for small entrepreneurs selling items such as pre-loved bags, home decors, or trendy clothing. This is because 46% of Filipinos shop online more than once a month, accounting for 5% of the overall retail spending in the Philippines.  Regardless of season, online selling has seen high demands in different areas in beauty, fashion, electronics or home finds. So as long as you have your phone, your products, and internet connection, you’re all set for the ideal side-hustle. 

 

  1. Food stalls

If you are looking to reach a wider audience for your culinary creativity, food stalls or trucks are the way to go. In the middle of a business district, malls, or within schools and transport terminals, innovative concepts let you set up your stall in any busy area and find your customers wherever they are. Some of the hit food stall ideas are the classic street food, beverage, and dessert bars, while international dishes and delicacies are also a great concept to pique people’s interest.

 

  1. Mobile event carts

For something more compact, mobile carts are designed specifically for events, providing a more interactive experience to serve your customers. From coffee and cocktails, food, or more niche items like bouquets and art pieces, these carts can be transported easily and are able to adapt to seasonal trends, perfect for all the holiday festivities in line.

 

Having these golden ideas is just the first step to opening a venture. The real challenge still lies in the strategic approach to financial management. As a global financial infrastructure company for the Global Majority, Tala can be a valuable partner in navigating the holiday craze by helping Filipinos gain financial stability and improve their lives by growing something greater for themselves.

 

For instance, Tala user Hector was able to find a new source of income to support his family after losing his job during the pandemic by starting a fruit stand business. Later, he ventured out to sell food, bags, accessories and clothes online with the help of his Tala loan. 

 

“I was looking for an alternative where I can borrow online and then I saw Tala. What got me excited was how flexible the payment terms were. There’s a lot you can do with the money that you borrowed, and you are really given the chance to grow your money,” he said.

 

Tala empowers Filipinos like Hector to start and/or expand their business through its fast and hassle-free approval of loans they can use as capital for business preparation and growth. Coupled with their own hard work and resilience, they can achieve financial stability, sustain their needs, and responsibly manage their finances.

 

Tala also offers flexible terms by letting users choose their own repayment date from 15 to 61 days and the amount they want to borrow within their loan limit, which can be boosted over time by consistently paying on time. All these reflect Tala's mission rooted in tiwala and how it champions the transformative power of access to help customers grow their financial lives and reach their goals. Find out more by visiting tala.ph and downloading the official Tala app.

 

Cobra Energy Drink Empowers Filipinos Through “Tatag sa Pagtupad ng Pangarap” Program with TESDA and DOLE-TUPAD

 Cobra Energy Drink continues to fuel not only physical energy but also the dreams and determination of hardworking Filipinos through its flagship initiative, “Tatag sa Pagtupad ng Pangarap Kasama ang TESDA Program,” in partnership with TESDA NCR – PAMAMARISAN District Office and DOLE-TUPAD.

Through this program, Cobra showed once again that it is more than just a drink—it is a partner in resilience, ambition, and success. A total of 29 #TeamLakas beneficiaries received free technical-vocational training, TESDA competency assessments, and a Cobra “Panimula Kit” designed to help them jumpstart sustainable careers and small businesses. The initiative was especially meaningful for underemployed, unemployed, and displaced workers determined to rise again after the pandemic.


Stories of Resilience and Triumph

The scholars’ journeys were not easy, but their determination embodied the true spirit of lakas.

Judy Baliwag Lomboy, who pursued Bread and Pastry Production after facing financial struggles, found renewed strength in the program. “Naging inspiration ko para tapusin ang aking kurso ang aking pamilya at mga kaibigan sa buhay,” Judy shared. “Ako’y lubos na nagpapasalamat sa pagkakataon na maging matagumpay sa aking tinatahak na landas.”

(From left)  Maria Victoria Sabala – Venue Manager, Bowling Training and Assessment Center, Inc., Lalaine Bringuelo – President, B and B Academy for Skills Training Assessment Inc., Lorena Joy Santos – Admin Staff, Triple K’s East Capitol Kitchen Corp. (Doing Business under the name and Style of Spices and Herbs Training Kitchen), Gemma Llona – Career Advocate, Asia Source ICollege Inc., Jill Ann Sumadsad – Brand Assistant, Cobra Energy Drink, Judy Lomboy – Cobra Scholar, Dir. Maria Gerty Pagaran – Director, Tesda Pamamarisan District Office, Alexis Gloria – Assistant Brand Manager, Cobra Energy Drink, Apple de Belen – Marketing Manager, Cobra Energy Drink, Jonsell Del Mundo – Assistant Brand Manager, Cobra Energy Drink

Jennelbel Amulat, a Housekeeping course graduate, now carries the confidence to work abroad and explore business opportunities. “Dahil po sa programa ng Cobra, TESDA, at DOLE-TUPAD, makakapagsimula ulit ako sa aking hanapbuhay. Pinapangako ko po na hindi ko sasayangin ang programang ito at gagawin ko ang lahat upang magtagumpay sa buhay. Para sa kapwa kong #TeamLakas, laban lang tayo.

(From left)  Maria Victoria Sabala – Venue Manager, Bowling Training and Assessment Center, Inc., Lalaine Bringuelo – President, B and B Academy for Skills Training Assessment Inc., Lorena Joy Santos – Admin Staff, Triple K’s East Capitol Kitchen Corp. (Doing Business under the name and Style of Spices and Herbs Training Kitchen), Gemma Llona – Career Advocate, Asia Source ICollege Inc., Jill Ann Sumadsad – Brand Assistant, Cobra Energy Drink, Jennelbel Amulat – Cobra Scholar, Dir. Maria Gerty Pagaran – Director, Tesda Pamamarisan District Office, Alexis Gloria – Assistant Brand Manager, Cobra Energy Drink, Apple de Belen – Marketing Manager, Cobra Energy Drink, Jonsell Del Mundo – Assistant Brand Manager, Cobra Energy Drink

Jonalyn Yarra Abogado, also a Housekeeping graduate, now balances part-time work while applying for overseas jobs. “Maraming, maraming salamat sa Cobra at sa lahat ng parte ng programang ito dahil hindi sila nagdalawang-isip na tumulong sa aming nangangailangan. Salamat sa tulong at kaalaman para maisakatuparan ang aming mithiin.”

(From left)  Maria Victoria Sabala – Venue Manager, Bowling Training and Assessment Center, Inc., Lalaine Bringuelo – President, B and B Academy for Skills Training Assessment Inc., Lorena Joy Santos – Admin Staff, Triple K’s East Capitol Kitchen Corp. (Doing Business under the name and Style of Spices and Herbs Training Kitchen), Gemma Llona – Career Advocate, Asia Source ICollege Inc., Jill Ann Sumadsad – Brand Assistant, Cobra Energy Drink, Jennelbel Amulat – Cobra Scholar, Dir. Maria Gerty Pagaran – Director, Tesda Pamamarisan District Office, Alexis Gloria – Assistant Brand Manager, Cobra Energy Drink, Apple de Belen – Marketing Manager, Cobra Energy Drink, Jonsell Del Mundo – Assistant Brand Manager, Cobra Energy Drink

Each TESDA National Certificate awarded was more than a credential—it symbolized new beginnings, and the power to shape a brighter tomorrow. Complementing this, the Cobra “Panimula Kit” equipped graduates with the practical tools they needed to take their first steps toward livelihood and independence.









Cobra’s Mission: Fueling Energy, Fueling Dreams

Through these stories, Cobra Energy Drink reinforces its belief that every Filipino has the strength to rise above challenges and pursue success. The initiative is a testament to Cobra’s commitment to fueling not only energy but also ambition, growth, and opportunity.

“It was very humbling to see their determination up close,” shared Jonsell Del Mundo, Assistant Brand Manager of Cobra Energy Drink. “We witnessed how, with the right support, they could rebuild their confidence and take the first steps toward their dreams. It motivates us in Cobra to keep creating programs that truly touch lives.”

Building on this, Marketing Manager Apple de Belen emphasized the brand’s larger mission:
“Cobra has always stood for strength, perseverance, and the courage to keep going. Through #TeamLakas, we are proud to help Filipinos not only gain energy for today but also the skills and opportunities that will change their lives for tomorrow.”


🎥 Watch the Graduation Video here:
https://www.facebook.com/share/v/19pP68wNvs/

🎥 Watch the Launch Event here:
https://www.facebook.com/share/v/1AuMwSo8vz/

🎥 Watch Coco Martin’s Cobra TVC here:
https://www.facebook.com/share/v/1AzomENXjz/

📲 For more information about Cobra and to become part of #TeamLakas, follow:
👉 facebook.com/cobraphilippines
👉 tiktok.com/@cobraenergydrinkph
👉 Shop online at asiabrewery.com/collections/cobra



Smart Rolls Out ViLTE-Powered Video Calls, Letting Users Connect Face-to-Face Without Third-Party Apps

 PLDT wireless unit Smart Communications, Inc. (Smart) has announced the rollout of Video Calls powered by Video Over LTE (ViLTE), enabling Smart and TNT subscribers with ViLTE-capable devices to make video calls without the need for a third-party app.

 

With ViLTE, subscribers can make high-quality video calls as easily as dialing a regular voice call, bringing loved ones closer through simpler, smoother, and more personal conversations.

 

ViLTE video calls are simply charged to the caller’s voice subscription. This means that subscribers with an active Unli Calls offer — such as Unli 5G+ or PowerAll for Smart customers or SurfSaya for TNT users — can virtually enjoy unlimited video calls with ease. And just like in regular calls, the receiver of the call doesn’t need to have an active offer as long as the caller has one.

 

Beyond delivering high-quality video calls, ViLTE also ensures stable connections even in crowded environments and is designed to be more battery-efficient. It also allows subscribers to multitask seamlessly, so they can browse, stream, and use other apps while on a call.

 

A clearer and more immersive way to connect

 

The launch of Video Calls powered by ViLTE builds on Smart’s milestone achievement as the first telco to roll out Voice over LTE (VoLTE) for prepaid and postpaid customers in 2020. This technology enabled clearer, uninterrupted voice calls over LTE while maintaining simultaneous data connectivity.

 

Smart continues to expand its 4G and 5G networks nationwide to deliver an even better customer experience by providing ultra-low latency for seamless and lag-free video calls, live streaming, and mobile gaming, among other high-bandwidth activities.

 

“Our sustained network investments enable us to stay true to Smart’s DNA of democratizing the most advanced mobile experiences and making the latest innovations accessible to more Filipinos. With ViLTE, we are enhancing everyday communication by empowering our customers with a clearer and more immersive way to connect,” said Lloyd R. Manaloto, FVP at Smart.


How to enjoy Video Calls powered by ViLTE

 

To activate ViLTE, Smart and TNT subscribers must first ensure that VoLTE is enabled on their Android device by following these steps:

 

1. Go to Settings and choose Mobile or Cellular Network

2. Enable VoLTE / HD Voice

3. Toggle ViLTE / Video over LTE / Video Calling to ON

 

To enjoy ViLTE calls, both parties should have VoLTE and ViLTE enabled on their smartphones and be within Smart’s LTE or 5G coverage. Smart’s ViLTE also works on WiFi.

 

For the best experience, Smart recommends updating Android devices to the latest software version and using VoLTE- and ViLTE-capable smartphones from top manufacturers, including Samsung, Huawei, OPPO, ZTE, Infinix, Itel, Tecno, vivo, and Xiaomi.

 

To know more about Video Calls powered by ViLTE, visit the official social media accounts of Smart and TNT. #

 

Infinix GT 30 Redefines Gaming: Power, Performance, and Play for Everyone

We all play for different reasons. Some open a game during a break between classes, just to clear their head before the next lecture. Others reach for their phone after a long day of work, letting a quick match wash away the stress. Parents pick it up to share laughs and battles with their kids, while longtime fans dive in to relive the excitement of every competition they’ve ever cheered for. And then there are those who are simply curious, discovering new adventures one game at a time.

Gaming means something different to everyone, yet it connects us all. It’s not about how good you are, how long you’ve been playing, or whether you’ve ever held a trophy. It’s about those small moments of joy, connection, and escape. From students to parents, from lifelong fans to new explorers, gaming is for everyone.

And now, with the Infinix GT 30, high-performance gaming is no longer something reserved only for the pros.

Take Ben Maglaque, better known as Benthings. Before esports, he was just like so many of us, juggling jobs, carrying responsibilities, and squeezing in play whenever life allowed. Gaming became his escape, and eventually his platform. “Minsan hindi lang basta paglalaro ang mahalaga, kundi ang pagbabahagi ng laro,” (“Sometimes it’s not just about playing, it’s about sharing the play,”) he says. 

With the GT 30’s GT Trigger, Ben can finally keep up with the action. The built-in console-level control captures his highlights and keeps his streams as sharp as his gameplay, proof that the right tools make dreams more possible.

image.png

For Alma Enario, known to her followers as Nanay Gaming, it all began with something every parent can relate to: wanting to connect with her kids. What started as curiosity turned into late-night matches, endless laughter, and a livestreaming channel where families feel at home. “Walang pause button ang pagiging ina, pero ngayon nakakasabay na ako sa mga anak ko at sa mga nanonood,” (“There’s no pause button for motherhood, but now I can keep up with my children and with the crowd,”) she laughs. 

Powered by the MediaTek D7400 chipset, Alma enjoys smooth, lag-free games and long broadcasts that don’t break the moment, because family playtime should never skip a beat.

And then there is Icey Arcangel, a fan who once cheered from the sidelines, now married to a pro player and immersed in the game she has always loved. For her, it’s not about titles or trophies but about feeling every moment. “Kapag sobrang mahal mo ang isang bagay, nakakainis kapag hindi nakakasabay ang gamit mo. Bawat galaw, bawat sandali, gusto kong maramdaman,” (“When you’re passionate, it’s frustrating when your gear can’t keep up. Every move, every moment, I need to feel it,”) she shares. 

With the GT 30’s Mobile Legends: Bang Bang (MLBB) 120 FPS certification, every frame is ultra-smooth and crystal-clear, bringing her right onto the battlefield.

image.png

Different stories, different reasons, one truth: gaming has no age, no single path, and no fixed role. Whether you’re chasing a championship, bonding with family, or simply playing for joy, the Infinix GT 30 makes it possible. With console-level GT Triggers, the powerhouse MediaTek D7400 chipset, and MLBB 120 FPS certification, the GT 30 proves that Everyone Can Play and Outplay the Rest.

Experience their inspiring stories in action and check out the full video now on the official Infinix Facebook page.

And now, it’s your turn to share your story, and you might just take home your very own Infinix GT 30. With the #MyMLBBStory, players can look back on their journey and celebrate that one victory that meant the most. All you need to do is capture a screenshot of your winning moment in MLBB, write a caption about how you’ve grown as a gamer, and share it on your Facebook timeline. Don’t forget to include the hashtags #MyMLBBStory, #GTStory, #OutPlayTheRest, and #InfinixGT30, tag @InfinixPhilippines, and join the official community group to complete your entry. More than just a contest, it’s an invitation to show how gaming has shaped your life and to inspire others with your story.

The Infinix GT 30 is now available with a special promo price of only P10,499 (up to 16GB RAM) via ShopeeLazada, and TikTok Shop. Available in the colors Cyber Blue, Pulse Green, Shadow Ash, and Blade White.


San Miguel Beer Rocks Okada with a Grand Oktoberfest Kick-off Party

There is no party like a San Miguel Oktoberfest party. The most-anticipated beer festival kicked off at Okada Manila last September 20 to 21, 2025. As San Miguel Beer celebrates its 135th year of serving great beers around the world, San Miguel Brewery Inc. (SMB) brings back the fiesta vibe that made the event an iconic spectacle.

Over 8,000 revelers flocked Okada Manila’s Crystal Pavilion during the two-day event filled with an array of specially crafted beers paired with top-notch food offerings over pulse-pounding music from a powerhouse lineup of top local acts. 

The festivities were opened with a toast led by SMB President Carlos M. Berba, San Miguel Pale Pilsen Brand Ambassador Coco Martin, and Okada Manila Vice Chairperson Takako Okada. The event kicked off a series of San Miguel Oktoberfest Events which will happen at the Paseo de Santa Rosa in Santa Rosa, Laguna on October 18, 2025 and at the Queensland Manor in Cebu City on October 31.



SMB lit up the famed integrated resort as guests were treated to complimentary beer samplers curated from San Miguel Beer’s global portfolio of brews as well as exciting new brews including India Pale Ale, Fruity Wheat Ale, Summer Ale and Specialty Lager.

Pop-ups lined the Crystal Pavilion’s signature winding walkway with gourmet restaurants Las Flores, Café Fleur by Chef Sau, Flipside Burgers, and Purefoods Deli setting up shop while SMB’s new Draft Beer Mobile Bar Truck added more to the overflowing beer at the venue. Party-goers also took home plenty of limited-edition San Miguel Beer merchandise to remember the epic event.

The San Miguel Oktoberfest party rocked to some of the country’s top acts including Rico Blanco, Lola Amour, December Avenue, Maki, Arthur Nery, Brownman Revival, The Dawn, Autotelic, The Juans, Over October, The Cohens, Paprika, DWATA, Carousel Casualties, It All Started in May, Magiliw Street, Sean Archer, Acapellago, DJ Chelsea, and DJ Rammy.

More good vibes went around when recently crowned PBA All-Filipino Cup Champions, the San Miguel Beermen, shot hoops with Oktoberfest party goers. Billiards legends Efren “Bata” Reyes and Francisco “Django” Bustamante also played an exhibition match and challenged revelers who dare to showcase their pool table skills.  

The night wasn’t just a celebration, it was a memory-making spree where every sip and souvenir captured the spirit of San Miguel Beer. 

San Miguel Oktoberfest remains to be the largest fiesta in the country recognized by the Department of Tourism since 2005. Get your tickets now at Ticket2Me.net for the San Miguel Oktoberfest at Paseo de Santa Rosa in Santa Rosa, Laguna on October 18, 2025 featuring Rocksteddy, Sunkissed Lola, Progeny, The Collars, and Parisukat and the San Miguel Oktoberfest at the Queensland Manor in Cebu City on October 31 with Urbandub, December Avenue, Missing Filemon, Nikolay, and Kuwako as featured acts.

For the complete schedule of events, latest promos, and updates, like and follow San Miguel Oktoberfest on Facebook (www.facebook.com/SanMiguelOktoberfest). 



Wednesday, October 1, 2025

LG Reaffirms the Universal Value of Life with Its New AI-Powered Brand Campaign



LG Electronics (LG) announced the success of its AI-powered Radio Optimism campaign, which revealed a universal truth: despite the rapid advances in technology, love and gratitude toward family and loved ones remain life’s foremost priorities. 


Available in six languages, the creative platform inspired people globally to create more than 700,000 personalized songs, with the Philippines standing out by generating 33,000 – the highest in the APAC region. These AI-generated tracks – listened to and shared over 1.5 million times – highlighted the enduring importance of human connection across cultures. 



Anchored on the strong familial ties of global Filipinos to their loved ones back home, Radio Optimism was designed to counter the sense of disconnection often associated with social media. It invited users to write a message to a loved one, select a genre and vibe, and generate a one-of-a-kind AI song. By turning music into a heartfelt gesture, the campaign brought LG’s Life’s Good brand promise into the digital spaces where people most often connect.


[Insert @the__din IG Reels Embed Link]

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/DNRv_7ouHQe/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/DNRv_7ouHQe/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DNRv_7ouHQe/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Thea Din (@thea__din)</a></p></div></blockquote>

<script async src="//www.instagram.com/embed.js"></script>


Expressions of love proved most prominent, appearing in over 30 percent of the songs, followed by messages of gratitude and encouragement. Family emerged as the most frequent recipient, followed by friends, reaffirming that when it comes to care and affection, people turn first to those closest to them. 


The campaign drew an overwhelming response, generating over 30 million social engagements worldwide and 2.4 billion views of its content. Partnerships with global and local influencers amplified its reach, including Australian father-daughter duo Ben and Zara, who created a special birthday song for Ben’s son, and Brazilian creator Jessie Shen, who created a touching song for her partner. 


[Insert @_apostoldaph IG Reels Embed Link]

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/DNFsn8VxBIj/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/DNFsn8VxBIj/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DNFsn8VxBIj/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Daphnie Apostol (@_apostoldaph)</a></p></div></blockquote>

<script async src="//www.instagram.com/embed.js"></script>


The campaign also captured unique cultural moments, such as sports fans crafting team anthems and pet owners dedicating songs to their companions, illustrating the evolving ways people express and share what matters most. 



“Through this creative campaign, we believe we helped people rediscover the enduring values that remain unchanged even in times of change and volatility,” said Kim Hyo-eun, head of LG’s Brand Management Division. “It deeply resonated with people worldwide, reflecting the lasting value of Life’s Good. We will continue to engage with them, upholding this promise and inspiring optimism for a better life.” 


The Radio Optimism campaign demonstrates how AI, when used thoughtfully, can strengthen emotional bonds in the digital age. By enabling users to create personalized songs trained on properly licensed music from original artists, LG upheld its commitment to responsible innovation while fostering a global movement of optimism and meaningful connection. 


To learn more about the campaign or join in spreading Life’s Good message, please visit radiooptimism.lg.com


Add to cart or add to scares? URC’s interactive Halloween live selling lets you control a horror s

  This Halloween, horrors lurk in every corner. Some would decorate their house with different kinds of ghosts, ghouls, skeletons, and other...