The summer season is not yet quite over as Ipanema – the fun, chic, and colorful Brazilian made sandals and flip flops – presented its newest collection in a romance-themed event dubbed the Ipanema Perfect Pair at the Trinoma Activity Center and graced by celebrity heartthrob Gerald Anderson last May 25.
Through an exciting fashion show, the 3 chosen finalists – those who posted the best ‘selfeets’ in the online Facebook promo – took the runway to show off the distinct Ipanema summer styles: Sweet & Dainty, Sexy Chic, and Bold & Artsy! Adding more thrill and suspense, the participating girls picked a random Ipanema pair and modeled down the catwalk with their masks to hide their identities.
Each distinct Ipanema summer style was designed and is reflective of the different personas and tastes of Ipanema’s fun, fashionable wearers. “Ipanema knows that every wearer is unique,” shares ELRO Retail Corp. Head of Marketing Cecille Loretizo. “That is why for their newest collection, they’ve introduced three cool and individual styles – all designed to match different, free spirited personalities and identities.”
In addition, there were also a variety of booths, tailored for each Ipanema flipflop style, for the enjoyment of attendees: Nail Art & Foot Spa; DIY Flower Crown & Foot sticker tattoo and Make-up and Hair Styling.
Cool Ukelele artists led by Theobromine Band and Mang Pedring as well as Aia de Leon of Imago added to the summer romance feel.
And to top it all, the lucky winner of Ipanema Perfect Pair got the chance to spend an unforgettable kilig date with Gerald Anderson, one of the hottest young actors today, plus an exciting all-expense paid trip to the Shangri-La Mactan, Cebu!