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Saturday, May 14, 2016

Great Taste launches John Lloyd Cruz as its newest Celebrity Ambassador

When there is passion, greatness exudes. You need to enable and empower that greatness. It requires effort. It requires hard work. By willing to open to new challenges. and take risks, and prepared not to fail and if you did fail, go and find another horizon that suits your inner being.

The pursuit of excellence and the journey to greatness are presence for everyone as Great Taste launches its new Celebrity endorser Mr. John Lloyd Cruz on May 11 at Crowne Plaza, Manila and hosted by Ms. Gelli Victor. Selected media guests participates in a series of activities by Great Taste, showcasing Filipino’s everyday greatness.

“We are very pleased to have John Lloyd Cruz as the latest addition to the Great Taste family. As our endorser, we believe he will reinforce our values and philosophy with the same kind of passion and greatness that he has exemplified in his life,” said Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei.

Greatness is within every Filipino. It can come out in many forms, in any situation, at no particular place or time. From game-changing choices to simple, unplanned acts of kindness, greatness can thrive every day.

Believing in the remarkable traits of Filipinos is Great Taste Coffee. Through the years, constant innovation has allowed the brand to constantly introduce new and better ways to enjoy a cup of coffee. As it continues to help bring out the greatness in every Filipino, Great Taste Coffee introduces a new endorser to join its journey of serving even greater experiences to its loyal consumers.

In its Choose to Be Great media event, Great Taste introduced John Lloyd Cruz as its newest brand endorser. During the coffee shop-themed event, media guests were treated to various activities that showcased Great Taste’s celebration of the Filipino’s everyday greatness.

During the event, media guests were treated to an exclusive preview of Great Taste Coffee’s newest campaign featuring John Lloyd Cruz. The new campaign captures the respect and admiration that he and the brand have for Pinoy’s greatness.

Like Great Taste Coffee and John Lloyd Cruz, Filipinos can achieve greatness—from small triumphs, to great milestones. Choose to be great with Great Taste Coffee, available at all leading supermarkets, convenience stores, and sari-sari stores nationwide.

Like Great Taste Coffee, brand endorser John Lloyd Cruz is a staunch admirer of the Filipinos’ everyday greatness.

Proudly local and always innovating, Great Taste Coffee consistently empowers Filipinos to make every day great.

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