Lemon GreenTea: First Look: Korea's NO BRAND opens its first store in the Philippines

Tuesday, December 3, 2019

First Look: Korea's NO BRAND opens its first store in the Philippines

Annyeonghaseyo (안녕하세요)

If youre a fan of Korea's No Brand Store. Rejoice! as there's no need for you to fly to Korea just to score your favorite food, snacks, ice cream, chips, noodles, bubble black tea in a carton! and even skincare too, masks, serum and toners yes you read it right, K-beauty! Name it they most probably have it at a more affordable price ranging from P50 to P1k.

They are now open at the 2nd level of Robinsons Galleria.

Its 25 days before christmas and if you are still on the look-out for the best gift to give your family, your kikay friends and that special someone. Shop at No Brand for they have everything under the roof. Be it food, skincare or anything you have in mind. Plus the packaging is sooo cute for gift ideas. I love that their store has that minimalist aesthetic design to it. I love that pop of egg yellow.

“It's not the brand. It's the customer." This is the slogan of Korea’s NO BRAND store. The value-driven store features private label products that do away with marketing frills and fancy packaging, yet deliver the same quality that are at par with respected and much patronized brands in the market.

Launched in 2015 by Korea's leading retailer, E-mart, No Brand store is very popular in Korea with 258 locations. It will open its first store in the Philippines at Robinsons Galleria on November 22, 2019.

The smart consumer takes center stage at No Brand as it highlights utility over vanity, value over appearances. By adopting a simple approach to merchandising and eliminating costs of fancy branding, customers can expect to get exactly what they need or more.

No drama, no selling plays, no brand only the guarantee of a wide variety of high-quality products at affordable prices. Choices range from chocolates, potato chips, cereals, Korean ice-cream to non-food products like tissue, laundry detergent, diapers and more. Price points are from Php5O to Php1,000.

Two leaders in the retail industry in their respective countries, E-mart and Robinsons Retail Holdings Inc. (RHHI) forged a deal late last year to bring the No Brand to the Philippines. ”We are confident that, together, we will be able to widen the presence of No Brand in the Philippines by opening more branches," says Manjoon, SONG, Senior Vice-President of No Brand Division, E-Mart.

”No Brand's philosophy of advocating smart shopping is aligned with Robinsons Retail’s mission of providing top quality products at prices customers can well afford. We are excited and proud to partner with them," says Jody Gadia, Managing Director, RRHI supermarket segment.