Estelle Chen Makes Her Debut Appearance with Maybelline in New York Fashion Week Campaign

Maybelline New York, is excited to announce French-Chinese fashion model Estelle Chen has signed on to be the newest face of the brand. Estelle joins a roster of prominent spokeswomen including Gigi Hadid, Adriana Lima, Josephine Skriver, Emily DiDonato, Herieth Paul and Christy Turlington.

Estelle Chen, Maybelline New York Global Spokesmodel

Estelle makes her global debut with the brand in Maybelline's milestone New York Fashion Week 10th anniversary campaign, created by agency Beauty at Gotham. Estelle is featured alongside Adriana Lima, Gigi Hadid and Herieth Paul.

"We're so thrilled to have Estelle join the Maybelline New York family," says Trisha Ayyagari, Global Brand President, Maybelline New York Worldwide. "Estelle's diverse background lends to her versatile, down-to-earth character that makes her relatable to our global customer. We can't wait to see her continue to grow."

Born and raised in Paris, France, Estelle grew up in a multi-cultural environment embracing French and Chinese cultures as her own. She's currently splitting her time between New York, Paris, and Beijing, where she's eagerly pursuing her dreams and the multitude of opportunities available to her.

"I am blessed to be a part of the Maybelline New York family and join the roster of powerhouse spokeswomen, past, present and future," shares Estelle, the brand's youngest spokesmodel. "To stand with a brand that is such a trailblazer in the industry, consistently pushing the boundaries of innovation and establishing future trends, while empowering women to recognize their true potential, has left me inspired and overjoyed."

Estelle was first discovered by an agent in a Paris park when she was 13, and is currently represented by Ford Models. Her big break came when she was invited to walk in the Victoria's Secret fashion show in 2017 and returned again in 2018. She quickly captured global attention with this major milestone and was the youngest Chinese model to walk in the Victoria's Secret show in Shanghai.

She has also walked for Chanel, Dior, Dolce & Gabbana, Moschino, Proenza Schouler, Maison Margiela, Alberta Ferretti, Elie Saab, Jean Paul Gaultier, Fendi, Thakoon, Victoria Beckham, Opening Ceremony, Michael Kors, Boss, Chloe and many more. Estelle has landed a variety of campaigns including Vera Wang and H&M and has also been featured in the pages of Italian, Chinese and Japanese Vogue, CR Fashion Book, TMagazine China, Harper's Bazaar UK and Chinese editions.

You can follow Estelle on Instagram @chen_estelle and find her on YouTube at Estelle Chen to get a behind the scenes look at her life.

Rustan's The Beauty Source treats Beauty Addicts to a night of fun and color

For its second season, Rustan’s The Beauty Source upped the ante with Beauty Addict Masterpiece. The city’s most glamorous women, including Phoemela Barranda, Mika Lagdameo Martinez, Iya Vilania, Bubbles Paraiso, Ruffa Gutierrez, CJ Jaravata, Alyanna Martinez, Maggie Wilson Consunji, Rissa Mananquil Trillo and Mariana Henud,  gathered for an interactive evening with their favorite beauty brands: Chanel, Clarins, La Prairie, Sisley, Nars, Diptyque, Annick Goutal, Estee Lauder, Clinique, La Mer, Benefit, Bobbi Brown, Guerlain, Hermes, Murad, Perricone, Lancome, Mac, L’Occitane, and Acca Kappa, among others. Inspired by modern art, the event was dressed in intricate origami patterns and awash in bright pops of color—and the activities were just as creative! Makeup, skincare and fragrance counters allowed guests to get creative in expressing their love for all things beauty, regaling them with generous freebies, fabulous makeup sessions and relaxing treatments.

At Chanel, guestsmade their own palettes using yummy chocolate balls designed to look like the brand'iconic pearl-shaped eyeshadows. Nail Polish brands, OPI and Deborah Lippmann, gave out free manicures and notepads, which they painted with their favorite shades. At L’Occitane, guests satisfied their sweet tooth with free cotton candy designed like artwork. Free makeovers were in full force with complementary glam sessions from Benefit and Estee Lauder and quick brow fixes at Bobbi Brown. Clarin’s literally combined beauty and brains with their All Time Must Haves Memory Game. Participants were challenged to match cards with images of Clarins products, in order to take home their coveted must-haves. On the other hand, Dermalogica offered a Speed Mapping Skin Analysis plus free samples based on one’s skin type. For fragrance fans, a generous bar was set up for endless testing of sultry scents from Acca Kappa, Diptyque, Annick Goutal, Rance, Montheme, Hierbas de Ibiza and Gendarme. When navigating the counters, some relaxing body pampering wasalso in order. Guests head over to La Mer for hand and arm indulgences using the brand’s opulent body cream.

Aside from collecting their own beauty look, guests were winded down to live music from DJ Badkiss, an eye-popping performance by dancers dressed in geometric-print costumes and refreshing drinks from Belvedere. Everyone was also encouraged to do something beautiful for a worthy cause. Using lipstick, inspiring messages of hope were written on the Signed With Love freedom wall. For every note, Rustan’s donated a P300 pledge to ICanServe, a Philippine foundation of breast cancer survivors promoting early detection.

As a treat to beauty junkies, the event also launches The Beauty Addict card, so that customers can further indulge in their favorite brands through exclusive discounts, complementary products and spa services. Beauty Addict cardholders are entitled to one entry for this Season’s raffle for every purchase amounting P1,000. Prizes range from a two-night stay in a Grand Deluxe room with breakfast for two at The Peninsula New York (Cathay Pacific will also offer a special discounted rate for Business Class tickets to New York), Business Class round trip tickets to Hong Kong from Cathay Pacific, and a two-night stay in a Premier Suite with daily buffet breakfast for two and lunch or dinner buffet for two at Escolta at the The Peninsula Manila.

Lastly, Rustan's the Beauty Source Casa Mercedes promotion is back and they are giving away new, exquisite designs that are truly works of art to loyal customers. For every single receipt purchase worth P10,000 of all Cosmetics, Perfumeries, Toiletries products and Services, customers will be gifted with the Beauty Addict Fan -- a 13inch Bayanihan Classic fan emblazoned with a unique pink and white paint stroke design with #I am a Beauty Addict and finished with matching silk tassels. For those stepping up to P20,000 single receipt purchase, they will be entitled to an exclusive, specially designed Fishtail Fan done in satin blood satin, accented with a titanium grey accent leaf. For P30,000 singlereceipt purchases, they take home an exclusive limited numbered Abanico De Hojas Fan -- Hand Loomed Abaca is dyed in Sangria, accented with a beige leaf and a unique hoop set in rhodium plated silver, with a ruby colored crystal to enhance the holiday design, will their rewards.

The Beauty Addict card is valid at all Rustan’s department stores until January 31, 2015. The card can be purchased for P299, or get it for free with a purchase of at least P2,500 from the cosmetics department.

The Casa Mercedes promotion valid at all Rustan’s department stores until January 15, 2015.

I am a certified Rustan's Beauty Addict

RUSTAN’S THE BEAUTY SOURCE – A ONE-STOP SHOPPING HAVEN FOR BEAUTY ADDICTS

Assorted best nail  polish colors at the Deborah Lippman booth 

The freedom wall signed with love

I confess, I am a certified Rustan's beauty addict since 2008. If there's a rehab for using so much skincare, powder foundation, lipsticks, blush-ons and perfumes then count me in because Im guilty of the deed. I cant stop unwrapping, popping any make up staples from this department store. Rustans The Beauty Source celebrated Rustans Beauty Addict event last October 21, 2014. Food and drinks were served, games and freebies were made available at all beauty counters such as Chanel, Lancome, Estee Lauder, Sisley, Dermalogica, Deborah Lippman, NARS, Mario Badescu, La Prairie and many others to name a few.

With  Actress Ruffa Gutierrez and Model Host Phoemela Barranda at the Estee Lauder counter

Last year, Rustan’s The Beauty Source celebrated its newly renovated makeup, skincare, and fragrance counters with a star-studded evening of glitz and glamour. The city’s most beautiful women gathered together to check out the impressive lineup of prestige brands that can be found only at Rustan’s--Chanel, Clarins, La Prairie, Sisley, Nars, Diptyque, Annick Goutal, Estee Lauder, Clinique, La Mer, Benefit, Bobbi Brown, Guerlain, Hermes, Murad, Perricone, Lancome, Mac, L’Occitane, Acca Kappa and more.

I had my nails done at Deborah Lippmann counter

Making our paper "roses" at the Sisley counter

Our finish product

This year, the premiere beauty boutique  treated women to an evening of beauty, art, and music for the second season of the Rustan’s Beauty Addict. Different cosmetic, skincare, and fragrance counters were open for fun activities and prettifying workshops in-store for each guest.  Estee Lauder offers Modern Muse sultry look or sleek look, a quick brow fix at the Bobbi Brown booth. Identify your top skin concern with Dermatologica’s “Speed Mapping Skin Analysis”. There was a " Pamper yourself with a hand and arm indulgence at the La Mer counter, and a total Max Factor make over with make-up artist Sheyenne Leonardo.

Its "doodle time" at the Mario Badescu booth

I bumped into pretty and nice Martha of The Beauty Junkee

With my fellow " beauty in crime" partner,  blogger Jeman Villanueva of Orange Magazine

The event also hosts Rustan’s goodwill activity, Signed with Love. Manila’s stylish stars, media mavens, and VIP guests  used lipstick to sign on a mirrored “freedom” wall. These notes were equivalent to a P300 pledge for Rustan’s chosen charity -- the ICanServe Foundation.

Amidst the prettifying and the pampering, everyone enjoyed a selection of delicacies and delicious drinks sponsored by BELVEDERE, feel-good music and stunning performances as they experienced an evening that fused beauty, art, and music together. Truly Rustan’s Beauty Source is the go-to destination of every beauty addict.

Our "roses" from Sisley

Chanel surprised us with these delectable chocolates

Rustan’s is known for bringing the best beauty labels to local shores and is dedicated in giving its customers a convenient, comfortable, and luxurious one-stop shopping experience. To top off every Beauty Addict’s experience, Rustan’s introduces the Beauty Addict card, which entitles them to exclusive discounts and complimentary products and spa services.

The Beauty Addict cardholders are entitled to one entry for this Season’s raffle for every purchase amounting P1,000. Prizes range from a two-night stay in a Grand Deluxe room with breakfast for two at The Peninsula New York (Cathay Pacific will also offer a special discounted rate for Business Class tickets to New York), Business Class round trip tickets to Hong Kong from Cathay Pacific, and a two-night stay in a Premier Suite with daily buffet breakfast for two and lunch or dinner buffet for two at Escolta at the The Peninsula Manila.

Im very happy with my stash!

The Beauty Addict card is valid at all Rustan’s department stores, and comes free with a purchase of at least P2,500 from the cosmetics department. The card can also be purchased for P299.