Datu Puti Mukhasim Nation World Record Day!

Datu Puti just kicked off 2021 by making history in setting a new Guinness World Records title for the most people dipping food into vinegar online simultaneously. 

 

On January 24, the brand hosted a large-scale online meeting via Zoom, dubbed as the Datu Puti Mukhasim Nation World Record Day, where nearly 200 “Ka-Datus” joined the attempt to set a new Guinness World Records title. Hosted by Sam YG, the official title attempt was led by Datu Puti’s celebrity Sukambassadors Tita Krissy Achino, Eric “Eruption” Tai, and Maymay Entrata. 

 

Participants were divided into six Tribo Breakout Rooms, namely Tribo Sukang Puti facilitated by JC Tevez, Tribo Sukang Sinamak with Maymay Entrata and Cara Eriguel, Tribo Pinoy Spice headed by Eric “Eruption” Tai, Tribo Sukang Tagalog with Tita Krissy Achino, Tribo Sukang Iloko with Show Suzuki, and Tribo Spiced Vinegar led by Nikki Viola. 

Nearly 200 participants simultaneously dipped their food into Datu Puti Vinegar at the sound of the SAWSAW Signal which signified the start of the Official Guinness World Records™ Attempt.

  

The breakout rooms ensured that Guinness World Records official adjudicator Brian Sobel, who joined the call all the way from Australia, and six other independent witnesses were able to monitor and check if all the guidelines of the attempt were followed. 

 

At the sound of the Sawsaw Signal, all Ka-Datus and Sukambassadors simultaneously showed their best “Sawsaw-Tikim-Mukhasim” move on camera. Participants simultaneously dipped their choice of food into their favorite Datu Puti Vinegar before tasting its naturally fermented goodness that brings out the best Mukhasim reaction. 

 

As the undisputed leading vinegar brand in the country since 1975, Datu Puti has consistently provided a satisfying nuot-asim sarap that makes great-tasting dishes a lot more enjoyable. Also known as the pambansang suka, Datu Puti now comes in five distinctly Filipino flavors that celebrate the diversity of our cuisine and culture: Datu Puti Sukang Sinamak, Datu Puti Sukang Iloko, Datu Puti Sukang Tagalog, Datu Puti Pinoy Spice, and the classic Datu Puti White Vinegar.

 

Guinness World Records adjudicator Brian Sobel congratulated all Ka-Datus for participating in the historic event, which was also witnessed live by thousands of viewers through the Datu Puti Facebook Page. 

 

“After a thorough review of all the footage from the Datu Puti Mukhasim Nation World Record Day, which took place on January 24, I am very happy and proud to announce that you have managed to set a new Guinness World Records title of the most people dipping food into vinegar online simultaneously. I congratulate Datu Puti and all the Ka-Datus for this ‘officially amazing’ feat. I hope that this new record will not only make Datu Puti and the Ka-Datu’s proud of their achievement, but also help inspire more people in your country and all over the world to explore their own limitless possibilities.” said Sobel.

 

Not only is this feat remarkable for gathering a large number of participants online, but also because of its symbolism. At a time when we are unable to gather physically, the Filipino resilience shines through by finding ways and means to celebrate as a community, even at a distance.

 

The Datu Puti Mukhasim Nation World Record Day was led by host Sam YG, SukAmbassadors Tita Krissy Achino, Eric “Eruption” Tai, and Maymay Entrata, and Ka-Datu Facilitators JC Tevez, Nikki Viola, Show Suzuki and Cara Eriguel.

  

 

Participants were divided into six Tribo Breakout Rooms namely Tribo Sukang Puti, Tribo Sukang Sinamak, Tribo Pinoy Spice, Tribo Sukang Tagalog, Tribo Sukang Iloko, and Tribo Spiced Vinegar. This is to ensure that everyone is seen during the Official Guinness World Records Attempt.

  

Looking for a new kind of achievement? Set a world record with Datu Puti’s #MukhasimNation happening on January 24!

Ushering in a new year is always another chance for new beginnings and goals for the upcoming days. If you’re tired of the usual resolutions, why not add setting a world record on your 2021 to-do list? 

To bring a high-spirited tone for the year ahead, Datu Puti is giving Filipinos something fun, lighthearted, and uplifting to kick off 2021. This year, the beloved vinegar brand will attempt to achieve a unique world record. In a virtual event that brings as many people as possible in a single virtual Zoom conference, Datu Puti hopes to set the official GUINNESS WORLD RECORDS title for the most people dipping food into vinegar online simultaneously and doing the iconic “Mukhasim” face. 

“We’re hopeful that 2021 will be a better year for all of us,” shares Mario Mendoza, Marketing Director for Kitchen Fundamentals, “We want to welcome it together, as one Mukhasim Nation, with the positive vibes and energy of a fun attempt at a new GUINNESS WORLD RECORDS™ title for the Philippines.”

The program will be hosted by Mukhasimbassador Sam YG. Joining the fun are a number of local celebrities and personalities such as actor and host Eric “Eruption” Tai and actress and singer Maymay Entrata, to name a few.

Everyone who joins the attempt will receive a digital certificate as proof their world record attendance. Those with the best Mukhasim faces will also receive a special gift from Datu Puti and be featured on the brand’s social media posts.

How’s that for starting 2021 with a bang? Looking for a new kind of achievement? Set a world record with Datu Puti’s #MukhasimNation happening on January 24! Simply visit http://bit.ly/MukhasimWorldRecord, fill out the form completely, and wait for the confirmation email. Once confirmed, all you need to prepare is your favorite Datu Puti vinegar variant, a dish or snack to dip in the sauce—and of course, your best #Mukhasim face!

For more information on the event and other Datu Puti news and updates, follow Datu Puti on Facebook at facebook.com/DatuPuti.

Selena Gomez attempts to prepare Filipino adobo using Datu Puti vinegar!

Whenever you talk about Filipino food with anyone, especially outside the Philippines, chances are the first thing that will come to mind is the legendary adobo. There are so many different variations you can find in around the country, with every household having their own special take on what the best adobo tastes like.

Everyone loves adobo, so much so that, over the years, our signature dish has been making quite an impact around the world. Some restaurants in the US and Europe have been offering their own renditions of adobo. Popular American cable channel the Food Network even released several recipes of adobo on their website. 

In 2021, Filipino adobo returns to the spotlight once again. Iconic actress and pop artist Selena Gomez has been spotted attempting to prepare Filipino adobo on the upcoming season of her cooking show Selena + Chef. With the help of hotshot Filipino-Canadian celebrity chef Jordan Andino, Selena whips up some adobo using the iconic Filipino vinegar Datu Puti, which is displayed prominently on her kitchen countertop!  The secret to a great adobo, after all, is the perfect balance of Datu Puti soy sauce and vinegar, flavours that Filipino condiment giant Nutriasia has been providing to every Filipino household for generations. 

After seeing this trailer, Filipino fans are surely hyped up by the prospect of their idol cooking a quintessential Pinoy dish! Capture the most authentic, homemade goodness of adobo with brands that Filipinos have loved and trusted for many years. Stack up your pantry with bottles of your favorite Datu Puti vinegar and soy sauce, as well as other beloved NutriAsia brands, from your favorite supermarket and grocery store! 

The second season of Selena + Chef will premiere on the HBO Max streaming service on January 21.

Datu Puti hopes to set the official GUINNESS WORLD RECORDS title for the most people dipping food into vinegar online simultaneously

Datu Puti hopes to set the official GUINNESS WORLD RECORDS™ title for the most people dipping food into vinegar online simultaneously and doing the iconic “Mukhasim” face. 

Ushering in a new year is always another chance for new beginnings and goals for the upcoming days. If you’re tired of the usual resolutions, why not add setting a world record on your 2021 to-do list? 

To bring a high-spirited tone for the year ahead, Datu Puti is giving Filipinos something fun, lighthearted, and uplifting to kick off 2021. This year, the beloved vinegar brand will attempt to achieve a unique world record. In a virtual event that brings as many people as possible in a single virtual Zoom conference. 

“We’re hopeful that 2021 will be a better year for all of us,” shares Mario Mendoza, Marketing Director for Kitchen Fundamentals, “We want to welcome it together, as one Mukhasim Nation, with the positive vibes and energy of a fun attempt at a new GUINNESS WORLD RECORDS title for the Philippines.”

The program will be hosted by Mukhasimbassador Sam YG. Joining the fun are a number of local celebrities and personalities such as actor and host Eric “Eruption” Tai and actress and singer Maymay Entrata, to name a few.

Everyone who joins the attempt will receive a digital certificate as proof their world record attendance. Those with the best Mukhasim faces will also receive a special gift from Datu Puti and be featured on the brand’s social media posts.

How’s that for starting 2021 with a bang? Looking for a new kind of achievement? Set a world record with Datu Puti’s #MukhasimNation happening on January 24! Simply visit http://bit.ly/MukhasimWorldRecord, fill out the form completely, and wait for the confirmation email. Once confirmed, all you need to prepare is your favorite Datu Puti vinegar variant, a dish or snack to dip in the sauce—and of course, your best #Mukhasim face!

For more information on the event and other Datu Puti news and updates, follow Datu Puti on Facebook at facebook.com/DatuPuti.

Datu Puti commits to achieving a net-zero plastic footprint by 2021

NutriAsia, the country’s leading producer and distributor of sauces and condiments including Datu Puti, UFC, Golden Fiesta, and Locally, is joining Plastic Credit Exchange (PCEx) to attain plastic neutral certification for its Datu Puti brand. 

 

A step toward the company’s climate change goals, NutriAsia has pledged to make the entire Datu Puti product portfolio plastic neutral, which entails offsetting 100% of its plastic footprint over the last year and for the future. This means calculating the plastic usage in Datu Puti’s bottles, bottle caps, cap seals, and stand-up pouches, then through PCEx, diverting the equivalent amount of post-consumer plastic from nature. Datu Puti commits to achieving a net-zero plastic footprint by 2021.

 

Since 2014, NutriAsia has been taking part in the movement towards a zero-waste community through projects like Datu Puti’s Jumbohalang Tambalan, BYOB (Bring Your Own Bote)  DENR-EMB’s Refill Revolution, as well as through the launch of Locally, a socially responsible brand for the “local good”. A stepping stone to sustainability, these projects raised awareness on responsible plastic use.

 

Through their engagement with PCEx, NutriAsia activates a key piece of their sustainability plan. Angie Flaminiano, President at NutriAsia, said, “With our brands being an integral part of every Filipino household, NutriAsia takes its role in nation-building with much fervor.   We strive to live by our commitment to our consumers of making their lives Masarap (good), Masaya (happy). This partnership with Plastic Credit Exchange is part of fulfilling that promise. NutriAsia through plastic neutrality is intensifying its drive for sustainability.  We are one with the nation in ensuring quality lives for our countrymen by protecting our environment, now and in the future.”

 

“We welcome NutriAsia to our global movement of changemakers,” said Nanette Medved-Po, Founder and Chairwoman at PCEx. “By choosing to undergo the boldest action to help put an end to plastic waste, NutriAsia underscores its ongoing commitment to minimizing the environmental impact of their brands like Datu Puti.”

 

Datu Puti and Silver Swan remain among the Most Chosen Food Brands in 2019

Silver Swan and Datu Puti continue their run as two of the Most Chosen Food Brands among Filipino consumers in 2019, according to the 2020 Kantar Asia Brand Footprint report.

The report found that Silver Swan retained its ranking as the 2^nd Most Chosen Food Brand from 2018, with 500 million Consumer Reach Points, while also attaining the 3^rd Most Chosen FMCG Brand. Datu Puti retained its 4^thplace ranking from the previous year.

The Consumer Reach Point (CRP) metric used by the report refers to how present the brands are in Filipino households across the country, amplified by how often these were bought.

Silver Swan is a long-running, trusted, and iconic Philippine name in everyday condiments. It is Filipino housewives’ partner in helping bring out the delicious taste in food with its tamang timpla of flavors.

Aside from  soy sauce, Silver Swan also offers a wide range of condiments and food products that all make up the perfectly balanced taste that many Filipinos know and love, such as vinegar, fish sauce, salted black beans, chili sauce, hot sauce, oyster sauce, Worcestershire sauce, and most recently Wow Sarap Seasoning Granules.

Datu Puti is the pioneer vinegar brand in the Philippines, with its name defining the perfect quality and delicious sourness in vinegar. It has grown into a megabrand of condiments with the addition of soy sauce, fish sauce, oyster sauce, and barbecue marinade, among others.

NutriAsia is the Philippines’ leading producer, marketer & distributor of high-quality sauces and condiments. It is also home to iconic Filipino brands like UFC, Mang Tomas, Golden Fiesta, Papa, Mafran, and Jufran.

Feel good this Mother’s Day with this tribute to moms and frontliners

This Mother’s Day may feel a little tougher than usual because of the challenging times we live in, but that doesn’t mean it has to be cancelled this year. 

NutriAsia, the leading producer and distributor of sauces and condiments in the Philippines — home of well-loved brands Datu Puti, Silver Swan, UFC, Mang Tomas, and Papa, decided to pay tribute to the wonderful moms who have always been there for us through a funny but heartwarming Mother’s Day video of a son asking his mom for some help in cooking.

In the video, a son calls his mom up because he needs her help in cooking some ulam with some limited ingredients. The mom adorably does her best to teach her son even though using new technology can be challenging for her.

Showing that a mother knows exactly what to do with what she has, the mom shows her son that even with simple ingredients like a can of luncheon meat, a couple of carrots, and some potatoes in the fridge he can cook a Masarap at Masayang menudo, especially with the help of a pouch of UFC Ready Recipes Menudo Sauce she left in her son’s apartment.

UFC Ready Recipes Sauces are a range of ready to use cooking sauces, made from ingredients such as real tomatoes, selected spices and meat flavors. UFC Ready Recipe Sauces are convenient and easy to use. It is pre-mixed and pre-seasoned, and all you have to do is to pour the sauce and let it simmer. It’s available in different variants like Afritada, Menudo, Caldereta and Mechado.

At the end, it’s revealed that she raised a great, caring kid who looks out for others, as it turns out that he was cooking some food to give away to our brave frontliners! 

The video is definitely inspiring and perfect for Mother’s Day, as it shows us that our moms do know best and we can always turn to her for help whenever we need it—and, of course, that the best children are raised by the best mothers.

You too can show your mom some love on Mother’s Day! Easily make a Masarap at Masayang meal for her at home this Mother’s Day! 
You may visit https://nutriasia.com/recipe/ for recipe ideas!