Silver Swan’s first foray into Tiktok proved to be a success as it raked in millions of views

At the height of the quarantine, two home activities became huge trends among Filipinos on social media--cooking/baking and dancing on Tiktok. From must-try bread recipes to bopping to the latest dance hits, people proudly and happily posted about their newfound hobbies as a way of coping with the pandemic.

Somehow, these two worlds collided in a new Tiktok dance craze that recently went viral. The #SwanderfulMoves Dance Challenge by Silver Swan became the latest hit on the short-form video app. 

It features an easy-to-follow dance, with a signature moves called “Adobo Bounce, Pakswing and Sinangag Shuffle”, everything was set to a catchy and upbeat tune. The jingle, titled”Oh, so Swanderful,” highlights the Filipino family tradition of passing down recipes to the next generation as the lyrics sing, “Ang sabi ni Nanay, basta lutong bahay, masaya ang buhay.”

Tiktok enthusiasts immediately picked up the trend after celebrities like TV host Amy Perez, comedienne K Brosas, and teen actress Heaven Peralejo were spotted doing the Swanderful dance.

As of early August, #SwanderfulMoves has already raked in over 22 Million views and at least 18,000 posts taggd under #SwanderfulMoves. Meanwhile Silver Swan’s Tiktok account, now has 112,400 followers and about 323,000 engagements have been recorded on the “Oh so Swanderful” official music page. 

To check out the latest on the #SwanderfulMoves Dance Challenge, download the Tiktok app and search for #SwanderfulMoves to watch the videos uploaded by Tiktok users or create your own. Also follow @silverswanph to see the original #SwanderfulMoves videos.

Datu Puti and Silver Swan remain among the Most Chosen Food Brands in 2019

Silver Swan and Datu Puti continue their run as two of the Most Chosen Food Brands among Filipino consumers in 2019, according to the 2020 Kantar Asia Brand Footprint report.

The report found that Silver Swan retained its ranking as the 2^nd Most Chosen Food Brand from 2018, with 500 million Consumer Reach Points, while also attaining the 3^rd Most Chosen FMCG Brand. Datu Puti retained its 4^thplace ranking from the previous year.

The Consumer Reach Point (CRP) metric used by the report refers to how present the brands are in Filipino households across the country, amplified by how often these were bought.

Silver Swan is a long-running, trusted, and iconic Philippine name in everyday condiments. It is Filipino housewives’ partner in helping bring out the delicious taste in food with its tamang timpla of flavors.

Aside from  soy sauce, Silver Swan also offers a wide range of condiments and food products that all make up the perfectly balanced taste that many Filipinos know and love, such as vinegar, fish sauce, salted black beans, chili sauce, hot sauce, oyster sauce, Worcestershire sauce, and most recently Wow Sarap Seasoning Granules.

Datu Puti is the pioneer vinegar brand in the Philippines, with its name defining the perfect quality and delicious sourness in vinegar. It has grown into a megabrand of condiments with the addition of soy sauce, fish sauce, oyster sauce, and barbecue marinade, among others.

NutriAsia is the Philippines’ leading producer, marketer & distributor of high-quality sauces and condiments. It is also home to iconic Filipino brands like UFC, Mang Tomas, Golden Fiesta, Papa, Mafran, and Jufran.

Feel good this Mother’s Day with this tribute to moms and frontliners

This Mother’s Day may feel a little tougher than usual because of the challenging times we live in, but that doesn’t mean it has to be cancelled this year. 

NutriAsia, the leading producer and distributor of sauces and condiments in the Philippines — home of well-loved brands Datu Puti, Silver Swan, UFC, Mang Tomas, and Papa, decided to pay tribute to the wonderful moms who have always been there for us through a funny but heartwarming Mother’s Day video of a son asking his mom for some help in cooking.

In the video, a son calls his mom up because he needs her help in cooking some ulam with some limited ingredients. The mom adorably does her best to teach her son even though using new technology can be challenging for her.

Showing that a mother knows exactly what to do with what she has, the mom shows her son that even with simple ingredients like a can of luncheon meat, a couple of carrots, and some potatoes in the fridge he can cook a Masarap at Masayang menudo, especially with the help of a pouch of UFC Ready Recipes Menudo Sauce she left in her son’s apartment.

UFC Ready Recipes Sauces are a range of ready to use cooking sauces, made from ingredients such as real tomatoes, selected spices and meat flavors. UFC Ready Recipe Sauces are convenient and easy to use. It is pre-mixed and pre-seasoned, and all you have to do is to pour the sauce and let it simmer. It’s available in different variants like Afritada, Menudo, Caldereta and Mechado.

At the end, it’s revealed that she raised a great, caring kid who looks out for others, as it turns out that he was cooking some food to give away to our brave frontliners! 

The video is definitely inspiring and perfect for Mother’s Day, as it shows us that our moms do know best and we can always turn to her for help whenever we need it—and, of course, that the best children are raised by the best mothers.

You too can show your mom some love on Mother’s Day! Easily make a Masarap at Masayang meal for her at home this Mother’s Day! 
You may visit https://nutriasia.com/recipe/ for recipe ideas!