Ever Bilena Gives Fans a Chance to Win VIP Tickets to EXO's Manila Concert

Ever Bilena Cosmetics, Inc., recognized as the most trusted Filipino cosmetics brand and the Philippines’ best local makeup brand for over four decades, has announced a five-day raffle giving Filipino fans the chance to win seats to EXO Planet #6 EXhOrizon in Manila — creating one of the most joyful brand moments the local beauty community has seen in years.

The promo runs until  May 30, 2026, with participants entering for a chance to win a D-1 VIP B Ticket or a D-2 Box Premium Ticket to EXO’s Manila concert.

To join, fans just need to purchase any Ever Bilenaproduct worth ₱499 using the voucher code EVERXOXO at the brand’s official TikTok Shop (@everbilenaofficial).

The promo announcement dropped via @everbilenaofficial on Instagram, drew over 8,600 likes, 1,000 comments, and hundreds of shares within hours—a response that reflects not just concert excitement, but deep affinity for a brand Filipino consumers have called their own for generations.

Two years strong: Ever bilena and the Exo-L community

Ever Bilena and the EXO-L community go back to 2023 — the year the brand became the first Filipino cosmetics company to partner with Park Chanyeol. For a lot of fans, that was the moment Ever Bilenastopped being just a makeup brand they grew up with and became something more personal. That connection has only deepened since — and three years later, Ever Bilena is bringing the community together again, this time through a giveaway to attend EXO Planet #6 EXhOrizon in Manila.

“Our history with the EXO-L community isn’t manufactured — it goes back to 2023, when Chanyeol became an Ever Bilena endorser. This promo is simply the most visible expression of something that has always been true about who we are,” said Rafeea Custodio, Brand Manager of Ever Bilena Cosmetics, Inc.

 “This isn’t a business decision. It’s a love letter to Filipino fans who have carried this brand in their hearts — and in their makeup bags — for years.”— Denice Sy, chief sales and marketing officer, Ever Bilena Cosmetics, Inc. 

 

Lucky winners will receive either a D-1 VIP B Ticket with premium seating for Day 1 of EXO Planet #6 EXhOrizon in Manila or a D-2 Box Premium Ticket for an exclusive box section experience on Day 2.

 

Raffle draw details and winner announcements will be posted through @everbilenaofficial on Instagramand TikTok, while the full mechanics, FAQs, and terms and conditions are available on Ever Bilena’sofficial social media pages.

 

Ever Bilena also reminds participants to purchase only through official and authorized channels to ensure valid raffle entries.

Ever Bilena Bags “Best Local Cosmetics Brand” at VP Choice Awards

 The Philippines' top local makeup brand wins Cosmetic Brand of the Year at the 2025 and 2026 VP Choice Awards — the country's leading people's choice awards — solidifying Ever Bilena's position as the most trusted Filipino cosmetics brand.

 

Ever Bilena Cosmetics, Inc., the Philippines' number one local cosmetics company, has been named Cosmetic Brand of the Year at the 7th VP Choice Awards (2026) — marking the brand's second consecutive year winning the title at the country's most widely recognized people's choice awards. Ever Bilena also won the same distinction at the 6th VP Choice Awards (2025), making it the only Filipino cosmetics brand to win the award back-to-back.

Ever Bilena Cosmetics, Inc. chief sales and marketing officer Denice Sy

 

The VP Choice Awards, organized by Village Pipol Magazine and RED Entertainment, Inc., is widely regarded as the Philippines' leading consumer-voted awards body, covering entertainment, lifestyle, technology, and beauty. Winners are determined through a transparent dual-voting system: 50 percent from nationwide public votes cast online and via the official VPCA app, and 50 percent from a distinguished panel of industry judges and the Village Pipol editorial team.

 

The back-to-back recognition establishes Ever Bilena as the best local makeup brand in the Philippines by popular vote — a distinction earned not through a single campaign, but through sustained consumer trust over two award cycles. Competing nominees in the Cosmetic Brand of the Year category have included other leading Filipino beauty brands across drugstore and premium tiers.

 

"Winning this award two years in a row warms our hearts! The VP Choice Awards is the voice of their young Gen Z and Gen Alpha audience, and this recognition tells shows us just how loved our brand is, and that our campaigns truly resonate with them!” said Denice Sy, chief sales and marketing officer, Ever Bilena Cosmetics, Inc.

 

The 2026 VP Choice Awards also saw Ever Bilena Cosmetics serve as the presenting sponsor of the event's PIPOL Face of the Year category, and Denice Sy as a distinguished member of the panel of judges — underscoring the brand's deep integration with the Philippine beauty and lifestyle industry.

 

The consecutive wins come alongside a period of significant brand momentum for Ever Bilena. In 2026, the brand was named the official color cosmetics sponsor of Miss Universe Philippines 2026 — the pageant's first-ever cosmetics partnership of its kind — further affirming its status as the top Filipino makeup brand trusted by the country's most prominent beauty platforms.

 

For Filipino consumers searching for the best local makeup brand in the Philippines, the VP Choice Awards back-to-back win offers a clear, consumer-validated answer: Ever Bilena, the brand that has served generations of Filipinas, remains the top choice.

Miss Universe Philippines 2026 Gets a Beauty Boost from Ever Bilena

Ever Bilena steps into a meaningful new chapter as it becomes the official color cosmetics sponsor of Miss Universe Philippines 2026 for the first time.

The partnership was introduced through a runway event at Ayala Malls Arca South, drawing an estimated crowd of 30,000. It was more than just a pageant appearance. It felt like a shared moment between the candidates and the women who see themselves in them.

Miss Universe Philippines 2026 candidates (L–R) include Alexandra Krishna Oriño of Albay; Megan Baldevia of Bacolod City; Felicia Aldanaof Bacoor City; Roxie Baeyens of Baguio City; Kathleen Dale Caseñas of Batangas City; Ryla Hernandez of Cabanatuan City; Erica Cadayday of Camiguin; Jencel Caña of Cavite;Apriel Smith of Cebu City; Nicole Borromeo of Cebu Province; Clarissa Westram of Cotabato Province; and Tyra Jane Godino of Dasmariñas City

One of the most memorable parts of the afternoon was when the delegates stepped off the stage and into the crowd, personally handing out Ever Bilena beauty kits along with fresh flowers. Each kit featured the brand’s best-selling Serum Tinted Lip Balm. It turned what could have been a typical event into something more personal. A simple but meaningful way to celebrate women, not just those on stage, but everyone watching.

The collaboration reflects Ever Bilena’s long-standing belief that beauty goes beyond makeup. It is about confidence, self-expression, and showing up as you are. Partnering with Miss Universe Philippines brings that message to a bigger platform, one that continues to shape how Filipina beauty is seen today.

“Ever Bilena has always been about empowering women through beauty,” said Rafeea Custodio, Brand Manager. As the competition continues, the brand also introduces the Miss Ever Bilena special award. This will be given to a candidate who best represents confidence, authenticity, and a kind of beauty that feels real and relatable.

More than a milestone for the brand, the partnership is a reminder of what Ever Bilena has always stood for. Beauty that includes, uplifts, and celebrates every Filipina.

Ever Bilena brings Filipina beauty to the Miss Universe Philippines 2026 runway

 In a powerful celebration of modern Filipina beauty, Ever Bilena Cosmetics, Inc., the Official Color Cosmetics Partner of Miss Universe Philippines 2026, unveiled the EB Atelier: A Showcase of Filipina Beauty at the Bamberton Center in Arca South, Taguig.

The exclusive runway event brought together 50 official candidates of Miss Universe Philippines 2026 in a striking display of confidence, individuality, and artistry—each embodying Ever Bilena’s enduring message: #ForEveryBeauty.

 (L-R) Miss Universe Philippines La Union Bea Millan-Windorski;  Taguig City Bella Ysmael; Cebu Province Nicole Borromeo, Baguio City Roxie Baeyens; and Cebu City Apriel Smith

Hosted by Gayle Resubal, the evening transformed the runway into a visual canvas, with candidates dressed in rich burgundy ensembles and complemented by signature Ever Bilena looks. The showcase highlighted not only beauty, but the strength, diversity, and evolving identity of the Filipina.

The event also marked a milestone collaboration between two iconic institutions—Ever Bilena, a pioneer in Philippine cosmetics, and Miss Universe Philippines, the country’s premier platform for empowered Filipina representation on the global stage.

 (L-R) TV5 chief data analyst Edson Guido, Ever Bilena chief sales and marketing Officer Denice Sy, Petalier founder and creative director Diane Yap, and physician Dr. Henry Costa

A distinguished panel of judges

Guiding the selection of standout candidates was a distinguished panel of judges composed of leaders across industries. The panel included data analytics expert and TV5 chief data analyst Edson Guido, internationally recognized physician Dr. Henry Costa, Petalier founder and creative director Diane Yap, and Ever Bilena’s chief sales and marketing Officer Denice Sy.

Each judge evaluated the candidates based on their runway presence, ability to express individuality through beauty, and how they embodied Ever Bilena’s inclusive philosophy of celebrating beauty in all its forms.

Celebrating the standouts: Miss Ever Bilena Top 5          

Following a rigorous evaluation, five exceptional candidates were recognized as recipients of the Miss Ever Bilena Cosmetics Special Award during the preliminary events leading up to coronation night.

The Top 5 finalists are: Roxie Baeyens (Baguio City), Apriel Smith (Cebu City), Nicole Borromeo (Cebu Province), Bea Millan-Windorski (La Union) and Bella Ysmael (Taguig City).

Each finalist received Php 10,000 in cash and Php 20,000 worth of Ever Bilena products, celebrating their embodiment of the brand’s values: confidence, inclusivity, and authenticity.

One among them will ultimately be crowned Miss Ever Bilena 2026 at the grand coronation night.

A celebration beyond the runway

The EB Atelier event was more than a fashion showcase—it was a continuation of Ever Bilena’s commitment to making beauty empowering and meaningful.

Earlier in the season, candidates participated in a Women’s Month activation titled “From the Stages to the Streets,” where they connected with everyday Filipinas through surprise-and-delight moments at Ayala Malls Arca South—bridging the gap between pageantry and real-world impact.

The evening also highlighted the Bamberton Center as Ever Bilena’s newest landmark space, symbolizing the company’s continued growth and vision for the future of Filipino beauty.

Enhancing the experience were event partners including Petalier, which brought its signature floral artistry to the venue, and Tomoro Coffee, which provided premium brews for guests throughout the evening.

Championing Filipina beauty on the global stage

As the Official Color Cosmetics Partner of Miss Universe Philippines 2026, Ever Bilena continues to champion the belief that world-class beauty is not defined by one standard—but celebrated in all forms.

Through initiatives like the EB Atelier, the brand reinforces its role in shaping a more inclusive, empowered, and globally competitive representation of Filipina beauty.

SM Beauty Kicks Off a Month of Beauty with Ever Bilena, Careline, and Spotlight

 SM Beauty has always been the go-to destination for every beauty lover, and this September, it takes beauty experiences to the next level! From exclusive deals to interactive activations, SM Beauty is the one-stop shop where beauty meets excitement. This month, three powerhouse local brands, namely Ever Bilena, Careline, and Spotlight, take center stage with unique concepts designed to delight beauty enthusiasts nationwide.

1. Discover tempting makeup bundles and exclusive freebies at the Ever Bilena Beauty Bakery, available until September 30 at SM Manila, SM Calamba, and SM Cebu.

A sweet escape at the Ever Bilena Beauty Bakery

Indulge your senses at the Ever Bilena Beauty Bakery, where beauty looks as tempting as a box of treats. Shoppers can enjoy irresistible bundles such as The Sweet Deal – 3 items for only ₱499, Mid-Tier Indulgence – 4 items for just ₱599, or The Ultimate Confectionery – 8 items for only ₱999. And here’s the cherry on top: every purchase that includes an EB Plus Tinted Lip Oil comes with a complimentary Pond Naravit poster, a must-have collectible for fans. The Beauty Bakery experience will be open until September 30 at SM Manila, SM Calamba, and SM Cebu Department Stores.

2. Get ready to Fill to the Max with Careline’s latest beauty activation made for Gen Z trendsetters, available until September 30 at SM Megamall, SM Bicutan, and SM J Mall Department Stores.

Fill it up with Careline’s Beauty Tank

With beauty experiences getting more creative than ever, there’s one activation that’s sure to catch the eye of Gen Z shoppers. Careline is turning up the fun with its Beauty Tank: Fill to the Max activation, designed especially for young beauty lovers. For only ₱999, customers can load their pouch with products valued at up to ₱5,000. To add sparkle to the experience, every Canva Pot purchase comes with free bedazzling, while shoppers who collect three Canva Pots will also take home a stylish silver pouch. This activation runs until September 30 at SM Megamall, SM Bicutan, and SM J Mall Department Stores.

3. Dig into a makeup experience like no other with Spotlight’s Beauty Buffet, available until September 30 at SM Marikina and SM Consolacion Department Stores

Feast at the Spotlight Beauty Buffet

Exploring new makeup finds can be just as exciting as discovering a fresh look. This September, Spotlight is offering beauty fans the chance to do both with its Beauty Buffet. For just ₱999, shoppers can pick out eight of their favorite Spotlight products from a wide array of essentials, perfect for restocking or experimenting with something different. To sweeten the experience, exclusive freebies await, making this buffet as rewarding as it is fun. The Spotlight Beauty Buffet runs until September 30 at SM Marikina and SM Consolacion Department Stores.

A month of beauty you’ll love

This September, SM Beauty redefines the beauty shopping experience with activations that are as fun as they are rewarding. From Ever Bilena’s sweet-inspired bundles to Careline’s pouch-filling challenge and Spotlight’s indulgent beauty buffet, every visit promises something new to discover. Whether you’re drawn to bold experiments or simply revisiting trusted makeup favorites, these activations make beauty feel fresh, lighthearted, and worth savoring.

Head to your nearest SM Beauty and join the fun, because beauty is always better at SM!

Ever Bilena welcomes Thai A-lister Pond Naravit in milestone endorsement deal

Ever Bilena, the Philippines’ top homegrown cosmetics brand, proudly introduces Thai actor and singer Pond Naravit Lertratkosum as its newest brand ambassador. This milestone partnership marks two exciting firsts: Pond becomes Ever Bilena’s first-ever Thai endorser, and Ever Bilena becomes Pond’s first brand endorsement in the Philippines.

 

A popular star under GMMTV and a member of RISER MUSIC’s boy group PROJECT JASP.ER, Pond is best known for his roles in popular series such as Fish Upon the Sky, Never Let Me Go, We Are, Our Skyy, and Leap Day. With his charm, authenticity, and international appeal, Pond has earned a devoted fan base across Southeast Asia.

 

"Pond is confident, relatable and passionately connected with his audience, something we also stands for as a brand," says Denice Sy, chief sales & marketing officer of Ever Bilena. "His cross-border influence and genuine spirit make him the perfect ambassador for Ever Bilena as we continue to champion beauty that's inclusive, empowering, and globally relevant."

 

To celebrate this exciting partnership, Ever Bilena has prepared a lineup of special campaigns, exclusive promotions, and fan-focused activities that both Narawins (fans of Pond and his partner Phuwin) and PangPonds (Pond’s solo fandom) can look forward to. Pond will front several of the brand’s top products, including a limited-edition collection curated especially for this collaboration!

 

 

Ever Bilena Awards P250K Business Packages to Boxing Champs Nesthy Petecio and Kenneth Llover

 

Two of the Philippines' brightest boxing stars, Nesthy Petecio and Kenneth Llover, recently visited the Ever Bilena (EB) Head Office, where they were warmly welcomed by CEO Dioceldo Sy and the EB family. The visit was a celebration of their incredible achievements in the boxing ring and a tribute to their shared stories of resilience, family devotion, and national pride.

Both athletes, known not only for their victories but also for their humility and heart, were honored with ₱250,000 Ever Bilena direct sales business packages each—recognizing their commitment to uplifting their families through hard work and perseverance. They also received gift packs featuring products from Ever Bilena’s diverse portfolio, including Blackwater and BW Women.

(L-R) Ever Bilena president and CEO Dioceldo Sy with 2024 Olympics bronze medalist Nesthy Petecio

Nesthy Petecio, a trailblazer in Philippine boxing, holds a silver medal from the Tokyo 2020 Olympics and a bronze from the Paris 2024 Olympics. Coming from humble beginnings in Davao del Sur, Nesthy shared how her journey was never about fame, but about fighting for her family. She has also proven that women can rise in male-dominated arenas. During her visit, she was pleasantly surprised to learn that Blackwater and BW Women are proudly part of the Ever Bilena Group, too! "Akala ko makeup lang ang Ever Bilena! Pati pala Blackwater is under EB, nakakatuwa po ang suporta nyo sa mga atleta," Nesthy remarked.

(L-R) OPBF Bantamweight champion Kenneth Llover and 2024 Olympics bronze medalist Nesthy Petecio

Meanwhile, Kenneth Llover, the undefeated OPBF Bantamweight Champion with a spotless 14-0 record (9 KOs), also shared his story—from street sparring in Cavite to standing tall on the international stage. Like Nesthy, Kenneth's driving force has always been his family.

"Naging paraan ang boxing para tulungan ang pamilya ko," he shared. Kenneth also revealed his long-time customer loyalty to Blackwater, saying, "Gamit ko palagi yun gray na deo spray (Dark Pleasure) since high school pa. Binibili ko lang sa mall, tapos ngayon si Blackwater na sumusuporta sa akin, spinonsoran pa presscon ko!"

The two champions connected deeply over their shared values, having risen from hardship, fighting with heart, and carrying the Philippine flag with pride every time they step into the ring.

Dioceldo Sy, known for his advocacy in empowering Filipinos through entrepreneurship and sports, expressed his admiration: "Nesthy and Kenneth embody the true spirit of a champion. Not just in victory, but in character. Ever Bilena and Blackwater have always believed in supporting individuals who are dedicated to their passions, and empower them to live beautiful lives."

The business packages awarded to Nesthy and Kenneth reflect Ever Bilena’s ongoing commitment to uplifting individuals beyond their careers, providing them with opportunities to build sustainable futures for their loved ones.

As Nesthy prepares for the 2028 Los Angeles Olympics and Kenneth eyes another world title shot, both athletes left Ever Bilena HQ with more than just gifts, they left with boosted inspiration from the backing of a company that shares their passion for purpose-driven success.

Ever Bilena’s biggest buy 1, Take 1 sale is here

 Ever Bilena, the country’s leading local cosmetics brand, is celebrating its birthday with an irresistible Buy 1, Take 1sale happening from March 28 to 30, 2025 only.

Timed perfectly with Women’s Month and payday, this nationwide promo gives beauty lovers the chance to stock up on their favorite Ever Bilena products, including the brand’s latest viral launches like the EB Plus Moisture Boost Lipstick, EB Plus Serum Tinted Lip Oil (new shades), and the TikTok-favorite EB Pillow Pop Multipotamong many others.

 

"Ever Bilena has always been about making beauty accessible to every Filipina. What better way to celebrate our birthday than by giving back to our loyal customers with our biggest sales of the year?" says Denice Sy, chief sales & marketing officer of Ever Bilena.

 

The promo is available in the following stores nationwide, including major department stores and beauty retailers:

• SM Beauty Department Store

• Watsons

• Robinsons Department Store

• Waltermart Department Store

• Waltermart Supermarket

• Gaisano Metro

• Gaisano Grand Department Store and Supermarket

• Gaisano Super Metro and Gaisano Fresh & Easy

• Prince Retail

• Alturas Chain (Bohol)

• Bohol Quality Mall

• Ever Department Store

 

Everything is on sale at Buy One Take One except for Face Powders, Nail Polish, and Accessories which are not included in the sale.

 

Shoppers should take advantage of this limited-time offer before stocks run out. For more details, visit Ever Bilena’sofficial social media pages @everbilenaofficial on TikTok, Instagram, and Facebook, and @everbilenaph on X (formerly Twitter).