SM Beauty Kicks Off a Month of Beauty with Ever Bilena, Careline, and Spotlight

 SM Beauty has always been the go-to destination for every beauty lover, and this September, it takes beauty experiences to the next level! From exclusive deals to interactive activations, SM Beauty is the one-stop shop where beauty meets excitement. This month, three powerhouse local brands, namely Ever Bilena, Careline, and Spotlight, take center stage with unique concepts designed to delight beauty enthusiasts nationwide.

1. Discover tempting makeup bundles and exclusive freebies at the Ever Bilena Beauty Bakery, available until September 30 at SM Manila, SM Calamba, and SM Cebu.

A sweet escape at the Ever Bilena Beauty Bakery

Indulge your senses at the Ever Bilena Beauty Bakery, where beauty looks as tempting as a box of treats. Shoppers can enjoy irresistible bundles such as The Sweet Deal – 3 items for only ₱499, Mid-Tier Indulgence – 4 items for just ₱599, or The Ultimate Confectionery – 8 items for only ₱999. And here’s the cherry on top: every purchase that includes an EB Plus Tinted Lip Oil comes with a complimentary Pond Naravit poster, a must-have collectible for fans. The Beauty Bakery experience will be open until September 30 at SM Manila, SM Calamba, and SM Cebu Department Stores.

2. Get ready to Fill to the Max with Careline’s latest beauty activation made for Gen Z trendsetters, available until September 30 at SM Megamall, SM Bicutan, and SM J Mall Department Stores.

Fill it up with Careline’s Beauty Tank

With beauty experiences getting more creative than ever, there’s one activation that’s sure to catch the eye of Gen Z shoppers. Careline is turning up the fun with its Beauty Tank: Fill to the Max activation, designed especially for young beauty lovers. For only ₱999, customers can load their pouch with products valued at up to ₱5,000. To add sparkle to the experience, every Canva Pot purchase comes with free bedazzling, while shoppers who collect three Canva Pots will also take home a stylish silver pouch. This activation runs until September 30 at SM Megamall, SM Bicutan, and SM J Mall Department Stores.

3. Dig into a makeup experience like no other with Spotlight’s Beauty Buffet, available until September 30 at SM Marikina and SM Consolacion Department Stores

Feast at the Spotlight Beauty Buffet

Exploring new makeup finds can be just as exciting as discovering a fresh look. This September, Spotlight is offering beauty fans the chance to do both with its Beauty Buffet. For just ₱999, shoppers can pick out eight of their favorite Spotlight products from a wide array of essentials, perfect for restocking or experimenting with something different. To sweeten the experience, exclusive freebies await, making this buffet as rewarding as it is fun. The Spotlight Beauty Buffet runs until September 30 at SM Marikina and SM Consolacion Department Stores.

A month of beauty you’ll love

This September, SM Beauty redefines the beauty shopping experience with activations that are as fun as they are rewarding. From Ever Bilena’s sweet-inspired bundles to Careline’s pouch-filling challenge and Spotlight’s indulgent beauty buffet, every visit promises something new to discover. Whether you’re drawn to bold experiments or simply revisiting trusted makeup favorites, these activations make beauty feel fresh, lighthearted, and worth savoring.

Head to your nearest SM Beauty and join the fun, because beauty is always better at SM!

Ever Bilena welcomes Thai A-lister Pond Naravit in milestone endorsement deal

Ever Bilena, the Philippines’ top homegrown cosmetics brand, proudly introduces Thai actor and singer Pond Naravit Lertratkosum as its newest brand ambassador. This milestone partnership marks two exciting firsts: Pond becomes Ever Bilena’s first-ever Thai endorser, and Ever Bilena becomes Pond’s first brand endorsement in the Philippines.

 

A popular star under GMMTV and a member of RISER MUSIC’s boy group PROJECT JASP.ER, Pond is best known for his roles in popular series such as Fish Upon the Sky, Never Let Me Go, We Are, Our Skyy, and Leap Day. With his charm, authenticity, and international appeal, Pond has earned a devoted fan base across Southeast Asia.

 

"Pond is confident, relatable and passionately connected with his audience, something we also stands for as a brand," says Denice Sy, chief sales & marketing officer of Ever Bilena. "His cross-border influence and genuine spirit make him the perfect ambassador for Ever Bilena as we continue to champion beauty that's inclusive, empowering, and globally relevant."

 

To celebrate this exciting partnership, Ever Bilena has prepared a lineup of special campaigns, exclusive promotions, and fan-focused activities that both Narawins (fans of Pond and his partner Phuwin) and PangPonds (Pond’s solo fandom) can look forward to. Pond will front several of the brand’s top products, including a limited-edition collection curated especially for this collaboration!

 

 

Ever Bilena Awards P250K Business Packages to Boxing Champs Nesthy Petecio and Kenneth Llover

 

Two of the Philippines' brightest boxing stars, Nesthy Petecio and Kenneth Llover, recently visited the Ever Bilena (EB) Head Office, where they were warmly welcomed by CEO Dioceldo Sy and the EB family. The visit was a celebration of their incredible achievements in the boxing ring and a tribute to their shared stories of resilience, family devotion, and national pride.

Both athletes, known not only for their victories but also for their humility and heart, were honored with ₱250,000 Ever Bilena direct sales business packages each—recognizing their commitment to uplifting their families through hard work and perseverance. They also received gift packs featuring products from Ever Bilena’s diverse portfolio, including Blackwater and BW Women.

(L-R) Ever Bilena president and CEO Dioceldo Sy with 2024 Olympics bronze medalist Nesthy Petecio

Nesthy Petecio, a trailblazer in Philippine boxing, holds a silver medal from the Tokyo 2020 Olympics and a bronze from the Paris 2024 Olympics. Coming from humble beginnings in Davao del Sur, Nesthy shared how her journey was never about fame, but about fighting for her family. She has also proven that women can rise in male-dominated arenas. During her visit, she was pleasantly surprised to learn that Blackwater and BW Women are proudly part of the Ever Bilena Group, too! "Akala ko makeup lang ang Ever Bilena! Pati pala Blackwater is under EB, nakakatuwa po ang suporta nyo sa mga atleta," Nesthy remarked.

(L-R) OPBF Bantamweight champion Kenneth Llover and 2024 Olympics bronze medalist Nesthy Petecio

Meanwhile, Kenneth Llover, the undefeated OPBF Bantamweight Champion with a spotless 14-0 record (9 KOs), also shared his story—from street sparring in Cavite to standing tall on the international stage. Like Nesthy, Kenneth's driving force has always been his family.

"Naging paraan ang boxing para tulungan ang pamilya ko," he shared. Kenneth also revealed his long-time customer loyalty to Blackwater, saying, "Gamit ko palagi yun gray na deo spray (Dark Pleasure) since high school pa. Binibili ko lang sa mall, tapos ngayon si Blackwater na sumusuporta sa akin, spinonsoran pa presscon ko!"

The two champions connected deeply over their shared values, having risen from hardship, fighting with heart, and carrying the Philippine flag with pride every time they step into the ring.

Dioceldo Sy, known for his advocacy in empowering Filipinos through entrepreneurship and sports, expressed his admiration: "Nesthy and Kenneth embody the true spirit of a champion. Not just in victory, but in character. Ever Bilena and Blackwater have always believed in supporting individuals who are dedicated to their passions, and empower them to live beautiful lives."

The business packages awarded to Nesthy and Kenneth reflect Ever Bilena’s ongoing commitment to uplifting individuals beyond their careers, providing them with opportunities to build sustainable futures for their loved ones.

As Nesthy prepares for the 2028 Los Angeles Olympics and Kenneth eyes another world title shot, both athletes left Ever Bilena HQ with more than just gifts, they left with boosted inspiration from the backing of a company that shares their passion for purpose-driven success.

Ever Bilena’s biggest buy 1, Take 1 sale is here

 Ever Bilena, the country’s leading local cosmetics brand, is celebrating its birthday with an irresistible Buy 1, Take 1sale happening from March 28 to 30, 2025 only.

Timed perfectly with Women’s Month and payday, this nationwide promo gives beauty lovers the chance to stock up on their favorite Ever Bilena products, including the brand’s latest viral launches like the EB Plus Moisture Boost Lipstick, EB Plus Serum Tinted Lip Oil (new shades), and the TikTok-favorite EB Pillow Pop Multipotamong many others.

 

"Ever Bilena has always been about making beauty accessible to every Filipina. What better way to celebrate our birthday than by giving back to our loyal customers with our biggest sales of the year?" says Denice Sy, chief sales & marketing officer of Ever Bilena.

 

The promo is available in the following stores nationwide, including major department stores and beauty retailers:

• SM Beauty Department Store

• Watsons

• Robinsons Department Store

• Waltermart Department Store

• Waltermart Supermarket

• Gaisano Metro

• Gaisano Grand Department Store and Supermarket

• Gaisano Super Metro and Gaisano Fresh & Easy

• Prince Retail

• Alturas Chain (Bohol)

• Bohol Quality Mall

• Ever Department Store

 

Everything is on sale at Buy One Take One except for Face Powders, Nail Polish, and Accessories which are not included in the sale.

 

Shoppers should take advantage of this limited-time offer before stocks run out. For more details, visit Ever Bilena’sofficial social media pages @everbilenaofficial on TikTok, Instagram, and Facebook, and @everbilenaph on X (formerly Twitter).

 

What’s inside Senator Risa Hontiveros’ beauty pouch?

 In a candid and unexpected moment, Senator Risa Hontiveros was caught on camera by TikTok influencer Denise Annthea in a fun, on-the-spot “What’s in Your Bag?” interview. The well-loved public servant gave a glimpse into her beauty essentials, proving that even in politics, a well-curated beauty kit is a must-have!

A self-proclaimed practical beauty enthusiast, Senator Risa revealed that she always carries a compact floral-designed mirror and hair crunchies—one for the daytime and a glittery one for the evening.  

When it comes to makeup, she was spotted using a lip liner she swears by, admitting she needs to stock up on more. That must-have lip liner? The EB No Budge Lip Liner from Ever Bilena!

Supporting local beauty brands, Senator Risa also gave a nod to Spotlight Cosmetics and Issy, proving her love for homegrown makeup. But her pouch also featured a mix of international favorites, including beauty staples from Kiko Milano and Maybelline.

It’s refreshing to see a mindful beauty consumer in the political sphere—someone who not only champions important causes but also supports brands that align with her values. From everyday essentials to glam night must-haves, Senator Risa’s beauty picks are definitely worth checking out.

 

We love a beauty-conscious, empowered leader! Will you be adding her go-to makeup products to your cart, too?

 

Ever Bilena Welcomes 2025 in Style with Y2K-Themed ‘Hello 2K25’ Event

 Ever Bilena kicked off 2025 with style at its Y2K-themed event, Ever Bilena Hello 2K25, held at the Metrotent Convention Center. Hosted by Betong Sumaya and Mika Reyes, the celebration brought together employees for an evening of performances, recognition, and excitement.

Chief sales & marketing officer Denice Sy opened the event with a heartfelt thanksgiving message, highlighting the collective efforts of the Ever Bilena team and teasing upcoming product launches for the year. She ended with a special tribute to employees, saying, "You are the heart and soul of Ever Bilena."

 

The night featured standout performances, including Bianca Umali’s medley of Kitchie Nadal songs and Barbie Forteza’s renditions of Espresso by Sabrina Carpenter and You Belong with Me by Taylor Swift. Stages artist Dylan Menor also helped draw raffle winners, adding energy to the evening.

 

A highlight of the program was the Mirror, Mirror look-alike contest, where employees dressed as Y2K celebrities, and the B-Pop Singing and Dance contests, showcasing department talent and unity. Judged by esteemed data analytics expert, Edson Guido, actress Alyana Asistio, and key accounts manager, Sabrina Sy. 

Long-time service awardees were honored for their dedication, with employees celebrating milestones of 20, 25, and 30 years with the company. COO, Silliman Sy shared that every year together is a blessing.

 

Exciting prizes, including appliances, gift certificates, and cash, were awarded throughout the event, with a grand prize of Php 50,000 going to one lucky employee.

 

Ever Bilena’s founder and CEO, Dioceldo Sy, closed the night with a message of gratitude, praising the Ever Bilenateam for its resilience and innovative spirit. He emphasized that the brand's success in a competitive market is a testament to the dedication of its employees.

 

With a vibrant start to 2025, Ever Bilena remains committed to innovation and excellence as it continues to lead the beauty industry.

 

 

Holiday Glam Awaits: Exclusive SM Beauty Experiences You Can’t Miss!

 It’s the most wonderful time of the year, and SM Beauty is your ultimate destination for all things gifting! With a dazzling array of beauty brands, unbeatable holiday deals, and exciting experiential activities, there’s something for everyone on your list—and plenty to treat yourself too!

 

Here’s a sneak peek at the exclusive experiences you won’t want to miss at select SM Beauty Department Stores this holiday season:

 

Ever Bilena Makeup Bar

Where: SM North Edsa and SM Baguio Department Stores

When: December 6, 2024 – December 28, 2024

 

Get ready to build your dream goodie bag! At the Ever Bilena Makeup Bar, customers can grab a medium bag for just Php 499 or go all out with a large bag for Php 599—and fill it to the brim with fabulous Ever Bilena products.But the fun doesn’t stop there. Once you’ve checked out, swing by the booth to bedazzle and dress up your bag with charming stickers, making it as unique as you are.

Spotlight Advent Calendar Experience

Where: SM Mall of Asia and SM Megamall Department Stores

When: December 6, 2024 – December 28, 2024

 

Step into the magic of the holidays with Spotlight’s life-sized Advent Calendar Experience! Test your luck with their thrilling pachinko ball game to unveil a mystery gift from the calendar for just Php 999. It’s the perfect way to add a touch of surprise and luxury to your Christmas season.

 

Don’t wait—head to your nearest SM Beauty Department Store to shop, play, and make your holiday sparkle. These activities are available for a limited time only, so make your Christmas shopping extra magical with SM Beauty today!

Follow SM Beauty on social media for more updates and exclusive offers.

 

Let the countdown to Christmas begin!

 

Philippines' First Beauty Creator Summit Brings Together Top Influencers to Inspire Aspiring Content Creators

 The Philippines’ inaugural Beauty Creator Summit took place at KMC Solutions - One Ayala, Makati City, gathering over 200 beauty influencers and aspiring content creators. Organized by Project Vanity's Liz Lanuzo, the summit featured top beauty influencers MarjMaroket, Belle Rodolfo, Teree Daisuke, and Kai Javier, each presenting key topics on succeeding in the beauty content industry.

Belle Rodolfo led a workshop titled “So You Want to Be an Authentic Content Creator?” emphasizing storytelling and scriptwriting to help creators stay genuine. Kai Javierprovided a practical guide in her session, “Content Creation Strategies, Equipment, and Editing Basics,”focusing on essential techniques for professional content production. Teree Daisuke shared insights in “How to Approach Brands, Pitch Yourself, and Analyze Your Success,” drawing from his own journey to highlight pricing strategies, analytics, and brand collaboration. He encouraged attendees to use social media hashtags and engage in events to build relationships with brands. He recalls joining as many online content creation competitions to get his name out there, including the ones hosted by OG brands like Ever Bilena and Careline. MarjMaroket concluded with “Branding Strategy for Beauty Creators,” discussing her evolution from home-recorded content to representing brands globally, and inspiring attendees to develop a brand that resonates with their audience.

A common theme across all sessions was authenticity as the key to standing out in today’s digital landscape. Attendees participated in breakout mentorship sessions with each speaker, gaining hands-on coaching and insights.

The event offered three ticket tiers, each with exclusive beauty kits: Beauty Insider (P5, 000), Trend Setter (P2, 000), and Fresh Face (P1, 000).

Ever Bilena’s group of brands—Ever Bilena, Careline, Spotlight Cosmetics, Hello Glow, Hyaloo, and Ever Organics—played a significant role as sponsors, featuring interactive booths with unique giveaways. Ever Bilenaoffered customizable Serum Tinted Lip Balms with their fun and coquette bedazzling station, Hello Glow ran a “guess the sunscreen” challenge with prizes, and Spotlight Cosmetics showcased its trending products with personalized engraving services.

The summit’s success marks a significant milestone for the local beauty community, highlighting the importance of authenticity and strategic branding in influencer growth!