SM Beauty has always been the go-to destination for every beauty lover, and this September, it takes beauty experiences to the next level! From exclusive deals to interactive activations, SM Beauty is the one-stop shop where beauty meets excitement. This month, three powerhouse local brands, namely Ever Bilena, Careline, and Spotlight, take center stage with unique concepts designed to delight beauty enthusiasts nationwide.
1. Discover tempting makeup bundles and exclusive freebies at the Ever Bilena Beauty Bakery, available until September 30 at SM Manila, SM Calamba, and SM Cebu.
A sweet escape at the Ever Bilena Beauty Bakery
Indulge your senses at the Ever Bilena Beauty Bakery, where beauty looks as tempting as a box of treats. Shoppers can enjoy irresistible bundles such as The Sweet Deal – 3 items for only ₱499, Mid-Tier Indulgence – 4 items for just ₱599, or The Ultimate Confectionery – 8 items for only ₱999. And here’s the cherry on top: every purchase that includes an EB Plus Tinted Lip Oil comes with a complimentary Pond Naravit poster, a must-have collectible for fans. The Beauty Bakery experience will be open until September 30 at SM Manila, SM Calamba, and SM Cebu Department Stores.
2. Get ready to Fill to the Max with Careline’s latest beauty activation made for Gen Z trendsetters, available until September 30 at SM Megamall, SM Bicutan, and SM J Mall Department Stores.
Fill it up with Careline’s Beauty Tank
With beauty experiences getting more creative than ever, there’s one activation that’s sure to catch the eye of Gen Z shoppers. Careline is turning up the fun with its Beauty Tank: Fill to the Max activation, designed especially for young beauty lovers. For only ₱999, customers can load their pouch with products valued at up to ₱5,000. To add sparkle to the experience, every Canva Pot purchase comes with free bedazzling, while shoppers who collect three Canva Pots will also take home a stylish silver pouch. This activation runs until September 30 at SM Megamall, SM Bicutan, and SM J Mall Department Stores.
3. Dig into a makeup experience like no other with Spotlight’s Beauty Buffet, available until September 30 at SM Marikina and SM Consolacion Department Stores
Feast at the Spotlight Beauty Buffet
Exploring new makeup finds can be just as exciting as discovering a fresh look. This September, Spotlight is offering beauty fans the chance to do both with its Beauty Buffet. For just ₱999, shoppers can pick out eight of their favorite Spotlight products from a wide array of essentials, perfect for restocking or experimenting with something different. To sweeten the experience, exclusive freebies await, making this buffet as rewarding as it is fun. The Spotlight Beauty Buffet runs until September 30 at SM Marikina and SM Consolacion Department Stores.
A month of beauty you’ll love
This September, SM Beauty redefines the beauty shopping experience with activations that are as fun as they are rewarding. From Ever Bilena’s sweet-inspired bundles to Careline’s pouch-filling challenge and Spotlight’s indulgent beauty buffet, every visit promises something new to discover. Whether you’re drawn to bold experiments or simply revisiting trusted makeup favorites, these activations make beauty feel fresh, lighthearted, and worth savoring.
Head to your nearest SM Beauty and join the fun, because beauty is always better at SM!
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