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Showing posts with label Grab Philippines’ Country Marketing Head.. Show all posts
Showing posts with label Grab Philippines’ Country Marketing Head.. Show all posts

Tuesday, March 1, 2016

GrabJeep now roams along EDSA with 11 stops



Grab, Southeast Asia’s leading ride-hailing app, now offers free jeepney rides along EDSA for two months. With GrabJeep, everyone will have a chance at a safe and convenient commute along the busiest thoroughfare in the metro.



“Grab’s mission has always been to drive the transport industry of Southeast Asia forward. While we already have a diverse set of services in our app, it’s about time we take a look at jeeps – one of the most traditional forms of transportation in the Philippines. We want to empower commuters with the same freedom we provide our passengers,” said Khriz Lim, Grab Philippines’ Country Marketing Head.

Jeepneys are among the most common form of transportation for commuters in Metro Manila. With GrabJeep, Grab upgraded the everyday jeepney experience to provide the same quality of safety and convenience to passengers.

Ultimately, the campaign aims to improve and upgrade old jeeps so that jeepney passengers will be able to experience more comfortable trips. GrabJeep rides will be free for the whole duration of the campaign but the passengers can also opt to donate to help in the upgrading of old jeepneys.

“While we are constantly improving our services, we’d like other forms of transportation to be upgraded as well,” Lim added.

Equipped with WiFi, television and air conditioning system, GrabJeeps roam around EDSA daily with 11 stops: Magallanes, Ayala, Buendia, Guadalupe, Boni, Shaw, Megamall, Ortigas, Santolan, Araneta and SM North EDSA. All the stops are accessible to business districts, MRT stations and malls to make it more convenient for passengers to travel.


Friday, February 26, 2016

Grab introduces Grabhorse in Baguio!








Baguio’s much-awaited flower festival just got more exciting with GrabHorse, a campaign from Grab, Southeast Asia’s leading ride-hailing app, which lets its users try horseback riding in Wright Park for free. Accessed through the Grab app, the feature is available from February 26 to 28.

Horseback riding has long been a popular tourist attraction in the Summer Capital of the Philippines, particularly in Wright Park. With this in mind, Grab coordinated with the Pony Boys Association of Wright Park to provide Baguio residents and tourists alike an experience that is unique to the City of Pines.

"We want to localize our campaigns and tie it to each city we are in. Horseback riding is ingrained in the culture of Baguio and that's why we wanted to promote it with GrabHorse. With this campaign, we will also be able to help improve the living situations of the animals," said Khriz Lim, Grab Philippines’ Country Marketing Head.

To book a ride, just open the Grab app, select the GrabHorse icon, then input “Wright Park” as Pick-up and Drop-off points. You can book from 8 a.m. to 12 p.m. and 2 p.m. to 6 p.m. Don’t forget to share your ride and use the hashtag #GrabHorse.



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