The HUAWEI Pura 70 series introduces groundbreaking camera technology

Global tech leader HUAWEI has made another big splash in the industry with the release of its latest line of smartphones, the Pura 70 Series. With several improvements in terms of hardware and software innovation, the HUAWEI Pura 70 Series stands as a cut above its competition, particularly when it comes to its cameras’ capabilities.

Designed for those who seek to capture the world in all its fleeting beauty, the Pura 70 series introduces groundbreaking camera technology that improves the photography experience with every push of a button, and serves as an effective testament to the tech brand’s “forward-looking” approach to how they make their products. With a relentless focus on innovation and quality, Huawei continues to push the boundaries of what’s possible in mobile photography.

Photographed by Hersley Casero, FotoMoto

Capture that decisive moment with ease

The HUAWEI Pura 70 Series is equipped with an advanced snapshot feature that perfectly catches the essence of an event in an instant. This capturing of the essence, otherwise known as “the decisive moment," is important due to its ephemeral, spontaneous, and fleeting nature. If your camera isn’t fast enough, you may never experience it again. With the Pura 70 Series, precious moments like the split-second of a child’s laughter, a bird taking flight, or the perfect sunset, are captured with stunning detail and clarity. 

Being able to capture memories quickly without compromising the image’s visual integrity can largely be attributed to different configurations and tunings calibrated within each phone model. Even with the base Pura 70 model, you’re equipped with a 13 MP ultra-wide-angle lens for expansive shots and a 12 MP periscope telephoto camera with an impressive 100x zoom range. 

With the Pura 70 Pro and Pura 70 Ultra, however, the zoom capacity is enhanced to an extraordinary 200x. Additionally, the Pura 70 Pro features a 48 MP Ultra Lighting Macro Telephoto Camera, perfect for capturing intricate details up close with stunning clarity. The Pura 70 Ultra is equipped with a 40 MP ultra-wide-angle camera, ensuring that every shot taken is captured in crisp detail.

Photographed by Jamir Lyndon Lumbao, Huawei Community

Heartwarming moments

In today's fast-paced world, moments slip by in the blink of an eye, so being able to successfully capture and preserve them has become invaluable and priceless. XMAGE's state-of-the-art technology empowers its users to catch and immortalize these heartwarming experiences that define our everyday lives. With these images, XMAGE is able to help us treasure and give importance to significant moments of joy, discovery, and beauty, and to keep them as reminders that life is always filled with cherished memories.

During the hustle and bustle of everyday life, there are always instances where heartwarming stories emerge in each of us. These fleeting moments can be readily found whenever we participate in our different hobbies, passions, and even daily activities. Through XMAGE, these moments of time are turned into tangible pieces which can be locked, preserved, and enjoyed for years to come. 

Photographed by Jan Sy, Huawei Community

With moments of smiles, the Pura 70 series excels in capturing genuine emotions, particularly the warmth and joy of Filipinos. XMAGE perfectly photographs these inspiring instances where, despite the everyday challenges that they face, the Filipinos continue to push through with resilience and a smile on their faces. By paying tribute to these characteristics, HUAWEI honors the unwavering spirit of the Filipino people. 

Photographed by Andrea Quintos, Vogue PH

One of the reasons why we photograph is because we find the subject to be beautiful one way or another. This includes beauty sculpted by hardships and determination. A perfect example is the body of an athlete, where the XMAGE seamlessly reveals its symmetry, and reveals what happens when perseverance and ambition is added to the mix. These moments of beauty are immortalized with HUAWEI, but more importantly, they celebrate the often-unseen connection between beauty, hard work, and life’s biggest achievements. 

Photographed by Jamir Lyndon Lumbao, Huawei Community

Lastly, moments of discovery empower users to seek out and capture hidden wonders in everyday life. From the intricate patterns of fabric to the vibrant colors of a bustling marketplace, every moment of discovery eventually turns into a lasting memory. The enhanced zoom and macro capabilities allow you to explore the world up close, revealing details that are often overlooked. This feature encourages you to explore and appreciate the little things that make life unique and fascinating.

Together, these four moments work harmoniously to capture the decisive moment. By combining the ability to freeze time, capture genuine emotions, reveal the world's beauty, and discover hidden details, the Pura 70 series ensures that no significant moment goes unnoticed. 

Photographed by Jan Sy, Huawei Community

Find your Pura moment

The HUAWEI Pura 70 Series will be hitting stores nationwide beginning May 31, 2024 via the HUAWEI Online Store, HUAWEI Experience Stores, Globe and Smart stores. For those looking to capture the perfect shot, grab this opportunity to experience the power of moments firsthand. 

To learn more about the HUAWEI Pura 70, the Pura 70 Pro, and the Pura 70 Ultra, visit Huawei’s official website or social media accounts (Facebook | Instagram).

 

HUAWEI Pura 70 Series Raises the Bar for Smartphones in the Industry

 HUAWEI’s latest line of smartphones, the Pura 70 Series, is fast approaching in the Philippines. Pre-orders for the HUAWEI Pura 70 series have already begun, both online and in physical stores, but as the brand’s most fashionable phones to date, the days leading up to its release have been nothing short of stylish, living up to its reputation as the phone driven for both fashion and functionality. Starting today, at PHP 47,999, Filipinos can get their hands on the most powerful and stylish smartphone this year nationwide!

A celebration of fashion-forward 

HUAWEI hosted an exclusive gala at the Shangri-La at The Fort, Bonifacio Global City on May 23. The event, which was held with Vogue as their official media partner, served as a celebration of Huawei's commitment to innovation and Vogue’s renowned expertise in style and photography.

‘Let's not forget about the forward symbol design of Pura 70 Ultra - a symbol of progress, of moving forward fearlessly. It's a reminder that in fashion, as in life, we must always embrace change and keep pushing the boundaries of what's possible” Jericho Rosales, HUAWEI Pura 70 Ultra User.

Designed to push the boundaries of smartphone photography and style, the event has reaffirmed the Pura 70 Series as the new standard for excellence in the mobile industry.

“The HUAWEI Pura 70 Series' blend of technology and ease of use provided me with the confidence and tools I needed to produce professional-quality photos right from the start” Danyl Generican, Editor, Vogue Man.

The XMAGE Awards ceremony, which was also announced at the event, celebrates photographs spanning different themes and categories like Faces, Moments, So Far So Close, Hello Life, Art & Fashion, Style, Focus x Time, Action. This year’s event highlights collaborations with esteemed partners like Fotomoto and Vogue, but the spotlight is on the HUAWEI community, whose members play a significant role as photo contributors and former XMAGE winners.

Continuing to highlight photography as a prominent feature of the phones, guests had the opportunity to visit the XMAGE Exhibit, which paid homage to HUAWEI’s different moment highlights, namely moments of time, smile, beauty, and discovery. 

HUAWEI’s “moments” theme is a key player throughout the gala, as it symbolizes different aspects of the Pura 70 Series’ unparalleled photographic capabilities. Currently, four “moments” themes are highlighted through the Series, and each focuses on a different side of photography when taking shots on the Pura 70 Series.

The first theme, "moments of time," talks about the unique and heartwarming stories found everywhere in everyday life. It catches fleeting moments which often go unnoticed by most people. With the Pura 70 Series, as well as through XMAGE technology, these serendipitous moments are well-preserved and kept alive for years to come. 

“Moments of discovery” stresses going beyond exploring the world around us and, instead, looking for stories, connections, and discoveries through them. HUAWEI’s XMAGE technology seamlessly documents one’s journey through life with ease, and also records their discoveries and knowledge of the world around them. These pieces of discovery not only highlight the profound beauty surrounding us but also celebrate the transformative power these moments have in our everyday lives.

“Moments of smiles” brings out the joy and positivity typically associated with Filipinos, who, despite facing challenges every day, always have a smile on their faces. XMAGE reliably captures these moments, and preserves them as close to real life as possible. By snapping these moments, HUAWEI honors the Filipino’s spirit, smile, and resilience amidst hardships.

Lastly, “moments of beauty” celebrates the Pura 70 Series’ ability to capture the world in its most stunning form. These are particularly evident when an athlete’s body is used as an example. Here, XMAGE effortlessly shows their beauty and symmetry, all while shedding light to the perseverance and hardships before inevitable successes. The Pura 70 Series not only acknowledges the aesthetic beauty of these moments but also the dedication, hard work, and achievement behind them. 

Capture everything, anytime, anywhere

One of the Pura 70 Series’ highlight features is its camera module. Engineered to redefine smartphone photography, each model within the series is equipped with cutting-edge camera technology that ensures every shot is nothing short of picture perfect. Rest assured, with every snap, the result is vibrant, sharp, and color-accurate. 

Regardless of model, each unit features the Ultra Speed Snapshot and Ultra Lighting Macro Telephoto Camera, which allow for professional-grade portraits, meaning users can take fast shots while maintaining the subject’s integrity through crisp detail and clarity. 

Witness the power of Pura and the HUAWEI WATCH FIT 3

The HUAWEI Pura 70 Series will be available starting May 31, 2024, but preorders are already available through HUAWEI’s physical and online stores. 

You may also get the HUAWEI WATCH FIT 3 with a fluoroelastomer strap for only PHP 6,499, or opt for the premium nylon strap version at PHP 6,999!

The HUAWEI WATCH FIT 3 features an ultra-slim design, a 1.82" AMOLED display, all-round fitness management, and up to 10-day battery life. It offers a variety of eye-catching variants, each with its own distinct style. Whether you prefer the rugged appeal of the grey nylon strap, the sporty vibe of the green fluoroelastomer strap, or the classic elegance of the white, pink, or black fluoroelastomer straps, there's a perfect option for you.

For those eager to acquire the HUAWEI WATCH FIT 3, it is available on the HUAWEI Online Store, Shopee, Lazada, and flagship stores nationwide.

For comprehensive information about the HUAWEI WATCH FIT 3, please visit the following links:

● Huawei Store: https://bit.ly/44SFRC0

● Lazada: https://bit.ly/3WVdJMC

● Shopee: https://bit.ly/3QWclpm

To learn more about the Huawei Pura 70, the Huawei Pura 70 Pro, and the Huawei Pura 70 Ultra and the HUAWEI WATCH FIT 3, visit Huawei’s official website or social media accounts (Facebook | Instagram).

HUAWEI Pura 70 Series Pre-Orders Now Available Online and In Stores!

The wait is finally over for smartphone enthusiasts in the Philippines as Huawei Philippines is set to take pre-order of its latest flagship phones, the HUAWEI Pura 70 Series. To be among the first to experience the series’ cutting-edge features, updates, and innovation, consumers and tech enthusiasts alike can secure their devices early by pre-ordering their desired units online or through the HUAWEI Experience Stores or via Huawei’s telecom partners, Globe and Smart. 

Join the Pura movement today!

Get ready for the arrival of the new HUAWEI Pura 70 Series starting May 17 until May 30, 2024. If you're eager to get your hands on one, you can secure yours in advance by pre-ordering. This way, you'll be one of the first to try out the latest flagship smartphone camera king. And as a bonus for pre-ordering, you will snag some cool freebies like the DJI OSMO Mobile 6 worth PHP 7999 and HUAWEI Freebuds Pro 2 worth PHP 9999.

And if you trade in your old Huawei smartphone, you'll get a token worth PHP 8,000 for the HUAWEI Pura 70 and Pura 70 Pro, and PHP 10,000 for the HUAWEI Pura 70 Ultra. 

 

To make payment easier for buyers, HUAWEI also partnered with Home Credit and selected credit cards for installment options. Credit card holders can have up to 24 months installment, while those who wish to avail it through Home Credit, can have up to 18 months of installment. 

 

Globe, on the other hand, will help you create wonderful memories with the HUAWEI Pura 70 Series with GPlan offers starting from GPlan 2499 with DJI and FreeBuds Pro 2 freebies, with cashout.

 

Don't miss out on upgrading your smartphone game with the HUAWEI Pura 70 Series!

 

 

Product	Pre-order Period	Pre-order Offer and Value	Trade-in Token	Max Trade in Value for Pura 70 Series	Installment
HUAWEI Pura 70	May 17 to may 30, 2024	DJI OSMO Mobile 6 Worth PHP 7,999 + HUAWEI Freebuds Pro 2 worth PHP 9,999	PHP 8,000 token	PHP 23,195	Credit Card Installment - up to 24 months   Home Credit Installment up to 18 months
HUAWEI Pura 70 Pro			PHP 8,000 token
HUAWEI Pura 70 Ultra			PHP 10,000 token

Pura: the foundation to Huawei’s latest and greatest line of phones 

The P in the series’ name, officially called Pura, stands as a testament to HUAWEI's long path towards innovation. Serving as a symbol of modern taste, design, and aesthetics, Pura reflects the brand's dedication to staying ahead of the curve. Moreover, it underscores Huawei's commitment to pushing boundaries, striving to redefine the standards of excellence in mobile technology.

Stay connected wherever you are with HUAWEI AppGallery

With HUAWEI AppGallery keeping you connected no matter what phone you’re using, you can reliably download and access applications with ease. The AppGallery presents an extensive array of apps spanning different categories, from news, entertainment, to productivity. Popular apps like Lazada, Shopee, BPI, and GCash are readily available in the AppGallery, ensuring Filipinos have access to essential services for their daily activities.

Capture every moment, every movement, every pixel

The powerful hardware of the main camera and telephoto camera of the Ultra Lighting imaging system, combined with the industry's first HUAWEI XD Motion Engine, the HUAWEI Pura 70 Series achieves a breakthrough with the Ultra Speed Snapshot. When shooting high-speed objects in motion, it uses a real-time sensor dual exposure: The short exposure records the details of the moving moment, and the long exposure retains rich background information. Through AI Motion Vector Computing, the images captured by the long and short exposures are matched by their features through Regional Motion Restore, and finally generates a crisp photo with the high-definition qualities of the fleeting moment. With this powerful feature, users can easily freeze the most poignant moments of life. Both the main camera and the telephoto camera of HUAWEI Pura 70 Pro and HUAWEI Pura 70 Ultra support Ultra Speed Snapshot. 

 

From the biggest landscape to those not visible to the naked eye, the HUAWEI Pura 70 Series cameras excel in bringing every moment to life with unparalleled clarity and vibrancy. Thanks to the addition of a 48 MP Ultra Lighting Macro Telephoto Camera and an impressive 200x zoom range, taking close-up shots with extraordinary detail and vibrancy virtually becomes second nature.

At the forefront of innovation, the HUAWEI Pura 70 Ultra introduces groundbreaking camera features that redefine mobile photography. Its standout feature is the industry's first ultra-lighting pop-out camera, which offers unmatched flexibility, control, and creativity in capturing every shot. Moreover, the Pura 70 Ultra boasts a 40MP ultra-wide-angle camera, an ultra-lighting macro telephoto camera, a 200x zoom range, and a 10-channel multi-spectrum sensor. With these advanced specifications, the Pura 70 Ultra effectively empowers users to push the boundaries of mobile photography like never before.

Sleek and fashion-forward design concept

The HUAWEI Pura 70 Series redefines mobile aesthetics by offering a simple yet effective model design. The camera module, specifically features a Fashion Forward Symbol design, serving as a symbol of progress and innovation, a testament to the brand's commitment to always moving forward.

Apart from a refresh in its camera module design, the Pura 70 series introduces new colors and patterns, setting it apart from its predecessors. The base Pura 70 model debuts a pink shade alongside the classic black and white options, while the Pura 70 Ultra comes with a distinctive starry pattern and earthy green hue. 

 

 

 

Bigger, better, and brighter than ever before

These phones may look pretty, but rest assured they’re also incredibly durable. The Pura 70 and Pura 70 Pro incorporates the 2nd Generation of Durable Kunlun Glass (100% more drop-resistant), while the Pura 70 Ultra uses the Crystal Armor Kunlun Glass, an advanced technology that fortifies the device against scratches (drop resistant improved by 100%, scratch resistant improved by 300% impacts, and daily wear and tear. 

Continuous innovation with every touch

The HUAWEI Pura 70 series is also equipped with the new simple and easy-to-use EMUI 14.2, that enhances the overall user experience.Thanks to intelligent recognition and perception capabilities, the HUAWEI Pura 70 Series implements efficient and convenient interactive functions, making the user experience safer and more convenient. AI Gesture Control brings a richer gesture control experience, supporting swipe to scroll and grab to screenshot. You can browse videos and read web pages with just a wave of your hand without touching! 

Additionally, the HUAWEI Pura 70 Series is equipped with a large battery that ensures all-day performance, featuring a robust battery capacity of up to 5200mAh. All models support rapid charging with up to 100W wired and 80W wireless supercharge technology. This enables the battery to charge up to 50% in just 15 minutes, ensuring you spend less time tethered to a charging cable and more time on the go.

To learn more about the HUAWEI Pura 70 Series, visit Huawei’s official website or social media accounts (Facebook).