Ivana Alawi, known for her memorable role as "Bubbles" in the hit teleserye *Ang Batang Quiapo*, embarks on an exciting new journey—one that combines her love for fashion, her entrepreneurial spirit, and her passion for empowering women.
Ivana has been unveiled as the official endorser of LVNA's latest Barbie Collection, a significant collaboration between the Filipino-owned luxury jewelry brand LVNA by Drake Dustin and the iconic global brand, Barbie by Mattel™. But this partnership is not just about her becoming the face of the collection; Ivana is also making history as the first-ever franchisee of LVNA Jewelry, taking on a new role as a business partner.
Ivana's affinity for jewelry traces back to her childhood, a passion deeply influenced by her mother, who instilled in her the importance of investing in fine pieces. This lifelong love for jewelry made her collaboration with LVNA a natural fit. Expressing her excitement, Ivana shared how much it means to her to represent a brand like LVNA, especially with its latest Barbie-themed collection, which she describes as a dream come true.
"It's an honor, and I love Barbie. Ever since I was a kid, I always played with Barbie. I even watched the movie, and I really look up to Barbie. She's beautiful to look at," Ivana said, reflecting on the meaningful connection she feels with the brand.
Aside from Barbie, the Mattel brand is also well-known for Barbie’s partner, Ken. This led the press at the media event to ask Ivana if she had found her own “Ken” in real life.
With a laugh, Ivana replied, “No… not yet.”
She quickly added, “I’m dating other people, but I’m not in a relationship.”
The Barbie x LVNA collection is designed to go beyond fashion, celebrating beauty, empowerment, and individuality—values that resonate deeply with Ivana’s own personal and professional journey. Growing up, Ivana spent countless hours playing with Barbie dolls, which not only introduced her to the world of fashion and style but also taught her valuable lessons about self-expression and confidence. Now, as a successful actress and social media influencer, Ivana sees this partnership as a continuation of that early passion, only this time, it's on a grander and more impactful scale.
The collection itself is a testament to LVNA’s commitment to creating luxurious, meaningful jewelry that resonates with modern women. Under the leadership of its founder, Drake Dustin Ibay, LVNA has become a leading jewelry brand in the Philippines, known for its innovative designs and dedication to quality. The Barbie x LVNA collection aims to inspire women across generations with its vibrant, avant-garde pieces that not only celebrate femininity but also advocate for empowerment and individuality.
BUsinessBarbie: : Ivana as an Entrepreneur
Beyond her role as an actress and influencer, Ivana’s involvement with LVNA marks her entry into the business world. As the first franchisee of LVNA Jewelry, Ivana is not just endorsing the brand—she's playing a pivotal role in its growth and success. This move highlights her entrepreneurial spirit and her desire to be more than just a public figure; she’s now a key player in a business that aligns with her values and passions.
“You don't have to be perfect; you just have to be yourself. You don't always have to be perfect. So when I watched the movie, I thought the storyline was great. It's really about being yourself, and all your emotions are valid,” Ivana shared, drawing parallels between her own journey and the message behind the Barbie brand.
