Teen Star Alexa Ilacad is BUM’S Newest Endorser

Fashion can be a form of self-expression and a representation of one’s personality, more so for today’s teens who are brimming with youthful enthusiasm and are in the process of discovering themselves. A clothing brand known for catering to the young segment of fashionistas, BUM keeps up with their market’s ever-evolving tastes and preferences not only by launching trendy casual garbs but by also providing them with new role models and style icons they can take cues from.

BUM has always been the brand of choice of both up-and-coming and most sought-after teen celebrities, like ABS-CBN’s Nash Aguas, Ella Cruz and Jane Oineza, and GMA-7’s Bianca Umali and Miguel Tanfelix (who are collectively known as the “Black Army”).But just when you thought this in-demand style squad cannot get any better, BUM has tapped another well-loved young star, who embody the vitality and versatility of the brand.

Last May 28, Goin’ Bulilit alum and Luv U mainstay Alexa Ilacad was launched as BUM’s latest celebrity endorser in a fun-filled event held at the Sequoia Hotel in Quezon City. This 15-year-old fashionista proves to be a perfect fit for the brand because she’s the adventurous type whose style can go from girly-girl to hip and rugged.

“Super happy ako to be a BUM endorserkasi I can show my versatility through BUM. Sobrangastig ng mgadamitnila. Kahitlagiakongpa-girly in colorful and bright outfits, favorite ko din ’yung dark colors kasimahiligakosarock eh;minsannga feeling korakistaako eh! With the clothes from BUM, I can enjoy and show the best of both worlds,” Alexa says.

That said, her favorite #OOTD-worthy BUM pieces likewise vary from the colorful girly dresses to the rocker-chic hoodies and skull-print tees to the comfy and stretchable jeans—all useful in the various roles she plays as an actress, student and normal teenager.

Alexa’s first campaign shoot with BUM is for the “Black2School” collection, wherein she got to work with the brand’s other ambassadors, which include Nash, her onscreen partnerand the other half of “NLex” love team.

Since it was her first time to shoot an edgy and fierce campaign, Alexa shared that Nash helped calm her nerves as he tried to make the shoot feel lighter and more fun for her. She shares, “Masaya mag-work ’pag meron kang ka-close. Si Nash, nakatulong talaga siya sa akin sa shoot kasi naging mas masaya ang first shoot ko with BUM.”

With the recent success of Nash and Alexa’s last TV show, Bagito, the NLex love team (which started in Goin' Bulilit) has gained more fans, who cannot wait until the two’s next project. In the meantime,fans can look forward to the couple tees soon to be launched by BUM, whose campaign will star this cute duo.A sneak peek of the collection of cute his-and-hers matching tops by BUM, with cool rib cage, skull and graphic prints, was seen in the brand's last "Black2School" collection; the campaign showed Nashgarbed ina blue roundneck statement tee that says "I Stole Her Heart" and Alexa clad in a matching pink round neck statement tee whose print reads "So I am Stealing His Heart."

It hasn’t been long since Alexa did her first BUM campaign shoot, and now she’s already looking forward to the next. While that is in the works, Alexa has taken it upon herself to give her fellow young girls a bunch of style inspirations by posting occasional #OOTDs on her Instagram account (which currently has about 272,000 followers). “Ang dami ko na ngang #OOTD na naka-BUM. Excited na ako i-post,” she quips.Now, girls, that’s something worth double tapping! BUM’s “Black2School” is available at BUM boutiques and leading department stores nationwide.


For more information about BUM’s “Black2School”, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.

#BUMBLACKBOOK: The Fashion Guide to BUMMERZ

Apart from Alexa Ilacad as the latest addition to the roster of talented, teenage brand ambassadors, BUM is thrilled to announce the availability of #BUMBLACKBOOK, which will be part of the #BUMBLACK2SCHOOL campaign in June 2015.

The #BUMBLACKBOOK comes in both handy-style and hard-bound; as it offers all avid BUM patrons or #BUMMERZ the unique style book complete with all the #BUMBLACK2SCHOOL collection.

All the youth brand ambassadors—Ella Cruz, Jane Oineza, Nash Aguas, Bianca Umali, Miguel Tanfelix together with Alexa Ilacad graced the glossy pages of the said #BUMBLACKBOOK, which can be availed for a single receipt purchase of any regular items worth Php1200 in all BUM Boutiques and leading department stores nationwide.

The said novelty item #BUMBLACKBOOK is also a planner. It is a must-have for all BUMMERZ who want to keep abreast and serves as an inspiration-guide for trends and styles inspiration anytime, anywhere.

Featured in the pages of #BUMBLACKBOOK are the campus-appropriate fashion styles that are easily achievable for girls and guys with an ultra-stylish and comfy selection of casual tops such as tees, pullovers and hoodies. There are also pair of jogger or denim pants made more exciting with details like rips, patches and stitching as among the favorite trends of today.

For more updates, visit its website www.bumequipment.com.ph and its social media accounts—Twitter, Instagram, and Facebook via @officialbumph.

Snowlebrate the holidays with Looney Tunes at SM City Bicutan!

Its that time of the year when everyone anticipates what's in store for christmas at all SM City Department Store. For the shoppers of SM City Bicutan, bring your kids and the whole family and experience a dreamy white christmas with your favorite Looney Tunes character such as Tweety,  Sylvester, Bugs Bunny and many more from the Cartoon Network. The Looney Tunes Show Snowfest was held last November 8, 2014. Jane Oineza opened up the show with a christmas song. The mall’s event center has been magically transformed into a Looney Tunes snow village, where mallgoers snowlebrate to their heart’s content.

At the Looney Tunes Snow Village, the young and young-at-heart can take a trip to Granny’s House and cuddle up to life-size versions their favorite characters,Tweety and Sylvester. They can also experience the magic of a snowy Christmas at the walk-in snow globe and take countless selfies with interactive snow.  Those who want to find out whether they have been naughty or nice this year can ask the Man in Red himself during the meet and greet with Santa Claus.

Make your Christmas a snowlebration and visit the Looney Tunes Show Snowfest at SMCityBicutan! Share your fun and exciting experience online using the hashtags #smbtsnowfest and #MerrySMChristmas.

BUM Equipment presents Jane Oineza for G.I.Jane collection

BUM Equipment recently unveiled the  launch of its G.I. (Girl It’s) Jane collection named after one of its youth brand ambassador Jane Oineza, who is fresh from her successful third finish in a recently concluded Pinoy Big Brother All In Edition, a hit reality show of ABS-CBN Channel 2.

BUM’s move to provide Oineza with a collection named after her does not just spotlight the young star’s crowd-drawing potentials, but as an inspiration to the youth of today to be uniquely strong and brave amidst any criticism.

There are two categories for this particular collection—The Statement Shirts and the Skater Tops with Skirts.

Jane Oineza’s Statement Shirts

Once there was this quote that perfectly describes Jane, “It’s hard to be yourself in a world that wants you to be like them.” But when she was just one of the housemates, she was brave enough to hold onto what she strongly believed in. Thus, the statement shirts were born.

The statement shirts texts will read: ‘I am Misunderstood’, ‘I’m Real’, and ‘I am Stronger’, respectively and are all printed on black shirts. These speaks of Oineza’s transformation for the past months, which truly defines ‘who’ she is as an individual, as a young talented celebrity.
Oineza, being a youth brand ambassador is a reflection of a young woman who is brave enough to face all the critics and stay true to herself, no matter what.

This collection will be the first one to come out in the market on the said mentioned date and can be purchased at all BUM boutiques nationwide.

Jane’s Skater Tops and Skirts
Being a young lady, apart from being a celebri-TEEN, she prefers the preppy look. Jane is the ideal image who projects that aura of a ‘privileged’ lifestyle. She stays simple and fresh-looking with her choice of clothing combining it with the accessories without overpowering her real personality, that’s what she is.

As young lady who just blossomed after celebrating her 18th birthday inside the PBB House, Jane Oineza along with BUM, a thriving brand apparel is launching three variants of skater tops and skirts under the G.I. Jane collection as well.

Though black in theme, the Skater Skirts comes in three designs; black skull print, white skull print and diamond pattern print. While G.I. Jane skater tops are spandex long sleeves with accentuations to differ one tops from the other. These items can be bought in pairs or can be bought separately.
The said girly-themed collection will soon be available in November this year. Also, these will be exclusively available in all SM department stores.

“I am excited with the collection. And it truly is me. It spells out who I am on and off camera,” Jane shares.

The collections are something that any young lady would grab and own several pieces because of its message and the design. The G.I. Jane collections do not just reflect Jane’s personality but can be identifiable by any female growing up in the world of ‘peer pressures’ and stay committed to her ideals and do not conform to the standards dictated of the ‘world’ around her.

“I do hope that even with the line of clothing via BUM, I can be a living testimony to girls out there to standout and not just be one of the many girls corrupted by any sort of ideals.”

To know more about BUM latest collection– G.I. Jane, visit its social media accounts such as Facebook, Twitter, and Instagram via @officialbumph or visit its official website www.bumequipment.com.ph.