LG Electronics unveils its advanced new LG Styler

LG Electronics (LG) is unveiling its advanced, new LG Styler clothing care solution at CES 2024. Incorporating a handheld, high-pressure steamer, the Dynamic Moving Hanger™ and Dual TrueSteam™ technology, the latest Styler delivers faster and more effective clothes-refreshing cycles with improved drying, dehumidification and de-wrinkling performance.

 

A first for the LG Styler lineup, the new model features a handheld, high-pressure steamer that makes it easier to remove wrinkles from shirts and other garments, and saves the hassle of having to use a separate iron. Users can simply hang their wrinkled clothes inside the door, take out the steamer attached to the bottom of the Styler, and initiate the steam process with the press of a button. The steamer employs powerful, high-pressure steam to penetrate garments, leaving them smooth and soft, significantly reducing the need for ironing.1 Moreover, the compact size of the high-pressure handy steamer enhances convenience and allows for easy storage inside the Styler.

Implementing the exclusive Dynamic Moving Hanger system, LG Styler can provide tailored care for various types of garments and fabrics. Unlike its predecessor – the Moving Hanger, which simply moved side-to-side for dust removal – the new system provides a delicate and powerful garment care. It boasts enhanced dust removal, deodorization,2 drying, and wrinkle mitigation with a Twisting twisting Motion, a rotating mechanism. It also contributes to Styler’s upgraded cycles, such as the Fine Dust Cycle, which twists and shakes up to 350 times per minute to remove large and fine dust particles from clothing.3 

A key feature of the new Styler is LG’s Dual TrueSteam technology. Instead of a single heater, Dual TrueSteam employs two heaters to boil water and generate steam, allowing for more precise control of the steam spray’s volume and strength. The course for delicate fabrics such as silk and cashmere utilizes only one of the system’s two heaters, delivering gentle fabric care through optimized steam-flow control. Dual TrueSteam also enables the Styler’s Sanitary Coursecycle, a specialized cycle that keeps clothes hygienically clean by eliminating over 99.99 percent of the germs and 11 different kinds of harmful bacteria. 24 

Additionally, LG’s latest clothing care solution has a built-in ventilation system to automatically circulate air throughout the room. It also offers a dehumidification function that can collect up to 10 liters of moisture35 from the room without opening the door of the Styler; ensuring a pleasant indoor environment and preventing clothes from becoming damp after being ‘refreshed by  Styler.’ 

For convenient management, the new Styler’s time-saving Pants Press adopts an upgraded hanging structure that enables sharper, wrinkle-free creases. What’s more, the new Styler has an intuitive-to-use LCD touchscreen that makes course selection quick and easy.

“The new LG Styler is a versatile clothing care solution that ensures optimal care for diverse fabrics, and optimal convenience for our customers,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “The pioneer in clothing care systems, LG will continue to enhance LG Styler’s capabilities, redefining wardrobe management and making it easier than ever to keep clothes looking and smelling fresh.” 

Visitors to CES 2024 from January 9-12 can experience all of LG’s latest innovations, including the new LG Styler, at the company’s booth (#16008, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, visit www.lg.com/ces2024 and LG Global YouTube channel.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

1 Tested by Korea Apparel Testing & Research Institute (KATRI) using built-in high-pressure handy steamer in new LG Styler on a cotton business shirt. Visible wrinkles were reduced by 50 percent.

2 Tested by Korea Apparel Testing & Research Institute (KATRI) using the Refresh cycle of the new LG Styler on a cotton business shirt according to KS K 0891:2014 standard.

3 Based on LG internal test results, the revolutions per minutes (RPM) of Dynamic Moving Hanger of the new LG Styler ranges from 120 to 350 depending on the cycles. Results may differ depending on actual usages and environmental factors.

2 4 According to Intertek research, the Sanitary Course cycle eliminates 99.99 percent of 11 types of viruses, including influenza A viruses (H1N1, H3N2), influenza B virus, Infectious Bovine Rhinotracheitis virus (IBRV), Porcine epidemic diarrhea virus (PED), Porcine Entero A virus, Human Coronavirus OC43, Infectious Canine Hepatitis Virus, Human Rota virus, Hepatitis A virus, and Rhino virus. A recent experiment conducted by KATRI also demonstrated the effectiveness of the Sanitary Course cycle in neutralizing bedbugs.

53 Based on LG internal test results, the LG Styler’s dehumidification feature collects 10 liters of moisture per 24 hours, measured in an enclosed space with a temperature of 27 degrees Celsius and 60 percent humidity (LG Styler door opened at an angle of 45 degrees or greater). Dehumidification performance may vary based on the usage environment.

LG introduced its newest product, the LG Styler, designed to keep clothes fresh and clean

Coming into the second year of the pandemic, cleanliness and safety is still the number one priority for families. Even as vaccinations are slowly rolled out, nothing beats preparedness in keeping sickness at bay. Worldwide innovators, such as LG, have been hard at work to provide tools to help in the new normal. Its newest product, the LG Styler, is designed to keep clothes fresh and clean without needing to launder it excessively. 

 

In a recent online event, LG introduced the Styler to the local market. Hosted by LG Brand Ambassador Stephanie Zubiri, the event showcased the different uses the LG Styler has for individuals from all walks of life. LG envisions the Styler as the future of wardrobe management, especially with the Philippines’ unpredictable weather. Normal clothes are easy to wash, but some, such as outerwear like jackets, or dresses with fragile fabric, are a different story. This is where the LG Styler comes in.

With the Styler, all you need to do is put your clothes inside and it’s good as new in minutes no fuss and definitely, no damage. You can also do this to shake off wrinkles and odors. You can take care of suits, dresses, sweaters and more with the touch of a button, so you and your clothes will always look at your best. Shake off odors, leaving your clothes fresh and clean. You don’t have to worry about special fabrics. The LG Styler prevents shrinkage and damage courtesy of its Heat-Pump Technology. Gently dry clothes that require special care without worrying about shrinkage or damage. No more dampness or accidental damage - only fresh, clean clothes as they were meant to be.

 During the event, event host Stephanie, who’s a mom and a journalist, shared how she loves using Styler to sanitize her kid’s stuffed animal toys. She interviewed Victor Basa and Dra. Vicki Belo who both shared their unique perspective on how the Styler helps them at home and at work. Victor, actor and fashion blogger, appreciates great clothing and the transformative power they possess.

“I have these prized menswear pieces that really make you feel good wearing, a custom suit, Italian bespoke trousers, heirloom barong, and they all deserve the proper care and longevity. The LG Styler is definitely a game changer. I often have to bring out my seldom used clothes like my barong out of the closet for my hosting gigs and so I don't need to get out for dry cleaning! It’s like having your own valet or gentleman’s gentleman at home, specifically responsible for my clothes. It also looks great in my interior because of the reflective mirror finish and sleek design.”

 While Dra. Vicki Belo, founder and medical director of Belo Medical Group, the pioneer and number one medical aesthetic clinic in the country, was elated with her new home dream machine and all it’s amazing features. “I’m obsessed! Thanks to LG Philippines for bringing it here. I saw it in Milan around 3 years ago. The first thing I loved about it is the ease of use! I’m not that techie so this one I can easily operate after unboxing. I also like the fact that you can practically use it every day. We wear PPEs as doctors in Belo clinics so as soon as I remove it, pasok agad in the Styler. It feels as if I have a whole new wardrobe in my walk-in closet because I have a lot of delicate items that I wouldn’t wear as often, like the couture dresses, so now I can freshen them all up. Also, lahat na we wanna put inside the LG Styler, and not just the clothing, even the stuffed toys of Scarlett.” The one-of-a-kind appliance can effectively prolong the life of not only clothes but a whole variety of household items.

 

At the core of Styler is the patented LG TrueSteam technology, which eliminates over 99.9 percent of the germs and bacteria found in clothing and toys and is approved as asthma and allergy friendly® by the Asthma and Allergy Foundation of America (AAFA). Clothes placed on the moving hangers shake out wrinkles and unpleasant odors while the Gentle Dry cycle removes moisture quickly and thoroughly. Heat Pump Drying reduces energy consumption by recycling heat from the hot, moist air inside Styler, and Pants Crease Care creates a crisp crease-line without an iron. 

In addition, style icon and fashion+travel blogger Laureen Uy with 1M followers on Instagram posted about how amazing is her new LG Styler. Representing a new way to care for her designer clothes and other accessories, the Styler boasts many practical uses and thoughtful features including a mirror-like finish that fits her snazzy space and chic personality. 

 

Aside from being functional, it’s sleek, stylish, and blends well with any interior. Whether you’re living by yourself or with a family, the LG Styler is a key piece in anyone’s wardrobe. With it, you can refresh clothes in the comfort of your home. From unpleasant smells, harmful pollutants, dripping wet, wrinkles, seasonal clothes and even difficult to clean items - effortlessly remove them quickly and effectively at your home. 

 

LG also remains committed in providing smart solutions for its appliances. The Styler can be controlled using your smartphone. ThinQ app lets you operate or monitor precious garments from anywhere, anytime. You can use Cycle Download to add newly developed care cycles.

 

Knowing the need to efficiently eliminate harmful bacteria and viruses in the community, LG recently donated Styler and Wearable Air Purifiers and more than 2000 hygiene kits to the local government of Pasig City through Mayor Vico Sotto. LG has always been a long and ardent supporter of the LGU where the LGEPH headquarters is located. Over the past months, during the height of the COVID-19 pandemic, LG also donated washing machines, refrigerators and digital signage displays to help out city frontliners and its constituents. 

 

Seungjae Kim, LG Philippines’ Managing Director, shares his piece on how the LG Styler can benefit Filipino families and the community. “The LG Styler provides a fast and easy way of disinfecting your clothes, which is crucial in the time of COVID. It helps keep you and your family safe. It is also a perfect addition to any household, whether you’re living alone or with a family. We also believe that the CSR initiatives we have done, including the recent Styler donation will make a difference in helping out Pasig City’s civil servants.” 

 

Read more about the LG Styler and its features on https://www.lg.com/ph/clothes-styler/lg-s3mfc or visit LG’s official social media channels. The LG Styler is available through authorized dealers and in LG flagship online stores at Lazada and Shopee.