Palawan proudly welcomes Philippine TV and movie queen Marian Rivera as its newest brand ambassador

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The Palawan Group of Companies (PGC) — home to trusted brands like Palawan Pawnshop, Palawan Express Pera Padala, Palawan ProtekTODO, Palawan Pawnshop Jewelry, and the fast-growing digital wallet PalawanPay — proudly welcomes Philippine TV and movie queen Marian Rivera as its newest brand ambassador.

Renowned for her strong family values and practical approach to managing finances, Marian embodies the qualities that make her an ideal partner for PGC. This collaboration goes beyond a typical endorsement — it is a shared mission to empower communities and promote financial literacy among Filipinos.

 

"This partnership means so much to me. It is my pleasure to partner with a Filipino company that resonates with my values. Plus, I admire how Palawan continues to innovate to make financial transactions easier and more accessible for our sukis,” Marian shared.

 

Karlo M. Castro, the President and CEO of PGC, also expressed his excitement over the partnership: "We’ve always looked for someone who truly represents what Palawan stands for — resilience, hard work, and success. Marian’s journey, the sacrifices she has made, and her dedication to her family and career mirror Palawan’s own story. Gano’n din ang Palawan — laging nagsisikap, laging nandyan para sa mga Pilipino.”

Palawan Group of Companies executives during the media launch event (L-R): Lisa Lou Castro-Sabado, Chief Business Development Officer; Robert Ben Castro, Chief Operating Officer;  Karlo Castro, President and CEO;  Angelita Castro, Deputy Chairman and Co-Founder; Bobby Castro, Founder and Chairman; Lilian Castro-Selda, Vice Chairman and Chief Financial Officer; and Korina Castro-Fernando, Chief Human Resources Officer, alongside newest brand ambassador, Marian Rivera

Marian agreed wholeheartedly and said, "Milyon-milyong Pilipino na ang suki ng Palawan. Pinagtibay na ng panahon ang kanilang serbisyo. Gaya ko, nag-e-evolve rin ang Palawan — laging may bagong inaalok, pero hindi nakakalimot sa pinanggalingan. Sa buhay, mahalaga ang pagbabago para sa growth natin, pero dapat lagi tayong grounded sa core values natin.”

 

Growing Priorities and Evolving Roles

Primetime Queen Marian Rivera-Dantes

 

With the brand's new tagline, "Subukan Na at Patunayan! I-Palawan Mo na ‘Yan,” Marian's launch as PGC’s new ambassador could not come at a more opportune time. As she approaches her 20th year in showbiz, Marian remains a symbol of resilience, hard work, and grace — qualities that align seamlessly with the brand.

 

"Nung nagsisimula ako, career lang talaga ang focus ko. Mahirap sa simula, pero dahil sa tiyaga at pagpupursige, unti-unti kong narating ang mga dating pinapangarap ko lang. Maraming challenges, pero sulit lahat. Masaya ako kung nasaan ako ngayon — proud ako sa naging journey ko,” she emphasized.

 

Now a 40-year-old mom of two, Marian embraces this new chapter of her life with open arms—navigating the journey of motherhood while taking on deeper, more meaningful roles as an actress. Similarly, as the Palawan Group of Companies approaches its 40th anniversary, it continues to evolve, expanding beyond its roots in Palawan Pawnshop and Palawan Pera Express Padala, proving that growth and transformation are essential to lasting success.

Palawan Group of Companies President and CEO Karlo M. Castro

 

“Nagbago na rin ang priorities ko — lalo na ngayong may pamilya ako. Iba na rin ang projects na tinatanggap ko. Mas may lalim at meaning, kagaya ng Rewind (2023) at Balota (2024). Pero kahit nagbabago ang mga roles ko, ako pa rin si Marian — mas mature, pero grounded pa rin,” she shared.

 

For Marian, growth isn’t just about personal success — it’s about being smarter and more responsible with money, especially now as a hands-on mom, wife, and businesswoman.

 

"I handle our household expenses and business ventures regularly. To stay organized, I prioritize budgeting and use financial apps to track our income and spending. Each week, I set time to review our financial goals and adjust as needed. This keeps me focused and ensures we’re making smart money decisions,” she added.

 

So when PGC approached her to become an ambassador, the decision was easy. "I said ‘yes’ because I believe in their mission to provide accessible financial services to every Filipino. Their values align with mine — family, community, and empowerment."

 

Inspiring Financial Literacy

(L-R) Host Nikki Viola, Palawan Group of Companies President and CEO Karlo M. Castro, Marian Rivera-Dantes, Chairman and Founder Bobby Castro, and Group Marketing Head Bernard Kaibigan

 

Beyond promoting the brand, Marian hopes to inspire her fans to take charge of their finances.

 

"I want to be a role model by encouraging my supporters to manage their money wisely. By partnering with Palawan, I hope to inspire more Filipinos to make informed financial decisions for their families and future."

 

Of all PGC’s services, Marian admits Palawan Express Pera Padala is the most helpful for her: "It’s a reliable, fast, and affordable way for families to send and receive money — lalo na sa mga OFWs na gustong suportahan ang pamilya nila dito sa Pilipinas. It’s heartwarming to know that through this service, families stay connected and supported, kahit magkalayo."

 

Whether it’s sending money, securing loans, or making payments through PalawanPay, Marian believes PGC’s services help ease financial burdens and empower families to focus on what truly matters — their well-being and future.

 

With the aforementioned new tagline, "Subukan Na at Patunayan! I-Palawan Mo na ‘Yan!" and Marian Rivera-Dantes leading the charge, PGC continues to champion financial empowerment and community support — proving once again why it remains one of the most trusted names in the country.

 

Home Credit PH renews partnership with Marian Rivera

Country’s leading consumer finance company and Kapuso Primetime Queen 
extend partnership for two more years as Home Credit celebrates 11 years in the Philippines

 

Home Credit Philippines (HCPH), the country's leading consumer finance company, celebrated a major milestone this October, marking its 11th anniversary with an impressive 11 million customers.

 

To further commemorate this achievement, HCPH announced at a press conference the extension of its partnership with renowned actress and brand ambassador Marian Rivera for two more years. This continued collaboration highlights a shared commitment to empower Filipino lives through accessible financial solutions.

 

“Since we opened our business in the country in 2013, we have expanded access to credit for Filipinos, becoming a trusted financial ally. Today, it is with great pride and honor that we formally announce our renewed partnership with Marian Rivera, whose star power, credibility, and influence align with Home Credit’s values and mission,” HCPH Chief Marketing Officer Shiela Paul said in her opening remarks. 

 

Reflecting on her journey with HCPH, Rivera shared her initial excitement in partnering with the brand, emphasizing that its mission resonated deeply with her. 

 

“My journey with Home Credit began with understanding its mission, and I quickly saw how committed it has been to serving Filipinos. It’s essential to me to stand behind what I promote, so I’m proud to represent a brand that genuinely makes a positive impact in the lives of my Filipino fans,” she said. 

 

Empowering Filipino families with accessible financial solutions

To meet the evolving needs of its growing customer base, HCPH offers a diverse range of installment and financing services. Filipinos can access financing for everything from appliances and gadgets to groceries, empowering them in all aspects of their lives. 

 

“The heart of our work is to be every Filipino’s trusted financial ally. Our mission is to provide accessible and reliable financing options that improve lives and support communities.” Paul shared. 

 

Rivera echoed this sentiment, emphasizing that HCPH goes beyond financial services to provide genuine support to those who need it most. She's particularly excited to help more families access HCPH’s offerings this holiday season, especially with the company's campaign to make holiday purchases more affordable for Filipinos. 

 

“It’s essential for me to genuinely believe in what I promote and Home Credit's mission to make life easier for Filipinos truly resonates with me,” Rivera noted. 

 

 

A renewed partnership built on mutual trust

The extended partnership between HCPH and Marian Rivera is built on a foundation of mutual trust and shared values. "Marian's credibility and values perfectly align with our commitment to empowering Filipinos," Paul said. “Trust is at the core of our brand, and Marian helps amplify that message nationwide.”

 

For Rivera, the renewed partnership reflects her dedication to authentic brand representation. "Trust is essential, especially in the financial sector, and Home Credit's commitment to empowering Filipinos makes it a brand I'm proud to endorse and support,” she added. 

 

Looking to the future: Empowering Filipino lives together

Celebrating its latest achievements, HCPH expresses gratitude to its millions of customers and looks forward to a future of shared growth and empowerment. 

 

"Marian's influence helps us connect with families and show them how Home Credit can support their aspirations," Paul said. Looking to the future, HCPH is excited to continue expanding its support for Filipino communities, embodying the values that make them every Filipino’s trusted financial ally. 

 

In Rivera’s words, “This mission goes beyond endorsements; it’s about helping fellow Filipinos. Thank you to everyone for trusting Home Credit, and I look forward to being part of this journey as we empower even more lives together.”  

 

Home Credit supports communities affected by Typhoon Kristine

Meanwhile, in response to the devastation caused by Typhoon Kristine, HCPH's Chief Business Development Officer, Zdenek Jankovsky, expressed solidarity with affected communities and announced the company's commitment to providing relief support. "Our thoughts and prayers are with those affected," he said. "At Home Credit, we believe in standing by our customers and communities in times of need.”

 

Home Credit has made a financial contribution to an organization close to Marian Rivera's heart, the GMA Kapuso Foundation, to support immediate relief efforts. Jankovsky emphasized that customers could rely on Home Credit during these challenging times, highlighting offerings like Home Credit Protect, which offered home coverage plans, and loan flexibility. 

 

“While we celebrate our company milestones, we keep in mind our fellow Filipinos in need and stand ready to support them,” he concluded.

 

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. 

 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC)and the Bangko Sentral ng Pilipinas (BSP). 

 

Salamat sa Tiwala: Home Credit PH Marks 11th Anniversary by Honoring 11 Loyal Customers

 Home Credit Philippines (HCPH), the country’s leading consumer finance company, welcomes its 11th year of establishment in the Philippines. This milestone marks over a decade of being the Filipinos’ financial ally and providing accessible and reliable financing services to its customers.  

As it enters a new era of service, HCPH remains firm in its commitment to providing its customers with financing access. It continues to develop innovative financing solutions and credit opportunities to enable Filipinos to achieve their goalsand to adapt to the changing financial landscape throughvarious credit products and value-added services. 

 

In its 11th year and having served 11 million customers, HCPH is dedicated to being the financial ally of every Filipino, empowering them at every stage of their lives. The company has diligently expanded its sales networks nationwide, reaching 75 out of 81 provinces to make its solutions accessible to those who need them the most.

 

A celebration of milestones and trust

As HCPH welcomed its 11th year of service, the company commemorated the occasion with an event highlighting its users’ tiwala for the brand. The affair showcased and thankedits customers who have trusted HCPH throughout the years and honored those who have remained loyal since the company was launched in 2013. 

 

Eleven of the company’s loyal customers were recognized during a program held at Trinoma’s Activity Center on Oct 25. These patrons have availed of 11 or more products from HCPH. As a token of appreciation, they were each given a P20,000 cheque, had the opportunity to bond with HCPH’s brand ambassador Marian Rivera, and were serenaded by guest band Nobita.

 

“At Home Credit, we believe in building lasting partnerships with our customers. Our loyal customers are the heart of our brand, and their continued support has paved the way for our continued success in the past ten years. As we now welcome a new year of service, their trust serves as our fuel to growand their support propels us to continue innovating our financial solutions,” Sheila Paul, HCPH Chief Marketing Officer, remarked.

 

 

A partnership built on trust

One of HCPH’s guests during its anniversary event was the Kapuso Primetime Queen herself, Marian Rivera, who, apart from bonding with the crowd and HCPH’s 11 loyal customers, was there to announce her partnership renewal with the company.

 

A brand ambassador for more than a year now, Marian agreed to continue her reign as the face of the country’s leading consumer finance company for two more years. Herreturn isn't just a routine endorsement—it's a bold statement about trust and her unwavering commitment to a brand that empowers Filipinos.

“A trusted brand ambassador is more than just a face—theyare a reflection of the values and integrity that drive one’s brand’s growth. When a respected individual endorses our company, it sends a powerful message to our customers that their trust is valued, and their well-being is a priority.

This renewal of the partnership with Marian, who is known for her credibility and longevity in the entertainment industryaligns with Home Credit’s drive for trust and our commitment to being the Filipinos’ financial ally,” Paul added.

A financial ally in times of need

As the Filipinos’ trusted financial ally, and as part of its commitment to empowering them at every stage of their life, HCPH also recognizes its role in standing by its customers and communities in times of need.

 

As part of its immediate response to the recent typhoon that has impacted many lives across the country, HCPH also announced during the event that it will be making a financial contribution to a trusted charity close to Marian’s heart, the GMA Kapuso Foundation, to support relief efforts for those who were affected.

 

“Home Credit is committed to assisting those in need. Apart from our donation, we hope that our products, such as Home Credit Protect, will provide some relief during this difficult time. Whether it’s through home coverage plans or loan flexibility features, we want our customers to know that we are here to support them through every challenge,” Zdenek Jankovsky, HCPH Chief Business Development Officer, concluded.

 

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. 

 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP). 

 

Voices of Celebrated Women living life with a purpose

Iya Villania and Marian Rivera shares their take on what it’s like being a woman of today

When we were young, our Mom was whom we base our world around. But back then, when we could not really fathom that our Moms are a force for good to be reckoned with.  The things they do on a day-to-day basis make the world go round, and so much would not get done if not for them. 

 

Moms these days wear several hats, taking on many roles; and at times expectation can be high to have it all. Between businesses and parenting, moms have to balance so much, so here are two moms who have some of it figured out: Iya Villania- Arellano and Marian Rivera - Dantes!

 

 

Iya Villania - Arellano is an actress, singer, model, and TV presenter (what can’t she do?) Known for her work as a VJ on Myx, this multi-talented multi-hyphenate is a mother of four. She somehow finds time to be a parent on top of everything she does.

 

Iya gets her strength from her children. She says: these days, their opinions matter more than anything else. he wants her children and her children’s children to experience Mother Earth in all her beauty. That’s why she tirelessly pursue sustainable living so her children can live in a better world.  In her advocacy, she found a reliable and like-minded partner in Ajinomoto Philippines Corporation.  The company has launched in the market the first-ever seasoning product in paper packaging, the AJI-NO-MOTO® Umami Seasoning 45g which is made from natural and renewable paper material that can be planted, grown, harvested, and replanted

 

She believes that women’s month is more than just about celebrating women’s beauty and strength, but also their voices. She is using hers to build a better world for her children. She’s not the only one who is giving her all for what she believes in. Another mom to highlight is Marian Rivera-Dantes!

 

Marian Rivera-Dantes needs little introduction. This celebrity powerhouse wows us again and again with acting, modeling, hosting, and running a business! On top of all that, she’s even a mother of two. Becoming a mom has made Marian hyper-aware of her children’s health, and she knows that other women all over the Philippines are just as concerned about their children. 

 

She is big on education and explaining. She gently and patiently includes her own kids in her cooking. She talks to them about how to incorporate veggies rather than fighting with them about it. According to her, it’s not just about telling them not to eat sweets; it's about incorporating them into the cooking. We should be teaching them what ingredients are for and how flavors interact. She’s been involved with nutrition education advocacy, and she lives it every day.  She and Zia leads the “I Love Veggie-Licious” campaign introducing new era of cooking for kids to enjoy vegetables made delicious with Aji-Ginisa® Flavor Seasoning Mix.

 

 

Both these women are a shining example of creating a positive impact with their passion and influence, and Ajinomoto Philippines Corporation has been a long-time partner of these two Moms as  “Eat Well, Live Well” ambassadors.

 

They are a powerful force with platforms to reach millions, and they use that to do as much good as they can, not just for themselves but for the children who will take over after us.

 

Marian and Iya both understand what Mom used to make. It’s not just the dishes that make us feel comfortable; it's not just the lessons she taught us. It’s also the change moms make in the world. Moms make change by teaching us how to be good citizens and they start by modeling how to live well, and eat well. 

 

Let’s celebrate women this women’s month, not just the literal moms but all the dog moms and the aunties and all women. Let’s join them in making a change and making the world better, everyone doing their part. Marian and Iya are doing theirs, what can you do?