Preserving Nature Together: Sony Philippines Commemorates World Nature Conservation Day with Sustainable Initiatives

Known worldwide for its groundbreaking innovations, Sony is not only pushing the boundaries of technology, but is also leading the charge in supporting sustainability and conservation efforts. In the Philippines, Sony takes great pride in its initiatives that aim to inspire others to be conscious of their impact on the environment.

 

Sony is deeply aware of the significant responsibility it bears as an environmental steward. The company stands at the forefront of environmental conservation efforts, consistently taking proactive measures to reduce its ecological footprint and safeguard precious natural resources. The passion for environmental conservation also runs deep among Sony Philippines’ employees, who actively engage in diverse initiatives that drive positive change for the planet.

Sony Philippines employees helping plant mangroves in Santiago Island Bolinao Pangasinan

 

In recent months, Sony Philippines has partnered with several communities and organizations to kickstart impactful environmental efforts like their tree-planting activity at the Masungi Georeserve, and their conservation and sustainability activities such as ocean clean up, mangrove planting, and donations in Santiago Island in Bolinao Pangasinan, to name a few. 

To preserve biodiversity and help care for the area, Sony Philippines’ volunteer employees went on a hike on Masungi Georeserve’s Legacy Trail and planted fruit bearing trees. This activity aims to help combat the effects of greenhouse gas, reduce soil erosion, and lessen the ozone layer pollution, among others. 

 

Meanwhile, Sony Philippines also conducted a comprehensive conservation effort in Bolinao Pangasinan in partnership with Hands on Manila and the Samahan ng Maliliit na Mangingisda ng Brgy. Victory (SMMV). Through this initiative, 70 sacks of non-biodegradable waste were collected through the coastal clean-up activity, while 3125 mangrove propagules were thoughtfully planted along the shoreline of Brgy. Victory, Santiago Island, promoting coastal restoration and protection. Sony also donated community kits containing rechargeable headlamps, aqua shoes, whistles and goggles.

Coastal clean-up in Brgy. Victory, Santiago Island Bolinao Pangasinan

In line with the World Conservation Day, Sony Philippines aims to be at the forefront of sustainability and environmental responsibility, and aims to continue its unwavering commitment to make the planet a better place. By engaging its employees and partnering with local communities, the company aims to set an inspiring example for everyone to practice in their personal lives and hopefully, extend the ripple to each volunteer’s home. 

 

Sony Ph launches the pre-order deal of its newest addition to the brand's prestigious Cinema Line – the FX30 (model ILME-FX30)

Sony Philippines launches the pre-order deal of its newest addition to the brand's prestigious Cinema Line – the FX30 (model ILME-FX30). The new FX30 is a 4K Super 35 compact cinema camera that offers many professional features of the Cinema Line, such as Dual Base ISO, Log shooting modes, and user-imported LUTs (Look Up Tables) at a price point that appeals to many aspiring filmmakers. To pre-order the FX30 today, visit https://www.sony.com.ph/microsite/fx30preorder/ for more details.

 

In addition to the new FX30, Sony launches two new CFexpress Type A Memory Cards – CEA-G320T and CEA-G640T. Both are large capacity cards that support high-speed performance with high-speed performance in both reading and writing.

Pre-order the FX30, Sony latest compact 4K Super 35 cinema camera and jumpstart your future in filmmaking today!

 

"The new FX30 is a great fit for anyone looking to get started in filmmaking," said Yasufumi Machitani, Director, Digital Imaging Division, Sony Electronics Asia Pacific. "It features many of the professional features of our high-end cameras at a price point that makes it easily accessible for filmmakers at any level. This camera is an excellent starting point to our full line-up of Cinema Line Cameras."

 

Creating a Cinematic Look

The FX30 offers up-and-coming filmmakers' cinematic expression with the latest imaging systems. It features a new back-illuminated 20.1 megapixels APS-C Exmor R™ CMOS sensor (Super 35 format) with a dual base ISO (800/2500) to deliver high sensitivity, low noise, and 14+ stops[i] of latitude. 

 

The ILME-FX30 supports a variety of video recording codecs. It can shoot 4K Super 35 (16:9) by oversampling from 6K at up to 60fps. The ILME-FX30B also features the ability to shoot in high frame rates, including 4K at 120fps and full HD at 240fps. Both16:9 recording modes can shoot at 10-bit 4:2:2 while an HDMI Type-A connector can be used to output 4K, 16-bit RAW[ii] to an external recorder[iii].

 

Like the rest of the Cinema Line, the FX30 features Log shooting modes by enabling Cine El, Cine El Quick, and Flexible ISO modes for recording with the S-Log3 gamma curve, which allows more flexibility when color grading. All three modes allow video shooting while monitoring with an appropriate LUT to preview the final image. In addition, the FX30 includes a selection of built-in cinematic looks, such as Sony's S-Cinetone™, and can shoot single stills. The camera offers advanced image processing capabilities with the BIONZ XR processing engine for natural gradations and realistic color reproduction. 

 

Designed to Support the Creators' Needs

The FX30 features Sony’s fast and reliable autofocus, with settings including: 

·       Real-time Eye AF (human, animal, or bird[iv])

·       Real-time Tracking

·       Detailed AF settings 

·       AF Assist[v]

 

Creatives also have more control when using the Focus Map[vi], which makes it easy to visualize depth of field, and Breathing Compensation[vii] offers a stable angle of view when focusing. The camera also includes effective stabilization for run-and-gun shoots using Active Mode[viii] thanks to the optical in-body 5-axis image stabilization and time code sync[ix].

 

The FX30 incorporates other features that retain the spirit of the Cinema Line, including: 

·       New customizable list-style main menu screen which provides quick access to frequently used items  

·       New standby movie screen that provides an unobstructed view of the subject 

·       Buttons and dials dedicated to movie shooting

 

The FX30 also includes added functionality to assist with the creative workflow, such as post-production editing using embedded LUT, and EI metadata.[x] This metadata is available using the latest version of Sony’s Catalyst Prepare[xi] or Catalyst Browse applications. A new "Catalyst Prepare Plugin" for Adobe Premiere Pro was released in August. 

 

Easy Operation and a Compact Form Factor

Compact and lightweight, the FX30 has a flat-top design with threaded accessory attachment points, making it easy to use for shooting handheld, capturing low-angle shots, mounting on a gimbal, or adding accessories. The FX30 also features an XLR handle unit[xii], which can be used to capture low-angle shots and also allows filmmakers to capture crystal clear audio through various audio inputs, including two XLR audio inputs and a 3.5 mm stereo mini jack for 4-channel recording. External microphones can be connected directly to the camera via the Multi Interface Shoe or microphone jack. The FX30 also features an internal stereo microphone for audio recording.

 

The FX30 and FX30B are equipped with two memory card slots that are compatible with both CFexpress Type A cards and SDXC/SDHC cards, bringing wide range of shooting experiences to creators. The FX30 is also compatible with the newly announced large capacity CFexpress Type A memory cards.[xiii]

 

The FX30 offers not only advanced performance but also outstanding reliability. It features an innovative heat dissipation structure for uninterrupted 4K/60p recording, reliable power for extended recording, and a durable magnesium alloy chassis. A comprehensive selection of E-mount lenses, high-performance microphones, and other essential components gives creators extraordinarily flexible systems for a broad range of creative needs.

 

Availability

The new FX30 and FX30B will be available in the Philippines by November 2022. Pre-order price starts at P119,999 in Sony Authorized Dealer nationwide.

 

The FX30 enables ultimate creative freedom and comes with an option to purchase with or without the XLR handle.[xiv]

 

The FX30 will also be compatible with the new version of Camera Remote SDK (Version 1.06), a development kit for software that enables remote operation and configuration changes.

 

Visit https://www.sony-asia.com/electronics/professional-video-cameras/ilme-fx30 or watch the official product announcement video, for more detailed product information on the FX30.

 

CFexpress Type A Memory Cards: CEA-G320T and CEA-G640T

The compact and high-performance CFexpress Type A memory card CEA-G320T will be available in October, while the CFexpress Type A memory card CEA-G640T[xv] will be available in December in selected countries in Asia Pacific. In addition to the existing 80GB and 160GB cards, large capacity 320GB and 640GB cards will be added to the series[xvi].

 

These large capacity cards support high-speed performance with a maximum writing speed of up to 700MB/s and Video Performance Guarantee "VPG400", which offers sustained writing speeds of up to 400MB/s and enables 4K 120p high bit rate video shooting.

 

The new large capacity cards have achieved TOUGH specification, which means they have been certified to be waterproof, dustproof, (IP57) and robust enough to support stable long-term shooting in various environments[xvii].

 

For detailed product information, please visit:

•     CEA-G320T

•     CEA-G640T

 

Exclusive stories and exciting new content shot with the new FX30 and FX30B and Sony's other imaging products can be found at www.sonycine.com and https://alphauniverse.sony-asia.com/, two sites created to educate and inspire all fans and customers of Sony Cinema Line.

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[i] S-Log3 movies, Sony tests.

[ii] With a choice of 59.94p / 50p / 29.97p / 25p / 23.98p frame rates and colorr spaces

[iii] Supported devices are as follows: as of September 2022, ATOMOS NINJA V and NINJA V+ HDR monitor-recorder support planned.  For further details, please contact ATOMOS.

[iv] Accurate focus may not be achieved with certain subjects in certain situations.

[v] Not available when using the SELP1650, SEL18200LE or A-mount lenses.

[vi] The Focus Map function cannot be used in the following conditions: When shooting stills, when the Focus Magnifier function is in use, when using digital zoom, during USB streaming, when no lens is mounted, when an A-mount lens is mounted, or when using the SEL16F28. For other lenses, please use the latest lens software.

[vii] Angle of view and image quality may change slightly when this feature is turned on. Breathing Compensation is not available for unsupported lenses, 120p (100p) movie recording, S&Q recording at 120p (100p), or stills. The compatibility of lenses is limited. Please see Sony support page for lens compatibility. https://www.sony.net/dics/breathing/

[viii] Slight image crop in Active Mode. "Standard" setting is recommended for focal lengths of 200 mm or longer. Active Mode is not available when recording at frame rates of 120 (100) fps or higher, including S&Q.

[ix] VMC-BNCM1 is required for time code synchronization. VMC-BNCM1 requires the following annotations. The availability of the VMC-BNCM1 (product number: A-5051-506-A) may vary depending on the country or region. Refer to the following support site for inventory confirmation and purchase. https://www.sony.net/SonyInfo/Support/

[x] This metadata includes Embedded LUT, Image stabilisation, Breathing Compensation, Camera rotation and Movie mark

[xi] Software download page URL: https://www.sony.net/disoft/

[xii] The FX30B does not include the XLR handle unit. The XLR-handle unit will be available as a stand-alone item as XLR-H1, which will be available in early 2023.

[xiii] The newly announced CEA-G320T and CEA-G640 CFexpress Type A memory cards.

[xiv] FX30B comes without the XLR handle while the FX30 model comes with the XLR handle

[xv] To use CEA-G640T memory card with the following cameras, the camera software version must be as listed below. Alpha 1 (Ver.1.31 or later), Alpha 7S III (Ver.2.11 or later), and FX3 (Ver.2.00 or later).

[xvi] 1 GB = one billion bytes. A portion of this card capacity is used for system files and may vary.

[xvii] Actual performance may vary. Based on environmental conditions and usage. Sony does not guarantee damage to recorded data or card based on every situation or condition.

Sony Philippines is set to hold this year’s second workshop for hybrid wedding photographers and videographers

On the heels of their recently concluded Cebu Wedding Masterclass, Sony Philippines is set to hold this year’s second workshop for hybrid wedding photographers and videographers, this time in Manila on August 26 and 27!

Aiming to energize Filipinos’ creative and freelancing skills across the industry, Sony is set to hold the next installment of its Wedding Masterclass, a free in-person workshop and simulated wedding shoot at The Manila Hotel in Ermita, Manila from 1:00 PM to 6:00 PM on August 26 and 27. Interested Sony and non-Sony users alike can reserve a slot by choosing their preferred date at: 

bit.ly/3Cq4aeu.

Renowned wedding portrait and fashion photographer and Sony Alpha Professional Pilar Trigo Bonnin who was tapped to co-lead the Masterclass shares, “Compared to online workshops and even other wedding workshops, Sony’s Wedding Masterclass is definitely more intense since we are doing an actual live demonstration of a bridal shoot together with preparation and portraits of the groom.” 

Ready to take audiences through her step-by-step process behind capturing the most picturesque portraits and shots, Bonnin points to the bridal and groom portraits as a crucial area every aspiring wedding photographer needs to master because this is the period the photographer interacts most with the couple.

Joining Bonnin and set to demonstrate his approach to beautiful wedding cinematography at the event, is highly acclaimed wedding videographer Jake Olasco. 

“The secret to mastering your craft? Showing up,” says Olasco, as he advises aspiring wedding cinematographers to attend live demos and workshops to further enhance their skills. For the Sony Guru and filmmaker, he reveals, "If you are interested in jumping from photography to videography or vice versa, Sony’s upcoming Masterclass is a must attend! You will see how photo and video teams work together successfully. Often times, these are not taught at any other workshops.”

Leading the way in hybrid wedding photography workshops

Per Sony Philippines Sr. Marketing Director Hideyuki Wada, “To provide the best workshop experience we can and re-create the same shooting conditions photographers face during events​ as realistically as possible, we went all out with our Wedding Masterclass. These workshops are some of Sony's largest productions of the year and feature some of the most sought-after professionals in the industry.

“After witnessing the eagerness of the participants to learn during our recently concluded Cebu installment, which was led by photographers Jiggie Alejandrino and Kitty Bunag, together with cinematographer Sherard Yu, we knew we had to bring the Wedding Masterclass to more communities. Sony is very excited to welcome everyone to the next installment!” adds Wada.

Sony’s first Wedding Masterclass of the year, which featured an in-person workshop and simulated wedding shoot in Cebu City, was held at the BLOQ Residences Sikatuna last July 29 & 30.

Sony’s Wedding Masterclasses for Hybrid Photographers is made possible in collaboration with Sony’s partners and sponsors. These include The Manila Hotel, MQ Group, Nanlite Philippines, Zhiyun-Tech Philippines, BLOQ Residences, and Kultura Filipino.

Follow Sony Philippines official Facebook page, Instagram, @sonyphinc, and see the latest Sony news and more at www.sony.com.ph.

Sony Philippines officially announced the local arrival of the new BRAVIA X90K and BRAVIA CORE

 

 Sony Philippines officially announced the local arrival of the new BRAVIA X90K and BRAVIA CORE, a pre-loaded movie service exclusive in 2022 BRAVIA XR™ models. 

 

For viewers interested in achieving lifelike picture quality at home, Sony presents the BRAVIA X90K series, a Full Array LED that delivers up to 4K Ultra HD resolution and High Dynamic Range (HDR). Powered by the Cognitive Processor XR™, the new XR line up ushers us to a new era of cinematic viewing experience at home. 

 

“Sony’s purpose is to fill the world with emotion through the power of creativity and technology, that’s why Sony continuously push boundaries in pursuit of the ultimate audio and visual experience.” says Mr. Hideyuki Wada, Marketing Director of Sony Philippines. 

 

Sony is indeed taking the lead on this technological transformation with BRAVIA XR™ TVs powered by the next-generation Cognitive Processor XR™.

 

Sony’s revolutionary BRAVIA X90K 4K HDR Smart TV signals a new era of realism in home entertainment.

 

 

 

Next-gen processors for next level cinematic entertainment

Powered by the revolutionary Cognitive Processor XR™, Sony’s new BRAVIA X90K series gives audiences real-life depth and contrast, and vivid colors compared to the ordinary LEDs in the market. This next-generation processor cross analyzes images and sound from your movies to deliver a more lifelike TV viewing experience. Better than the conventional AI technology, the Cognitive Processor XR™ delivers scenes in movies that’s so real you can feel it

 

According to Clarence Porteza Sony Philippines’ Product Marketing Executive, an immersive viewing experience entails a balance of both quality visual and sound, and the BRAVIA X90K delivers that perfect harmony with its XR Picture and XR Sound features

 

Porteza explains the four key pillars that delivers lifelike picture quality on the BRAVIA X90K:

●      Powered by the Cognitive Processor XR™, XR Triluminos Pro™ enables our TVs to access over a billion colors and reproduce each one with the subtle differences seen in the real world

●      Scenes look more real with extra depth and details as the XR Contrast adjusts brightness for higher peaks in glare and deeper blacks in shadow

●      Enjoy entertainment close to 4K quality through XR Clarity. The Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures

●      Watching sports and fast-moving movies just got a whole lot better with the intelligent motion processing for fast-moving and blur-free scenes of XR Motion

“When comparing the BRAVIA X90K with other commercially available televisions in the same class, audiences are sure to experience a difference,” shares Forteza.

Immersive true to life sound

Sony’s Cognitive Processor XR™ also brings more realistic and immersive sounds, shares Porteza. With advanced sound processing, Acoustic Multi-Audio technology, and special actuators, BRAVIA XR TVs make the sound match precisely with what’s on the screen bringing a whole new level of immersion.

 

The XR Surround feature also virtually creates surround sound from the sides and vertically using just the TV speakers, so viewers can experience 3D audio without the need for in-ceiling or up-firing speakers. 

 

Complete your cinematic experience at home with Sony’s top-of-the-line soundbar. BRAVIA XR TVs may be paired with a Sony A Series soundbar such as the HT-A7000 to enhance the viewing experience. The HT-A7000 features X-Balanced speaker units that deliver a more punchy bass, less distortion, and greater vocal clarity.

 

For viewers who want full 360° spatial sound mapping, an optional subwoofer (SA-SW3 / SA-SW5) and rear speakers (SA-RS3S) can be paired. With just the subwoofer and rear speakers added, the HT-A7000 creates multiple phantom speakers around the room for total immersion. 

 

Your favorite films at home

 

For those interested in seeing their favorite pictures at home in high definition, Sony takes it one step further with BRAVIA CORE exclusively available in 2022 BRAVIA XR TV line up.

A wide selection of movies is waiting for audiences on BRAVIA CORE. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything users watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE Calibrated mode, movies will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience. 

 

BRAVIA X90K is available in 55”, 65”, and 75” sizes with prices starting at P66,699; while the HT-A7000 is priced at P82,499. Both models are available in all Sony Authorized Dealers nationwide. 

 

For more details on X90K and HT-A7000, visit:

https://www.sony.com.ph/electronics/televisions/x90k-x93k-x94k-series

https://www.sony.com.ph/electronics/sound-bars/ht-a7000

 

BRAVIA XR and BRAVIA CORE were introduced during an exclusive press conference and movie viewing in Paranaque City. The event was held in collaboration with Oak Harbor Residences by DMCI Homes.

 

Oak Harbor Residences is the first and only luxury waterfront property in Bay City directly by the water. Experience breathtaking views of the Manila Bay Sunset with your friends and families in this lavish residence. To know more about Oak Harbor Residences, visit https://www.dmcihomes.com/oak-harbor-residences